Marketing Essays

The case study focuses on Enterprise Car Rental company. It is an international brand that was founded in 1957. It is in over 6,000 locations across the world. For instance, it has taken deep roots in countries such as the United States, Canada, United Kingdom, France, Germany, Italy, Portugal, Ireland and Spain.

This paper tells that if the company makes this move of altering the calorie level in their products, it will gain a positive reputation from different stakeholders. Since the emphasis on healthy eating has become more evident, stakeholders criticize companies that do not produce healthy products.

This paper gives information that television was one of the company’s branding strategy reach. Initially, one had to watch the company’s racing event in person. As time went by, say the mid-1970s, the company started receiving extensive television coverage. Thereafter, NASCAR relied on television as its medium for branding and all races in Winston Cup.

The company has focused on new product development and innovations which needs well-planned strategies but due to testing of molds in the existing production facilities hindered the production schedule and may delay the launch of new of new products. In the process of operations, new product trial increases the product cycle time and hence created the problems for the company. 

An organization’s structure is determined by the strategy it pursues. Levis follows a transnational strategy to achieve its goals, which requires a strategic combination of global standardization and local customization i.e. dynamic flexibility. The centralization/decentralization required by a firm depends on demand for global integration and local responsiveness. 

Despite higher taxes, higher volatility and consequently higher MRP on equity this is preferred over debt as the returns are likely to be better. Another factor for this preference is that unless there is and an event like 9/11 or the Enron crisis, historically the socks have always outperformed the debt or bonds. .

As the discussion declares, at least the owner will be able to think of ways to address its declining value, such as hiring a more competent management team or influencing the policies of the organisation. The report will enable the key managers to look at the real issue behind the company's declining profitability, and may choose to do something. 

Monica is currently operating under a moderate marketing strategy. This is because the strategy lack sufficient tools and hence it is incompetent. However, her current strategy is in accordance to the four P’s of management (Perreault, Cannon and McCarthy 25). Monica located her restaurant in a strategic position that is convenient to the customers.

One can say that Monica is doing less than average in terms of her sales and profits.  Considering the size of her restaurant, it should be making better than just earning $4,200 per week.  Since Lombardi is the only restaurant in the shopping center, it should be capturing a large market of the center, but presently its revenues do not show evidence of such. 

The study leads to the conclusion that Long Beach restaurant started their business twenty years ago by serving customers and visitors with sea-foods such as Black Pepper Crab of Singapore. Slowly the demand for the restaurant’s dishes witnessed a rise in the local market. The restaurant won various awards nationally and internationally owing to the taste and quality of their dishes.

According to the paper, trends and marketing ideas tend to change for the better in these organizations so as to allow for their existence. Organizations should create room to grow with their customers, and evolve to prevent the collapse of well-established corporations. Corporations and companies are required to put in their all.

Randall, on behalf of the Paramount, should consider investigating alternative courses of actions. One alternative course of action is to launch Clean Edge as a niche product within a year or two, which has to be the indicated period of the market trial. For this reason, he has to consider conducting economic analysis in order to be sure about the output.

The author states that one of the areas that have seen major changes and continues to be unfinished in terms of expected changes in the area of corporate social responsibility. Today, the company is tasked with shifting line of corporate social responsibility from just doing what is right into an integrated business strategy.

This paper gives information that under the dynamic leadership of Kun Hee Lee, the company enjoyed a competitive advantage over their rivals in the world market primarily because of the sharp business foresight and risk-taking capability. The long-term vision of the chairman and their ability to exploit the potential of the changing.

As the discussion stresses, The Values of Wal-Mart, Wal-Mart was able to achieve what is essential in the retailing business by ensuring what exactly the customers would want. It was able to successfully differentiate its product and service offerings in such as a way it would essentially create its competitive advantage.

According to the paper, Estonia in Transition, Estonia progressed so rapidly since the nation was once in a while utilized as a test showcase for new advances by associations for example Erickson and Nokia while the country's IT and telecom bunches were the quickest developing among the Baltic countries.

This paper gives information that in such a situation, Wal-Mart has to elaborate the new strategy of its business development to overcome existing challenges and, thus, facilitates its further international market expansion.Wal-Mart is one of the largest employers in the US, although the company has been criticized for its employment policies.

This paper illustrates that marketing plan is a document written for describing the market position of a business, and its marketing strategy over the specified period. Marketing plans usually have a specific timeframe of about one to five years. The aim of creating a marketing plan is to show what steps the business intends to take to achieve its marketing objectives.

This research will begin with the statement that Atlantic Quench is a hypothetical company that has been portrayed as one of the well established fruit juice companies in the industry. The company originated as a cooperative firm originated in US, but diversified its business to Canada and UK as well.

This research will begin with the statement that Atlantic Quench Cranberries is a Juice producing co-operative with its base being in the United States. The cooperative was formed about 80 years ago by two grape farmers and later Florida grapefruit growers joined the co-operative. In the current time, it has a composition of about 630 cranberry and 46 grapefruit farmers.

The author states that Airbus was basically the child of a joint initiative between the countries of France, Germany, and the UK. Its inception was in the form of a GIE, or more popularly as the Economic Interest Group. This was an attempt on the part of the European nations to unsettle the unflinching dominance of the Americans in this sector.

There generally exist four evaluation points related to the bottom line which include analyzing, developing, implementing and evaluating (SlideShare Inc., “Bottom-line Evaluation: Measuring Results from”). In a similar way, it has been viewed that W. Brian Arthur mainly focused his attention towards a single aspect i.e. increasing return stating that the adoption of return is only realized at a given point of time but dynamically. 

Cathay Pacific Airways present stakeholders include Beijing based-CITIC Pacific, holding 17.5 percent stake, Air China with 10 percent and China National Aviation Co holding 7.5 percent, topped by 40 percent stake of Hong Kong Empire of Swire Pacific Group. It is important to note that Cathay’s synergies from the Dragonair merger have been one of the reasons for its passenger traffic growth and increased cargo business.  

 The most common ritual associated with Oreo consumption is the “twist, lick and dip” ritual. First, we twist the Oreo biscuit to separate the part with the cream and lick it, and then we dip the cookie in milk and consume it. The brand has formed a strong association with milk. 

HOG has been sponsoring the event previously and if it has not benefited extraordinarily then it has not generated the loss for them as well. In fact, if it is said that, it has helped them promote Harley Davidson as a reliable brand and created customer loyalty then it would not be wrong.

According to this case study, the success of a new product in the market mainly depends on a calculated risk that is based on thorough market research. The company took time to research about the needs and interests of the customers and it emphasised on the aspect of quality which helped it to gain a competitive advantage over other players in the same industry.

 When a consumer compares products in the course of making a purchase, he or she will adhere to three different categories that include limited decision-making, routine response behavior, and extensive decision-making. A simple way to make the correct buying decision is to consider the amount of involvement that goes into the decision to make a purchase.

The current business environment is said to be globalised because most forms of trade and economic barriers that prevented the free flow of goods and services from one part of the world to the other have been removed, making it possible for there to be a liberal global market (quote).

The most viable alternative is chosen from the set and a decision making criteria is developed based on the evaluations. The alternatives are chosen also help to formulate solutions. These solutions can be rejected or accepted. The preferred result is then justified.

This essay demonstrates that based on Daimler Chrysler dataset it is been found out that there was a declined car market trend from 1990 to 2004. Also, in 1990 there was the value of 23.9 percent while in 2004 there was only 18.3 percent. This gives a wake-up call to the companies under Daimler Chrysler.

The purpose of this study is to identify appropriate pricing for our new Gillette razor in the Asian market. We recommend introducing the new razor at the mode price of 3.75 and adjusting the price to meet the supply and demand equilibrium over time. 

In addition, the other providers’ position in the neighbourhood is established. Thus, the analysis identifies the competitive edge JHUSON will have over its competitors. On the other hand, the components of the SWOT analysis will include the identification of the need for the service as strength. 

From this paper, it is clear that American market for shoes, they expanded their product lines to items such as camping gear and video games. It is essential to determine that such a strategy in any way contributed to the success in shoes or whether it would be able to replicate the success in other product lines.

This work is based on considerations and evaluations for a business emerging in the United States, that aims at developing a comprehensive software in order for a small enterprise to enter the gambling market on an accurate and feasible way. A comprehensive and integral evaluation of this case will, therefore, cover the business impact of stakeholders.

The process of conducting commercial transactions over the internet is called E-Commerce. The businesses are extensively adapting to this practice because it is cost effective. The shift in the global economic paradigm has provided the businesses and customers to participate in the electronic marketplace.

The paper delves into the comprehensive insight into the corporation with hallmark being evaluating the strategic issues within the company. BBC remains the leading broadcaster in the entire United Kingdom. The company engages in the running of various public global Television stations, digital and cable channels, and worldly radio networks.

From this paper, it is clear that the Under Armour is positioned as the highest quality and best available. Most commercials indicate that Under Armour is of high quality and thus high prices, something that provides proof means that function can pinpoint its performance results. Under Armour has a small sales volume.

This paper gives information that the case tries to specifically study PowerGen’s operations in regard to privatization and deregulation of the electricity industry in 1991. Massive organizational changes had to be undertaken in due course of time for the sustenance of PowerGen. The report starts with analyzing the effect of the organizational.

This paper gives information that, however, along with this increase in international merger and acquisition activity are the reports that about 83% of these transactions have not been successful. A number of empirical studies have also shown that not more than half of all mergers and acquisitions have been able to meet financial expectations.

This paper gives information that in order to reduce its costs of doing business and maximize its profit margins, Nike opted to establish new production sites and to indulge in ‘contract manufacturing’ in third world Asian countries such as China, Indonesia, Malaysia, Hong Kong, Korea, Taiwan, Vietnam, India, Pakistan, Thailand, Bangladesh, and others.

This paper gives information that Thai Card Board is chosen as the research’s single case study. Both qualitative and quantitative data are employed in the study to answer the questions. It was determined that the Lean can be adapted for the paperboard firm by applying the JIT at the WSS.

This paper gives information that this mix of diversification and complementary building around its core strengths has been called “Cooperation”. This twin strategy has indeed paid dividends for Cooper because of its related diversification and complementary building around its strengths.

This research will begin with the statement that Apple has launched a new product called iDesk. This study will try to throw some light on different distribution channels of the company. This report will try to figure out two major aspects of the distribution channel. Pricing strategy for the iDesk will be analyzed in this essay. This study will dissect business environment in the USA.

This essay demonstrates that one of the outstanding insights into loyalty is said to be the link between behavior and attitude. Crucial to shading more light towards getting a clear understanding to this is the relationship between behavior and attitude. It is, however, worth noting that this is not significant enough.

 This brand raised female customers but there was still a drop of male customers. The company thus introduced Diet Coke Plus that had more vitamins and minerals for all customers that are concerned with nutrition (Lamb, Joseph, and Carl, 26). 

According to the paper, the sales of the product of holiday inn restaurant have gone down in the room service, therefore, affecting profits. The guests do not believe in local restaurants producing quality products, which is the case affecting Holiday inn. Another crucial problem facing this restaurant is poor management in respect to decision making. 

God certainly intended Adam and Eve to be companions and partners, to cohabit and multiply so that their offspring enjoy the bounties of the Earth. Love, attraction, or something like it has been in the air right from the time the first Neanderthal man clubbed, wooed and carried off the first Neanderthal woman to his cave as a life partner.

This paper gives information that this strategy attempts to minimize costs in every aspect of the business. Costs can be controlled by developing efficient methods of production, curbing overhead and administrative costs, procuring materials at low prices and monitoring costs of promotion, distribution, and services.

This paper gives information that the statistical figures reveal, Shell produces 2% of the world’s oil and 3% of the world’s gas. The company offers a diverse range of products and services to be used in everyday life, in businesses, and on the road. Statistically, the company provides transport fuel to around 10 million customers daily

This paper gives information that they are trying to boost ApproTEC by investing in necessary areas. Henceforth Nick Moon has prepared three years development plan for ApproTEC with $5 million windfalls. His three-year development plan focuses on the crucial areas of development for ApproTEC.