Qantas Digital Media Kit in the Media Outlets - Case Study Example

Digital Media Kit Student’s Name College Digital Media Kit Preparation of Qantas Digital Media Kit Report Headline Every organisation in today’s world requires having an online media centre within which media releases becomes significant methods of communication. Therefore, Qantas, an airline company has realised the importance of launching media release which is discussed in this report. Actually, the purpose of Qantas’ launching the digital media report is providing a communication platform between its current and potential customers for its services. As such, Qantas is now capable of offering information to the media channels about its programs, issues and events. Dateline Qantas release appeared in the media outlets on 2nd April 2015 in Queensland. Media Release Qantas, being the largest airline in Australia will launch a children’s home in Australia that will be referred as Qantas Home Foundation. The airline company will be giving back to the community after several years support of the customers towards its current growth. This plan will be highly appreciated by orphans and most unfortunate children in Australia. The project will cost the airline thousands of dollars to fully implement, and it is expected kick off next week on Monday morning. Qantas has bought ten acres land forty kilometres away from the company’s airport. Qantas welcomes any party wishing to be involved in the completion and implementation of the project. As such, Qantas invites any material or immaterial help that would be offered by all parties of goodwill. The children’s home will be constructed using modern technology so that it will last long, and in order make children feel at home despite their misery. Qualified personnel who will be employed by Qantas Home Foundation will bring up the children. Before accepting children in the foundation, they will undergo a thorough scrutiny in presence of relevant selected officers to verify they are orphans or most unfortunate children in the society. That measure will prevent parents who do not want to bring up their children from taking them there. The accepted children will begin receiving quality education immediately after joining the foundation. In other words, the Foundation will cater for their food, education, clothing, medication, and shelter among others. It is our sincere hope as Qantas, that everybody will appreciate our efforts. Qantas will pay all staff employed to work in the Foundation. Volunteers in the project will also be most welcome and highly appreciated by Qantas Home Foundation. Tweeter Post @Qantas # Qantas will launch a huge project of helping the needy next week. Welcome to our remarkable project! In this scenario, Qantas welcomes all its fans to the new amazing project to br launched soon. Facebook Post # Collaboration with our customers has been the heart of our success. In this regard, we want to reach the needy through launching Qantas Home Foundation that will begin next week. All plans have been completed and we hope you will enjoy! Qantas, in this case is informing the public of the planned project of assisting the needy children in the society. That is tantamount to thanking the society that has helped her achieve her success. Reflective Piece Diagram The perspective within which the news is posted News angle – Project of a new children’s home Media (Channels of disseminating information) Credible sites for posting information Who’s Sites? Canberra Times (Whitley, 2015). The Age, PR Warrior, Online Investigations, 22 Michaels, Jim Stewart, King Content, Paul Wallbank, Global Copywriting, Culture is Everything, Switched On Media, Intelligent Travel, 501 Places, Wandering Earl, Inside the Travel Lab, Heather Pooie, Travel fish, Gran Tourismo, 48 Hour of Travel, Eating Asia, Phil in The Blank (Whitley, 2015). Roundtheworldflights.com, Uncornered Market, The Shovel, ABC Online, The Australian Financial Review, News Corp Australia, Special Broadcasting Service, The Sydney Morning Herald, Crikey, Herald Sun, The Daily Telegraph, Guardian Australia, Ninemsn, Nerds Eye view, New Matilda, and Writing Through the Fog among others. Reputable journalists capable of providing the organisation’s information Journalists- ABC , ABC PM host –Mr. Mark Colvin, The Age, Tourism Reporter - Mr. Joe Smith (Early, 2009). Daily Telegraph, Editor, Mr. Paul Whittaker, The Age, Editor, Mr. Nick McKenzie, Crickey, Content Maker – Mrs. Margaret Simons, Fairfax, Online Editor (Knott, 2012). Mr. Paul Wiggins, The Australian, Media Journalist, - Amanda Meade, Daily Telegraph, Blogger – Mr. Joe Hildebrand, News Limited, Editor – Lanai Vasek, The Courier – Mail, Online Editor- Mr. Terry O’Connor, Courier-Mail, Feature Writer – Mr. Michael Lund, News.com, Blogger, Mr. Kate de Brito, The Australian, Media Journalist - Sally Jackson, Brisbane Times, Marketing Manager, Mr. Karl Sikora, Brisbane Times, Blogger, Mr. John Birmingham, Sydney Morning Herald, Online Marketer, Mr. Ren Erdos, and Mediaweek, Staff writer – Mrs. Rachael Bolton among others. Informed Reflective Piece on How to Launch My Organisation’s News Using Digital Media The first way of launching my organisation’s news using digital media would be fully understanding of my organisation’s strategy (Parkman, 2015). In this scenario, I would align my intention and work programme to the strategic difficulties facing my organisation. Despite possessing a good tactical document I can reference, I would as well for my own good, supplement with a few conversations with my senior colleagues of the management department. This would include managers, senior supervisors and even if accessible my organisation’s CEO. By having conversations with the senior management, I would be capable of coming up with the various challenges that the organisations experiences. After knowing them, I would begin understanding the manner news using digital media would play its portion in assisting to resolve those difficulties. In the long run, I would be able to launch news using digital media that would help in solving some, if not all, of the challenges that our organisation would be facing. The other way of launching my organisation’s news using digital media would be matching my approach to digital with my organisational culture (Parkman, 2015). In this scenario, I would make a point of recognising successful projects that would not necessarily be digital from my organisation and scrutinize them. In my scrutiny, I would find why such projects succeeded and the major factors that were involved. In this case, I would not implement features in launching news using digital media that are not cultural to my organisation, for instance, providing pictures of naked people in the news as it not our organisational culture to offer nude images of known and unknown people in our news. After finding the major factors that contributed to their successes, I will select the key factors that would fit in the launching of my organisation’s news utilising digital media and put them in place. The other way of launching news would be agreeing a powerful intent statement. In this regard, I would offer myself and my boss permission of moving forward by agreeing and detailing a powerful intent with my senior management and boss. My intent statement would offer detailed information of the reasons why launching news using digital media would be pertinent in the entire context of the business. Additionally, the intent would detail how launching news using digital media would be in incorporating with the other organisation’s parts. As such, I would focus my activity and come up with a clear image of how the results of launching my organisation’s news utilising media would appear. The other way I would launch my news using digital media would be using clear language. In this scenario, I would shun three letter ellipsis and digital jargon. In order to stick to my organisation’s protocols, I would use my own language of my organisation, and I would only bring in new terminology the moment there would be no other alternative. I would also use simple diagrams where necessary in explaining some points in the print and social media which would assist in further understanding of the news. The other way of launching my news organisation using media would be involving my stakeholders. As it is difficult to propel digital change with no change in organisation, it would be essential taking the organisation along with me. As such, I would identify my organisation’s stakeholders, for instance, my detractors, senior managers, influencers probably to feel effects of whichever changes, as well as supporters whom I think would support my activities and assist in winning the others’ hearts (Parkman, 2015). Equally important, before holding any discussions or workshops with stakeholders, I would ensure that I would have understood organisational strategy, situational analysis, user and customer insights. In this case, supporting data would prove to be my utmost important through those conversations. Since workshops turn to be great ways of exposing needs and ideas, recognising challenges and comprehending opportunities and risks, I would structure my sessions for the purposes of unlocking that awareness and put careful attention on the noted posts. At the end, I would ensure that everyone understands the need for launching our organisation’s news in digital media when I will launch it with the agreement of all. Actually, ignoring stakeholders’ involvement would later long become cancerous to our organisation. The other way of launching news in my organisation using digital media would be posting the news in the internet. In this case, this would include the social media platforms like, facebook, twitter, and blogs among others. References Parkman, T. (2015). Start Your Own Digital Transformation. Retrieved 4th March 2015 from https://www.nzte.govt.nz/en/news-and-media/blogs-and-commentary/2015/3/9/start-your-digital-transformation/ Whitley, D. (2015). The 20 Best travel Blogs. Retrieved 4th March 2015 from http://travel.ninemsn.com.au/holidaytype/culture/8417179/the-20-best-travel-blogs Early, D. (2009). Australia’s Top 100 Journalists and News Media People on Twitter. Retrieved 4th March 2015 from http://earleyedition.com/2009/04/22/australias-top-100-journalists-and-news-media-people-on-twitter/ Knott, M. (2012). Australia’s 15 Most Powerful Journalists and Editors. Retrieved 4th March 2015 from http://www.thepowerindex.com.au/journalists-a-editors/australia-s-15-most-powerful-journalists-and-editors Read More