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Marketing Essays

Result for Subject Marketing:
19914 essays
Expansion of BYD Company Marketing Report
13 pages (4013 words) , Download 1 , Report
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The entrance in the automobile industry was done by acquiring the Tsinchuan Automobile Company Limited. Today, BYD is the fastest emergent Chinese automobile company and a global innovator in the area of new energy vehicles which includes pure electric models and dual-mode models. 
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Atlantic Quench Outline of the Marketing Plan for a Year Marketing Report
16 pages (4652 words) , Download 0 , Report
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The objective is to attain a rise in annual sales of 20%, increase our market share by 10% and pre-tax profits by 20%. The company will also be seeking to retrench menial and non-skilled labor to save on expenditure. Strategic theories like Ansoff Matrix and Bowman’s strategy Clock are will be employed to help attain a competitive advantage. 
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Designing a Marketing Strategy for a New Product over Time Marketing Report
9 pages (2704 words) , Download 0 , Report
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Australia and the rest of Asia are included in the Rest of the Asia Pacific segment. The results of the retail segment are considered separately and not included in the geographic segments. The new product that is focussed on to be introduced in the market is the Apple watch.
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Critical Evaluation of Current Integrated Marketing Communications Practice Marketing Report
14 pages (4159 words) , Download 0 , Report
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The continuous practice of the strategy development process is often observed in the business performance of Ford Motor in the global automobile industry. During the strategic planning stage of Ford, it incorporates an effective process of defining with current business functions and mission statement that enables it to refurbish the overall performance.
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How the Use of Nostalgia, Utopia and Therapeutic in Advertising Affect Mass Audience Marketing Report
17 pages (4960 words) , Download 0 , Report
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Kiwi is a worldwide shoe product brand that has dominated the industry for decades. They are known to manufacture an array of shoe maintenance products including polish, creams, suede, shoe fresheners, and cleaners and insoles among other products. Kiwi Company was formed in 1906 and developed a remarkably effective shoe polish.
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YikeBike Products Marketing Report
10 pages (2710 words) , Download 1 , Report
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Currently, there are two similar products that can compete with the YikeBike; the GoCycle and Segway. The most important opportunity for YikeBike is the strategic location of its headquarters in New Zealand compared to competitor’s headquarters located in the UK for both GoCycle’s and the US for Segway.
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Strategic Management and Marketing for Luxury Goods Marketing Report
12 pages (3379 words) , Download 0 , Report
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Outerwear is regarded as the main product of the company and is best expressed by means of the iconic trench coat (Burberryplc, 2015). Doing a competitor analysis will provide both defensive and offensive strategic context in order to identify the threats and opportunities.
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E-Business Analysis Marketing Report
11 pages (3049 words) , Download 0 , Report
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The fashion industry is characterized by uncertainty and there exists no dominant player in the industry. The trend in the fashion industry changes at a very fast rate and thus the competition in this industry is immense. In order to compete in this industry, the fashion brands must employ the appropriate segmentation, targeting and positioning strategy in their business.
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ASOS Digital Retail Aspects Marketing Report
12 pages (3417 words) , Download 0 , Report
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To enable this, the company employs various digital marketing strategies so that the company is recognized as a fashion destination by the age group of 20 all over the world. An analysis of the digital marketing strategy that is used by the company, it is assessed that the company is going in the right direction as long as the strategy is concerned.
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Financial Statement Analysis Marketing Report
8 pages (2272 words) , Download 0 , Report
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Consequent to this, the share price movements of Inditex SA and Gap Inc over the past one year are analyzed, following which the impact of the credit crunch on both the retail firms is discussed. It also confers on their corporate governance issues in detail. 
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Standardization of International Market Marketing Report
12 pages (3179 words) , Download 0 , Report
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Such conditions include the policies of operation and other conditions that determine the kind of services and goods that a company uses to operate. One of the challenges of standardization is that the international market is controlled by different strategies and conditions. Market conditions in one country may be very different from the conditions in another country.
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Professional Placement Reflections Marketing Report
16 pages (4463 words) , Download 0 , Report
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The skills involved in communicating with other people on a marketing level including reflecting on a previous placement s/he had undertaken previously. There, s/he set six employable criteria, which is management upon which s/he elevated the study on the current placement. S/he will display the organizational structure of the chambers of e-commerce Leeds.
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Marketing Communication Marketing Report
13 pages (3625 words) , Download 0 , Report
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Divine chocolate was established with the help of joint cooperation between cocoa growers, farmers, and other small stakeholders. Hence the company has established a vision statement molded the concept of fair trade, fair economies, and the interest of small stakeholders.
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Market Analysis of Jollibee Fast-Food Restaurant Marketing Report
7 pages (2249 words) , Download 1 , Report
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Initially, they opened a two-branch ice-cream parlor (Thompson and Martin, 2005) which later developed into a fast food restaurant offering unique Filipino cuisine. Soon, the company emerged to be one of the most successful business food chains in the Philippines. In 1981, Jollibee had established 11 stores in Manila while McDonald’s only one.
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Analysis of Belks and Goffmans Theories of the Self Marketing Report
9 pages (2754 words) , Download 0 , Report
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It is addressed from various viewpoints utilizing various theories. The majority of these theories are further attributed as consistent with the disciplinary shift towards a change in the direction aimed at examining the relationship between how consumers view themselves and the consumption activities are undertaken.
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Debenhams Marketing Analysis Marketing Report
15 pages (4255 words) , Download 0 , Report
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Debenhams Plc is one of the major fashion retail companies in the United Kingdom. The company was opened as a single store in London in 1778 and has now expanded into many other countries in the world. The headquarters of the company is based in London. Nearly 30,000 employees work in different franchises of the company all over the world.
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Rolls-Royce Marketing Planning Marketing Report
8 pages (3348 words) , Download 0 , Report
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The three most famous car models that Rolls-Royce is selling include the Phantom Family (the big boy rolls); Ghost Family (baby rolls); and Wraith (Doron, 2013, 1:20; Rolls-Royce, 2013b, c, d). Rolls-Royce is dedicated to preserving the environment. This company started producing eco-friendly cars for these three models (Rolls-Royce, 2013e; Massey, 2011).
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Pioneering Innovative Companies Cant Sustain Their First-Mover Advantages Marketing Report
14 pages (4032 words) , Download 0 , Report
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Research in Motion, now conducting business under the name Blackberry, is a Canadian-based telecommunications company that experienced significant industry laurels for its innovative launch of the Blackberry branded tablets and smartphones. Since the introduction on the market of the Blackberry 850, recurrent product evolutions and new innovative developments.
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Company G Marketing Plan Analysis Marketing Report
9 pages (2491 words) , Download 0 , Report
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One analyzes a compact cell phone charger aimed at families on the go and for those who like the outdoors such as hunters and campers. Small appliances that are designed to promote Company G’s mission statement are: It is an innovative electronic product; It improves the quality and convenience of the consumers; It is of high quality and low cost.
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Complex Company Market Analysis Marketing Report
10 pages (3401 words) , Download 0 , Report
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Regarding this matter, the following are relevant information that could totally help evaluate the firm’s actual level of readiness for internationalization. Situation analysis includes the relevant discourse to consider the level of Sodacious’ readiness to go international in its market coverage outside of the UK.
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Marketing Plan for Samsung Galaxy Note 2 Marketing Report
14 pages (3870 words) , Download 0 , Report
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This marketing plan would throw some light on the future objectives as well as the issues related to it. It would also provide a detailed market strategy about product positioning, pricing, distribution strategy and Marketing research. Different frameworks are being used throughout the plan to come up with a more realistic and concrete plan, able to achieve its stated goals.
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Coca-Cola Market Analysis Marketing Report
10 pages (2680 words) , Download 0 , Report
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The huge distribution services of this company have the power to cater to two hundred countries at a time. Coca Cola behaves as a worldwide employer and comes among the top ten organizations around the globe. In an attempt to increase its space on global shelves, it also procures social responsibilities (Coca-Cola, 2013).
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Market Plan for Venus Software Company Marketing Report
8 pages (2479 words) , Download 0 , Report
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The few employees of the organization face scheduling challenges as their market is steadily growing, thus, increase in customer demands but with employees. The company’s major challenge is to develop a means for increasing the profits and revenue without altering the demands of its customers and meeting their demands effectively.
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Wal-Mart Supply Chain Analysis Marketing Report
14 pages (3874 words) , Download 0 , Report
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Retailers have come to terms with the fact that in a world dominated by a competitive marketplace, adding value seems to be the only way in achieving a competitive edge. The prevailing state of overexploitation of fish stocks and growing concerns of stakeholders on corporate social responsibility have led to an increasing concern to sell sustainable seafood.
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Marketing Planning and Promotion for Innocent Drinks Marketing Report
14 pages (5350 words) , Download 0 , Report
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To learn more about the company’s product line, a product portfolio analysis was conducted followed by discussing its product life cycle. Based on the product lines of Innocent Drinks, a market segmentation study was conducted to learn more about its target consumers’ demographic, psychographic, behavioral, and geographic information.
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Marketing Plan for Ikea Estates Marketing Report
13 pages (3978 words) , Download 0 , Report
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The BoKlok concept is a line of Scandinavian-style, timber-built homes that are being marketed to lower-income consumers. High-built ceilings, open floor plans, and large windows give BoKlok products a spacious, quality, and contemporary feel (Gateshead Council 2013). Ikea Estates was developed and prototyped for the Swedish market.
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Strategic Marketing Plan for Avery Hill Gym Marketing Report
13 pages (3684 words) , Download 0 , Report
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Good marketing is important in this filed to attract new customers. The vision of the company is to achieve recognition as a quality service provider in health and fitness. The mission of the company is to encourage the people of Greenwich to live healthily and to achieve fitness goals by providing quality services and facilities to every citizen of Greenwich. 
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Quality Reputation of Toyota Marketing Report
23 pages (6030 words) , Report
Nobody downloaded yet
During the period of World War II, the company had to face a declining local economy and the war was consuming the majority of the nation’s resources and there was a growing need for manufacturing recycled automobiles. Toyota Motor Corporation gradually moved from the sector of small cars to luxurious vehicles along with SUVs and international expansion plans.
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Rolls Royce Marketing Strategy in Singapore Marketing Report
13 pages (3699 words) , Download 0 , Report
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It was founded in 1906 by Henry Royce and Charles Rolls in Manchester. It has major businesses in the manufacturing of aircraft engines, marine propulsion, and energy sectors. Rolls Royce has manufactured several types of aero engines for several aircraft of all sorts such as passenger jet, cargo jets, sea-planes, military jets, etc.
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The Entry Strategy for Embroidered Quilts Into the United Kingdoms Market Marketing Report
9 pages (3322 words) , Download 0 , Report
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This report details an 18-month promotional plan for Nakshi Kantha in line with those recommendations. The research was based on several marketing analytical tools, such as ANSOFF, VRIO, SWOT and PESTEL. The results obtained from this research were used to devise the promotional plan for the products in the UK’s market. 
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The Promotional Plan for Market Entry of Areca Nut Plates and Bowls Marketing Report
12 pages (3379 words) , Download 0 , Report
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Disposable plates are commonly used products, anyone who carries his meal to work, on travel or purchases fast food uses them. There is no specific segment of economic class that is to be targeted; however, people who prefer an environmentally friendly lifestyle may be used as the initial targets for market entry campaigns. 
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Ted Bakers Company Industry Analysis Marketing Report
17 pages (4965 words) , Download 0 , Report
Free
The analysis shows that Ted Bakers should be considered by a rational investor compared to Passport Brands. This is due to the return on common equity that Ted Bakers promises to the investors. Furthermore, the SWOT analysis undertaken shows that Ted Bakers has an added advantage to increase its profitability that is essential in enhancing the returns to investors.
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Critical Review of Kentucky Fried Chicken in China Marketing Report
12 pages (3543 words) , Download 0 , Report
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The company conducts all its inbound and outbound logistic operations in business in ways through which they are sustainable to the environment. Perhaps this is the reason for which it has been awarded the LEED Gold certification. Due to the benefits received by the company in China, its business internationalization in its economy is the highest.
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Preferential Trade Agreements in International Trade Marketing Report
15 pages (4200 words) , Download 0 , Report
Free
International trade usually promotes corporation among various nations. The preferential trade agreements (PTAs) or Regional Trade Agreements are common and continue to grow in number in international trade. The most common type of PTA is a free trade agreement. PTAs membership is related to an increase in intra-industry trade.
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Segmentation Targeting and Positioning of the Food Company Marketing Report
11 pages (3413 words) , Download 0 , Report
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The context of the report will encompass details of the brand or product line extension program of the company as well as implicitly analyze the rationale for making this choice. The company needs to abide by customized political norms established by public governing authorities in the U.K. The government of the U.K. imposes strict controls on food companies.
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Annual Marketing Plan for Coca Cola Company Marketing Report
11 pages (3566 words) , Download 0 , Report
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Coca-Cola is the world’s leading beverage company with a commendable market share in its control. The company came out with Diet coke to cater to the change in consumer buying behavior that is looking for healthier options. Coca-Cola faces many macros and micro environmental factors that are critical to the success of the company.
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Advertising Campaign of AlcoSense Marketing Report
12 pages (3769 words) , Download 0 , Report
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The advertising campaign for AlcoSense has provided a road map through which the company can venture into the Kenyan market and thereby commence its expansion project to the East African region. AlcoSense will seek to promote and establish a market for the AlcoSense WM1 coin-operated breathalyzers that have a screen and those that do not have screens.
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Corporate and Social Responsibility of Apple Inc Marketing Report
6 pages (1759 words) , Download 1 , Report
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Apple has proved to the world that it is a future firm and that it is here to stay. This has to do with its history of innovation and surprising the consumers with new products just when the customers thought they had everything there is to have in the electronics industry. Generally, Apple is a successful company with a growing future.
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The Three Commitment Components model of Thai Square restaurants Marketing Report
19 pages (4808 words) , Download 0 , Report
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The chapter includes findings from analysis survey responses and a qualitative evaluation of interview responses by using a thematic analysis approach. The information obtained from surveying respondents has been analyzed and presented in this section, which includes demographic findings, descriptive findings, findings from the regression analysis.
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The Qantas Airlines Services Analysis in Australia Marketing Report
9 pages (2684 words) , Download 0 , Report
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The Qantas airlines in Australia are among the most vibrant and most successful air travel service providers in the country owing to effective and efficient service marketing and delivery frameworks. An increase in passenger base has seen the company make great fortunes and hence the favorable business despite the increased competition in the industry over years.
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International Marketing Strategies of Tesco Marketing Report
12 pages (3606 words) , Download 0 , Report
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Tesco is one of the world’s largest retailers serving the nations across the world since 1919. It was founded by Jack Cohen who started its operations from a small stall in the East End of London. Tesco serves its customers in various product lines with a vast variety of products. It offers an outstanding shopping experience to its customers by providing an extensive range of products.
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The Pure Package Company Orientation to the London Market Marketing Report
17 pages (4743 words) , Download 0 , Report
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Pure Package deliver freshly prepared foods right at their clients’ doorsteps with the meal prepared by a team of dietary therapists, nutritionists and chefs. The farm has enjoyed stunning growth in its decade of business. The paper will conclude by giving recommendations for improvement and also explain how the improvements might affect Pure Package’s business performance.
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The Future Marketing Direction of Tipu Sultan Restaurant Marketing Report
12 pages (3739 words) , Download 0 , Report
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Market segmentation is the process through which a company segregates its loyal customers on the basis of certain factors. Tipu Sultan restaurant can focus on its most potential clientele through demographic means of market segmentation. The segmentation can be done on the basis of specific demographic attributes like age, occupation or social class, race, religion and family life cycle. 
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The Duke Solar Energy Systems Marketing Report
9 pages (2472 words) , Download 0 , Report
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The Duke Solar Energy system is the brand that is about to launch in UAE. After getting successful in Europe and North America, the brand is looking forward to the Middle Eastern region that is waiting to see a workable and efficient power generation solution. There are great hopes for the brand, which is offering difference, quality, and performance for consumers.
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The Marketing Analysis of Samsung Motion Sync Pet Vacuum Cleaners Marketing Report
13 pages (3881 words) , Download 0 , Report
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The macro-environment is elaborated with the help of PEST analysis, Porter’s Five Forces, and consumer behavior. STP (Segmentation Targeting and Positioning) concept is also used for demonstrating the marketing concept used by Samsung Motion Sync Pet vacuum cleaners. However, the marketing mix highlights essential parts pertaining to the marketing of Samsung Motion Sync Pet vacuum cleaners.
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Marketing Plan for the Next Three Years for BMW i3 Marketing Report
12 pages (4068 words) , Download 0 , Report
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An empirical study on the macro-environment required for BMW i3 is presented. The research proceeds with the SWOT and PEST analysis of the BMW i3. An effective marketing plan has been suggested with the help of the Marketing Mix. The project sets a smart objective of the percentage of sales expected after three years of launch and has ended with an estimation of the budget.
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Contemporary Branding Perspectives Marketing Report
12 pages (3363 words) , Download 0 , Report
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Backed by the idea of marketing strategy, marketing management, brand management and generic strategies for competitive advantage, branding is considered an important economic aspect of the firm while it is potentially viewed as something having vital managerial implications on obtaining sustainable competitive advantage on the part of the firm.
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Marketing of a Luxury Brand Bottega Veneta Marketing Report
11 pages (3486 words) , Download 2 , Report
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The evaluation of the potential of the current strategies used by the brand would be made based on an understanding of consumer preferences and also through conducting a SWOT Analysis. Strategic direction would be gained through the use of the Ansoff Matrix to help meet the needs of the consumer market.
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Segmentation, Targeting and Positioning of Volvo in the US Marketing Report
23 pages (6486 words) , Report
Nobody downloaded yet
This report also focuses on providing relevant factors that motivate Volvo to implement a wide range of exceptional marketing strategies in the US. The paper also critically represents the existing marketing strategies of the Group in response to the cultural aspects of the US and justifies how they have defined the exceptional marketing functions of Volvo. 
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Analysis of Residential Leasing & Hospitality Market Marketing Report
14 pages (3840 words) , Download 0 , Report
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The city of Oxford has adopted sound land-use practices in terms of its development patterns. Therefore, zoning has been effectively implemented giving rise to an organized and well-developed city. It is also notable that residential development has taken prominence as being the primary land use all over the city.
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