Brand Communities and Customer Engagement - Coursework Example

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Summary

The paper "Brand Communities and Customer Engagement" is a good example of marketing coursework. The contemporary market has undergone a shift from traditional service marketing. This has been made possible by globalization and thus the advancement of technology. Brands being one of the most informed marketing foundations have to use the participation of their customers to meet their dynamic demands…

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Subject: Marketing
Type: Coursework
Level: Undergraduate
Pages: 9 (2250 words)
Downloads: 0

Extract of sample "Brand Communities and Customer Engagement"

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