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Marketing Essays
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10789essays
The Reason for the Shift from Transactional To Relationship Marketing Marketing Essay
18 pages (4500 words)
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The paper tells that the changing market environment has led to a shift from transactional marketing to relationship marketing. Relationship Marketing entails a marketing course that aims at the development of close interaction with chosen suppliers, customers, and competitors for value generation through collaboration and cooperation.
Integrated Marketing Communication Marketing Essay
8 pages (2000 words)
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From this paper, it is clear that the communication takes place between the buyers and the sellers, as the seller tries to sell the product using various communication strategies. In addition, the buyers sell the product to the sellers and collect feedback from them regarding its quality and durability.
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International Publicity: Concepts and Applications Marketing Assignment
5 pages (1250 words)
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A salesperson is always required to push products across a channel. If this salesperson does not do it well, then there are problems which need to be solved. This is so sad because a salesperson has the task of representing a product as a human figure and s/he is essentially the custodian behind it.
Ben Hou Lodge And Characteristics Of Market Segment Marketing Case Study
2 pages (500 words)
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The broad market is the filthy rich which has been characterized by the businessmen. When we go deeper into this market segment we find out that the different segments are the playboys, the politicians and other celebrities are part of this select target market. Why are most of the target customers likely to be foreigners instead of New Zealanders?
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Issues of International Marketing Marketing Assignment
8 pages (2000 words)
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The researcher gives detailed information about IKEA’s entry model in China which was primarily determined by the economic, political and social aspects of the country and determines diversified means of marketing in order to enhance brand awareness and revenue in the competitive market
Retail Failure of Tesco Marketing Essay
10 pages (2500 words)
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The present research has identified that Tesco set up a branch in the United States. The stores had been built using the convenience store structure. The convenience store is characterized by the exclusive cashier’s booth. The people will have lesser time to line up and pay for their products bought.
Liverpool City Brand and a Case for Rebranding Marketing Essay
16 pages (4000 words)
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This research will begin with the statement that Liverpool is a popular city and it is widely associated with Liverpool Football Club, the current leaders of the English Premier League as well the famous band, Beatles. The City has gone through various methods and processes of modifying its destination brand.
The Concept of Customer Perceptions and Expectations With Respect To Service Quality Marketing Essay
13 pages (3250 words)
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In this research work, the main difference between expectations and perceptions of the customers, who are the real consumers, are evaluated and depicted. The difference is evaluated in order to examine the difference in customer perception with regard to service quality in the travel and tourism industry.
Research Methodological Approaches Applied In Academic Journal Articles Marketing Essay
10 pages (2500 words)
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The paper tells that an important feature of any academic research in any given field of study, mapping out the existing knowledge involves articulate analysis of previous studies, subsequently using the same as a basis of pointing the knowledge gap in the given fields of study. Among the approaches used in identifying the gaps include qualitative, quantitative and a mixture of both.
Strategic Position of the UK Tourism Industry Marketing Essay
14 pages (3500 words)
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This research will begin with the statement that the United Kingdom is the 7th biggest tourist destination in the world. In 2011, the total number of visitors to the UK was 29.2 million. However, in 2012, the industry declined by 7 percent facing the recession period. There was also a decline in the jobs related to tourism between the periods of 2008-2011.
Social media as a Method to Drive Acquisition of Customers Marketing Assignment
5 pages (1250 words)
, Assignment
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This paper illustrates that there have been major advancements in the modes of advertising adopted by companies in the modern world. One of the most momentous and drastic forms of marketing is the social media marketing. Social media marketing refers to the form of marketing that is done through the social networks, communities, and blogs to increase awareness among prospective customers.
The Basics of Marketing Ethics in the Cosmetics Industry Marketing Essay
4 pages (1000 words)
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This research will begin with the statement that marketing is the process of creating, distributing, pricing, and promoting goods, ideas, and services with the aim of satisfying the desires of the clients, customers, partners, and the society. Customers are at the focal point of all marketing activities including developing, promotion, distribution, and prices of goods and services.
Ethical Issues Concerning Marketing Departments of Major Global Corporations Marketing Essay
10 pages (2500 words)
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This research will begin with the statement that globalization refers to the process of international integrations arising from the interchange of products and services due to advances in transportations and telecommunications infrastructures and internet. The spread of globalization has made marketing ethical issues to be of more concern to corporations.
Marketing Strategy Text and Cases Marketing Essay
1 pages (250 words)
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The firm has over 50 business franchises including broadband, wireless, on-demand video, books and high-definition TV. Under the stewardship of George Bodenheimer, ESPN has managed to establish the firm a household brand with regard to sports news and all events related to sports (Mullin, Hardy, & Sutton, 2007).
Importance of Building a Brand for Kellogg Marketing Essay
10 pages (2500 words)
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Kellogg’s All Bran Brand has been a leading brand in the fiber sector of the cereal market for a long period of time. Kellogg, a leading company in the global market, produces cereal products and other food items like snacks, pastries, cookies etc. One of the main features of Kellogg’s products is that the company offers goods marked for taste and quality.
California Water Pricing Marketing Essay
4 pages (1000 words)
, Essay
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Water is a scarce resource and efficient use of this resource is warranted. We have already seen that allocation and distribution efficiency improves when the trade of water is price rationed. When the economic forces of demand and supply determine the price and quantity of water supply, there is better demand and higher efficiency in the distribution and usage of this scarce resource.
Nike Should Achieve Competition Advantage and Re-position Itself Marketing Essay
8 pages (2000 words)
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It is possible to sаy there will not be an improvement on the mаrket becаuse nаtionаl stаtes аnd compаnies try to protect their mаrket from increаsed competition аnd MNEs (multinаtionаl corporаtions). These strаtegies аre undesirаble for Nike, but they will help to regulаte the mаrket аnd protect locаl firms.
How Saturated the DVD Market Has Become Marketing Case Study
2 pages (500 words)
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The future development of the market will mainly depend on innovation; the company who manages to come up with new things will become the market leader. Blue-ray discs may not perform well because the blue ray players are quite expensive, people may be reluctant to buy blue ray players at a hefty price.
The Brand Strategy Marketing Case Study
2 pages (500 words)
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There are a number of methods of brand strategy that can be used, branding by thinking involves centralized planning and is the best in bigger companies with a range of products. Another method of brand strategy is branding by imagery; it is linked to the use of advertisements that help relate better to the consumer.
How Alex Fuhrman Has Filed a Case against Frederick, Hibbs, and Uvex Corporation Marketing Article
2 pages (500 words)
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After a period of five years of Alex being in service, the corporation went public. The company built a state-of-the-art facility for cancer treatment. San Rafael was highly capitalized with highly sophisticated radiation therapy equipment. San Rafael was the best-known center due to its best services in treatment of cancer.
EADS Business Analysis using the Marketing Process Model, by Robert J Marketing Term Paper
11 pages (2750 words)
, Term Paper
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In relation to the business performance of the organization, it can be witnessed that the European roots of EADS are quite stronger. However, the aerospace and defense industry based operations of EADS is one of the major considerations for the organization which entails a range of products and services both for the European and the global markets as well.
Obstacles to Foreign Carmakers with the Expansion of the Market in Russia Marketing Essay
1 pages (250 words)
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Business accomplices who needed to put resources into Russia experienced certain issues like conflicting laws and terms, the absence of law authorization, boundless debasement, unusual nature's domain, and wheel and deal transactions, does not give any particular assessment or import obligation help to remote investors.
Acquisition of Major Competitors and Pricing Marketing Essay
8 pages (2000 words)
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Pricing is a very important thing in the business environment. As seen herein, it is actually from pricing strategies that business organizations are able to make a profit. It has been seen that reviewing prices of competitors are of high importance in a perfect competition. However, when competition is eliminated, there is actually no need for such reviews.
External and Internal Environment Audit of Stenders Marketing Essay
12 pages (3000 words)
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This paper will propose an action plan of marketing activities and will also recommend monitoring and controlling process of the proposed action plan. This report will also mention the responsible individuals, who will monitor each and every activity and the responsible individuals, who will control entire action plan
Evaluation of Social Media Marketing Campaigns Marketing Research Paper
10 pages (2500 words)
, Research Paper
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This research will begin with the statement that marketing is one of the vital facets of business and organizational development, and managers should ensure that good and reliable marketing strategies are in place to realize success. What is marketing? According to Hornby, “it is the activity of presenting, advertising and selling a company’s products in the best possible way.”
Segmentation and Possible Target Markets Marketing Case Study
4 pages (1000 words)
, Case Study
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As a result, the Coca-Cola Company saw the need to isolate women as the target segment market for the coke diet product. The company capitalizes on advertisements to appeal to the female market segment. Marketing Week, over the years, the objectification of men in diet coke adverts serves as a major way of attracting the women customers.
Processing Theory of Consumer Choice Marketing Essay
7 pages (1750 words)
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Increasing public awareness of environmental issues should settle the debate over ecolabelling. Increasing numbers of consumers are intent on adopting a more environmentally responsible lifestyle and, this includes limiting their purchases to environmentally-friendly goods.
Free Art Market Marketing Assignment
1 pages (250 words)
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The downside to a free art market is a lack of a safety net, or comfort zone, for the artist. Although the artist in a free market is free to choose their own subject matter, they are also not protected from external changes in the market environment and forces of competition, as they would be under a patronage based system.
Marketing AMA Code of Ethics Marketing Essay
2 pages (500 words)
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The author points out the positive and negative effects of non-compliance with AMA code of Ethics to the company as well as to the society. It is considered to be an ethical issue because the issue involves one party benefiting at the expense of another, the customers. Consumers nowadays are more intelligent than how one thinks them to be.
Mandatory Drug Testing for People on Welfare Marketing Essay
2 pages (500 words)
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The debate has been raised as to whether or not mandatory drug testing is appropriate before supplying taxpayer-furnished welfare benefits to ensure the money is being well-spent and will not be exhausted on drug purchases.
Strategy Adopted by an Organization Is a Consequence of the Match between the Organizations External Relationships and its Internal Capabilities Marketing Essay
5 pages (1250 words)
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This research tells that the rationale as to why some organizations achieve inspiring success over others in the same industries has drawn significant interest and focus from practitioners and researchers. Most researchers have affirmed that the success of an organization solemnly depends on its ability to balance between its strategies with external and internal factors.
International Marketing Activities of Marks & Spencer Company Marketing Essay
10 pages (2500 words)
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The paper tells that Marks and Spencer retail store (M&S) was founded by Tom Spencer and Michael Marks in 1884. Ever since the company has skyrocketed to become one of the best retail stores in the United Kingdom. M&S mainly deal in food and clothing. The company headquarter is based in London. Last year the company was ranked at number 725 on Forbes 2000 list.
New York Times Newspaper Paywall Marketing Case Study
2 pages (500 words)
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New York Times is an American newspaper founded in 1851 and has attained high success since it has won 112 ‘pulitzer prizes’ due to its high readership and informative content. The company implemented the paywall system that was aimed at increasing revenues through online subscription.
How Can Payless Company Increase Profits While Ensuring Current Customers are Satisfied Marketing Essay
4 pages (1000 words)
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Consider change of the name from Payless to something else that is inclusive of all customers.Develop an advertising plan that focuses on not only low-income earners but also the customers with high amount of disposable income. Increased advertisement through social Medias such as Twitter, Facebook, and Pinterest.
Heightening Market Competition at Oregon Company Marketing Case Study
2 pages (500 words)
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Consequently, the management is constantly involved in developing working strategies that can boost revenues and ensure market continuity, even during economic downturns. Oregon Company is one of the companies that have faced major challenges amidst competition and souring economy hindering its clients’ purchasing power.
Broadcast associations with haunting Marketing Essay
3 pages (750 words)
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Richard .S. Lambert was such a novelist, he also happened to work for the British broadcasting corporation as an editor. His hobby collided with his job when he took over an investigation of an eerie occurrence about a mongoose haunting a farmhouse on the Isle of Man.
Ocean City is the best place to be Marketing Essay
5 pages (1250 words)
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From little tots looking for rides, games, and cotton candies, to the young and the adventurous looking for non-stop action and for older folks seeking a relaxing view of the beach, Ocean City is the place to be. The fun starts with packing things for Ocean City. All one needs is a toothbrush and a swimsuit. Reservations can be done online.
McDonald's Restaurant Marketing Essay
2 pages (500 words)
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McDonalds is the largest restaurant Company in the world with 30,000 restaurants of which 8000 are Company owned, 18,000 owned by franchisees and 4000 owned by affiliated companies. Worldwide sales was $19.1 billion US dollars in 2004, which is remarkable in the intensely competitive restaurant sector.. Annual sales for the fiscal year ended 2004 was $32.00M in sales.
Godiva Europe Marketing Essay
1 pages (250 words)
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Customers purchase pralines differently based on the intent of the user, or whether it is a gift or for personal consumption. Whatever the motive for purchasing pralines, the consumer is not as impulsive in buying this higher priced chocolate.
An Evaluation of the Ads Marketing Essay
3 pages (750 words)
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Apple’s iPhone ad came out in the Details Magazine’s August 2007 issue. The product is unique and a trailblazer in the industry, and the challenge for advertisers is to put such message across, given the limits in space and the tendency for readers to just skip something that doesn’t catch their attention.
Kathmandu Holdings Limited SWOT analysis Marketing Essay
1 pages (250 words)
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The expansion of product range would be an appropriate initiative as it would help them to not only attract customers of different taste and preference but also would help to divert customers from other stores towards their stores which in turn would help to tackle the threat of market competition.
Marketing exam model answer Marketing Essay
2 pages (500 words)
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In the contemporary environment of competitive global business, marketing has evolved to encompass various inter-related issues and factors that impact customers’ changing preferences. The products therefore have become secondary to the requirements of customers.
The Networker Marketing Essay
2 pages (500 words)
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The Networker is the title of an article in the New Yorker describing the talents and entrepreneurial spirit of Saad Mohensi. Saad Mohensi is an Afghan-Australian that set up a media company under the name ‘MOBY group’ with his siblings.
Strategic Management and Business Policy Marketing Essay
1 pages (250 words)
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The aim of the paper is to show the major outsourcing mistakes that people make. They include: over estimating on the savings made on costs. Outsourcing in itself saves money but only when done with prior caution. Usually, companies expect unrealistic cut on costs so much after outsourcing.
Marketing discussion Marketing Essay
1 pages (250 words)
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Commerce: - Dell’s website is intended for commercial transactions hence its safety has been ensured. This has been communicated to the customers thus ensuring them of their safety in all their commercial transactions. Also the website provides aspects that facilitate commercial transactions e.g. registration, credit card approvals, order tracking and delivery options.
Marketing Value Marketing Essay
1 pages (250 words)
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It involves the organization of classification of a product, determination of its price, allocation channel to customers and execution of a promotional strategy. Recognizing the trends and changes and knowing when to respond to these helps a business. The true importance of marketing is to understand the demographics and how to attract consumers.
Modern advertising Marketing Essay
3 pages (750 words)
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Growth and expansion of the economic sector has also led to rise in demand for modern advertising. The emergence of new media, mainly extensive television, radio, magazine adverts and cable TV in the last century has equally led to new trends in advertising.
Toyota Prius: The Power of Excellence in Product Innovation and Marketing Marketing Assignment
1 pages (250 words)
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One strongly believes that the decision to convert all cars to hybrids should depend on the response of the customers and the acceptability of its target markets.
Zappos marketing research Marketing Research Paper
2 pages (500 words)
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The students are targeted in their dorms, sororities and entire fraternities. The non-students can be reached and categorized as residents in given areas and faculty/staff members in institutions. These groups were found to have similar needs.
Karl Lagerfeld - Fashion Merchandising Marketing Assignment
1 pages (250 words)
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This essay analyzes the work of Karl Lagerfeld. For instance, the Raymond Loewy Foundation awarded him the Lucky Strike Design Award. Similarly, the German Photographic Society awarded him the cultural prize. Lagerfeld enhanced hi work by founding the Lagerfeld Gallery in Paris. Lagerfeld attracted to the African culture.