Internet Marketing of Nike Inc, Adidas and Rebook - Case Study Example

The paper "Internet Marketing of Nike Inc, Adidas and Rebook" is a great example of a marketing case study. The research provides a comprehensive website audit written report that is presented through the analysis of two parts. The first part that is analyzed by the report is the situation analysis, reference, and the second part is the website analysis. The two analysis is conducted through extensive research on sporting goods. The companies examined the sporting goods include Nike, Adidas and Reebok. The situation analysis presented in the report objectively explores different issues in the sporting goods industry. The main areas that are evaluated by the situational analysis include the major competitors that include Nike, Adidas and Reebok. The situational analysis also evaluates numerous characteristics presented by the target markets, regulatory factors and global trends through discussion of website analysis. The situation analysis has presented Nike as the reference company in analyzing the other two companies in the sporting goods industry.

The website analysis forms the primary objective of the report, and it is incorporating the situation analysis to supplement its evaluation. The website analysis involves a critical evaluation of the online activities undertaken by the three companies through their respective websites. The website analysis creates a comprehensive comparison between the companies’ sites in enhancing their competitiveness. The website analysis is emphasized through documentation of the findings through the screenshots that demonstrate different features of those sites. The website analysis is also guided by various picture illustrations that enhance the understanding of the report. Both the website analysis and the situational analysis are extensively examined to explain the issues in marketing that are presented by the following diagrams.

The report is presented through the examination of two parts. The first part compares Nike Inc., and Adidas and the second part compares Nike Inc. with Rebook. The two parts will use Nike Inc. as a reference company.

Nike Inc. Vs Adidas

Domain

Nike Inc. is recognized worldwide by a website domain name Nike.com. The domain has been in existence for the past 19 years. The status of the domain has numerous conditions to both the server and clients that prohibit deleting, transferring and updating information. Nike. Nike Inc. domain is also divided to target different market segments including the women and men. The same naming convention Nike.com is used consistently in all the domains of Nike Inc. The domain is sponsored by Markmornitor Inc., which form part of the most competitive domain sponsor in the world. Adidas is recognized by their official domain Adidas.com, which has been in existence for the past 19 years. The domain status prohibits the transfer of client and is sponsored by Registrygate GMBH. The Adidas domain has some other divided domains that have different market targets in the wider sporting goods industry. Nike.com domain is ranked higher than the Adidas.com domain, making it have a competitive advantage in their online marketing. Both Nike Inc. and Adidas have many sites that target different market segments globally and they operate under separate domains with their official websites.

Search Engine Position

Nike Inc. and the Adidas forms the most famous brands in the sportswear industry and the command significant search engine position in their digital market. The following table shows the difference of numbers between Nike Inc. and Adidas on the digital market.