Brand Communities and Customer Engagement - Coursework Example

brand management is the best way to create loyal customers who become brand marketers voluntarily later and without cost, the customers stick to a brand because of the trust and expectation that they have from the brand.... They know what the brand offers and most people like to stick to what they know....

Information technology also enables the retailers to maintain a customer relationship management system which is able to rise to the challenge of handling customers from diverse cultures.... … The paper "Globalization and Business IT" is an outstanding example of a business essay....

These parties include trade associations, governmental bodies, communities, financiers, suppliers, customers, employees, political groups, and trade unions.... The process of CSR aims at embracing the responsibility for the company in its activities on the communities, employees, consumers, stakeholders, environment and all the people of the in the public sphere who may be considered stakeholders....

Essentially, therefore, a brand is the sum total of the public's perception of the company's reputation, customer services, logo, and advertising.... The company's service package and product range fit within the corporate brand through performance and quality in addition to the consistency in packaging, customer service, advertising, and packaging.... This is since a brand means to a company much more than getting customers as it increases the value of a company, makes the acquisition of new customers easy and motivates the employees....

Using a product or brand of your choice, discuss the positive and negative implications of social media on an organization's marketing strategy.... For brands that deal directly with the end-users of a product or service, social media presence is highly effective in increasing brand presence, assessing consumer perception of a brand and maintaining a close relationship with the consumers (Evans, 2010; Percy, 2012).... million “likes” which is basically people who have approved of the brand and regularly receive updates from the page and their “timeline” shows they “liked” the brand thereby influencing their Facebook friends to like the page too (MicrosoftWindows8-Facebook, 2013)....

… The paper "Muniz and O'Guinn Theory of brand Community" is a great example of marketing coursework.... nbsp;The concept of branding and brand management are very vital for the survival of businesses in the current era of market competition.... This arises from the fact that almost everything we purchase today belongs to one brand or another.... The paper "Muniz and O'Guinn Theory of brand Community" is a great example of marketing coursework....

… The paper "Social Media Marketing and brand Equity" is a good example of marketing coursework.... The paper "Social Media Marketing and brand Equity" is a good example of marketing coursework.... To this end, a number of ventures have relied on the use and application of technology as the basis of creating brand loyalty in the market in recent years.... To this end, many organizational ventures have focused and resulted in using these platforms' as a means of creating and sustaining a positive brand reputation in their respective markets....

Factors such as customer expectations, customer satisfaction and customer interaction are important in the innovative processes (Bhatti et al.... Customer interaction also raises aspects of conflict management and customer resolutions mechanisms.... nbsp;Adidas was established in 1924 and has continuously developed to introduced and improve customer products.... nbsp;Adidas was established in 1924 and has continuously developed to introduced and improve customer products....