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Marketing Essays

Result for Subject Marketing:
19702 essays
Vodafone Company Market in Australia Marketing Case Study
8 pages (2241 words) , Download 0 , Case Study
Free
The paper 'Vodafone Company Market in Australia " is a good example of a marketing case study. Vodafone Company operates in the telecommunication industry and provides mobile phone and data services to their customers. The telecommunication market in Australia is a board market with a wide range of customers’ requirements.
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The Nespresso Coffee Machine Issues Marketing Case Study
7 pages (1993 words) , Download 0 , Case Study
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The paper "The Nespresso Coffee Machine Issues " is a perfect example of a Marketing Case Study. Integrated marketing communication is the process that entails all the elements of marketing. The integrated marketing communication aims at integrating the communication channels to ensure that the needs of the customers are met and also the competitive advantage of an organization is achieved.
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Melbourne City Football Club - Marketing Strategies Marketing Case Study
19 pages (5273 words) , Download 0 , Case Study
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The paper "Melbourne City Football Club - Marketing Strategies" is a perfect example of a marketing case study. Melbourne City Football Club is based in Melbourne, Australia. The club's history dates back to 2009 and has been in the national premier league under the Football Federation of Australia (FFA).
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Harrys Bar and Coffee Shop Target Marketing Marketing Case Study
5 pages (1492 words) , Download 0 , Case Study
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The paper " Harry’s Bar and Coffee Shop Target Marketing" is a wonderful example of a Marketing Case Study. Harry’s Bar and Coffee Shop is a shop that specializes in epicurean coffees with a twist that comprises of shots of alcohol. Harry’s Bar and Coffee Shop also offers cocktails and tapas. The main target for Harry’s Bar and Coffee Shop is the locals of Civic, Canberra, and Australia at large. 
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Brand Management Plan for LG Marketing Case Study
8 pages (2631 words) , Download 0 , Case Study
Free
The paper "Brand Management Plan for LG" is an outstanding example of a marketing case study. Life is indeed good with LG. LG is a lifestyle brand. A household name recognized virtually across the world. The LG brand is globally recognized and has continued increasing its customer base meeting and exceeding most of its expectation. (Deans, & Metcalfe, 2013, p.393).
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Consumers' Decision Making Process Marketing Case Study
11 pages (3245 words) , Download 0 , Case Study
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The paper "Consumers' Decision Making Process" is a great example of a Marketing Case Study. Consumer decision-making and consumer behavior are common topics in several fields in recent years. The concept is complicated because of the external influences that have to be handled internally. Consumer behavior focuses on consumption behavior. 
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Are Australian Consumers Better off as a Result of Economic Rationalism Marketing Coursework
5 pages (1681 words) , Download 0 , Coursework
Free
The paper "Are Australian Consumers Better off as a Result of Economic Rationalism" is an outstanding example of marketing coursework. Economic rationalism is defined as an economic policy where the primacy of market is accepted. Market indicators are used as the benchmarks for all government activities.
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Boundary Objects in New Product Development Marketing Case Study
13 pages (3921 words) , Download 0 , Case Study
Free
The paper "Boundary Objects in New Product Development" is a great example of a Marketing Case Study, ADT security Corporation is one of the biggest security companies in the world. This company was founded in 1974 and has been providing its services in over 35 countries around the world, with its headquarters at Boca Raton, FL in the United States of America.
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Social Media Impact on Online Consumer Behavior Marketing Term Paper
12 pages (3379 words) , Download 1 , Term Paper
Free
The paper "Social Media Impact on Online Consumer Behavior" is a perfect example of a Marketing Term Paper. During the last decade, social media have evolved into innovative hybrid elements of integrated marketing communications (IMC). Today, they enable businesses to interact and create lasting relationships with their consumers (Ioanăs & Stoica, 2014).
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Social Media Marketing Plan for Tourism Victoria Marketing Case Study
8 pages (2235 words) , Download 0 , Case Study
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Generally speaking, the paper "Social Media Marketing Plan for Tourism Victoria " is a good example of a marketing case study. Each period challenges previous thoughts to yield inventive and unique ideas, either by reclassifying current creations or catching consideration with new and crisp thoughts.
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Integrated Marketing Communication for Starbucks Company Marketing Case Study
7 pages (1944 words) , Download 0 , Case Study
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In general, the paper "Integrated Marketing Communication for Starbucks Company " is an outstanding example of a marketing case study. Many organizations are developing and implementing integrated marketing communication with the aim of improving the relationship between the customers and the marketing team.
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Market Mix Plan for Natalie Herbal Creams Marketing Case Study
9 pages (2489 words) , Download 0 , Case Study
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The paper "Market Mix Plan for Natalie Herbal Creams " is an outstanding example of a marketing case study. The objectives of Natalie Herbal Creams are: To attract male and female sport participants in Australia at a rate of 35% of new customers in the first year and 75% in the second year, To breakeven within the first two years.
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North American and European Aviation Markets Marketing Case Study
22 pages (5843 words) , Case Study
Nobody downloaded yet
The paper "North American and European Aviation Markets" is an outstanding example of a marketing case study. Most airports in ancient times were possessed and under the control of corporations, government branches, or public sector agencies. It was because the airfields were considered as a natural cartel that was characterized by significant cost-cutting measures, which is a principle that has now been disapproved broadly.
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Sydney Digital Marketing Campaign Marketing Case Study
2 pages (758 words) , Download 0 , Case Study
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The paper "Sydney Digital Marketing Campaign " is a great example of a marketing case study. Digital marketing strategy of advertising channels might include the effort of promotions through social media, mobile phones, electronic billboards and other internet platforms. It may as well involve digital radio and television channels (BusinessDictionary.com, n.d.).
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Analysis of Shopping Behaviour Based on Knowledge of Relevant Marketing Marketing Essay
10 pages (2791 words) , Download 0 , Essay
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The paper "Analysis of Shopping Behaviour Based on Knowledge of Relevant Marketing" is an outstanding example of a marketing essay. Various marketing strategies and consumer theories and models support the shopping behaviors of most consumers. Consumers' purchasing decisions is a psychological process that culminates in their final purchase of products.
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Effectiveness of Marketing Planning Concept Marketing Coursework
6 pages (1764 words) , Download 0 , Coursework
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The paper "Effectiveness of Marketing Planning Concept " is a perfect example of marketing coursework. For marketers, parents and the health professionals the improving of nutrition are that encourages the consumers to make informed and healthier choices to improve they're well being. The consumer seems to panic when a major food safety issue is identified.
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Marketing Plan for IKEA Company Marketing Case Study
13 pages (3484 words) , Download 0 , Case Study
Free
The paper "Marketing Plan for IKEA Company" is a perfect example of a marketing case study. Globalization, sustainability, and technological innovation are some of the biggest drivers of business in any market. In this respect, companies should maintain the agility to gain competitive advantage. Competitive marketing strategies are robust when a company’s strength is positioned against the competitor’s weakness.
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Old Spice: The Man Your Man Could Smell Like Marketing Case Study
7 pages (2172 words) , Download 0 , Case Study
Free
The paper "Old Spice: The Man Your Man Could Smell Like" is a great example of a marketing case study. Advertisements have emerged as an imperative aspect of organisations when communicating new/existing products into the market. Arguably, they present divergent advantages linked to increased consumer preference.
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Corruption in FIFA as an Ethical Dilemma Marketing Assignment
10 pages (2677 words) , Download 0 , Assignment
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The paper "Corruption in FIFA as an Ethical Dilemma " is a good example of a marketing assignment. The allegations about corruption in FIFA was evident way before 2010 it was concerning the vote to ascertain the major hosts for the 2022 and 2018 world cups. The events that led to the decision saw two major officials get exposure as a result of them trying to sell their votes; luckily the two were banned from voting.
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Impact of Economic Rationalism to Consumers Marketing Coursework
6 pages (1586 words) , Download 0 , Coursework
Free
The paper "Impact of Economic Rationalism to Consumers " is an outstanding example of marketing coursework. Due to the changing economic environment, many of the organizations are considering the best ways they can improve their competitive advantage. There are changes in the business environments which have impacted the operations of many organizations.
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Importance of Consumer Behavior and Understanding of Such Processes Marketing Coursework
10 pages (2851 words) , Download 0 , Coursework
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The paper "Importance of Consumer Behavior and Understanding of Such Processes" is an outstanding example of marketing coursework. The concept of consumer behavior denotes the study of factors that influence the choices that consumers make when searching, procuring, consuming, appraising and disposing of products of value.
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The Impact of Social Media on Consumer Behaviour - Effect of Brand Awareness and Electronic Word of Mouth Marketing Coursework
12 pages (3642 words) , Download 1 , Coursework
Free
The paper “The Impact of Social Media on Consumer Behaviour - Effect of Brand Awareness and Electronic Word of Mouth” is a thoughtful example of coursework on marketing. Do social media have an effect on consumer decision-making? Social media has become a significant communication vehicle that individuals employ to hook up with other folks or organizations.  
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The Impact of Social Media on Consumer Behaviour Marketing Coursework
12 pages (3481 words) , Download 1 , Coursework
Free
The paper “The Impact of Social Media on Consumer Behaviour” is a well-turned example of the coursework on marketing. Through social media, consumers have been enabled to communicate directly with the brand and also share brand information with friends. The internet has changed the way consumers and marketers interact.  
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Assessment of the Basic Model of Consumer Influences in the Case of Apple Inc Marketing Case Study
12 pages (3405 words) , Download 0 , Case Study
Free
The paper “Assessment of the Basic Model of Consumer Influences in the Case of Apple Inc” is an apposite example of case study on marketing. Advertising plays a critical role in influencing the purchasing behaviour of consumers. The growth of the technology industry has increased the need for effective advertising.  
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What Do Australian Consumers Think about Current Advertising Standards Marketing Case Study
6 pages (1552 words) , Download 0 , Case Study
Free
The paper "What Do Australian Consumers Think about Current Advertising Standards" is a perfect example of a marketing case study. The aim of this study was to find out the attitudes of Australians as regards present advertising standards. This study found out that demographic differences in Australia are do lead to different attitudes about advertising standards.
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The Analysis of UGG's Advert on the Basis of Consumer Behaviour Theories and Practices Marketing Case Study
6 pages (1735 words) , Download 0 , Case Study
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The paper “The Analysis of UGG’s Advert on the Basis of Consumer Behaviour Theories and Practices” is an exciting version of a case study on marketing. The advertisement is one made by UGG, a company that specializes in making boots and a few other products from sheep’s skin. From the advert, one can easily identify the product which forms the subject of the advertisement, which is boots.  
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Various Marketing Strategies Employed by Coca-Cola Company through Its History Marketing Case Study
6 pages (1990 words) , Download 0 , Case Study
Free
The paper “Various Marketing Strategies Employed by Coca-Cola Company through Its History ” is a meaningful version of a case study on marketing. In the year 1886, a doctor by the name of Dr. Pemberton designed a soft drink and Frank M. Robinson, his partner, and a bookkeeper, credited with the naming of the drink.  
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Market Attractiveness Analysis Marketing Case Study
6 pages (1693 words) , Download 0 , Case Study
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International marketing refers to marketing that takes place beyond the borders of the country in which the product in question is produced. It involves franchising, full direct entry, exporting, or joint venture of the marketing organization into another country. International marketing requires that the marketing organization develops a marketing mix.
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Why Is Understanding of Consumer Behaviour Useful from the Perspective of the Marketer Marketing Case Study
12 pages (3318 words) , Download 0 , Case Study
Free
The paper “Why Is Understanding of Consumer Behaviour Useful from the Perspective of the Marketer?” is a thoughtful version of a case study on marketing. Consumers form an essential part of the development and management of any business enterprise. This is because every product or service provided by a business is often aimed at satisfying the needs of target consumers.  
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Natalia's Herbal Pain Relief Cream Marketing Mix Marketing Case Study
9 pages (2488 words) , Download 1 , Case Study
Free
The paper “Natalia’s Herbal Pain Relief Cream Marketing Mix” is an apposite version of the case study on marketing. The aim of this section of the marketing plan is to come up with a suitable marketing mix for Natalia’s herbal pain relief. The marketing mix is defined by the current market situation in the Australian Pharmaceutical industry.  
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Factors and Reasons That Contribute to the Failure of the Pharmaceutical Companies Products Marketing Research Paper
24 pages (6635 words) , Research Paper
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The paper “Factors and Reasons That Contribute to the Failure of the Pharmaceutical Companies Products” is an excellent version of the research paper on marketing. Developing drugs is not just a one-two step process. It requires precision and expertise. That is why these drugs have to be developed by experts who have relevant qualifications in this field.  
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Strategic Marketing for Classic Knitwear Company Marketing Case Study
14 pages (4077 words) , Download 0 , Case Study
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The paper "Strategic Marketing for Classic Knitwear Company" is an outstanding example of a marketing case study. Strategic marketing is the critical tool in attaining the competitive edge in world markets over the competitors. Baker (2010) stated that technology advancement and the rising globalization has intensified competition as business cross borders to search for new markets to maximize their revenues.
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Stan Company - E-Print Product Marketing Plan Marketing Case Study
10 pages (2773 words) , Download 0 , Case Study
Free
The paper “Stan Company - E-Print Product Marketing Plan” is a spectacular version of a case study on marketing. Stan Australian Company is a rapidly growing Australian online streaming venture. The organization provides a wide range of content streaming ranging from popular TV shows to popular movies as their content is released into the market.  
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Is the Digital Marketing Strategy Effective in Enhancing the Competitiveness of a Business Firm Marketing Research Paper
25 pages (6031 words) , Research Paper
Nobody downloaded yet
The paper “Is the Digital Marketing Strategy Effective in Enhancing the Competitiveness of a Business Firm?” is a brilliant version of a research paper on marketing. The transition from the traditional economy to the digital economy is said to be happening in a more dynamic way. The world economy, in general, has staged a marketing platform that allows the application of ever-advancing technology.  
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Development and Implementation of International Marketing Strategy Marketing Assignment
9 pages (2735 words) , Download 0 , Assignment
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The paper “Development and Implementation of International Marketing Strategy” is a brilliant version of the assignment on marketing. Reconnaissance missions: These are trips to international target destinations by the marketing research team to obtain first-hand information and personal experience of the host country.   
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Marketing History of the Ferrero Group Marketing Case Study
7 pages (2122 words) , Download 0 , Case Study
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The paper "Marketing History of the Ferrero Group" is an outstanding example of a marketing case study. This report aims at presenting a company profile of the Ferrero group. Through an analysis of the global, European, and Indian confectionery markets, the paper will highlight Ferrero’s strengths and weaknesses and use it to present a SWOT analysis.
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Strategic Marketing Plan for John Lewis Marketing Case Study
12 pages (3413 words) , Download 1 , Case Study
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The paper “Strategic Marketing Plan for John Lewis” is a thoughtful option of case study on marketing. The dimensions of business have taken a different course. With globalized economies, most businesses and firms are expanding their operations into new markets. The growing economies in some areas have made most companies to have the need to expand to such countries.  
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What Do Australian Consumers Think about Current Advertising Standards Marketing Article
6 pages (1566 words) , Download 0 , Article
Free
The paper “What Do Australian Consumers Think about Current Advertising Standards?” is an intriguing option of an article on marketing. The public perception regarding present ad standards undoubtedly forms the basis of ad self-regulation within Australia. Despite consumers’ perception of the advertising being extensively studied in the 1930s in the US, the case was not the same as Australia.    
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Changing Marketing Mix of Soccer in Australia Marketing Case Study
9 pages (2675 words) , Download 0 , Case Study
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The paper “Changing Marketing Mix of Soccer in Australia” is an informative option of case study on marketing. Soccer is among the popular sports in Australian. The people in Australia engage in soccer as both a recreation and professional activity. The activity, however, was not popular in its initial stages of introduction in the country.  
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Information Gathering, Organizational Policies, and Procedures Considered When Planning Marketing Activities Marketing Assignment
13 pages (2224 words) , Download 0 , Assignment
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The paper “Information Gathering, Organizational Policies, and Procedures Considered When Planning Marketing Activities” is a spectacular option of assignment on marketing. Successful marketing should be a win-win situation for customers and businesses. The business will make sales and profit while the customer will get the value for money.  
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Consumer-Brand Relationship and Human Relationship Marketing Coursework
9 pages (2555 words) , Download 0 , Coursework
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The paper "Consumer-Brand Relationship and Human Relationship" is a great example of marketing coursework. The establishment and management of consumer relationships is an essential aspect of marketing practice. Marketers have long upheld a fanatical interest in relationships: what these relationships are, why they are established, their effects on the marketplace and consumers, how they are measured.
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IKEA's Development - Mission, Vision and Strategic Objectives, Environmental, SWOT and Competitor Analysis Marketing Case Study
34 pages (9041 words) , Case Study
Nobody downloaded yet
The paper “IKEA’s Development - Mission, Vision and Strategic Objectives, Environmental, SWOT  and Competitor Analysis” is an excellent option for a case study on marketing. IKEA is a multinational corporation that mainly specializes in the production and sale of furniture. It is profitable although it only operates in developing countries.  
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The Positive and Negative Impacts of Advertising on Consumer Behaviors with regards to the Products of Apple Marketing Case Study
12 pages (3303 words) , Download 0 , Case Study
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The paper “The Positive and Negative Impacts of Advertising on Consumer Behaviors with regards to the Products of Apple” is a well-turned variant of case study on marketing. Consumer behavior involves the study of individuals, organizations or groups regarding the process that they use during the selection or disposal of products and services in order to satisfy their needs.  
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The Advert of the New Honda HR-V Sport Utility Vehicle Car Marketing Case Study
8 pages (2288 words) , Download 0 , Case Study
Free
The paper “The Advert of the New Honda HR-V Sport Utility Vehicle Car” is a convincing variant of case study on marketing. Advertising is the correspondence communicated by an organisation to try and influence viewers to buy the advertised products. The correspondence is mainly via diverse forms of media. This includes radio, TV, billboards, product placement, and print adverts.  
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Consumer Behaviour: Review of Psychological State of Consumer Marketing Coursework
10 pages (2839 words) , Download 0 , Coursework
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The paper "Consumer Behaviour: Review of Psychological State of Consumer" is a good example of marketing coursework. The emotional aspect of consumers plays a critical role in their behaviour within the business psychological operation context of consumer behaviour. Choices by consumers are believed to emanate a rational analysis of available alternatives.
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Investigating a Social Marketing Issue - Gambling Marketing Coursework
8 pages (2250 words) , Download 0 , Coursework
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The paper "Investigating a Social Marketing Issue - Gambling" is a perfect example of marketing coursework. Problem Gambling is an issue that is growing around the globe. It is at the rate of 0.5 to 3 percent in Europe; approximately 0.6 percent in the United Kingdom and 0.7 percent in Norway. Problem gamblers in the United States are approximately 2.3 percent (Hing, 2002).
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Nestle South Africa - Marketing Marketing Case Study
7 pages (1741 words) , Download 0 , Case Study
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The paper "Nestle South Africa - Marketing" is an outstanding example of a marketing case study. Founded in 1866 as a gesture of benevolence and innovation by Henri Nestle, the Nestle conglomerate has grown to become a world-renowned food and beverage company. Some of the products from Nestle include ice cream, baby food, snacks, and breakfast cereals.
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PESTEL and SWOT Analysis for Turkey for Use by Rip Curl Marketing Case Study
6 pages (1812 words) , Download 0 , Case Study
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The paper 'PESTEL and SWOT Analysis for Turkey for Use by Rip Curl" is a good example of a marketing case study. Rip Curl is an Australian designer, manufacturer, and retailer of sportswear and associated products based in Victoria. Some of the products of the company include snow boats, skateboards, surfing watches with GPS, travel bags, pants and all sorts of clothing.
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Is There a Long-Term Consuming Behavior as the Change of Chinese Perceived Value in Luxury Market Marketing Literature review
9 pages (2417 words) , Download 0 , Literature review
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The paper “Is There a Long-Term Consuming Behavior as the Change of Chinese Perceived Value in Luxury Market?” is an excellent option for a literature review on marketing. This paper examines whether there is a long-term consuming behavior among the Chinese population given the change in the country’s perceived value in the luxury market.  
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Market Entry of a New Product in China Marketing Case Study
10 pages (2688 words) , Download 0 , Case Study
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The paper "Market Entry of a New Product in China" is an outstanding example of a marketing case study. The main purpose of this market is to analyses the situation of the company at the moment and to determine how to reach our customers. It also acts as the platform for evaluating market tactics and ways to up the game.
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1001 - 1050 results of 19702 items
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