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Marketing Essays

Result for Subject Marketing:
19702 essays
Book Stage Video Game Analysis Marketing Case Study
13 pages (3250 words) , Download 0 , Case Study
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Book publishers have shifted to e-books where consumers can easily access the products from a variety of devices. This has resulted in deteriorated book sales in the bookstores. In response, this project seeks to consolidate book readers and gamers, in such a manner that bookstore owners can easily sell products through online platforms.
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Australian Olive Industry Mission Marketing Case Study
16 pages (4685 words) , Download 0 , Case Study
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The paper 'Australian Olive Industry Mission" is a good example of a marketing case study. The past two decades have been characterized by the significant growth of the Australian Olive Industry. According to a publication by Sheppard (2008), Australia has acquired a significant share in the global market with an estimated 0.3% of the olives market.
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Dish Network Company Marketing Strategies Marketing Case Study
12 pages (3788 words) , Download 0 , Case Study
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It is essential to state that the paper "Dish Network Company Marketing Strategies " is an outstanding example of a marketing case study. In the current globalized markets, lowly and even highly satisfied clients often defect to the rival partly owing to a global decreasing customer loyalty trend (Fraering & Minor 2013, p.335).
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Marketing Environment of Baxter Organic Bakery Marketing Case Study
12 pages (3491 words) , Download 0 , Case Study
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The paper "Marketing Environment of Baxter Organic Bakery" is a perfect example of a case study on marketing.  As the paper outlines, Baxter Organic Bakery is a new organic bakery specializing in healthy, convenient, and tasty products based on the use of organic flours of the highest quality that produces no gluten.
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Gabriel Chocolate Marketing Plan Marketing Case Study
12 pages (3413 words) , Download 0 , Case Study
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The paper 'Gabriel Chocolate Marketing Plan" is a great example of a marketing case study. This report develops a marketing plan for the development of a new chocolate-coffee brand for the Gabriel chocolate Company. In this regard, the report argues that with the unique coffee and chocolate, blending, the brand will acquire an increased consumer base both domestically and internationally.
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The Importance of the Metrics for Improving Satisfaction of Hilton Hotels & Resorts Customers Marketing Case Study
8 pages (2000 words) , Download 0 , Case Study
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The paper “The Importance of the Metrics for Improving Satisfaction of Hilton Hotels & Resorts’ Customers“ is a  great variant of a case study on marketing. With globalization and exposure to strong brands, customer behavior has changed considerably making it hard to satisfy consumer needs. Most organizations have set market research as one of their top agendas.
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Market Situation Affecting the Brunch Tanker Company Marketing Case Study
5 pages (1557 words) , Download 0 , Case Study
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The paper "Market Situation Affecting the Brunch Tanker Company" is a perfect example of a management case study. This retrospect paper seeks to provide a strategic plan that effectively addresses the market situation affecting the Brunch Tanker Company. The company operates in the Australian market and majors in the construction of oil tankers that are sold to potential customers such as Shell.
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Black Berry - Strategic Marketing Plan Marketing Case Study
27 pages (7536 words) , Case Study
Nobody downloaded yet
The paper "BlackBerry - Strategic Marketing Plan" is a good example of a marketing case study. Research in Motion (RIM) ventured into the communication industry in 1984. The company was founded by Mike Laziridis and its entry into the market was marked by the two-way paging technology. The company started the two-way paging devices to act as a substitute to Motorola’s Sky Tel.
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Marketing Analysis of Coles Supermarket Marketing Case Study
6 pages (1963 words) , Download 0 , Case Study
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In general, the paper "Marketing Analysis of Cole’s Supermarket " is a great example of a marketing case study. Similar to other global armlets, the Australian market is gradually but steadily changing. In this regard, the market faces increased macroeconomic factors such as economic and social factors.
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Integration Strategy Plan for the Mayer Company Marketing Case Study
6 pages (2005 words) , Download 0 , Case Study
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The paper 'Integration Strategy Plan for the Mayer Company " is an outstanding example of a marketing case study. The Mayer Company has over the years established an increasing market reputation for quality and reliability in its products offerings. The organization’s products proposition that seeks to serve the Australian retail industry, especially the middle and high-end middle classes has earned it its current market reputation and status.
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How World Vision Make Their Advertisement Stand out Marketing Case Study
7 pages (2041 words) , Download 0 , Case Study
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The paper 'How World Vision Make Their Advertisement Stand out " is an outstanding example of a marketing case study. With the use of the theory of selective exposure, attraction and perception, World Vision is able to make themselves known to people all over the world. To start with we have to examine what these terms means and their applications.
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Red Bulls Segmentation and PESTLE Analysis Marketing Case Study
5 pages (1565 words) , Download 13 , Case Study
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The paper "Red Bull’s Segmentation and PESTLE Analysis" is a perfect example of a marketing case study. Red bull has pioneered in the beverage industry for decades. Its success has been facilitated by a number of strategies that significantly boosted its attractiveness and penetration in different market segments.
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Environmental Benefit of Public Transportation through the Eyes of Social Marketers Marketing Case Study
8 pages (2372 words) , Download 0 , Case Study
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The paper "Environmental Benefit of Public Transportation through the Eyes of Social Marketers" is a great example of a marketing case study. Social marketing worldwide has been able to have a good track record due to their range of behaviours and effectiveness for both personal and community gain. Community-based social marketing has been a major success in emphasizing positive behaviour.
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Web Company Analysis - Myer and David Jones Marketing Case Study
3 pages (1242 words) , Download 0 , Case Study
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The paper "Web Company Analysis - Myer and David Jones" is a good example of a marketing case study. Myer was founded in 1900 in Bendigo, Victoria in Australia but now headquartered in Melbourne. Some of the key people in Myer are Paul McClintock (chairman) and Sidney Myer (founder) and Bernie Brooks the CEO.
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Shanghai Disney Expansion Project Marketing Assignment
6 pages (1900 words) , Download 0 , Assignment
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The paper "Shanghai Disney Expansion Project" is a great example of a marketing assignment. As Sashittal and Tankersley (1997, p. 8) argued, strategic market planning is a strategic management function that involves aligning the organizational goals with consumer needs and wants. In this regard, organisations involved in the marketing function and willing to exert their influence both in the short and long term periods, they should apply market planning.
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Water Recycling Issue in Australia Marketing Case Study
7 pages (2388 words) , Download 0 , Case Study
Free
The paper "Water Recycling Issue in Australia" is an outstanding example of a marketing case study. Water recycling is very essential in Australia because it enhances economic growth. Recycled water is used to improve the water supply in Australia since it is used for amenity and agricultural purposes. It is clear that Australia faces a water shortage.
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Relationship between Consumers and Advertisement Marketing Coursework
6 pages (1971 words) , Download 0 , Coursework
Free
The paper "Relationship between Consumers and Advertisement" is a great example of marketing coursework. The aim of the essay is to establish a relationship between consumers and advertisers. Advertising is one of the very creative means of communicating with the customers and requires magnificent convincing power and excellent communication skills (Krugman, 2013).
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National Advocates of Consumer Association Marketing Essay
7 pages (2043 words) , Download 0 , Essay
Free
The paper "National Advocates of Consumer Association " is an outstanding example of a marketing essay.  The National Association of Consumer Advocate (NACA) is an organization formed not for making income. It’s an association of attorneys and shopper advocates whose main objective is to protect the welfare of clients.
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Australian Local Handmade Soap Brand Soap de Villa Marketing Case Study
7 pages (1907 words) , Download 1 , Case Study
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The paper "Australian Local Handmade Soap Brand – Soap de Villa" is a perfect example of a marketing case study. There is no doubt that brand management is an important issue for every business person; especially when they try to develop and expand their brand to the international market. Different countries may have totally different manners, for instance, the culture, the lifestyle, the consuming ability and so on.
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Website Audit - Myer and David Jones Marketing Case Study
22 pages (5848 words) , Case Study
Nobody downloaded yet
The paper "Website Audit - Myer and David Jones" is a great example of a marketing case study. Myer was founded in 1900 in Bendigo, Victoria in Australia but now headquartered in Melbourne. Some of the key people in Myer are Paul McClintock (chairman) and Sidney Myer (founder) and Bernie Brooks the CEO.
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McDonalds Marketing Analysis Marketing Case Study
5 pages (1355 words) , Download 3 , Case Study
Free
The paper "McDonald’s Marketing Analysis" is an outstanding example of a marketing case study. McDonald’s is considered to be one of the most prominent and popular brands across the global scene. The restaurant maintains its brand image by way of listening to its customers. Subsequently, it identifies numerous phases in the marketing process.
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Key Fundamentals of Systems Theory Marketing Literature review
12 pages (3446 words) , Download 0 , Literature review
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The paper "Key Fundamentals of Systems Theory" is an outstanding example of a marketing literature review. The universe is full of systems that play different roles in their environment. The solar system, biological systems, management systems and engineering systems are some of the common systems that are self-evident in any environment.
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Overview of Russian Eurpro Automotive and Activities Involved in the Company Marketing Case Study
10 pages (2909 words) , Download 0 , Case Study
Free
In general, the paper "Overview of Russian Eurоpro Automotive and Activities Involved in the Company" is a perfect example of a marketing case study. This reflective diary presents an account of my experiences during my visits to Rusdеn Еurорrо Аutоmоtivе between 12th October 2014 and 20th November 2014.
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Major Issues in Market Principles Marketing Case Study
9 pages (2250 words) , Download 0 , Case Study
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It is a phablet and provides superior services compared to other smartphones. The company’s model has a six-inch screen with a superior display. It also has a metallic body which ensures that it is strong and does not easily break (Zhou, 2014). The product has been hailed as one of the best products from the technology company.
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Marketing Strategies for Starbucks Corporation Marketing Case Study
13 pages (3349 words) , Download 0 , Case Study
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The paper "Marketing Strategies for Starbucks Corporation" is a perfect example of a marketing case study. Choose a product or service related to your workplace or training environment. Check the suitability of your chosen product or service with your assessor, prior to completing the assessment activities.
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Internet Marketing Plan for Intercontinental Hotels Marketing Case Study
8 pages (2448 words) , Download 0 , Case Study
Free
The paper "Internet Marketing Plan for Intercontinental Hotels" is a good example of a marketing case study. This report is based on internet marketing for hotels. The report will analyse critically internet marketing carried out by Intercontinental Hotels, their target market, internet marketing objectives and five major internet marketing strategies.
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Digital Marketing Plan for Vinomofo Marketing Case Study
6 pages (1561 words) , Download 0 , Case Study
Free
The paper "Digital Marketing Plan for Vinomofo" is a great example of a marketing case study.   Digital marketing strategy is based on integrating website, digital communication channels and mobile marketing with the aim of acquiring new customers as well as customer retention (Chaffey et al. 2006).
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Why I Have the Qualifications for the Advertised Position of an Account Planner at ACME Marketing Admission/Application Essay
12 pages (3226 words) , Download 0 , Admission/Application Essay
Free
The paper "Why I Have the Qualifications for the Advertised Position of an Account Planner at ACME" is a good example of a marketing admission/application essay. Upon reflection, I opine that IMC is critical for ‘execution integration’ and ‘planning integration.’ The benefits of the brand reflect the four main goals of marketing communication.
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Good Photographic Depiction Marketing Coursework
10 pages (3140 words) , Download 0 , Coursework
Free
The paper "Good Photographic Depiction" is a perfect example of marketing coursework. Photographic depictions have a high influence on consumer insight regarding a certain food product. During food advertisement, it is necessary to ensure that the visual depiction is supposed to demonstrate a good picture of how a consumer would feel when consuming the respective product.
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Digital Marketing - Vinomofo Company's Website against Vintage Cellars Marketing Speech or Presentation
12 pages (3000 words) , Download 0 , Speech or Presentation
Free
The paper “Digital Marketing - Vinomofo Company’s Website against Vintage Cellars“ is a  worthy variant of a presentation on marketing. Slide 2 presents the cover page of this presentation. The aim of this presentation is to analyze Vinomofo Company’s website against Vintage cellars one of its main competitors in the Australian market.
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3 Different Levels of Planning, Nature of the Non-Marketing Capabilities Marketing Assignment
10 pages (2693 words) , Download 0 , Assignment
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In general, the paper "3 Different Levels of Planning, Nature of the Non-Marketing Capabilities " is a perfect example of a marketing assignment. Planning involves the formulation strategies, through which strong recommendations regarding the achievement of a company’s mission and objectives are produced.
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Marketing Plan for Uniqlo Australia Marketing Case Study
12 pages (3463 words) , Download 0 , Case Study
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The paper "Marketing Plan for Uniqlo Australia " is a great example of a marketing case study. The following plan outlines an integrated marketing communication campaign for Uniqlo Australia. Uniqlo is a leading Japanese multinational unisex causal wear stylist, manufacturer, and merchandising chain.
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Comparison of Attractiveness of Russia and Singapore for Australian Companies Marketing Case Study
13 pages (3900 words) , Download 0 , Case Study
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The paper "Comparison of Attractiveness of Russia and Singapore for Australian Companies " is an outstanding example of a marketing case study. Over the years, competition has increased greatly in the Australian market due to the increase in globalization and advancement in technology. Due to these external factors, many companies have since moved to the Australian market making it more competitive than before.
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Determining Factors in Students Choice to Live in Campus or out Campus Marketing Research Paper
13 pages (4151 words) , Download 0 , Research Paper
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The paper "Determining Factors in Students’ Choice to Live in Campus or out Campus" is an outstanding example of a marketing research paper. Students prefer to stay both in campus and away from campus based on the different personal needs and requirements. Colleges on their part need to evaluate and find out the different reasons.
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Australian Cafe's Marketing Mix Strategy and a Need to Maintain a Creative List of Meals and Beverages Marketing Case Study
7 pages (1750 words) , Download 0 , Case Study
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The paper “Australian Cafe's Marketing Mix Strategy and a Need to Maintain a Creative List of Meals and Beverages“ is a  persuasive variant of a case study on marketing. Marketing objectives must clear so as to measure how well a plan ought to work. Objectives communicate what needs to be achieved by the business.
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Market Analysis of Smiths Brand Performance Marketing Case Study
9 pages (2871 words) , Download 0 , Case Study
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The paper "Market Analysis of Smith’s Brand Performance" is a perfect example of a marketing case study. The research on the brand's marketability and acceptability in the market analyses Smith’s brand performance in comparison to other top-rated brands. In the research, the various aspects of brand actions were analyzed deeply.
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Social Media Marketing - Nike Marketing Case Study
19 pages (5364 words) , Download 0 , Case Study
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The paper "Social Media Marketing - Nike" is a great example of a marketing case study. This case study focuses on the role of social media in enhancing commercial success through marketing and advertising. It highlights the inherent benefits of adopting technology and other innovations in order to guarantee success in commerce.
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Marketing Strategies - FAB Super Marketing Case Study
10 pages (3032 words) , Download 0 , Case Study
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The paper "Marketing Strategies - FAB Super" is an outstanding example of a marketing case study. FAB Super is a fashion retailer that specialises in high-end women's apparel. The business seeks entry into Canberra, where it targets women beyond size 16. The company’s products are imported from China and locally (Sydney).
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Important Factors in the Marketing of Kiwi Experience Marketing Case Study
9 pages (2458 words) , Download 1 , Case Study
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The paper "Important Factors in the Marketing of Kiwi Experience" is a great example of a marketing case study. Kiwi Experience is a leading company in tourism, offering a wide variety of services to tourists visiting New Zealand. The exquisite services they offer are not the only reason for their reputable name, but the marketing of their services as well.
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Gloria Jeans Coffees Marketing Plan Marketing Case Study
7 pages (2169 words) , Download 0 , Case Study
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The paper "Gloria Jean’s Coffees Marketing Plan" is a great example of a marketing case study. Gloria Jean’s Coffees was founded in late 1979 in Chicago USA. However, since its inception, the coffee store has grown and expanded its market influence both across the USA states as well as in Australia.
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Competition in the Smart Phone industry - Brand-Oriented and Price-Sensitive Strategies Marketing Case Study
10 pages (4221 words) , Download 0 , Case Study
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The paper "Competition in the Smart Phone industry - Brand-Oriented and Price-Sensitive Strategies" is a perfect example of a marketing case study. The study below involved market research involving various brands of smartphones. Competition among smartphone brands has increased over time and manufacturers have tried different strategies to gain more market share.
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Marketing Plan for Stouffer Corporation Marketing Case Study
6 pages (1731 words) , Download 1 , Case Study
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The paper "Marketing Plan for Stouffer Corporation " is an outstanding example of a marketing case study. Stouffer Corporation is a subsidiary of Nestlé’s USA, Incorporated in 1924 with current headquarters in Cleveland, Ohio. Abraham and Mahala Stouffer founded the company in 1922 ("Stouffers", 2013). Stouffers introduced frozen meals in the 1950s.
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Product Innovation Project Marketing Assignment
7 pages (2032 words) , Download 0 , Assignment
Free
The paper "Product Innovation Project" is a perfect example of a marketing assignment. The new product innovation is a helmet with a Bye Bye Magpie. This product is different from the old helmet with zip ties. It uses a device that sounds like an alarm or something similar to scare magpies off. It is an innovative helmet that has distinctive looks.
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Critical Analysis and Corporate Strategy of Disney Company Inc Marketing Case Study
12 pages (3223 words) , Download 1 , Case Study
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The paper "Critical Analysis and Corporate Strategy of Disney Company Inc" is a good example of a marketing case study. Walt Disney Inc. is a prominent and diversified mass media and American multinational entertainment conglomerate. Disney Walt and his brother Roy started the organization on October 16, 1923, as a small cartoon animation studio. Its headquarters is in Burbank California.
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Marketing Mix Composition for Fernwood Fitness Centre in Australia Marketing Case Study
8 pages (2351 words) , Download 3 , Case Study
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The paper "Marketing Mix Composition for Fernwood Fitness Centre in Australia" is a great example of a marketing case study. Part B of the marketing plan aims to recommend an appropriate marketing mix for Fernwood Fitness Centre in relation to the current market situation in the Australian fitness industry.
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Past Performance of Nike by Analyzing Their Sales Marketing Case Study
8 pages (2159 words) , Download 0 , Case Study
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Generally speaking, the paper "Past Performance of Nike by Analyzing Their Sales" is a good example of a marketing case study. The paper looks to present the past performance of Nike by analyzing their sales, past performance, expenditure and another aspect through which different resources were used.
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Analysis of Australian Market Marketing Case Study
6 pages (1667 words) , Download 0 , Case Study
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The paper "Analysis of Australian Market" is an outstanding example of a marketing case study. In Australia, access to financial services like loans is easy to obtain and hence promoting the growth and development of the business. The availability of financial support is important in terms of promoting the growth and development of a business (Joshi, 2010).
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Technological Changes Have Allowed Brands to Successfully Adapt to Different Cultures Marketing Coursework
10 pages (3023 words) , Download 0 , Coursework
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The paper "Technological Changes Have Allowed Brands to Successfully Adapt to Different Cultures" is a perfect example of marketing coursework. The history of branding can be dated back to as early as the 19th century, with the advent of packaged goods. Branding has become a very important aspect of businesses today and it plays a great role in whether a business runs into losses or makes a profit.
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Analysis of the External Healthcare Environment Marketing Case Study
11 pages (3026 words) , Download 0 , Case Study
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The paper "Analysis of the External Healthcare Environment" is an outstanding example of a marketing case study. The SWOT analysis indicates that the use of technology offers an opportunity for improving the efficiency in the radiology department. It also indicates that the NHS has adequate funds to fully utilize the system.
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Coca-Cola Entry Strategy in China Marketing Case Study
6 pages (1748 words) , Download 0 , Case Study
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The paper 'Coca-Cola Entry Strategy in China" is a good example of a marketing case study. Multinationals are always looking to expand to new markets through different strategies (Larimo 2007, p. 123). This is especially in terms of emerging markets and developing countries. Nonetheless, multinationals use different entry strategies in new and emerging markets.
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