The Importance of the Metrics for Improving Satisfaction of Hilton Hotels & Resorts Customers - Case Study Example

… The paper “hilton hotels in the Middle East – Product differentiation, Production and Sales Concepts, Relationship, Social and Database Marketing" is a meaningful example of a case study on marketing.... The paper “hilton hotels in the Middle East – Product differentiation, Production and Sales Concepts, Relationship, Social and Database Marketing" is a meaningful example of a case study on marketing.... The hilton hotels have their history dating back to the year of the early twentieth century....

Marriott has, therefore, a very wide range of customers from different parts of the world.... Achievement of performance excellence results from good services to the customers who would, in turn, attract more customers (Chong, Jung.... Therefore, one of the strongest measures of how successful an organization has achieved performance excellence is by the number of customers that would want to associate themselves with that company....

… The paper “satisfaction of hilton Hotel Corporation's Customers" is a worthy example of a case study on marketing.... The paper “satisfaction of hilton Hotel Corporation's Customers" is a worthy example of a case study on marketing.... The survey also found that most customers returned to the stores and restaurants that provided bad service because of value for money and convenience.... Customer satisfaction in Hilton Hotel CorporationHilton hotels Corporation has understood that it is important to maintain first-class consumer service as it is considered fundamental to advancing and developing connections and affiliations with the consumers....

With 3,900 hotels across 90 countries (Hilton Worldwide 2013), having an effective IMC is not an easy task.... Like many hotels, the Hilton IMC toolbox includes direct mail, advertising (print, radio, TV, billboards, and the internet), and public relations (newsletters, collecting feedback from consumers, event management, press coverage, and media relations).... … The paper "The Planning and Implementation Integrated Marketing Communications at the hilton Hotel Chain" is a good example of a case study on marketing....

In this essay, the focus will be an analysis of hilton hotels.... In this essay, the focus will be an analysis of hilton hotels.... hilton hotels Corporation is a globally known hospitality corporation that manages more than 3,890 hotels with more than 642,000 rooms within 91 states.... hilton hotels Corporation is a globally known hospitality corporation that manages more than 3,890 hotels with more than 642,000 rooms within 91 states....

The success of Banyan Tree can be attributed due to its knowledge that it knew the value of customers.... … The paper "Marketing Analysis of Banyan Tree Hotels and resorts " is a great example of a marketing case study.... Tree Hotels and resorts has become a leading player in the spa and luxury resort market in Asia.... The paper "Marketing Analysis of Banyan Tree Hotels and resorts " is a great example of a marketing case study....

Furthermore, the management feels that its current internal process might be impacting negatively on the satisfaction of its customers.... To develop metrics for satisfying customers, the target customers should be analyzed in terms of the kinds of the processes and kinds of customers for which the products are being provided (Reimann, Lunemann, and Chase, 2008).... Unsatisfied customers often seek new suppliers who can meet their needs.... It has been found out that room occupancy at R-group of hotels whose customers are business people and luxury travellers has been dwindling due to unsatisfactory services....

Overview of Hilton Worldwide hilton hotels & Resorts a multinational hospitality corporation which operates a group of hotels and resorts chains across the globe.... hilton hotels & Resorts has grown over the years and now have more 540 hotels worldwide (Hilton Hotel & Resorts 2016).... As the era of information unfolds, technology developers and enthusiasts have come with various platforms such websites, cloud, social networking sites, analytics and mobile technology which Hilton Hotel & resorts have to capitalize to gain competitive advantage, reduce the cost of operation and improve customer service delivery....