Marketing Essays

The paper “Marketing Strategies at National Australia Bank ” is a meaty example of a marketing report. It is no doubt that myriad companies and institutions are integrating the use of social media platforms such as Facebook, Twitter, and YouTube to launch marketing campaigns for their respective products and services being provided.

The paper “Pampers - Basic Demand Conditions” is an excellent example of a marketing report. The diaper industry in Australia is a huge industry that does not have many players. Owing to this, multinational company P&G (Procter and Gamble) would want to venture into the market through its leading product, Pampers.

The paper "A Marketing Plan for the Next Years for Yollies" is an exceptional example of a business plan on marketing. Kerry Food is one of the leading organizations in the UK and Ireland in the field of baby food production. Over a long period, this organization is reputed in the market for providing one after another good baby food as well as other healthy foods in the market.

The paper “Buyer Behaviour and Marketing Communications” is an impressive example marketing business plan. Lip contouring has become a global celebrity lead trend hailed the world over and lip contour kits have been met with enormous enthusiasm. ‘Duck Face’ Lip Contour Kit is a brand new luxury cosmetic fashion product that is aimed to be introduced to the UK market.

The paper “South Africa Market Environment That Can Accommodate Business Investments” is a suited example of a marketing report. This paper shall conduct a business feasibility study of South Africa. The study shall carry an analysis of both the business environment and culture in the country to facilitate the completion of an overall opportunity assessment in the market.

The paper "Marketing Proposal for Globalista Magazine" is an exceptional example of a business plan on marketing. Globalista Magazine is set to capture the market with a specific focus on the expatriate workers in Dubai. The United Arab Emirates (UAE) has experienced tremendous growth over the past two decades, so has the demand for new media and media diversification.

The paper “Hamleys Toy Store - Detailed Marketing Mix of the Brand” is a relevant example of a marketing report. Environmental analysis of a business involves the systematic process through which the internal and external factors in business are identified and their impact is assessed to come up with a strategy to eradicate or mitigate the impact.

The paper “Marketing Mix for Barone Shop” is a comprehensive example of a marketing report. The company involves the sale of fashionable and designed ready-to-wear clothes. Barone shop is located in Florence. The shop gains its inspiration from the art and culture of Florence. The company offers a wide range of ready-to-wear items and glamorous accessories.

The paper “Virgin Atlantic - SWOT Analysis, Marketing Mix, and Special Events” is a helpful example marketing report. The current international business environment is highly competitive, and the success of a business is to provide unique products and services by focusing on the needs of the target customers.

The paper “Apple - Looking Inside for Competitive Advantage” is a cognitive example of a marketing report. The computer technology industry has grown in the world where Apple, Inc has become a well-known name in the market. Apple, Inc heads the industry of equipment in innovation. The company received an award-winning notebook computer and desktop known as OS X operating system.

The paper “Marketing Mix for a Fruit Drink Vidco Manufactured in Uganda” is a creative example of a marketing business plan. The history of South Africa can be traced back to over a decade ago. The country started as a Dutch republic but was later overtaken by the British colonialists. There was a fight between the British and the Boers who were Dutch settlers.

The paper “Simbrand Company Marketing Analysis” is a worthy example of a marketing report. The simulation process in the mobile phone industry is being used to decide on the marketing strategy for the mobile phone company against its competitors. The firm is being considered for recommendation with a strategy for pricing its products and services through simulation.

The paper “Popularization of Visiting British Museum” is a relevant example of a marketing report. Important artifacts or objects that are scientific, historical, artistic, or cultural are very important both for public viewing and research purposes. It is very easy for these objects to get worn out of getting lost tampering or hindering research or making people not understand occurrences that occurred in the past.

The paper “Marketing Perspectives for General Motors, Black Tie” is a worthy example of a marketing business plan. This is a marketing plan of a business idea that is about lunching a Ball mainly for the students. The name of the business will be the GM, Black Tie. It will be a formal dance party that will give a chance to experience a Hollywood-style ball to its customers.

The paper “International Marketing Strategy for Berry Cream Product” is a perfect example of a marketing business plan. The main aim of this business plan is to focus on the introduction of the Berry Cream product to the Brazilian Market. The marketing plan is addressed to the CEO of Aries Cosmetics Limited company. The company belongs to the European Union.

The paper “Nike Company Integrated Marketing Communications Plan and Campaign” is a creative example of a macro & microeconomics case study. The origin of Nike Company dates back to the year 1955 during the era of athlete Phil Knight, who at that time was a runner for the Bill Bowerman.

The paper “IKEA Marketing Strategy” is a comprehensive example of a marketing report. IKEA is a globally known brand thus attracts major customers. It provides a wide range of products of varying designs and low prices. The company is conscious of the costs of its products. Weaknesses: IKEA finds it difficult to control the standard and quality of its products, etc.

The paper “Apple Inc iPhone - Marketing Activities” is a convincing example of a marketing business plan. iPhone is one of the major Apple products that generate the largest revenue to the corporation. It is a well-celebrated smartphone amongst the other competing products in the market. Indeed, this is the key product that came to turn around the performance of Apple in its entire life.

The paper “Marketing Activities for Unique Product Promotion ” is a helpful example of a marketing business plan. The development of the media campaign involves a comprehensive situational analysis. The analysis indicates the industry as fast-growing, but still relatively small and undeveloped.

The paper “Tahini' Fast Causal Restaurant’s Campaign” is a useful example of a marketing business plan. Tahini's Fast Causal Restaurant is a conceptual project with the objective of merging the Western and the Eastern world with our products and services. It is a representation of the Arab-American Experience, brought into the very streets of America.

The paper “AlTaxi - Anywhere and Anytime You Want” is a cogent example of a marketing business plan. Al Taxi is a taxi company that is located in New Castle and plans to upgrade their provision of services and introduce something that facilitates the customers. For this purpose, Al taxi is launching a smartphone app that will allow the customers to easily book a taxi and decide the pick and drop points.

The paper “Operations Planning and Control in the Project Increasing the Number of Flavors” is a convincing example of a marketing report. The ability to meet the customer demand for different products and services is critical for ensuring the profitability of any organization. Moreover, whenever the customer demand is met, organizations are able to ensure quality customer service.

The high level of internet connectivity in various corners of the world, along with the existence of the open economies has provided the platform for the demand for products and services of international standards. The luxury sector, especially the hospitality sector, always demands international standards and qualities of services.

A substantial portion of the teachers working in these regions is from Asian countries. Moreover, online or distance education is gaining huge popularity at present because of the enormous developments in conducting online classes in the virtual world. It is easy to establish online classrooms for the convenience of the teachers and students.

According to the Australian context, the definition of resort goes together with ‘destination’ (Prideaux 2009). A resort can be defined as a destination or individual property or locality which serves both foreign and local tourists on holiday (Prideaux 2009). Many people like taking a break from the hassles of life to recollect their thoughts.

Apple Inc. is a world-renowned leading manufacturer of technological products. In its operations, the company aggressively aims at providing safer and highly productive working conditions for its employees with the belief that it shall assist the company in preserve quality services and likewise assuring long term customer loyalty.

Masafi is one of the leading mineral water producers in the Gulf region headquartered in Dubai. The organization was established in the year 1976 and is one of the leading brands in the United Arab Emirates. For the last 30 years, it is dominating the market place. Masafi supplies natural mineral water and offers different ranges of products in several regions.

Samsung made great attempts to launch the most meticulous quality control organism and created the conviction “Quality” into workers’ mentalities. Samsung instigated mass incineration of its faulty products to stimulate personnel and redesign merchandises’ images within clients’ eyes. By the late ’90s, it had already obtained key industry rivalry for reliability.

There is evidence of corresponding supporting details which boil down to the fact that the firm tries to provide high value for its customers, since at the inception of the onset of its high market recognition. These could show one probable reason why H&M strongly stands in the market while its tough competitors are shortly disappearing.

Apple Computer, Inc., commonly known as Apple Inc., is a US-based multinational company involved in the manufacturing and marketing of several consumer electronic products. It was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in 1976. Apple is currently headquartered at Apple Campus, 1 Infinite Loop, Cupertino, California, U.S (Linzmayer, 2004).

The paper “Marketing, Strategic Focus, and Plan in Runway Energy” is a worthy example of a marketing business plan. RunWay EnergyTM is a new energy drink that is to trade under the pseudo-named company, Trinity Beverages, which is privately owned. The pseudo name for the trading company is adapted as the marketing plan in this case focuses on the product rather than the trading company.

The advantage of the market entry strategy adopted by Unilever-Lipton in Dubai is sensible and prudent. Initial entry by means of exporting enabled the firm to test the market for the new product, which might initially have not been consistent with the local tastes and preferences of consumers, but which in time developed a market following.

The focus of the report was on whether or not Uniqlo was properly positioned for the radically different retail environment in Brazil that is quite unique from that of the Asian markets where Uniqlo has been accustomed to operating and managing. The report was compiled as Uniqlo had established a desire to become the number one fashion retailer in the world.

BMW is a German car manufacturer catering to the luxury car segment based in Munich, Germany. The automaker operates under 3 different car brands namely, Rolls Royce, Mini and BMW. With a view to addressing the growing need for renewable energy powered cars; the company launched its BMW i3, a hatchback variety of electric car that promises a zero-emission at the car tail. 

They cover milk products, beverages, food, ice creams, nutrition, confectionery, pharmaceutical products, pet care, and cooking aids. The formation of this corporation was due to a single man’s idea called Henri Nestle who was a pharmacist. He developed for infants a formula for milk products. This idea created a demand across Europe.

The company market analysis using PESTEL and SWOT indicates the company is on a good track despite the few limitations like threats of the new entrants among other factors. The company’s marketing strategy is per although the company is thought to make more revenue if it upgrades its current marketing programs.

The report will also be focusing on the concepts of Segmentation, Targeting and Positioning (STP) along with some noteworthy marketing mix recommendations. The analysis includes an understanding of the marketing environment followed by proper analysis of the theories, concepts, models & frameworks along with attaining an effective understanding of the customer’s buying behavior. 

After the global recession in 2008-09, the company went for massive restructuring in order to reposition its brand image. The company has developed key branding strategies to reestablish the company’s brand identity. The diverse brands were enough to create significant differentiation among the target group. 

The paper “Sales Plans for Vuvu Bakery” is a spectacular example of a marketing business plan. Vuvu bakery specializes in providing high-quality cake products for every occasion. The organization uses an online trendy platform to reach its customers. As a cake distributing and manufacturer, Vuvu’s principles are built on the belief that eating healthy desserts has an influence on one’s body.

T-Mobile's major benefit/profit is that the marketing strategy of t-mobile is lots of additional sales in the market and to attain the benefit. The marketing strategy is anticipated to be useful for DEUTSCHE Telecom Corporation to increase its spirited edges as well as rising market split and a definite circumstance in Germany and other European T-mobile market countries.

The paper “International Expansion of Jaguar Land Rover into the Markets of North America ” is a comprehensive example of a marketing report. The report initially begins with the company background and the entry strategy of the company into the market is divided into three main sections such as decision making, supply chain management, and eCommerce.

The mission statement of the company states that they want to provide good quality cupcakes and brownies to customers 24 hours and also at an affordable rate to make sure that the product and the service can satisfy maximum customer satisfaction over a long time and also keep growing in the whole country. It shows its objectives of capturing the maximum market in Qatar. 

The paper "Food Security for Arizona and the Free Trade Area of the Americas Region" is an exceptional example of a business plan on marketing. Arizona Hydroponics Farm is particularly focused and will offer a trail of success and prosperity for the people in Arizona and the FTAA region. This farm is grounded on conservative sales figures and the actual sales figures are expected to be higher.

No organization whether local or international can sustain any flaws left in its marketing campaign. Companies must make sure they commit to their customer not only that could add value in their life but also a proposition they could offer. Therefore organizations must make sure all their functions and departments work coherently in an integrated manner.

Other than generating a healthy work environment, the organization also aims at generating greater profitability to shareholders. In its bid to enhance its retail presence in the Indonesian market, the paper conducts a macro-level analysis of Indonesia to help generate effective recommendations to Big W’s management.

The paper “Brand Management in Ralph Lauren” is a thoughtful example of a marketing report. The name Ralph Lauren is at the core of lifestyle marketing. Ralph Lauren, established in 1967 by Ralph Lauren, is a popular brand all over the world. The brand is a global key player in the design and lifestyle industry with product lines ranging from expensive to relatively expensive brands.

The majority of the domestic food companies in the UK are currently struggling for survival because of stiff competition from Italian, Indian, and Chinese food companies. The popularity of Italian foods is skyrocketing in the UK, in recent times. In fact, Italian food companies are struggling to cater to the needs of the British people.

The research in the marketing domain has been the major focus in the twenty-first century, where it is defined as, “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large” (Varadarajan, 2010, p. 120).  

Batemans is a Lincolnshire based company. The ownership of this company is under George Bateman and Sons. As at the moment, the company possesses sixty-nine public houses in different parts of the country. Bateman's breweries play a significant role in contributing to the creation of employment opportunities in all its branches.

Chocodeli is a product of Coco and Choco Ltd. Coco and Choco is a confectionary company running successfully since 2004 in America. After successful growth in the US, it has decided to expand its business. For the purpose of entering into a new market Coco and Choco Ltd has developed a new product by keeping the taste of Chinese people in mind.