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Marketing Essays

Result for Subject Marketing:
19702 essays
Managing Global Relationships and Marketing Crisis Marketing Coursework
12 pages (3368 words) , Download 0 , Coursework
Free
The paper "Managing Global Relationships and Marketing Crisis" is a good example of marketing coursework. Companies need to form formidable and lasting relations with their consumers, suppliers and their employees. This will eventually ensure the smooth learning of their operations. In regard to these, the suppliers will always be supplying goods and other required raw materials on time leading to greater efficiency.
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Cellarbration Entry to Vietnam Market Marketing Case Study
12 pages (3491 words) , Download 0 , Case Study
Free
The paper 'Cellarbration Entry to Vietnam Market " is an outstanding example of a marketing case study. This strategy report provided numerous recommendations to Cellarbration on basic entry decisions; entry mode as well as multinational structure/competitive strategy; global marketing strategies and R&D; production and supply management; and international HRM Strategies and other considerations.
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Vietnams Cultural and Ethical Analysis and Macro Environment - Cellarbrations Marketing Case Study
10 pages (2720 words) , Download 0 , Case Study
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The paper "Vietnam’s Cultural and Ethical Analysis and Macro Environment - Cellarbrations" is a perfect example of a marketing case study. This Macro-analysis report examined the expansion of Cellarbration from Metcash into the Vietnam market. Recently, the food and beverage industry in Vietnam has rapidly advanced both in term of quantity and quality through investment in the contemporary production line.
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Social Marketing and Sustainability: Campaign on Racism in Australia Marketing Case Study
10 pages (2500 words) , Download 0 , Case Study
Free
The idea of behavior change is a major challenge in consumer behavior research. Building on the prior case of racism in Australia, different strategies are used by the Australian government to deal with the problem of racism. Racism is seen as a vice that creates an unstable society whereby individuals do not respect or trust one another.  
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White Ribbon Australias Campaign to Stop Violence against Women Marketing Case Study
10 pages (2792 words) , Download 0 , Case Study
Free
The paper "White Ribbon Australia’s Campaign to Stop Violence against Women" is a perfect example of a marketing case study. Violence against women is a social issue that needs special attention. This social issue in the “White Ribbon” case studied has been well addressed. Real facts have been well gathered for the identification of the issue and the development of the campaign.
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Hayashi Restaurant Marketing Plan Marketing Case Study
8 pages (2249 words) , Download 0 , Case Study
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The paper "Hayashi Restaurant Marketing Plan" is a great example of a marketing case study. The major target market for the Hayashi restaurant is basically people from the middle to the upper class. Selecting this target group was mainly influenced by the fact that many of the people living in the Applecross suburb are mainly people from the upper class and the middle-class populations.
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Hayashi Japanese estaurant at Applecross Perth - Services Marketing Marketing Case Study
8 pages (2116 words) , Download 0 , Case Study
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The paper "Hayashi Japanese restaurant at Applecross Perth - Services Marketing" is a good example of a marketing case study. Marketing is very essential for improved performance of a business entity. In the hospitality industry, marketing allows a business to attract many customers. In addition, marketing the services offered enhances increased sales from the business.
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Concentration in Different Market Marketing Case Study
6 pages (1814 words) , Download 0 , Case Study
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The paper "Concentration in Different Market" is a perfect example of a Marketing Case Study. The globalization that has occurred in the recent past has prompted many companies to increase their market concentration in some countries so that they can achieve an increase in revenue and enhance their competitiveness.
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Perceptions of the Video across the 4 Psychographic Groups Marketing Assignment
18 pages (4363 words) , Download 0 , Assignment
Free
The paper 'Perceptions of the Video across the 4 Psychographic Groups" is an outstanding example of a marketing assignment. Market research is an essential aspect of every company. The market research ensures that the product gain desired publicity at the lowest cost as possible. In addition, it eliminates ineffective advertisement campaigns carried out by the company.
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Strategic Marketing of Motorola Company Marketing Case Study
12 pages (3001 words) , Download 0 , Case Study
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The paper "Strategic Marketing of Motorola Company" is a perfect example of a marketing case study. The Motorola Company, a worldwide wireless communication company, provides continuous mobile communications solutions. Motorola designs and sells wireless network equipment such as cellular transmission and signal amplifiers.
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Strategic Management in Tourism - Positioning HIFI China Marketing Case Study
9 pages (2494 words) , Download 0 , Case Study
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The paper "Strategic Management in Tourism - Positioning HIFI China" is a perfect example of a marketing case study. Many different definitions have been developed to explain the term brand positioning. However, the most common definition that has been developed is the one that tries to explain the market niche of the products or services provided by the brand.
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Purchasing Apple iPad Online Marketing Case Study
7 pages (1865 words) , Download 0 , Case Study
Free
The paper 'Purchasing Apple iPad Online " is a great example of a marketing case study. The internet has developed in a new distribution channel, online transactions are increasing. The development of the internet has created a new paradigm shift off traditional shopping methods. The consumers are not bound by the traditional opening times or specific locations.
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Service Marketing of Morton Sydney Marketing Case Study
13 pages (3449 words) , Download 0 , Case Study
Free
The paper "Service Marketing of Morton Sydney " is a good example of a marketing case study. Morton Sydney has practical experience in the deal and renting of premium private properties in Sydney's East and City regions to the touchy, top of the line market. Having concentrated on this business for a long time, the Circular Quay office has been in charge of setting numerous record costs and seat mark deals for our customers.
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Mapping Consumer Digital Journey - Bing Lee Marketing Case Study
13 pages (3550 words) , Download 0 , Case Study
Free
The paper "Mapping Consumer Digital Journey - Bing Lee" is a great example of a marketing case study. Established in 1957, Bing Lee is an Australian proprietary firm located in New South Wales and deals with the selling of electric goods as well as home appliances. Bing Lee has a chain of forty-one superstore across Australia.
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Influence of Marketing Philosophy on the Organizational Strategy Marketing Coursework
12 pages (3176 words) , Download 0 , Coursework
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The paper "Influence of Marketing Philosophy on the Organizational Strategy" is a good example of marketing coursework. It is a philosophy that makes a customer and the satisfaction of his or her needs a central point of the organization’s business activities. The philosophy is steered the top management whose focus is to make their customers very delightful.
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Exporting Event Cinemas to South Africa Marketing Case Study
8 pages (2252 words) , Download 0 , Case Study
Free
The paper "Exporting Event Cinemas to South Africa" is an outstanding example of a marketing case study. Event Cinemas is an Australian based movie theatre exporting its products and services to South Africa in Africa. It will target customers in Johannesburg, Cape Town, Durban, and Pretoria which are popular towns.
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International Marketing - Exporting Event Cinemas to South Africa Marketing Case Study
6 pages (1711 words) , Download 0 , Case Study
Free
The paper 'International Marketing - Exporting Event Cinemas to South Africa" is a perfect example of a marketing case study. Marketing Objectives - Increase the general audience by 40%. Gain more recognition among colleges and universities by touring at least one university or college per month. Financial Objectives - Meeting fiscal year 1 financial obligation.
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Football Marketing in Australia Marketing Case Study
25 pages (6951 words) , Case Study
Nobody downloaded yet
The paper 'Football Marketing in Australia" is a great example of a marketing case study. Soccer is among the popular sports in Australian (Lynch, 2013). Australians engage in soccer as both a recreation and professional activity. The activity, however, was not popular in its initial stages of introduction in the country.
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Measuring & Interpreting Brand Performance - Nandos Fast Foods Marketing Case Study
12 pages (3331 words) , Download 0 , Case Study
Free
The paper "Measuring & Interpreting Brand Performance - Nandos Fast Foods " is a good example of a marketing case study. Nandos as a brand seems to be the last performing in the market compared to the rest of the listed brands. The brands clearly show differences and patterns that can be noted from the statistics given from Table 1. They are Mc Donalds, KFC, Hungry Jacks, Subway and Nandos.
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Myers Brand in India Market Marketing Case Study
6 pages (1731 words) , Download 0 , Case Study
Free
The paper "Myers Brand in India Market" is an outstanding example of a marketing case study. This essay features the Myer brand; an online shopping company dealing with diverse products ranging from beauty, toys, electronic, wear etc. with a discernible presence since the 19th century. The essay also analyses the Indian market and marketing strategies mix such as branding elements, brand positioning, and pricing and communication strategies.
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Markets of TNT Express, Subaru Australia Marketing Coursework
6 pages (1707 words) , Download 0 , Coursework
Free
The paper "Markets of TNT Express, Subaru Australia " is an outstanding example of marketing coursework. Sanitarium a company that is based in Australia in the foods and beverage industry has one of its brands; So Good Coconut Milk, performing well in the market suggested by the rise in its sales in the last 12 months (Sanitarium, 2015).
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Brand Communities and Customer Engagement Marketing Coursework
9 pages (2397 words) , Download 0 , Coursework
Free
The paper "Brand Communities and Customer Engagement" is a good example of marketing coursework. The contemporary market has undergone a shift from traditional service marketing. This has been made possible by globalization and thus the advancement of technology. Brands being one of the most informed marketing foundations have to use the participation of their customers to meet their dynamic demands.
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Importance of Brand Interaction Marketing Coursework
9 pages (2441 words) , Download 0 , Coursework
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The paper "Importance of Brand Interaction " is a good example of marketing coursework. Brand interaction is the way customers interact with different brands. Understanding consumer buying behavior is important because it helps to develop and implement appropriate strategies that can lead to improved organizational performance (Keller 2003).
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The Marketing Plan for Mia Sushi Bar Marketing Case Study
6 pages (1823 words) , Download 0 , Case Study
Free
The paper "The Marketing Plan for Mia Sushi Bar" is a perfect example of a marketing case study. Marketing strategies give a sense of direction for marketing initiatives. The marketing plan for Mia Sushi bar focuses on the marketing mix including product, price, promotion and place. Mia Sushi bar needs to take into consideration these 4 p’s of marketing mix before launching its services as are based on its situational analysis.
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Integrated Global Marketing Promotion for McDonalds and BMW Marketing Case Study
11 pages (3131 words) , Download 0 , Case Study
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The paper "Integrated Global Marketing Promotion for McDonalds and BMW" is a great example of a marketing case study. Integrated marketing communications applies several methods of communication to reach out to the target clients of the firm. Advertising via mass media such as TV and newspapers are the most popular methods of communications applied in integrated marketing communications.
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Marketing Introduction of White Freshener Product Marketing Case Study
10 pages (3022 words) , Download 0 , Case Study
Free
The paper "Marketing Introduction of White Freshener Product" is a good example of a marketing case study. Millions of products and services are available to consumers across the world. Despite these, more new products and services continue to emerge in the market with more features and values for money to customers. The product that needs an introduction in the market is new toothpaste, ‘White Freshener’.
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Introducing New Product in the Market - Potato Bread Marketing Case Study
10 pages (2811 words) , Download 0 , Case Study
Free
The paper "Introducing New Product in the Market - Potato Bread " is an outstanding example of a marketing case study. The research report gives a report that is aimed at introducing a new product in the market, the Potato Bread. The plan provides adequate information about the product and the need for the consumers to adopt and get the taste of the new Potato Bread instead of the regular wheat bread.
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Marketing Plan for Light Bottle Marketing Case Study
8 pages (2409 words) , Download 0 , Case Study
Free
The paper "Marketing Plan for Light Bottle" is an outstanding example of a marketing case study. The light bottle is a household lighting device that uses transparent plastic bottles to provide indoor safe, free and ecological sustainable lighting for small households. The bottle is filled with water and a small amount of cleaning bleach to prevent the growth of algae that may lower the lifetime of the light bottles use.
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Campaign for Purebaby Marketing Case Study
16 pages (4166 words) , Download 0 , Case Study
Free
The paper "Campaign for Purebaby" is a perfect example of a marketing case study. Promotion is a vital part of a company’s success. Integrated Marketing Communication conjures the idea that a firm has to direct and coordinate its promotional efforts to have the best outcomes. The need for coordination acknowledges the cost in terms of the resources allocated as well as the outcomes that the firm values the most.
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Rapits & Sons Pty Ltd International Marketing Plan Marketing Case Study
24 pages (6000 words) , Case Study
Nobody downloaded yet
The paper 'Rapits & Sons Pty Ltd International Marketing Plan" is a good example of a marketing case study. Typically, the process of penetrating as well as developing into an international market is often challenging thus, a firm must consider all strategies in place in order to succeed. As Ekeledo and Sivakumar (2004) point out entering into a new country-market can be compared with a start-up situation.
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Exporting Event Cinemas to South Africa Marketing Case Study
13 pages (3571 words) , Download 0 , Case Study
Free
The paper "Exporting Event Cinemas to South Africa" is a great example of a marketing case study. Event Cinemas will be classified under clustered category on the basis of customer preferences. This is because it will define its target audience clearly from the entire masses. It will target the premium movie-goers.
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To What Extent the Products and Household Become Successful and Influential on the Public Market Marketing Case Study
8 pages (2000 words) , Download 0 , Case Study
Free
The paper “To What Extent the Products and Household Become Successful and Influential on the Public Market?“ is an intriguing variant of a case study on marketing. The rapid growth of demand for household products globally means that the household sector is experiencing a robust growth rate. However, the rate of production of household goods and services has failed to keep pace with the demand.
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Appropriate Terms of Trade Marketing Coursework
15 pages (4254 words) , Download 0 , Coursework
Free
The paper "Appropriate Terms of Trade" is an outstanding example of marketing coursework. Transport is the vital link between a receiver and a supplier, and the objective is to receive the products in good condition, where and when they are required (Ramberg, 2005). This requires close collaboration between the transporter, procurement staff, and the supplier.
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Teragren Company Marketing Strategy Marketing Case Study
16 pages (4415 words) , Download 0 , Case Study
Free
The paper "Teragren Company Marketing Strategy " is an outstanding example of a marketing case study. It is the aim of every business to ensure that it experiences growth. Marketing strategies offer businesses the opportunity to ensure that they meet their target goals in relation to the creation of a positive brand identity, taste, and preference within the market.
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Marketing Strategy for Mia Sushi Bar Marketing Case Study
5 pages (1486 words) , Download 0 , Case Study
Free
The paper "Marketing Strategy for Mia Sushi Bar" is a good example of a marketing case study. Mia Sushi bar will run social sites like Twitter, Facebook, blogs and other social sites where the Japanese cuisine and customers can meet interact and share ideas. This will help in the penetration of the Canberra market.
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Advert Campaign - Get a Mac Marketing Case Study
6 pages (1826 words) , Download 0 , Case Study
Free
The paper "Advert Campaign - Get a Mac" is an outstanding example of a marketing case study. The advert campaign is titled ‘Get a Mac.’ The Brand being advertised is Apple Mac Computer. The client company is Apple Inc (Adage 2015). Apple is an American based technology international company. It has its headquarters in Cupertino, California.
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Marketing Strategy for a World Travel Agency Marketing Case Study
5 pages (1612 words) , Download 0 , Case Study
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The paper "Marketing Strategy for a World Travel Agency" is a perfect example of a marketing case study. World Travel Agency marketing objectives is to ensure the growth of sales to achieve breakeven within eight months of operation. The third quarter of operation will target at least 10% profit of the operation costs. The industry agency in Australia depends on the robust tourism industry for its growth.
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Long-Term Population Projections Produced by the UN, the WB, USCB, IIASA and PRB Marketing Assignment
8 pages (2334 words) , Download 0 , Assignment
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The paper "Long-Term Population Projections Produced by the UN, the WB, USCB, IIASA and PRB " is a perfect example of a marketing assignment. a. The papers mention that several organizations have made population projections. Among others are approaches used by the Australian Intergenerational Report, the United Nations (UN), the World Bank (WB), US Census Bureau (USCB), IIASA-International Institute for Applied Systems Analysis, and the Population Reference Bureau (PRB).
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Decision Making Analysis in Daily Deal Sites Marketing Case Study
12 pages (3582 words) , Download 0 , Case Study
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The paper "Decision Making Analysis in Daily Deal Sites" is a good example of a marketing case study. The acceptance of daily deals sites offering discounted local product or service has been on the rise. According to BIA/Kelsey, the spending of Americans on flash sales, daily deals, and instant deals are expected to hit over $ 4.3 billion in 2015 (Edelman, Jaffe & Kominers 2011, pg. 2).
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A Promotional Marketing Campaign of Curtin College Marketing Case Study
6 pages (1656 words) , Download 0 , Case Study
Free
The paper "A Promotional Marketing Campaign of Curtin College" is a good example of a marketing case study. Curtin College is one of the most sorts after tertiary institutions in Australia. The college was established 15 years ago and offers a wide range of courses from Pre University to year 1 equivalent programs.
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Marketing Plan for the Writers Block Cafe at La Trobe University Marketing Case Study
16 pages (4909 words) , Download 0 , Case Study
Free
The paper "Marketing Plan for the Writers Block Cafe at La Trobe University" is a perfect example of a marketing case study. This report has is the services marketing plan for the Writers’ Block Café at La Trobe University. The university’s main customers include the students and lecturers interested in holding discussions over a cup of coffee or a meal gave the Café’s location near the University’s library.
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Domestic Violence against Immigrant Women in Australia Marketing Case Study
16 pages (4442 words) , Download 0 , Case Study
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The paper "Domestic Violence against Immigrant Women in Australia" is a perfect example of a marketing case study. The recent studies indicating a higher prevalence in wife battering cases and its failure to get way into official reports amongst the immigrant women in Australia has borne intensive levels of debates to many people across Australia.
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Business Plan for Writers Block Cafe Marketing Case Study
14 pages (4454 words) , Download 0 , Case Study
Free
The paper "Business Plan for Writer’s Block Cafe" is a great example of a marketing case study. This paper aims at providing a business plan for Writer’s Block Café which is a coffee shop with its location in the La Trobe Uni, melbourne, bundoora campus. This has the implication that the café sales coffee beverage, baked items alongside other forms of fast snakes, with students and staff of the university being the main target of customers.
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Domestic Violence in Australia Marketing Coursework
11 pages (2868 words) , Download 0 , Coursework
Free
The paper "Domestic Violence in Australia " is a great example of marketing coursework. Domestic violence is one of the major problems facing various citizens in all countries all over the world, although not usually openly dealt with and viewed as significant. This essay will focus on domestic violence against women and the girl child.
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Marketing Strategies of Different Sports Companies and Supporting Bodies in Australia Marketing Case Study
8 pages (2379 words) , Download 0 , Case Study
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The paper "Marketing Strategies of Different Sports Companies and Supporting Bodies in Australia" is an outstanding example of a marketing case study. From a consumer behavior, perspective sports supporters remain the driving force underlying all the motives and marketing strategies of different sports companies and supporting bodies in Australia.
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Marketing Plan for Macedon Ranges Marketing Case Study
12 pages (3389 words) , Download 0 , Case Study
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The paper "Marketing Plan for Macedon Ranges" is an outstanding example of a marketing case study. Macedon Ranges,(2009 p1) tourism is center of economic growth and employment opportunities for many people globally. Macedon Ranges (MR), in Melbourne, is a known site for both the national and international tourists. It is well known for a number of special features they include, boutique cellar doors, boutique shops.
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Domestic Violence in Australia Marketing Case Study
10 pages (2846 words) , Download 0 , Case Study
Free
The paper "Domestic Violence in Australia" is a great example of a marketing case study. Domestic violence has been observed to be transforming in the ways through which it is perpetrated. This heinous act involves the abuse of persons within the familial setups. For instance, it may involve the cause of children or spouses.
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Successful Advertising Campaign and Creative Brief Marketing Case Study
3 pages (1698 words) , Download 2 , Case Study
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The paper "Successful Advertising Campaign and Creative Brief" is a great example of a Marketing Case Study. On a daily basis, thousands of advertising campaigns run through different platforms. The core reason for advertising is to ensure that the target audience receives information to trigger them to react in certain stimuli in a certain way. 
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Income Inequality in Fairfield Leichardt LGA Marketing Case Study
7 pages (2075 words) , Download 0 , Case Study
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The paper "Income Inequality in Fairfield Leichardt LGA" is a great example of a marketing case study. The well-being of an individual is determined by the amount of resource they command. Income is one of the economic resources that individuals and household uses to support their consumption of goods and services.
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Strategies for Joint Venture Success Marketing Case Study
8 pages (2243 words) , Download 0 , Case Study
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The paper "Strategies for Joint Venture Success " is a wonderful example of a Marketing Case Study. Gemcom's relationship with other service providers and suppliers is essential towards establishing its strategic approach and success within the market. In the video-based case, an ethical issue arises pertaining to the relationship between the company and a Russian based company.
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