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Marketing Essays

Result for Subject Marketing:
19702 essays
Hershey Company Marketing Marketing Case Study
7 pages (1973 words) , Download 0 , Case Study
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The paper "Hershey Company Marketing" is an outstanding example of a marketing case study. The report purposes to identify an appropriate new product for Hers Company in India. In so doing, it will use a SWOT analysis in order to determine the appropriate strategy to use in order to capture the consumers.
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BHP Billiton Market Trends Marketing Case Study
9 pages (2250 words) , Download 0 , Case Study
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The paper "BHP Billiton Market Trends" is an outstanding example of a marketing case study. BHP Billiton cases give insight into strategic management. The case is based on managerial decisions that will determine the long-run performance of BHP Billiton. Through analysis of the case, one can understand the internal environment, external environment, strategy formulation, implementation and control.
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McDonald's - Target Market Segments, Service Concept, Operating Strategy, Service Delivery System Marketing Case Study
7 pages (2209 words) , Download 0 , Case Study
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The paper “McDonald’s - Target Market Segments, Service Concept, Operating Strategy, Service Delivery System” is an impressive variant of the case study on marketing. The competitive nature of the business environment has forced numerous organizations to improve the services that it gives to customers.
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Marketing - Ferrero Group Marketing Case Study
9 pages (2715 words) , Download 0 , Case Study
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The paper "Marketing - Ferrero Group " is an outstanding example of a marketing case study. With China becoming a business hub and opening to foreign businesses, numerous companies are currently seeking entry to this market. Jayaraman (2009, p.56) claims that the increase in business in the Chinese market has been boosted by the ever-increasing population of the middle class.
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Middle-Class Consumer Profile in China Marketing Essay
9 pages (2662 words) , Download 0 , Essay
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The paper “Middle-Class Consumer Profile in China” is an exciting variant of essays on marketing. The swift development and economic growth in China have resulted in a huge number of consumers with high levels of income to dispose of. It prospects that by the year 2020 the middle class in China will be over 500 million in number.  
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How Under Armour Markets Its Brand Marketing Case Study
9 pages (2491 words) , Download 0 , Case Study
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The paper "How Under Armour Market’s Its Brand" is a great example of a marketing case study. In order for a marketing program to have a noteworthy impact, its customers need to be exposed to it, give it some attention, and perceive it. Consumers necessitate a basic level of focus to perceive a stimulus, which then culminates in the customers’ preference for a certain brand over another.
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The Effect of Social Media on Consumers Purchasing Behaviour Marketing Research Proposal
25 pages (6989 words) , Download 1 , Research Proposal
The paper "The Effect of Social Media on Consumer’s Purchasing Behaviour" is a good example of a marketing research proposal. Basically, online social networks growth across the globe has generated a new platform for communication as well as interaction amongst individuals. Thanks to social media, people are able to share their experiences, opinions, as well as knowledge.
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Healthy Eating as a Social Marketing Issue Marketing Coursework
8 pages (2365 words) , Download 0 , Coursework
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The paper "Healthy Eating as a Social Marketing Issue" is a good example of marketing coursework. Social marketing involves commercial marketing techniques that help in health-boosting. Social marketing is operational on the population level, and those that provide health care take part in ensuring its effectiveness.
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Consumer Behaviour: Personality and Lifestyle Marketing Research Paper
12 pages (3188 words) , Download 1 , Research Paper
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The paper "Consumer Behaviour: Personality and Lifestyle" is a perfect example of marketing coursework. The effects of consumer behavior have been important in economists’ research areas for the economic impacts that came with the phenomenon. Despite the numerous research activities, scholars have only been able to produce the beginning stages of the theories that systematically explain consumer behavior.
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Evaluation of the Methodological Approach Marketing Coursework
5 pages (1346 words) , Download 0 , Coursework
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The paper "Evaluation of the Methodological Approach" is a perfect example of marketing coursework. The researcher of this study collected the data through a self-administered online survey. An email link was sent to the participants. An email link was sent to the participants. The participants were undergraduate students from five different introductory courses at a public university.
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Analysis of the Market that Haighs Chocolate Operates Marketing Case Study
10 pages (2967 words) , Download 1 , Case Study
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The paper "Analysis of the Market that Haigh’s Chocolate Operates" is an outstanding example of a marketing case study. Haigh’s Chocolate is an Australian brand that is associated with chocolates and confectioneries. The company was established on 1st May 1915 by Alfred E Haigh at 34 King William Street, Adelaide.
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What Does Jack Daniels Employ to Effectively Execute Their Marketing Strategy around the World Marketing Case Study
2 pages (552 words) , Download 0 , Case Study
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The paper “What Does Jack Daniels Employ to Effectively Execute Their Marketing Strategy around the World?” is a fascinating variant of case study on marketing. Jack Daniels's old no.7 Expansion of business globally either through partnerships, franchising/outsourcing, is a common tactic the company uses to survive in the marketplace and remain profitable.  
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BHP Billiton Strategic Analysis Marketing Case Study
9 pages (2775 words) , Download 0 , Case Study
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The paper “BHP Billiton Strategic Analysis” is a worthy variant of the case study on marketing. In today’s highly competitive business world, organizations strive to build sustainable competitive advantages. The business world is highly unpredictable and, therefore, multinational firms, including BHP Billiton, are building lasting and sustainable competitive advantages.
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Upper Molonglo Rail Trail for Bungendore Progress Association Marketing Case Study
11 pages (3169 words) , Download 0 , Case Study
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The paper "Upper Molonglo Rail Trail for Bungendore Progress Association " is a perfect example of a marketing case study. The scoping study will assist the Association in the process of preparing grant applications for the proposed rail-trail development. The Molonglo rail trail is an abandoned rail line between Bungendore and the Captains Flat.
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Qantas Digital Media Kit in the Media Outlets Marketing Case Study
6 pages (1602 words) , Download 0 , Case Study
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The paper “Qantas Digital Media Kit in the Media Outlets” is an intriguing version of a case study on marketing. Qantas, being the largest airline in Australia will launch a children’s home in Australia that will be referred to as Qantas Home Foundation. The airline company will be giving back to the community after several years of support of the customers.  
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Marketing Situation and Launch of New Products in the Australian Digital and Streaming Industry Marketing Case Study
12 pages (3387 words) , Download 0 , Case Study
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The paper “Marketing Situation and Launch of New Products in the Australian Digital and Streaming Industry” is an engrossing example of a case study on marketing. The Australian online streaming industry is under exponential growth. There have emerged new entertainment companies in the wake of the year 2015. These companies are Presto, Stan, and Netflix.
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Is Establishing Team Work Difficult In Organisations Marketing Assignment
9 pages (2662 words) , Download 0 , Assignment
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Anna Windermere, (2015). The Advantages of the Teamwork Concept in Organizations Demand Media. Available at http://smallbusiness.chron.com/advantages-teamwork-concept-organizations-56220.html12Beaubien, J.M. (1998). How Teamwork Works: The Dynamics
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The Benefits and Disadvantages of Economic Rationalism for Australian Consumers Marketing Essay
6 pages (1689 words) , Download 0 , Essay
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The paper “The Benefits and Disadvantages of Economic Rationalism for Australian Consumers” is a forceful example of an essay on marketing. Economic rationalism is an approach to the economic policy where the primacy of markets is accepted. In this case, the market is the determiner of what the economy will produce and how they will produce it.  
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Teragren Company Market Analysis Marketing Case Study
12 pages (3402 words) , Download 0 , Case Study
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The paper "Teragren Company Market Analysis" is an outstanding example of a marketing case study. Teragren Company, which is located in Washington at the heart of Bainbridge Island, is one of the developers and designers of bamboo building products. The company which was co-founded by David M. Knight in 1994 is committed to the furnishing of businesses and homes using bamboo products.
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Introducing Potato Bread in the Market Marketing Research Proposal
7 pages (1750 words) , Download 0 , Research Proposal
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The paper "Introducing Potato Bread in the Market" is a great example of a research proposal on marketing. This is a research paper to introduce a new product in the market, the Potato Bread. The proposal provides adequate information on the product and the need for the consumers to adopt and get the taste of the new Potato Bread instead of the regular wheat bread.
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Stan Company - the Current Position of in the Market, Internal and External Environment of the Company Marketing Case Study
10 pages (2850 words) , Download 0 , Case Study
Free
The paper “Stan Company - the Current Position of in the Market, Internal and External Environment of the Company” is a thrilling example of a case study on marketing. Stan Company transfers digital streaming media through its website. Customers have to subscribe in order to access TV shows and movies being streamed by the company.  
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Stan Australia Versus Its Competitors Marketing Case Study
10 pages (3022 words) , Download 1 , Case Study
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Stan is a StreamCo service provided with intention of addressing Australia's need for a more extensive streaming service with more content. The launching of this service introduced new competition to two local streaming companies and one international company that was highly embraced due to its extensive content.
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How Social Media Has Influenced Marketing Strategies and Activities Marketing Coursework
23 pages (6660 words) , Coursework
Nobody downloaded yet
The paper "How Social Media Has Influenced Marketing Strategies and Activities" is an outstanding example of marketing coursework. In the century of technology, social media has become one of the most popular phenomena connecting millions of people across the world. Millions of people around the world interact with their friends around the world through social media every day.
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Marketing Analysis of McDonalds Australia Holdings Marketing Case Study
6 pages (1715 words) , Download 0 , Case Study
Free
The paper "Marketing Analysis of McDonald’s Australia Holdings " is a good example of a marketing case study. Mcdonald's corporation is the world largest fast-food chain as it serves around 68 million customers around the world daily. Currently, McDonald’s corporation operates around 35,000 outlets in the 119 countries that it already exists in.
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Haymarket Hotel Marketing Plan Marketing Case Study
16 pages (4514 words) , Download 0 , Case Study
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The paper "Haymarket Hotel Marketing Plan" is an outstanding example of a marketing case study. The Haymarket Hotel London is among the most strategic and influential hotels in the UK tourism and hospitality industry. In this case, the venture has expanded its market influence and as well as control through a consumer diversification strategy.
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E-Commerce Strategy for the Hub Pizza Company Marketing Case Study
21 pages (5780 words) , Case Study
Nobody downloaded yet
It is essential to state that the paper "E-Commerce Strategy for the Hub Pizza Company" is a perfect example of a marketing case study. This report offers a strategic evaluation for the development and adoption of an e-commerce strategy for the Hub Pizza Company, a start-up venture in the Pizza industry.
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Free Market vs Pro-Regulation Perspectives Marketing Coursework
6 pages (1755 words) , Download 0 , Coursework
Free
The paper "Free Market vs Pro-Regulation Perspectives" is a perfect example of marketing coursework. The free-market perspective posits that accounting information should be viewed as any other commodity that is influenced by the forces of demand and supply and (Belkaoui, 86). It is assumed that market forces will eventually create an optimal quantity of information about the business organization.
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Goals Performance and Future Prospects of Content Marketing Marketing Research Proposal
7 pages (2110 words) , Download 0 , Research Proposal
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The paper "Goals Performance and Future Prospects of Content Marketing" is a great example of a marketing research proposal. Unlike traditional marketing, content marketing is beginning to take shape in the market where companies are striving to be known for the exact content they produce and not a few touchy brands that are furiously advertised through common media channels.
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Strategic Marketing Planning of Goodman Fielder Limited Marketing Case Study
8 pages (2384 words) , Download 2 , Case Study
Free
The paper "Strategic Marketing Planning of Goodman Fielder Limited " is a good example of a marketing case study. Goodman Fielder Limited is an Australian company involved in the production of packed food products such as bread, dairy products, margarine, oil, and ingredients. The company operates in Australia as well as in New Zealand (Anderson & Business Expert Press, 2012).
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Strawberry Flavoured Beer Produced by Sydney-Based Brewery - Zeven Lemon Beerworks Marketing Case Study
7 pages (2014 words) , Download 0 , Case Study
Free
The paper "Strawberry Flavoured Beer Produced by Sydney-based Brewery - Zeven Lemon Beerworks" is a perfect example of a marketing case study. Today, new products and services are developed and introduced in the market every day as the population continues to rise at a steady rate. Currently, the world’s population is estimated to stand at 7.2 billion people, with most of them living in less developed countries.
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New Product Analysis - Apples iPhone 6 Marketing Case Study
7 pages (2088 words) , Download 0 , Case Study
Free
The paper "New Product Analysis - Apple’s iPhone 6" is a great example of a marketing case study. Apple Inc was established in 1976 as a partnership Steve Jobs, Woszniack and Wayne (Jinjin, 2013). The company's innovative computer designs increased its popularity with time. The exit of Steve Jobs in 1985 left the company facing hard times, as sales stagnated.
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Factors Affecting Positive and Negative Word of Mouth in Restaurant Industry Marketing Research Proposal
11 pages (4078 words) , Download 1 , Research Proposal
Free
The paper “Factors Affecting Positive and Negative Word of Mouth in Restaurant Industry“ is a  meaningful variant on research proposal on marketing. The introductory chapter covers the information of the study with the details of the background information, statement of objectives, objectives of the study, research questions, limitations of the study, importance of the research, etc.
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General Motors Expatriation Failure in the Middle East Marketing Case Study
10 pages (2864 words) , Download 1 , Case Study
Free
The paper “General Motors Expatriation Failure in the Middle East” is a provoking example of the case study on marketing.  The General Motors Company, the GM, is an American multinational company that has its headquarters in Detroit, Michigan. This is a company that first found stability at home before going global thus involving in expatriation.
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Risk Analysis of China Marketing Case Study
12 pages (3639 words) , Download 0 , Case Study
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The paper 'Risk Analysis of China" is a good example of a marketing case study. Studies reveal that China is the modern production hub of the world. In this regard, China accounts for the highest percentage of production processes compared to other world countries. Factors that favor China’s rapid growth in the production industry include accessibility to affordable raw materials and adequacy of cheap work-force.
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Identity Theft - Trends And Issues For Online Customers Marketing Coursework
10 pages (2928 words) , Download 0 , Coursework
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The paper "Identity Theft - Trends And Issues For Online Customers" is a good example of marketing coursework. Identity theft has become the top legal setbacks in the current digital age since a host of a hacker as well as scammers steal people private data/information, driving license numbers, credit card numbers.
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Demographic Transition Stages Marketing Coursework
9 pages (2550 words) , Download 0 , Coursework
Free
The paper "Demographic Transition Stages" is a good example of marketing coursework. Demographic transition refers to the change in the death and birth rates over a period (Haub & Gribble 2011, p.4). The demographic transition comprises of four stages. The first phase is the pre-modern phase characterized by an increasing birth rate and a declining death rate (Blue & Espenshade 2012).
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Factors That Contribute to the Failure of the Pharmaceutical Companies Products Marketing Research Proposal
9 pages (2624 words) , Download 0 , Research Proposal
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The paper “Factors That Contribute to the Failure of the Pharmaceutical Companies’ Products“ is a  comprehensive variant of research proposal on marketing. This research paper will deal with the innovation of new drugs and seek to understand why these products in the pharmaceutical industry do not generate enough revenue for the companies, despite their marketing strategies.
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State of Affairs in the Industry of Cafes and Coffee Shops in Australia Marketing Case Study
8 pages (2504 words) , Download 0 , Case Study
Free
The paper "State of Affairs in the Industry of Cafes and Coffee Shops in Australia " is an outstanding example of a marketing case study. You are a Freelance Economics Consultant who has been commissioned by the Commonwealth Government to analyse the state of affairs in the industry of Cafes and Coffee Shops in Australia and report your findings to the Government.
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Social Media Marketing Marketing Research Paper
19 pages (5645 words) , Download 1 , Research Paper
Free
The paper Social Media Marketing" is an impressive example of a Marketing research paper. Social media has undoubtedly transformed the manner in which businesses conduct their marketing activities. People today have developed an inclination of spending more time on social media platforms performing activities such as; chatting with family and friends, viewing other people’s profiles, and playing games, as opposed to meeting people physically.
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Evaluation of the Components of the Marketing Mix - DA Garden Marketing Case Study
8 pages (2047 words) , Download 0 , Case Study
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The paper "Evaluation of the Components of the Marketing Mix - DA Garden" is a great example of a marketing case study. D. A Garden supplies is a garden supply and nursery business that has been existence for the past 13 years. The initial accomplishments of the business led to the addition and subsequent expansion of a café. The firm’s management comprises a husband and wife team.
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Marketing Management - Delmont Private Hospital Marketing Case Study
7 pages (2268 words) , Download 0 , Case Study
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The paper "Marketing Management - Delmont Private Hospital" is a perfect example of a marketing case study. Delmont Private Hospital is a medical institution that prides itself in offering the best medical service. Having been in the business for a long period of time the business for the private hospital seems to have slowed down something that has necessitated a stock-taking to find out the problem.
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Evaluation of the Marketing Environment Analysis for Haymarket Hotel London Marketing Case Study
12 pages (3483 words) , Download 0 , Case Study
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The paper "Evaluation of the Marketing Environment Analysis for Haymarket Hotel London " is an outstanding example of a marketing case study. The report is divided into sections that have various topics and subtopics. The introduction section gives an outline of the report and what it will discuss. It also presents a brief overview of the organization.
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Subaru Company Analysis Marketing Case Study
6 pages (5981 words) , Download 0 , Case Study
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The paper "Subaru Company Analysis" is a great example of a marketing case study. Subaru is a Japanese brand used by Fuji Heavy Industries, the Hong Kong translation of Subaru cars, Fuji Heavy Industries, the predecessor is the main manufacturer of military aircraft during World War Nakajima Aircraft Company, in 2012 ranked first in the global car manufacturer 22 [1], the company has always manufactured cars.
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How to Maintain Successful Media Relations Marketing Case Study
18 pages (4663 words) , Download 0 , Case Study
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The following paper 'How to Maintain Successful Media Relations' is a wonderful example of a marketing assignment. An example of mass media exploitation is the exploitation of women. Women portrayals are often used in the media and this has been frowned upon by feminists as well as human rights activists.
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International Marketing Plan - the Australian Olive Oil Industry Marketing Case Study
16 pages (4347 words) , Download 0 , Case Study
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The paper "International Marketing Plan - the Australian Olive Oil Industry " is a perfect example of a marketing case study. The ability of a firm to penetrate and establish itself in a foreign international market has been quite difficult for most industries. Doole and Lowe (2008), affirm that most companies perceive this step as a start-up venture that acts as a threat to their global capabilities.
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Katie Hairdressing and Beauty Parlor Marketing Plan Marketing Case Study
6 pages (2431 words) , Download 0 , Case Study
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The paper "Katie Hairdressing and Beauty Parlor Marketing Plan" is a good example of a marketing case study. Also known as the 4ps, marketing mix refers to a set of tactics that an organization can use to promote its products/services or brand in the market. The marketing mix is made up of product, price, promotion, and place (Moller, 2006). This section will discuss Katie Hairdressing and Beauty Parlour 4Ps.
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Clamms Seafood Australia - Market Entry Strategy in the Japanese Market Marketing Case Study
16 pages (4617 words) , Download 0 , Case Study
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The paper "Clamms Seafood Australia - Market Entry Strategy in the Japanese Market " is an outstanding example of a marketing case study. Globalization has served as a major influence on international industries operational approaches and strategies. In this regard, with increased globalization and growing technology industry has influenced and facilitated the need for organisations to venture and diversify their operations.
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Comparative Country and Product Market Attractiveness - AUSAB Company Marketing Case Study
21 pages (5992 words) , Case Study
Nobody downloaded yet
The paper "Comparative Country and Product Market Attractiveness - AUSAB Company" is a perfect example of a marketing case study. The five firms of AUSAB should be expanded so as to meet the demand that will come with the strategic alliance. As established by this report, all the five farms have the potential to expand the company hence should take this to their advantage since the alliance will come with increased demand.
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Product Market Attractiveness - Tassal Limited Company in Australia Marketing Case Study
6 pages (1834 words) , Download 1 , Case Study
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The paper "Product Market Attractiveness - Tassal Limited Company in Australia" is a great example of a marketing case study. In this report, we will focus on the Australia seafood company (Tassal Limited) and compare it with other market environments in Taiwan and Singapore. Tassal limited is the largest salmon producer in Australia and serves consumers in Australia, New Zealand and Asia among others.
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Seafood Market Analysis of Malaysia and Indonesia Marketing Case Study
16 pages (4000 words) , Download 0 , Case Study
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The demand for seafood appears to be growing steadily over the years for several reasons such as the rise in living standards, ease of availability as compared to other meats, more reasonable pricing as well as the growing appreciation among consumers of the various alternative forms of healthy foods. There have been a lot of food safety concerns.
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1051 - 1100 results of 19702 items
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