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Marketing Essays
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10713essays
Market Shares of PepsiCo, Coca-Cola, Nestle Marketing Case Study
2 pages (500 words)
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In competitor analyses, market shares allow a firm to size up what the strategies of competitors are, and what the company needs to do in order to compete well with major players. Volume market shares also allow a company to be able to glean where the industry is headed if the company is making progress in increasing shares and profits.
How to Improve Creativity Marketing Case Study
1 pages (250 words)
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The researcher states that a minute or so of relaxation is most likely going to help unfold any new ideas one may have. It is no secret that an innovation is mostly based on knowledge. Therefore, expanding the author’s knowledge base seems like a good way of improving his creativity. It will most likely also open his view to varying perceptions on varying number of subjects.
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Marketing for Southwest Airline Company Marketing Case Study
4 pages (1000 words)
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This paper gives details that the industry is also at the threat of facing external attacks such as by the terrorists whose impact is negative on the operation of the industry. The attacks result in losses that take a long time to recover. They also result in loss of a significant number of customers.
European Competition Law - The Market for Industrial Filters Marketing Essay
10 pages (2500 words)
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As a result of complaints made to the commission from buyers of Industrial filters, and as a result of its own monitoring of the particular industry, an investigation into activities, which may have caused, and be continuing to cause, breaches the rules of competition, has been instigated.
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Causes of a Problem of Haier Marketing Essay
4 pages (1000 words)
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This paper gives information that it has also pursued some innovative human resource management practices i.e. it tied salaries and job security to performance through transparent and fair performance appraisal systems. These systems were very successful regarding the Chinese culture of management.
Marketing of Dairy Products Made Marketing Essay
7 pages (1750 words)
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This paper gives information that market yak’s milk on a mass level, using its unique selling point of being a traditional dairy product regarded as nutritious from an ancient culture. It has been developed in areas where there is minimum pollution and is, therefore, a truly ‘green’ product.
Customer Service, and Company Culture of Zappos.com Marketing Assignment
6 pages (1500 words)
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This research will begin with the presentation of the creation of Zappos.com. The paper tells that in the year 1998, a young man named Nick Swinmurn went to a shopping mall in San Francisco to buy a pair of shoes. He was disappointed that he was not able to find the particular size, color, and style that he wanted.
Analysis of Talent Seek Marketing Essay
2 pages (500 words)
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For a recruitment process to bear desirable outcomes, it needs to be comprehensive and reflective of the needs of the clients. This helps in saving time for both the employer and the prospective employees. This is noteworthy especially considering that the most competent workforce greatly appreciates efficiency and courtesy.
The Growth Strategy of Zara Marketing Essay
2 pages (500 words)
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This paper gives information that the two diagnostic tools encompass external and intrinsic analytical. In this SWOT analysis, chief ideas regarding the business are expressed though there are numerous other notions that can be integrated. Strengths and the particular faults or weaknesses comprise the internal factors.
Risks Assessment of Work Environment of Titanic Cove Resort Marketing Essay
9 pages (2250 words)
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This paper gives information that the primary reasons, which are the origin of these hazards, including non-compliance with the WHS legislation, lack of health and safety training programs, lack of consideration of senior managers towards these issues and lack of measures for the treatment of risks associated with these hazards.
Strategic Plan for Abercrombie & Fitch Marketing Case Study
5 pages (1250 words)
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According to the research findings, it can, therefore, be said that Abercrombie & Fitch (A&F) have encountered huge fall in business ranking as they could not respond to the changing desires and needs of the customers. The paper tells that its consequence is fatal to the company as it lost its position in the market.
Evaluation of Barclays Bank in India Marketing Essay
9 pages (2250 words)
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The process of globalisation has influenced the entire process of human activities and globalisation of trade and business in one of the most significant instance for global economies. It has also given birth to the global banking sectors as many banks from developed countries are trying to enter in the emerging nations like China and India.
Reasons of Zaras Success Driving Marketing Essay
14 pages (3500 words)
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This success is reflected in Zara’s financial position, which has seen an oversubscription in the price of its shares, and a sustained sales growth of more than 10% per annum for the past ten years. This has resulted in a net profit margin of 10% whilst their competitors are still netting 3%.
Jalsberg Cheese Marketing Essay
10 pages (2500 words)
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The changing market environment has given rise to the needs of updated information more than ever in the past. The markets have transformed to international from local. With the increase in the exposure to masses and increased geographical market coverage, the need of quick and up to date information has also increased.
Krause Corporation Investigation Marketing Essay
1 pages (250 words)
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If Steve opts for the first option, he has to do some additional fabrication works in order to make it suitable for the HVAC system. The supplier who promised Steve to provide the pipe for $18.10 per linear foot will never take any responsibility if something goes wrong in the HVAC system in future.
Toyota Motor Corporation Marketing Essay
12 pages (3000 words)
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The economic recession of 2008 - 2009 adversely impacted financial performance of Toyota and it incurred a stupendous 436 billion Yen loss in 2009. Nevertheless, the global corporation only suffered losses in fiscal year 2009 during 2001 – 2010, which is largely attributable to bleak external business environment.
Bazaar Ceramics Studio Marketing Research Paper
6 pages (1500 words)
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In the first 7 years of its existence, it operated as a co-operative with each member of the co-operative responsible for designing, throwing, glazing and firing their own work. A gallery director was employed to look after the gallery and all aspects of marketing. It has expanded over the years to meet demand.
Starbucks: Can the Brand be Revitalised Marketing Essay
8 pages (2000 words)
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According to some analysts, the strategy of ongoing expansion of stores has resulted in decreasing the quality of the service and at the same time has cannibalized the overall sales. Along with this the strategy of diversification into different areas like promoting movies, offering hot food and starting different themed shops.
The Business of Pure General Insurance Marketing Essay
8 pages (2000 words)
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In the paper, the Pure General Insurance (PGI) case study will be studied in relation to the data reduction process while conducting interviews along with carrying out a situational analysis of the concerned business. Various recommendations along with valuable advice are prescribed regarding the promotion and marketing strategies.
Marketing Mix: ElBulli Case Study Marketing Essay
2 pages (500 words)
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The author explains that ElBulli restaurant employs qualified personnel with Chefs who are recognized across the globe being among them. The processes a business uses to achieve their objectives greatly influence their customers’ confidence in them. A business that uses fast and customer friendly methods is able to maintain a wider customer base.
Women Consumers, Lifestyle Trends and the Red Experience Marketing Essay
5 pages (1250 words)
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Moreover, Red production team realized that their target group was mostly women in established careers and with children and therefore they have high demands due to their roles. Stevens, Maclaran and Brown explains that since this group had little time for themselves, the marketing strategy of Red was emphasizing the experience and indulgence of reading the magazine.
Swan Ice Arena Marketing Case Study
1 pages (250 words)
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Evaluating the situation, a few recommendations could be made. Swan would benefit by limiting Fridays for young couples by restricting the age limit to 14 years. Even though at this point of time, young couples do not visit the area much but when the place becomes known as a couple hangout joint, more people would be willing to visit and revenues would definitely increase.
Hong Kong's Disneyland and Ocean Park Marketing Essay
8 pages (2000 words)
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Walt Disney mainly focuses its activities on fantasy by producing movies and owning intellectual properties. However, there is an uncertainty that its customers may change their tastes to demand more of products and services that focus on nature and reality. This will see the company record a sharp drop in its attendance, revenues and profits.
An International Marketing Plan for Bright Eyes to Enter the Market of Brazil and Denmark Marketing Research Paper
14 pages (3500 words)
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Making an entry into the international market and design an appropriate marketing mix requires effective planning and strategic insight. Organizations normally enter into new markets in order to expand their business and explore markets where the overall growth chances are relatively higher and the firm can successfully enter into such markets.
Reliance Baking Soda of Stewart Corporation Marketing Essay
2 pages (500 words)
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Regnante contemplates increasing the profit by majorly marketing RBS. RBS is a favorite because it is an established brand; however, Regnante is doubtful if RBS will generate the required profit since is an old-fashioned and mainstay product. In the case, to develop a definitive plan, Regnante conducts a background research on past promotion strategies.
Levi Strauss Signature Marketing Case Study
2 pages (500 words)
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Creating a different name would have made the business lose its identity and this would not have been better for the performance. This is because their customers are predisposed to the brand and it is the company’s heritage making the company strong and influencing people from different socioeconomic levels associate with the brand.
Research Problem of Coca-Cola Marketing Case Study
4 pages (1000 words)
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The author states that after the investigation, it was identified that Pepsi was offering a product that had a sweeter taste and this contributed to a growth in the preference resulting in increased market share. Coca-Cola commenced a research project, whereby they spent two years and $4million prior to settling on a new formula.
The Market Position of Pret a Manger Marketing Essay
6 pages (1500 words)
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The case study indicates that the products are tangible and identifiable. Every product can be identified by the description. Therefore, Prêt has the unique products that are full of baguettes, coffee, soup, and salad. It also prepares desserts, and Muffins, which are part of the American variety.
Zipcar It's Not about Cars It's about Urban Life Marketing Case Study
2 pages (500 words)
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This essay tells that making effective use of marketing principles to gain the current success in a short span of time, Zipcar is the focus of this study to highlight their benefit-value positioning success and future prospects. Zipcar offered an array of benefits that included reduced traveling time in densely populated cities like New York.
Haier Group Corporation Marketing Essay
6 pages (1500 words)
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Haier Group Corporation is an example of a company that started out a simple domestic operation that had one product offering. The owner of this firm wanted changes to occur and seek greater things for this company. The Higher and Higher case study shows the trajectory of a company that became a global sensation by diversifying its business a.
Theories of Marketing Development Marketing Essay
3 pages (750 words)
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Schumpeter is popular for his original theory in 1911 that linked entrepreneurship with innovation in which he stated that an entrepreneur is an innovator that brings to table new ideas & innovations that result in the creative destruction of established monopolies. However, in 1942 he modified his theory.
Place Branding Marketing Research Proposal
12 pages (3000 words)
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Branding has for long been one of the most important tools for multinational corporations, who use it to drive forward their strategies with an aim to create a distinguishing impact for their customers. In a fiercely competitive market environment driven by the power of the consumer, branding is an important asset for any business entity.
Moving Beyond Customer Service Marketing Essay
2 pages (500 words)
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It may be possible that this customer might attempt to pass through narrow areas between tables and chairs and this may cause accidents in both the disabled person and the other guests. One suggestion for this scenario is to assist the disabled customer in getting into the function room and moving some tables and chairs.
Toward Stronger Marketing Marketing Essay
5 pages (1250 words)
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The high-quality coffee was packed in an aluminum capsule that was used in the specialized machine, developed by Nestle, to prepare the quality brew. The critical factor for its success was the commitment to providing high-quality coffee. The key factors for the ultimate success of the Nespresso can be contributed to the managerial leadership.
The Digital Music Market: Apple iTunes Marketing Essay
20 pages (5000 words)
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The author of the report states that Apple could further develop its iTunes and music player technology into a mobile phone format. A device of this nature has already been developed by Motorola. It’s called the Rokr mobile phone. It has an advanced camera system, stereo speakers, and a color screen.
Technical Solutions to Track and Record Movement of Goods Marketing Book Report/Review
10 pages (2500 words)
, Book Report/Review
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The author of the essay states that in order to provide the solution to track and record the movement of goods it is necessary first to understand the root cause of the problems. Problems can be generated due to many reasons and problems can be in planning, ordering and replenishing practices.
Need an Integrated Marketing Communications Approach by UPS & Promotional Objective Marketing Case Study
2 pages (500 words)
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This paper illustrates that when UPS decided to expand its business lines, it found it extremely difficult to shed its image. UPS was the preferred partner for package shipping and delivery but it was not viewed in the same league for other businesses such as movement of goods, logistics, inventory management and financial transactions involved in these activities.
Wal-Marts Sustainability Strategy Marketing Essay
15 pages (3750 words)
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It is evidently clear from the discussion that Wal-Mart is a multinational retail chain that started its operation in 1962 in Rogers as a single store with a strategy of reducing their prices compared to other stores thus increasing sales and revenue. From that time the company has attained massive expansion and is currently operating under different brand names.
Avivas Leadership Power and Motivation Marketing Lab Report
9 pages (2250 words)
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This discussion talks that Aviva’s strategic framework is focused on investment, customer, distribution, and people Aviva has attained excellent performance in five metrics that include cash flow management, operating profits, the value of new business, expenses and combined operating ratio due to excellent leadership and people management.
Global Marketing in Albania Marketing Assignment
6 pages (1500 words)
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This paper illustrates that most multinational companies have recently adopted various entry strategies to invest in a business or to market their goods and services in foreign countries along with efforts to study the market environments in terms of population and demographics, economic forces, infrastructures, consumer behaviors and so on.
Next Plc as a Major Company Dealing in Retail Fashion Clothing Marketing Essay
35 pages (8750 words)
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The paper tells that Next plc trades on the London stock exchange and has had annual sales of $5490 million as of 2006. The growth rate of the company during the same year was 2% while the net income grew by as much as 28% to stand at $568 million. The company’s major competitors in the field are well-known brand names such as Marks & Spencer and the Arcadia group.
Marketing Management Marketing Essay
10 pages (2500 words)
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Planning is a central task of marketing and always starts with the gathering of information and a business’s success depends on many factors (Cant et al 2000). For instance, the size of the market segments, preferences of consumers, actions of competitors and distributors all interact to produce the results of a given marketing plan.
Rolls-Royce Aviation and the Development of TotalCare Marketing Case Study
12 pages (3000 words)
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As the discussion highlights the life cycle of the products delivered by Rolls-Royce and competition is not enduring in such a mature market. Competition realised the need for innovation as well, however Rolls-Royce was delivered a new opportunity to be a compliant engine supplier to American Airlines.
Global Development Strategy of Siemens AG Marketing Case Study
6 pages (1500 words)
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The researcher states that after years of building a reliable telecommunications system, Siemens AG is facing some serious forces within its macro-environment, signaling some changes in its strategy. With the advent of the Internet, the once flagship product of the company, the EWSD, is facing some threats with the emergence of new technology.
Lidl in the UK Market Marketing Essay
13 pages (3250 words)
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The author states that the UK grocery retail market consists of convenience retailing, traditional retailing, supermarket & superstores and various alternate channels like chemists, kiosks, farmer’s market and home shopping in the future. Profit margins in the grocery market are usually low in the UK.
Service Marketing of The Starbucks Coffee Corporation Marketing Case Study
6 pages (1500 words)
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The author gives the information about the company and the literature review identified from the key issues that are relating to the server market. The picturization of the different marketing issues is been identified in the server market. The Starbucks Coffee Corporation is the international coffee chain in the United States.
Service Marketing Issues Marketing Case Study
6 pages (1500 words)
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According to the paper Starbucks is a leading coffee manufacturing organization in North America which is 20 million customers all around the world. This brand strategy was best captured by its "live coffee" mantra, a phrase that reflected the importance the company attached to keeping the national coffee culture alive”.
Product Standardization Strategy of Starbucks Marketing Case Study
10 pages (2500 words)
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The author explains that product standardization is the introduction of domestic products internationally with a little or no modification. Product standardization is done in commodities such as shoes. Multinational shoe firms such as Nike, Adidas and Reebok release shoes that are sold across different countries.
Online Retailer of Diamond Marketing Essay
5 pages (1250 words)
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The company has to be proactive in addressing these strategic issues in order to maintain its leadership in online retail of fine jewelry; it has to expand its customer base while keeping the current profitable ones in its effort. This requires an analysis of the company's competitive position as well as recommendations.
Threats and Challenges of Walmart Marketing Essay
10 pages (2500 words)
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This paper gives information that threats come from environmentalists and labor unions who have painted Wal-Mart as the evil empire in the retail industry. When Mike Duke took over as Chief Executive Officer in 2009, he faced more challenges from the inside and the outside.In 2009, Lee Scott announced his retirement from the company he had reined for years.