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Marketing Essays

Result for Subject Marketing:
19897 essays
The Economist Marketing Strategy Marketing Report
8 pages (2136 words) , Download 0 , Report
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 Their main editorial philosophy as an international brand is to emphasize their position by maintaining the links between global politics and business independently. It was founded in the year 1843, with the main purpose of maintaining free trade and their publications have always preferred hard facts even if it has led to radical opinions at times.
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Competitive Situation and Strategic Dilemmas Faced by British Airways Marketing Report
20 pages (5691 words) , Download 0 , Report
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BA and Iberia are well matched with complementary route networks seen as vital in airline mergers and alliances, the idea being that the traffic strengths of the respective airlines feed into the other. BA and Iberia do complement one another for example BA's strength is in North America and Asia and Iberia's in South America.   
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Marketing Communication Plan of Azimuth Watch Marketing Report
6 pages (1717 words) , Download 0 , Report
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Azimuth establishes with the unique idea of contemplation in the watch industry. The idea of the company comes from a term in mathematics used to define the arc of a horizon. Azimuth founded in 2005 made classic pieces of mechanically strict, truly avant-garde, and Swiss-made watches.  
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Marketing plan for White Appliances Inc Marketing Report
16 pages (4544 words) , Download 0 , Report
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This study has identified that the company’s positioning strategies should focus on differentiating the company’s products from the other product variety provided by competitors. The pricing strategy identified also allows the company to launch its brand in the market and build relationships.
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Ready Meals Company Marketing Report
9 pages (2747 words) , Download 0 , Report
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Wastage losses were also attributed to Ready Meals's computer system. On reception of provisional orders, Ready Meal would feed this information into their system. When this information was already in the system and the final order came along, if the final order was less, the computer could not reduce the provisional order to meet the required order.
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Company Analysis Volkswagen Group in Forest, Brussels Marketing Report
16 pages (4849 words) , Download 0 , Report
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In the manufacturing sector, the performance of firms’ production units is critical for securing these firms’ competitiveness in the global market. Most commonly, the effectiveness of production units is based on the following criteria: quality of products, management of cost and time involved, and the response of the customers, i.e. the level at which the products resulted are welcomed by the public or not.
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Analysis of the Strategic Situation of HTC, the Mobile Phone Handset Firm Marketing Report
9 pages (2586 words) , Download 0 , Report
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HTC prepares products sold under other brands that belong to mobile phone operators and computer-designers. It is recognized as a manufacturer of a number of preferred OEM-branded devices of mobile phones. HTC is guided towards attaining excellence in its provided products/services by keeping in focus the requirements of the customers as its topmost precedence.
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Principles of Marketing Management- Current Situational Analysis of Thorntons Plc Marketing Report
8 pages (2461 words) , Download 0 , Report
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In this paper, a proper situational analysis of the company is going to be carried out, so as to determine the decisions that need to be made. A situational analysis gives the exact position of the company, which will consequently aid in the drawing of the strategic plan. 
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Clubs Western Australia Marketing Report
7 pages (1918 words) , Download 0 , Report
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Established in 1893 as the Exchange Club, The Western Australian Club was formed to create a platform for those working towards the growth of Swan River Colony. The club moved to St Georges Terrace in 1897 and changed its name from the exchange Club to Western Australian Club.
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Virgin Mobile UK Marketing Report
12 pages (3396 words) , Download 0 , Report
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In the first phase of the research, there would be an examination of the leadership and management of Virgin Mobil. This will give an understanding of the core concepts that keep the business going. There would be an examination of the vision and mission and the rationale for leadership.
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Marketing Leverage to Dezeen and Apple Marketing Report
8 pages (2351 words) , Download 0 , Report
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This report gives full credit to the marketing initiative of Apple for including Dezeen as a strategic partner and showing its customized home page through an email link. Based on the scholarly research done recently and in the past on the innovative marketing strategies used, business management is thoroughly analyzed from different marketing-related perspectives. 
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Marketing Strategies of Pizza Hut Marketing Report
6 pages (1994 words) , Download 0 , Report
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Pizza Hut's sole aim was to increase its market share through the allocation of franchises to entrepreneurs all over the world (Daszkowski, 2012). This has seen the brand expand its networks to countries all over the world. Pizza Hut employs various marketing strategies including free pizza delivery to consumers and the use of unique toppings. 
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The Kellogg Company and the Product of Special K Marketing Report
8 pages (2222 words) , Download 0 , Report
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The Kellogg Company which is prominently acknowledged as Kellogg’s or Kellogg is regarded as a multinational company that manufactures various food products. The company can target especially the women and geographic markets for the product. In order to market the product, the company would have to devise certain effective implementation plans.
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Marketing Strategy of the Esprit Brand Marketing Report
12 pages (3577 words) , Download 0 , Report
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The success and failure of any company relate to its marketing strategy. If the strategy is in the lines with the company’s goals, the result becomes fruitful, constructive, and flourishing. But if the strategy is not meeting the goals of the company, the result automatically becomes restrained and reduces the worth of that company in the marketplace.
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Drypers Corporation: National Television Advertising Campaign Marketing Report
15 pages (4386 words) , Download 0 , Report
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Drypers Corporation is a leading producer and marketer of premium quality diapers and training pants catering to the value-priced market. The company brand has captured the third-highest share in the market for disposable diapers and training pants, following market leaders Huggies of Kimberly-Clark and Pampers of Procter and Gamble (Neff, 1996a).
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Market Analysis of The Tesco Brand Marketing Report
12 pages (3388 words) , Download 0 , Report
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Tesco is ranked as the fourth most valuable brand in the UK (Brand Direct, 2013). The Tesco brand can be traced back to 1929 when Jack Cohen started a modest sales brand in London (Tesco PLC, History, 2013). The company grew over the years and became one of the largest in the UK and gained a significant presence around the world.
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Personal Marketing Plan in Hospitality Sphere Marketing Report
7 pages (2004 words) , Download 0 , Report
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Times have changed, and a lot of advancements have taken place only through the help of professionals. In the given marketing plan, s/he has reflected on his/her qualifications in the hospitality industry that would advance the industry. S/he has also discussed his/her major strengths, weaknesses, opportunities, and threats relating to this field.
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Lancome Marketing Analysis Marketing Report
7 pages (1750 words) , Download 1 , Report
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Lancôme male skincare firm has to consider factors like the prevailing competition level in the global market since this directly affects its pricing policy to remain relevant in the business. Its management team is working on various strategic plan options on how to meet the demands of the clients and reconcile that with the profit target of the firm.
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Understanding Project Contractors and Contracting Businesses Marketing Report
12 pages (3450 words) , Download 0 , Report
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The paper highlights the business models of the companies which depict the following: a) The source of finance for the company and the main drive for finance; b) The credit policies that are exercised by the companies (types of asset to total assets and types of liability to total assets); c) The resources that are deployed by the firms and the levels of productivity obtained by it.
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Analysis of Integrated Marketing Communications Strategies: Blackberry Marketing Report
11 pages (3266 words) , Download 0 , Report
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Blackberry is currently a market trailer in the UK, losing market share against Apple and Samsung. Blackberry, once an innovator and pioneer in the smartphone industry, no longer sustains this reputation as a creative market leader which erodes the ability of the company to achieve greater sales revenues and consumer loyalty.
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Wal-Mart in Nigeria Marketing Report
12 pages (3615 words) , Download 0 , Report
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Sam Walton started the business of Wal-Mart in 1962 that has grown to the largest corporation throughout the world. Wal-Mart is a profitable company that mainly works in the USA. Many countries that earlier committed to keeping government control over the economies have taken drastic steps for trade facilitation.
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Marketing Plan for the Next Three Years for Greggs Plc Marketing Report
10 pages (3338 words) , Download 0 , Report
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Another impressive statistic about the company is its ability to reduce its operating income by the years and yet maintained a growing profit (Ford, 2014). With a marketing plan that will ensure that the company maintains such a trend of growth, it is possible that the enviable first spot taken by the company will continue to be maintained.
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Marketing Communicating Campaigns Marketing Report
9 pages (2558 words) , Download 0 , Report
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The art of marketing is a business discipline focused on the practical application of techniques in marketing (Kent 2007). It is also the management of an organization's marketing resources and business activities. The phenomenon of globalization has made it necessary for organizations to market beyond their home countries and traditional market zones.
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Marketing Communication Plan Marketing Report
9 pages (3314 words) , Download 0 , Report
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The main target market segment belongs to the upper-middle-class and upper-class segment. However, the target market should be narrowed down by the BMW group in order to provide quality products as per customer taste or preference. It can be stated that the target group ranges from generation X to mature traditionalists.
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Marketing and Planning Process: Blackberry Marketing Report
10 pages (3116 words) , Download 0 , Report
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Blackberry in 2003 was a pioneer as the first developer of the modern smartphone concept, producing the first multi-functional mobile IT devices with text messaging capabilities, the ability to access the Internet, and email functionality (Blackberry 2014). By 2007, Blackberry achieved sales revenues of $6 million USD (Blackberry 2008).
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The Sale of an Enterprise Resource Planning System Marketing Report
18 pages (4556 words) , Download 0 , Report
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The first and foremost priority of every investor is to invest in an industry where his capital investment will never lose its worth with the passage of time and he will remain secure. The same reason I have considered before investing in this industry was this that the investment will never be diminished.
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Marketing Plan for Atlantic Quench Marketing Report
11 pages (3518 words) , Download 0 , Report
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Atlantic Quench Cranberries Inc. (AQC) is a pioneering company in North America for producing and distributing canned and bottled juices and juice drinks. Operating mainly in Florida, Massachusetts, and New Jersey since 1974, this co-operative company has gained substantial credibility for developing cranberry juice business.
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Carphone and Phones4u Marketing Strategies Marketing Report
13 pages (3570 words) , Download 0 , Report
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Carphone Warehouse is a UK mobile phone retailer, having over 2,400 stores throughout Europe. It trades as Carphone Warehouse in Ireland, UK, and as Phone House in other parts of the UK. Their target customers are middle-class earners. In addition, their market position is the phones market with the best quality and services.
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Marketing Plan Development for Royal Air Maroc Marketing Report
9 pages (3070 words) , Download 0 , Report
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An international marketing plan will aid the airline company in utilizing different types of marketing principles (Buckley, 2002). The airline firm is offering travel service facilities in the different routes linking different countries. The organization started as the government-owned carrier service provider of Morocco.
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A Marketing Plan for Walmart Marketing Report
13 pages (3772 words) , Download 0 , Report
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Digital marketing practices can be considered as the marketing practices that generally support the organizations to use several electronic devices, such as smartphones, computers, tablets, social-media networking sites. The use of these devices in digital marketing practices generally helps an organization to engage with its external and internal stakeholders.
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Brand Experiences - Colgate-Palmolive Company and Coca-Cola Company Marketing Report
14 pages (4013 words) , Download 0 , Report
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The personal diary contained a daily list of activities focused on various brands of products. Among the many brands of products that I frequently use, I picked three major brands. Most of the products that I utilize daily have been manufactured by Colgate-Palmolive. These products include oral care products such as toothpaste, toothbrush, and mouthwash liquid.
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Global Marketing: Marriott Hotel Marketing Report
16 pages (4634 words) , Download 0 , Report
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Globalization has promoted the internationalization of business in emerging markets. The present paper analyses the expansion of the Marriot Hotel in India. For the expansion of the business in the global market, the Marriot Hotel is constantly engaged to establish and expand its business in India (that is recognized as one of the emerging markets). 
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European Foundation for Quality Foundation Marketing Report
9 pages (2859 words) , Download 0 , Report
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Squire Hotel Group launching took place in early 2013 and formed a management team that deliberated on various issues that could help develop the organization. The team management attended a seminar that focused on the EFQM Model of excellence.
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Expansion of BYD Company Marketing Report
13 pages (4013 words) , Download 1 , Report
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The entrance in the automobile industry was done by acquiring the Tsinchuan Automobile Company Limited. Today, BYD is the fastest emergent Chinese automobile company and a global innovator in the area of new energy vehicles which includes pure electric models and dual-mode models. 
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Atlantic Quench Outline of the Marketing Plan for a Year Marketing Report
16 pages (4652 words) , Download 0 , Report
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The objective is to attain a rise in annual sales of 20%, increase our market share by 10% and pre-tax profits by 20%. The company will also be seeking to retrench menial and non-skilled labor to save on expenditure. Strategic theories like Ansoff Matrix and Bowman’s strategy Clock are will be employed to help attain a competitive advantage. 
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Designing a Marketing Strategy for a New Product over Time Marketing Report
9 pages (2704 words) , Download 0 , Report
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Australia and the rest of Asia are included in the Rest of the Asia Pacific segment. The results of the retail segment are considered separately and not included in the geographic segments. The new product that is focussed on to be introduced in the market is the Apple watch.
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Critical Evaluation of Current Integrated Marketing Communications Practice Marketing Report
14 pages (4159 words) , Download 0 , Report
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The continuous practice of the strategy development process is often observed in the business performance of Ford Motor in the global automobile industry. During the strategic planning stage of Ford, it incorporates an effective process of defining with current business functions and mission statement that enables it to refurbish the overall performance.
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How the Use of Nostalgia, Utopia and Therapeutic in Advertising Affect Mass Audience Marketing Report
17 pages (4960 words) , Download 0 , Report
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Kiwi is a worldwide shoe product brand that has dominated the industry for decades. They are known to manufacture an array of shoe maintenance products including polish, creams, suede, shoe fresheners, and cleaners and insoles among other products. Kiwi Company was formed in 1906 and developed a remarkably effective shoe polish.
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YikeBike Products Marketing Report
10 pages (2710 words) , Download 1 , Report
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Currently, there are two similar products that can compete with the YikeBike; the GoCycle and Segway. The most important opportunity for YikeBike is the strategic location of its headquarters in New Zealand compared to competitor’s headquarters located in the UK for both GoCycle’s and the US for Segway.
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Strategic Management and Marketing for Luxury Goods Marketing Report
12 pages (3379 words) , Download 0 , Report
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Outerwear is regarded as the main product of the company and is best expressed by means of the iconic trench coat (Burberryplc, 2015). Doing a competitor analysis will provide both defensive and offensive strategic context in order to identify the threats and opportunities.
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E-Business Analysis Marketing Report
11 pages (3049 words) , Download 0 , Report
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The fashion industry is characterized by uncertainty and there exists no dominant player in the industry. The trend in the fashion industry changes at a very fast rate and thus the competition in this industry is immense. In order to compete in this industry, the fashion brands must employ the appropriate segmentation, targeting and positioning strategy in their business.
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ASOS Digital Retail Aspects Marketing Report
12 pages (3417 words) , Download 0 , Report
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To enable this, the company employs various digital marketing strategies so that the company is recognized as a fashion destination by the age group of 20 all over the world. An analysis of the digital marketing strategy that is used by the company, it is assessed that the company is going in the right direction as long as the strategy is concerned.
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Financial Statement Analysis Marketing Report
8 pages (2272 words) , Download 0 , Report
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Consequent to this, the share price movements of Inditex SA and Gap Inc over the past one year are analyzed, following which the impact of the credit crunch on both the retail firms is discussed. It also confers on their corporate governance issues in detail. 
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Standardization of International Market Marketing Report
12 pages (3179 words) , Download 0 , Report
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Such conditions include the policies of operation and other conditions that determine the kind of services and goods that a company uses to operate. One of the challenges of standardization is that the international market is controlled by different strategies and conditions. Market conditions in one country may be very different from the conditions in another country.
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Professional Placement Reflections Marketing Report
16 pages (4463 words) , Download 0 , Report
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The skills involved in communicating with other people on a marketing level including reflecting on a previous placement s/he had undertaken previously. There, s/he set six employable criteria, which is management upon which s/he elevated the study on the current placement. S/he will display the organizational structure of the chambers of e-commerce Leeds.
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Marketing Communication Marketing Report
13 pages (3625 words) , Download 0 , Report
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Divine chocolate was established with the help of joint cooperation between cocoa growers, farmers, and other small stakeholders. Hence the company has established a vision statement molded the concept of fair trade, fair economies, and the interest of small stakeholders.
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Market Analysis of Jollibee Fast-Food Restaurant Marketing Report
7 pages (2249 words) , Download 1 , Report
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Initially, they opened a two-branch ice-cream parlor (Thompson and Martin, 2005) which later developed into a fast food restaurant offering unique Filipino cuisine. Soon, the company emerged to be one of the most successful business food chains in the Philippines. In 1981, Jollibee had established 11 stores in Manila while McDonald’s only one.
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Analysis of Belks and Goffmans Theories of the Self Marketing Report
9 pages (2754 words) , Download 0 , Report
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It is addressed from various viewpoints utilizing various theories. The majority of these theories are further attributed as consistent with the disciplinary shift towards a change in the direction aimed at examining the relationship between how consumers view themselves and the consumption activities are undertaken.
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Debenhams Marketing Analysis Marketing Report
15 pages (4255 words) , Download 0 , Report
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Debenhams Plc is one of the major fashion retail companies in the United Kingdom. The company was opened as a single store in London in 1778 and has now expanded into many other countries in the world. The headquarters of the company is based in London. Nearly 30,000 employees work in different franchises of the company all over the world.
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Rolls-Royce Marketing Planning Marketing Report
8 pages (3348 words) , Download 0 , Report
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The three most famous car models that Rolls-Royce is selling include the Phantom Family (the big boy rolls); Ghost Family (baby rolls); and Wraith (Doron, 2013, 1:20; Rolls-Royce, 2013b, c, d). Rolls-Royce is dedicated to preserving the environment. This company started producing eco-friendly cars for these three models (Rolls-Royce, 2013e; Massey, 2011).
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