Importance of Brand Interaction - Coursework Example

Interaction is important to give a face to the usually faceless companies and the importance of developing a corporate personality is all the more necessary.... Unilever operating in the FMCG industry has been into interactive marketing for a long time and realized the importance of connecting with consumers and customers.... It is important to relate with customers and form an emotional bond to trigger brand loyalty in the customers.... It is important to relate with customers and form an emotional bond to trigger brand loyalty in the customers....

… The paper "The importance of Advertising Industry" is a great example of a report on marketing.... The paper "The importance of Advertising Industry" is a great example of a report on marketing.... By the end of the nineteenth century, the majority of companies started to give their goods brand names.... This brand name became the identification of the goods being marketed (Tungate p30).... For along a time customers knew nothing regarding brand names....

The IMC tools are aimed promoting brand names and products of the product.... Table of ArticlesArticle Source 3 ways to make your brand memorable on social mediahttp://www.... Article ReviewArticle 1: 3 ways to make your brand memorable on social mediaThe article talks about the ways one can use the social media to reach most of the people and to make them spread the news to other people.... The article talks about businesses doing online marketing, to always do something worth remembering by people because it helps create a relationship between the brand and the customers....

Through a literature review, the researcher aims to evaluate the importance of brand management and branding to a business organization.... Lastly, the authors aim at evaluating the performance of brand marketing from the respondents.... The article points out that many SMEs usually downplay the importance of marketing in their organizations.... The other objective is to find out the importance of branding and brand management....

The first stage will focus on the assessment of brand performance.... The first stage will focus on the assessment of brand performance.... Moreover, the second section concentrates on the discussion of the benefits or advantages of measuring brand salience as well as the importance of building brand salience.... … The paper "Measuring and Interpreting brand Performance" is a wonderful example of a Marketing Assignment....

On the other hand, quick response about the customer's concerns improves and makes interesting the interaction between the customers and the company (Helpern, 2012).... It is stipulated that social media presence ensures better relationships and interaction.... In order for a ground handling and air cargo service company to become a brand, media presence is the main platform through which this goal can be achieved faster than any other means (Katona, n....

According to Mattila, true service relationships are characterized by a customers' repeated contact and interaction with the same service provider whereas service encounter is characterized by customers' contact and interaction with different providers (Gutek, 1995; Gutek 2000).... On the other hand, pseudo relationships are characterized by customers' interaction with different providers from the same company (Gutek, Bhappu, Liao-Troth & Cherry, 1999)....

… The paper "Muniz and O'Guinn Theory of brand Community" is a great example of marketing coursework.... The paper "Muniz and O'Guinn Theory of brand Community" is a great example of marketing coursework.... The paper links the theory of brand community and the consumer-based brand equity to the brand management strategies applied in our case study, in a bid to provide answers to how a brand is maintained in the market.... However, in the whole paper, the emphasis is laid on the importance of consumers in the entire concept of brand management, whereby the consumer is viewed as taking the central role in the entire process....