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10924essays
Marketing: Marketing Fundamentals Marketing Assignment
22 pages (5500 words)
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, Assignment
The experience of segmentation in British Airways appears not difficult to apply due to the seeming simplicity of the business of an airline and, that is to provide the best quality service to customers. Segmentation must be very evident in case of the airline use patronage raft in terms of lifestyle.
Marketers Task in Different Countries Marketing Research Paper
10 pages (2500 words)
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, Research Paper
“Globalization requires many internal modifications like changes in philosophy concerning local autonomy, concern for local operating results rather than corporate performance, local strategies designed for local rather than global competitors etc.” (Marketing across cultures, p.194, n.d)
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Direct Marketing and Internet Marketing Marketing Term Paper
10 pages (2500 words)
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, Term Paper
The introduction of Internet applications and e-commerce in the mid-1990s impacted the business world. The technology platform has provided a base for new means of marketing, revenue earning, and communicating with the existing and potential consumers. Increased connectivity has re-defined the way businesses are operating today.
The Effectiveness of Nike Brand Marketing Marketing Research Paper
42 pages (10500 words)
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, Research Paper
As the paper outlines, the Nike brand name and its swoosh logo are perhaps one of the most recognizable throughout the world along with those of Coca-Cola, Disney, and Microsoft. Its products are great performing and currently, the brand is the market leader of its industry. The most recent market report places Nike comfortably ahead of Adidas.
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Development History of Destination Marketing Marketing Dissertation
10 pages (2500 words)
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, Dissertation
The author states that the term ‘destination marketing’ can be defined as one of the innovative strategies in order to get an edge over other competitive destinations. It can be revealed that marketing the destination of the tourist should tend to complement with the strategic objectives of the stakeholders as well as the sustainability of the resources.
Miles & More and Lufthansa Airlines Marketing Term Paper
15 pages (3750 words)
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, Term Paper
In the prevailing international competition and companies following each other’s policies, Lufthansa has been found to give considerable stress on improving its marketing policies through the introduction of innovative techniques to attract newer customers as well as provide greater satisfaction to the existing customers
The Foundation of a Successful Retailer in the Difficult Business Environment Marketing Research Paper
13 pages (3250 words)
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, Research Paper
Today’s companies which provide services must consider issues of how best to position a product to ensure higher sales volumes and increased consumer patronage. In service marketing, businesses need to create strategic marketing practices which provide positive viewpoints of the service as well as getting the service to the right market environment.
The Migros Chain Investment Plan for International Expansion Marketing Term Paper
12 pages (3000 words)
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, Term Paper
The Migros Company is the largest supermarket chain in Switzerland and is derived from the words “mi” which means half way and “gros” which means wholesale; hence in effect, the word Migros means halfway between retail and wholesale. The Company was founded in 1925 by Gottlieb Duttweiler (www.foodinternational.net).
The Concept of Marketing Mix Marketing Research Paper
24 pages (6000 words)
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, Research Paper
The author states that the management has to look for ways through which they can maintain the strategies that they come up with to check on the growth of their profits as well as the amount of capital they need to use if they are to make profits. After all, the main aim of all financial industries is to remain relevant to its clients.
Analysis of Marketing Channel Structure of Sony Marketing Research Paper
9 pages (2250 words)
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, Research Paper
The Japanese giant was renamed Sony Corporation in 1958. Right from the time of its inception, Sony has wondered the world with numerous technological milestones. Being a truly international organization right from the start, Sony understands better than most of its peers the importance of a global market.
Carls Jr. Marketing Plan Marketing Research Paper
7 pages (1750 words)
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, Research Paper
As the paper outlines, Carl’s Jr. has planned that it would establish a store at Gold Coast, QLD where it would offer most of the American food products because of resemblance in tastes and desires. The company will target middle and elite class people that could afford quality food products at reasonable prices.
Wal-Mart Starts Seeking Acquisition Partners on the Post-Soviet Union Market Marketing Research Paper
9 pages (2250 words)
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, Research Paper
According to the study, Russia is recognized to be one of the most prospective markets which have a huge potential for the retail industry development mainly due to its huge population and gradual economic growth. While Wal-Mart's executives have focused their ideas on the development of the retail stores in Russia, still there were no clear strategies developed.
Emotional Design and Advertising Issue Marketing Essay
7 pages (1750 words)
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, Essay
A producer must keep in mind his consumers when producing something. If the product is well designed and everything works as expected from the product, then there will be a positive response coming out of consumers. They might add it as part of their daily, weekly or monthly purchase depending upon its usage and durability
Patchwork Analysis of Starbucks Marketing Assignment
16 pages (4000 words)
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, Assignment
The issue of organizational structure and architecture discussed above is of critical importance to the Starbucks Company. As mentioned previously, the effective organizational structure can propel an organization to higher productivity. On the contrary, poor organizational structures limit an organization’s performance
Break-Even Point and Total Sales/Revenue are Equal Marketing Assignment
7 pages (1750 words)
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, Assignment
Break-even analysis is one of the most important analytical tools in a business. Any business that intends to make supernormal profits must carry out a break-even analysis. This is because BE analysis helps a company to determine the optimal level of production that must be attained to ensure profitability.
Loreal Global Marketing Strategy Marketing Term Paper
24 pages (6000 words)
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, Term Paper
In consideration with the growing demand for plastic surgery, L’Oreal ’s ability to do research and development of the related products shall precede them from the crowd in this area. There is another long-term goal which should be focused upon the increment of forwarding integration into the market.
Current Use of Marketing Communications Marketing Research Paper
27 pages (6750 words)
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, Research Paper
Alliance Boots has well established online stores which facilitate convenient purchasing. Most products are available online and the customers can purchase all they require online. Boots utilizes the information from its advantage cards and is able to customize its marketing communication to build customer relations.
Factors Affecting Consumption And Buying Decision Marketing Research Paper
19 pages (4750 words)
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, Research Paper
Factors such as belief and behavior do play a major role in attitude formation that the most important is a consumer’s overall evaluation that goes to form the core of an attitude. However, consumer attitudes can be influenced by other tangible attributes of the product such as packaging, layout, and design that act as stimuli for the product.
Loyalty Marketing in the Hospitality Industry Marketing Research Paper
10 pages (2500 words)
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, Research Paper
The purchases of a hotel room by a business traveler compared to a leisure traveler will have a very different level of frequency and as such, loyalty may not be measured by frequency of purchase in some goods and services. Therefore the measures of loyalty are variant depending not only on the type of product but also on the type of customer.
The Case of Bangkok Bicycle Market Marketing Assignment
14 pages (3500 words)
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, Assignment
This paper is divided into three parts. The first part provides an overview of the bicycle market in Bangkok by describing the demographics, psychographics, lifestyle, and behavior of Thai as regards cycling. The author will obtain a deeper understanding of the current, competitive, and emerging markets of Powerbike.
Tesco PLC Marketing Strategy Marketing Research Paper
27 pages (6750 words)
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, Research Paper
Tesco PLC is one of the largest superstores with more than 2100 superstores in the UK, US and South East Asia. Revenues for 2007 were £42,633.4m (Tesco 2008). The firm is a retail chain selling mainly groceries but it has expanded into other products like furniture, non-food items, financial services, and telecommunications etc.
The Extended Marketing Mix and Different Marketing Segmentations and Contexts Marketing Research Paper
11 pages (2750 words)
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, Research Paper
There are no definite definitions of marketing, but all of these definitions give some clear views as to the use of marketing to the customer. We have several definitions and all these suggest customer satisfaction through the delivery of products, service, and the manner and method these products and services are being delivered.
Marketing of Products and Service on the Internet Marketing Research Paper
11 pages (2750 words)
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, Research Paper
To be effective internet marketing makes use of the routine marketing theories and are only successful if a comprehensive strategy is laid down and worked over. It should synergize the company’s business model cum sales goal and ensure that they are in coherence with website function and appearance.
Consumer Integrated Marketing Communications Campaign Marketing Case Study
10 pages (2500 words)
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, Case Study
The segment's behaviour regarding the decision to purchase the brand is an important consideration in all the aspects of communicating the brand's positioning. For purchase decisions, then there are three paths to a decision: the cognitive path, or the traditional hierarchy of effects model; the emotional path; and the habit or repeat path.
Marketing Plan for Starbucks Coffee Marketing Case Study
17 pages (4250 words)
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, Case Study
Starbuck’s would initially target the metro cities of India namely, Mumbai, Kolkata, Delhi, Bangalore, Ahmadabad, Pune, Hyderabad and Chennai. These are the largest cities in India and have considerable growth potential considering the fact that the disposable income levels are generally higher for these cities.
Marketing Mix Strategies Marketing Term Paper
12 pages (3000 words)
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, Term Paper
The purpose of launching and the Primary Focus of this Social Marketing campaign is to create mass awareness amongst the people of the United Kingdom about the dire consequences of alcohol abuse. It is to trigger a responsible behavior amongst the citizens and aware them of the fact that excessive drinking and alcohol abuse.
Health Care Marketing and Promotion Marketing Research Paper
11 pages (2750 words)
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, Research Paper
The marketers must always safeguard the role of healthcare ethics in mind. On the other hand, advertising fundamentally buoys up clients to trail items that they are deemed to need though they may not be actually in need of them. Any medical care or health-related advertisements are expected to be as precise and even without prejudice as possible
Samsung Electronics Corporation Marketing Book Report/Review
12 pages (3000 words)
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, Book Report/Review
From this analysis, it can be deduced that a value chain of a company is meant to identify the primary activities it performs that form customer value and the related support activities. The ‘output ‘of an organization’s value chain activities and the value delivered to customers and the resulting revenue it collects.
The Sales Channels Marketing Essay
12 pages (3000 words)
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, Essay
The objective of this paper is to compare and contrast sales channels in the same product sector considering various strategies used in the buying assortment of these retailers. Store design and how it supports buying and merchandising strategies of the retailers will also be looked at. The companies in question are Wal-Mart and Carrefour, both retailers.
Premier Inn-Marketing Strategy Marketing Research Paper
10 pages (2500 words)
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, Research Paper
Every business as a certain objective, and goals in order to attained maximum yield for the owners. To accomplish these goals, the management formulates and implements certain strategies for the business. These strategies are a set of plans which company implements to increase yield while cutting down the unnecessary costs.
Dual Use Leisure Facilities in the UK Marketing Essay
34 pages (8500 words)
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, Essay
This literature review focuses on the concept of dual-use leisure facilities in the UK and the effectiveness of the dual use of leisure facilities in the UK. The factors affecting the use of dual-use leisure facilities as described by various authors are described with emphasis on the variables and critical analysis is done on the context
Marketing and PR: Visitor Marketing Plan Marketing Research Paper
12 pages (3000 words)
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, Research Paper
It is the largest in the whole of UK and Europe, and has institutional sponsors from merchandisers to sports/outdoor enthusiasts organizations. However, it was noted that attendance figures fell in 2008, but recovered well in 2009 after strong marketing campaign.
Sale of Goods to a Consumer Marketing Case Study
10 pages (2500 words)
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, Case Study
This document will tackle the issues of a contract of sale of a second-hand van between Mr. Graham and Mr.Daly and will attempt to provide an informal legal opinion or advice as a remedy to legal issues raised by Mr. Graham, the buyer of the said second-hand van. Part of this document will discuss the facts of the case.
Consumer Behavior - An Attribution of Family and Children Influence Marketing Case Study
23 pages (5750 words)
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, Case Study
Enlightened automakers such as Volvo have hired women designers, engineers and marketing executive to better understand and serve this valuable automobile consume(h)er and influence (h)er of the purchase decision. What have they learned? Women cast the deciding vote in the family car purchase and of course make the final decision.
Coca Cola as One of the Famous American Soft Drinks Marketing Essay
19 pages (4750 words)
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, Essay
This essay discusses that Coca-Cola is marketed globally in different countries and different cultures. International marketing is not easy compared to domestic marketing because of the social, political, environmental, legal, cultural and communal differences of the target country. They have utilized different marketing strategies across the world.
Travel Marketing Marketing Research Paper
16 pages (4000 words)
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, Research Paper
As the paper outlines, the past few years have not been easy for the airline's industry on account of the increasing competition and mushrooming of low-cost carriers provide the customers with increased value for money. The liberalization policies adopted by countries opened the markets for private airlines operators.
The Marketing Opportunity of Sulfur, a Byproduct in the Oil and Gas Industry Marketing Coursework
12 pages (3000 words)
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, Coursework
Oil reserves of the world contain Hydrogen Sulphide and Sulphur. Removal of Sulphur in the oil refining process is mandatory in view of the environmental concerns on account of pollution and global warming. The sulfur recovered by the oil refineries has good marketing potential considering the steady supply linked to the refining of crude oil.
Marketing: Supreme Multivitamins Marketing Assignment
10 pages (2500 words)
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, Assignment
In the case given, the owner, Montgomery Burns, through his company, Value Min, intends to introduce a new brand of multivitamin called ‘Supreme’ to the market. The new brand’s range includes Multivitamin and Iron, Multivitamin and minerals, Zinc, Cod Liver Oil, Effervescent Vitamin C, and Evening Primrose Oil.
Product Positioning in the Target Market Marketing Term Paper
11 pages (2750 words)
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, Term Paper
The mission is to provide great tasting chocolates as well as to offer efficient and friendly services throughout our retail and confectionary market outlets because customer satisfaction is imperative. The priority of our chocolate products is given to customer satisfaction by providing the right service along with right information at right time and the right place.
Relationship Development and Marketing Communication Marketing Research Paper
20 pages (5000 words)
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, Research Paper
The paper is structured in this manner: in the first part, there will be the statement of the problem and some clarifications which the paper intends to highlight. In the second part, it will be dealing with the questions what is social marketing and how social marketing has become the paradigm shift in marketing?
The Impact of Packaging and Self Positioning, Separately and Collectively on Impulse Buying of Fast Moving Consumer Goods Marketing Essay
42 pages (10500 words)
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, Essay
As the results of my findings indicate that packaging and shelf positioning plays a very important role in triggering impulse purchase, so the results of this paper recommend that the manufacturers or producers or marketers can manage the number of Impulse purchase in the stores by controlling the factors such as shelf-positioning
Retail Market Analysis: Vancouver Trading Incorporated Case Marketing Coursework
10 pages (2500 words)
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, Coursework
Premium+
Investing in the expanding businesses of any retail industry tends to be profitable for the entrepreneurs. It has been observed that the retail industry of the United Kingdom is going to expand in size by around 15% in the coming 5 years. A value of around 312 billion pounds may be attained by the United Kingdom.
Social Media Marketing of Burberry Marketing Research Paper
10 pages (2500 words)
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, Research Paper
There has been an explosion of information on the internet with the coming of social media (OUP, 881). Before the advent of social media, the content was produced by ‘creative’ people working in various industries. But now anyone can display one’s skill (if there are any!!) through the use of Facebook and Youtube (Bonk, 281).
Realizing the Potential of FDI in the Development of Africa: a Strategic Framework Marketing Literature review
9 pages (2250 words)
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, Literature review
The definition of FDI has undergone alteration over time and has a lot of characteristics with regards to the country the actual investment it is taking place. The United Nations Conference on Trade and Development defined FDI as an investment made by an investor in enterprises of another economy with the intention of acquiring the lasting interest.
Marketing Puffery Attitudes among Businesses Marketing Dissertation
12 pages (3000 words)
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, Dissertation
The author states that false marketing is an important issue with regard to various aspects. To begin with, there is the issue of the fact that it is illegal and in some cases it can land a business in the corridors of justice. Secondly, it can have a negative image on the business and this can affect the business in the market.
False Consensus Basic Algorithm Marketing Term Paper
18 pages (4500 words)
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, Term Paper
This paper will attempt to present a method of determining the correct purchasing decision of consumers. The method to be presented is based on the theorem known as the false consensus effect. Thus, it is important for market researchers to identify a method by which they can determine the most truthful choice of consumers.
How Library Services Influence Students' Perception of Service Marketing Term Paper
32 pages (8000 words)
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, Term Paper
When viewed as customers the use of library resources is akin to the purchase of such services by the student customer. It is important to know what customers expect and want in order to improve service quality. Literature has many studies that approach library service quality through process approach involving the use of SERVQUAL.
Marketing Plan for Apple Inc Marketing Research Paper
28 pages (7000 words)
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, Research Paper
According to the paper, the inclusion of thousands of companies, with their computer merchandise and mobile phone accessories, has created a situation of perfect competition everywhere; it is, therefore, the Apple Inc. looks for designing a master plan of marketing regarding the recently designed products.
Importance of Proper Communication for the Success of Marketing Strategy Marketing Research Paper
13 pages (3250 words)
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, Research Paper
“Communication leads to community, that is, to understanding, intimacy and mutual valuing”. Marketing communication is one of the most important factors behind the success of any firm, and Smiths group as a reputed firm of 150 years is successfully applying all the communication mixes to achieve the desired objectives.
SEAT Car Company Analysis Marketing Term Paper
10 pages (2500 words)
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, Term Paper
As a general rule, SEAT will have more bargaining power over its suppliers in case the company orders its raw materials by bulk. To be able to do so, the company will have to establish a strong business relationship with its existing and potential distributors that can help the company sell as much car seats as possible.