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Importance of Brand Interaction - Coursework Example

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Summary

The paper "Importance of Brand Interaction " is a good example of marketing coursework. Brand interaction is the way customers interact with different brands. Understanding consumer buying behavior is important because it helps to develop and implement appropriate strategies that can lead to improved organizational performance (Keller 2003)…

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Subject: Marketing
Type: Coursework
Level: Undergraduate
Pages: 9 (2250 words)
Downloads: 0

Extract of sample "Importance of Brand Interaction"

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