Consumer-Brand Relationship and Human Relationship - Coursework Example

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Summary

The paper "Consumer-Brand Relationship and Human Relationship" is a great example of marketing coursework. The establishment and management of consumer relationships is an essential aspect of marketing practice. Marketers have long upheld a fanatical interest in relationships: what these relationships are, why they are established, their effects on the marketplace and consumers, how they are measured…

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Subject: Marketing
Type: Coursework
Level: Undergraduate
Pages: 9 (2250 words)
Downloads: 0

Extract of sample "Consumer-Brand Relationship and Human Relationship"

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