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Marketing Essays

Result for Subject Marketing:
19702 essays
Jumbo Digitized Wallet - Environment and Sustainability Marketing Case Study
6 pages (1718 words) , Download 0 , Case Study
Free
The paper "Jumbo Digitized Wallet - Environment and Sustainability" is a great example of a marketing case study. The Jumbo digitized Pocket will provide an extension by financial and document management prospects. It will create proficient communication through enhanced connectivity between individual wallets and their mobile devices.
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Differences between Equity and Non-Equity Crowd-Funding Marketing Assignment
13 pages (3566 words) , Download 0 , Assignment
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The paper "Differences between Equity and Non-Equity Crowd-Funding" is a good example of a marketing assignment. Anytime the word crow-funding is mentioned, many people instantly start thinking of about the international internet-based platforms like Indiegogo and Kickstarter. These are some of the most famous platforms which have obtained and build their crowd-funding reputation mostly by funding social drives.
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What Factors Influence the Marketing Mix Strategies Marketing Coursework
16 pages (4371 words) , Download 0 , Coursework
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The paper "What Factors Influence the Marketing Mix Strategies" is a great example of marketing coursework. A marketing mix is a business tool that is used by marketers for the purposes of marketing products and services. According to Davari and Strutton (2014), it is mainly associated with the 4ps which includes price, product, place and promotion.
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Why Organizations Need Adaptive Cultures Marketing Coursework
8 pages (2397 words) , Download 0 , Coursework
Free
The paper "Why Organizations Need Adaptive Cultures" is a perfect example of marketing coursework. Success in a business environment that is constantly changing depends on how adaptive the organization’s culture is. It is now widely accepted that successful business leaders have to build adaptive cultures to deal with the ever-changing organizational environment.
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The Western Bulldogs Marketing Plan Marketing Case Study
9 pages (2491 words) , Download 2 , Case Study
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The paper "The Western Bulldogs Marketing Plan" is a great example of a marketing case study. The following is a comprehensive and highly researched report centered on the marketing plan of one of the most notable sports club in Australian history. The Western Bulldogs is a big football club. I have been a diehard fan of the club for nearly a decade now.
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Starbucks International Marketing Marketing Case Study
7 pages (2190 words) , Download 0 , Case Study
Free
The paper "Starbucks International Marketing" is a good example of a marketing case study. Starbucks is an American multinational food company that was founded in 1971 with a primary focus on providing the highest quality coffee to consumers in the United States of America (Starbucks Coffee Company, 2015).
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Gastronomy as a Tourism Product, Overview of Yarra Valley Winery Marketing Case Study
9 pages (2642 words) , Download 0 , Case Study
Free
The paper "Gastronomy as a Tourism Product, Overview of Yarra Valley Winery" is an outstanding example of a marketing case study. The perspective of gastronomy in tourism was introduced not to replace but to complement perspectives provided by various fields that study food and culture, food and marketing, as well as food and society (Hussain, Lema & Agrusa 2012).
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Gastronomy and Tourism Wine Trail Marketing Coursework
9 pages (2471 words) , Download 0 , Coursework
Free
The paper "Gastronomy and Tourism Wine Trail" is a perfect example of marketing coursework. Gastronomy etymologically and historically relates to guidance and advice on what should be eaten and drunk when, in what manner, where, and in which combinations. Gastronomy as well refers to ‘an art of living’.
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Main Issues in Temple and Websters General Environment Marketing Case Study
8 pages (2016 words) , Download 0 , Case Study
Free
The paper “Main Issues in Temple and Websters General Environment” is a great variant of the case study on marketing. The Internet has eased a great part of our lives. Most particularly, the idea of online shopping has revolutionized commerce and trading activities around the globe. It has expanded boundaries for entrepreneurs, retailers, and suppliers of products.
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Wales Would Be a Favourable Market for Westpac Bank Marketing Case Study
9 pages (2537 words) , Download 0 , Case Study
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The paper "Wales Would Be a Favourable Market for Westpac Bank" is a great example of a marketing case study. Australian banks retained a high level of stability during a global financial crisis that led to the collapse of numerous banks in the UK and US. Data from 2015 continues to show that Australian banks are the most profitable in the developed world.
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Impact of Technological Advancements on Marketing in the Contemporary Business Environment Marketing Research Proposal
8 pages (2000 words) , Download 0 , Research Proposal
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The paper “Impact of Technological Advancements on Marketing in the Contemporary Business Environment“ is an engrossing variant of a research proposal on marketing. Over the past decades, business environments have been changing gradually. Essentially, there has been an improvement in the marketing sectors.
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Situation Analysis of Desert Dreams Marketing Case Study
9 pages (2250 words) , Download 0 , Case Study
Free
The paper 'Situation Analysis of Desert Dreams" is a good example of a marketing case study. This assignment focuses on the topic “Desert Dreams”. The first information to discuss in this analysis is brief information regarding the overview of the business. This will be followed by an overview analysis of the food industry which will explain the size, growth and factors that lead to success in this industry.
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Melbourne Mustangs: Marketing Plan Marketing Case Study
10 pages (3001 words) , Download 0 , Case Study
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The move to establish friendly recruitment into the sport by Melbourne Mustang will increase the share of valuable take on the Australian Ice Hockey League. As a result, the increased standard performance is ideal for promoting the Mustang’s ability to match the stiff premiership title within the seasonal competitions.
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Brother Espresso - Marketing Marketing Case Study
10 pages (2615 words) , Download 0 , Case Study
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The paper "Brother Espresso - Marketing " is an outstanding example of a marketing case study.  Purpose & Mission of the Business: The main objective of the business to provide freshly brewed quality coffee to people so that people become fresh and help to fulfil the desire to drink quality coffee.
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Nestle Jiankang Jiang Product in the Chinese Market Marketing Case Study
9 pages (2740 words) , Download 0 , Case Study
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The paper "Nestle Jiankang Jiang Product in the Chinese Market" is a good example of a marketing case study. Nestlé S.A. is a beverage and food multinational company with its headquarters in Vevey, Switzerland. In 2014, the world’s largest food company was ranked by Fortune Global 500 at number 72 globally in terms of revenues (Nestle, 2014).
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Vision, Mission and Goals - Coffee Nero in Australia Marketing Case Study
13 pages (3438 words) , Download 0 , Case Study
Free
Generally, the paper "Vision, Mission and Goals - Coffee Nero in Australia " is an outstanding example of a marketing case study. Founded in 1997 by Dr Gerry Ford, Caffe Nero which is the Italian for black coffee which offers European style coffee house brand has grown to run 700 coffee houses today.
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Destination Marketing and Management Theories, Applications in the Tourism Sector Marketing Coursework
6 pages (1689 words) , Download 0 , Coursework
Free
The paper "Destination Marketing and Management Theories, Applications in the Tourism Sector" is a perfect example of marketing coursework. Destination marketing is carrying out promotion across various regions or country with an aim to increase the number of tourists that visits a given area. The destination may also mean the communication made by organizations and individuals from a certain region with the potential visitors to affect the tourist choice of destination.
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Micro and Macro Marketing Environments that are beyond Marketers Control Marketing Case Study
18 pages (5028 words) , Download 0 , Case Study
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The paper 'Micro and Macro Marketing Environments that are beyond Marketers’ Control' is a great example of a Marketing Case Study. There is no organization or business that operates in a vacuum. The businesses operate in the environment in which they have either direct control or no control at all. The marketing environment refers to the factors.
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How Principles and Practices of Service Marketing Apply to Movies Marketing Coursework
8 pages (2175 words) , Download 0 , Coursework
Free
The paper "How Principles and Practices of Service Marketing Apply to Movies" is an outstanding example of marketing coursework. Cinema is a theatre or place availed or prepared to offer the public film views at a fee. Cinema can also be defined as an act of availing movies to the public of viewing or watching. Cinema is a service which has given many individuals and organizations bus9ness around the globe.
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Consumer Purchase Behavior Marketing Coursework
12 pages (3649 words) , Download 0 , Coursework
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The paper "Consumer Purchase Behavior" is a perfect example of marketing coursework. The nature of consumption among consumers is often influenced by several factors. Business entities have been trying to establish the foundation of consumer behaviors as a factor of establishing a competitive advantage.
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COS Marketing Plan Marketing Case Study
10 pages (2909 words) , Download 0 , Case Study
Free
The paper "COS Marketing Plan " is a good example of a marketing case study. COS which is an acronym for Collection of Style a fashion company created in London UK in 2007. The company is a sister brand to H&M and deals with ready to wear labels. The company have emulated a new fashion concept by producing high-quality fashion for both men and women.
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Wisconsin Road Crew Social Marketing Program Marketing Case Study
11 pages (3256 words) , Download 0 , Case Study
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The paper "Wisconsin Road Crew Social Marketing Program " is a perfect example of a marketing case study. Sometimes peoples’ attitudes and behavior in some aspects of life are harmful to the interests of society. According to Kotler, Robert and Lee (2002), social marketing are change campaigns conducted by community groups with the aim of persuading the target audience to adopt, modify, accept or abandon certain behavior.
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Marketing Strategie - Case of COS Australia Marketing Case Study
10 pages (2742 words) , Download 0 , Case Study
Free
The paper "Marketing Strategie - Case of COS Australia" is a great example of a marketing case study. H&M AB is a Swedish leading multinational clothing firm. The company was founded in by a Swedish entrepreneur and has since grown to become a global company with stores more than 3600 stores in over 57 countries.
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Collection of Style Australia Marketing Marketing Case Study
9 pages (2543 words) , Download 0 , Case Study
Free
The paper "Collection of Style Australia Marketing" is a good example of a marketing case study. Collection of Style (COS) is ready to wear label which was created in 2007. The company is a sister brand to H&M which is ready to wear multinational. The company has over 40 stores worldwide and is well known for its minimalist style.
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Factors that Contributed to EuroDisneys and Hong Kong Disneys Poor Performance Marketing Assignment
8 pages (2093 words) , Download 0 , Assignment
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The paper "Factors that Contributed to EuroDisney’s and Hong Kong Disney’s Poor Performance" is a perfect example of a marketing assignment. More often than not, a significant number of organizations make tragic marketing mistakes that adversely affect their profitability. Principal among these mistakes is the failure to understand the nature of business as well as the features of the industry in which they operate.
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International Marketing - Adfresh Farms Pty Ltd Company Marketing Case Study
13 pages (3530 words) , Download 0 , Case Study
Free
The paper "International Marketing - Adfresh Farms Pty Ltd Company " is a great example of a marketing case study. Adfresh Farms Pty limited operates in the foods industry in Australia. The company is part of Australian Family Business that is located in Mareeba district in Australia. The fore founders of the company were Cyrene Torrisi and Sebastian.
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COS Australia Company Marketing Marketing Case Study
10 pages (2988 words) , Download 1 , Case Study
Free
The paper "COS Australia Company Marketing" is an outstanding example of a marketing case study. COS Australia is a new consumer product that has to be reviewed for the effectiveness of its product launch as well as commercialization. The report discusses special swimsuit for kids aged 10 to 13 years that can be won inside other clothes.
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The Nokia Lumia Advertising Marketing Case Study
9 pages (2250 words) , Download 0 , Case Study
Free
The paper "The Nokia Lumia Advertising " is a good example of a marketing case study. Advertising is a type of communication used by organizations to inform, convince and entertain their prospective consumers into obtaining their commodities or services (O’Guinn, Allen, Semenik & Scheinbaum, 2014, pg. 9). This essay analyses different adverts as applied by various companies as described below.
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Theory of Share of Voice Marketing Coursework
8 pages (2187 words) , Download 0 , Coursework
Free
The paper "Theory of Share of Voice" is an outstanding example of marketing coursework. To test whether your marketing is successful, it is very essential to measure where you were before and where you are now. This can be done with the long-term evaluation of your market position and any variations to your brand image for a length of time, for some campaigns, determining pre- and after the event to ascertain what has changed.
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Systems Thinking Is Critical in Developing Solutions to Sustainability Marketing Coursework
8 pages (2363 words) , Download 0 , Coursework
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The paper "Systems Thinking Is Critical in Developing Solutions to Sustainability" is a good example of marketing coursework. It is exceptionally uncommon to experience a solitary day without listening to the words climate change or sustainability practical for anything. The far-reaching utilization and the popularity of these terms by organizations have developed them into very nearly get all expressions that appear to be relevant to any area.
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Key Factors in the International Market That Can Help or Hinder Sharp Airlines Potential Success Marketing Case Study
8 pages (2438 words) , Download 0 , Case Study
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The paper "Key Factors in the International Market That Can Help or Hinder Sharp Airlines Potential Success " is a great example of a marketing case study.
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Strategic Marketing of Australian Post Marketing Case Study
11 pages (2837 words) , Download 0 , Case Study
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The paper "Strategic Marketing of Australian Post" is a good example of a marketing case study. The changing times have led to an increase in the use of digital technology. This has mostly affected how people communicate and interact. Communication is now mainly through social media, email and mobile telephony.
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Systems Thinking Is Critical in Developing Solutions Marketing Coursework
9 pages (2687 words) , Download 0 , Coursework
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The paper "Systems Thinking Is Critical in Developing Solutions" is an outstanding example of marketing coursework. Systems thinking is an analysis tool that shows the relationships between various components of a system, the functioning of the systems over time as well and in connection with other larger systems.
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Marketing Strategy of Resource Tyre Company in Melbourne Marketing Case Study
8 pages (2223 words) , Download 0 , Case Study
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The paper "Marketing Strategy of Resource Tyre Company in Melbourne" is a great example of a case study on marketing. A Niche-driven Strategy suits the growth strategy of the resource Tyre Company. The company specializes in the niche targeted. As such, the members of the company fully understand the production unit of the company thoroughly.
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The Extent of Homogeneous in the World Marketing Essay
7 pages (2351 words) , Download 0 , Essay
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The paper "The Extent of Homogeneous in the World" is an outstanding example of a marketing essay. If an individual strolls into Starbucks, they will find themselves embroiled in a cultural experiment on a much bigger scale. Additionally, in less than fifty years, Starbucks has developed over 20,000 chains across the world (Riccardo et al.,2013, web).
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Sun Shun Fuk Fast Food Limited - Instant Noodle in Hong Kong Marketing Research Proposal
29 pages (7884 words) , Research Proposal
Nobody downloaded yet
The paper "Sun Shun Fuk Fast Food Limited - Instant Noodle in Hong Kong" is a perfect example of a marketing research proposal. The history of a rise in instant noodle in china has been quite long more specifically in northern china where the noodle starts from. The instant noodle date 1958 when the founder of Nissan food product Momofuko started the famous chicken Ramen Noodles to deed the masses in the post-war period.
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Digital Marketing of SLG Company Marketing Case Study
12 pages (3541 words) , Download 0 , Case Study
Free
The paper "Digital Marketing of SLG Company" is a great example of a marketing case study. SLG is a designer and manufacturer of high fashion beauty accessories, toiletry, cosmetics and lifestyle products. The company was formed in 1985 in Gloucester, United Kingdom. The company has since been operating from its United Kingdom Sales office in Cheltenham.
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Marketing Plan for Real Yorkshire Wensleydale Cheese Marketing Case Study
32 pages (8090 words) , Case Study
Nobody downloaded yet
The paper "Marketing Plan for Real Yorkshire Wensleydale Cheese " is a great example of a marketing case study. Wensleydale Creameries is planning to export the local brand Real Yorkshire Wensleydale into the French and other markets besides increasing the supply to the US and British markets. Acquisition of Protection of Designation of Origin to protect the Wensleydale brand is a significant step in realising the vision.
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Corporate Social Responsibility, Marketing Ethics and Consumer Protection Marketing Coursework
6 pages (1612 words) , Download 0 , Coursework
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The paper "Corporate Social Responsibility, Marketing Ethics and Consumer Protection" is a perfect example of marketing coursework. Marketing is an activity or the process that entails communicating, creating, delivering and exchanging offerings that will add value to customers, partners and clients.
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Effective Corporate Social Responsibility Program - Triple Bottom Line Marketing Coursework
6 pages (1867 words) , Download 0 , Coursework
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The paper "Effective Corporate Social Responsibility Program - Triple Bottom Line " is a great example of marketing coursework. In today’s corporate world, Triple Bottom Line (TBL) reporting plays a significant role in strengthening the firm’s reputation. TBL reporting is a method used in business accounting aimed at expanding the shareholder’s knowledge of the firm.
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SWOT Analysis of STOCKL and Its Target Market Marketing Case Study
9 pages (2663 words) , Download 0 , Case Study
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The paper "SWOT Analysis of STOCKL and Its Target Market" is a good example of a marketing case study. Product review is a vital step when introducing a new product to the market. The company is able to come up with ways in which they can distribute the product, determine market size and how to seize the available opportunities.
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The BP Deepwater Oil Spill Marketing Coursework
7 pages (2365 words) , Download 0 , Coursework
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The paper "The BP Deepwater Oil Spill" is an outstanding example of marketing coursework. BP witnessed one of its catastrophic oil spill event where it agreed to pay 18.7 billion dollars in order to settle all claims arising from federal and state complaints from the Deepwater oil spill that happened in 2010.
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The Canberra District Wine Industry Marketing Case Study
10 pages (2850 words) , Download 0 , Case Study
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The paper "The Canberra District Wine Industry" is a perfect example of a marketing case study. Canberra District is a capital of Australia which is located within the Australian Capital Territory at the south-east of New South Wales. Winemaking in Canberra is considered as the most sensual method of understanding a piece of land.
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The Current State of Sustainability in the Canberra District Wine Industry Marketing Case Study
10 pages (3006 words) , Download 0 , Case Study
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The paper 'The Current State of Sustainability in the Canberra District Wine Industry" is a great example of a marketing case study. Canberra District has been well known for the growth of grapes (viticulture) and the production of wine for 160 years. In the last ten years, the region has been able to make its mark in the global wine production through its Shiraz blends.
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Tourism in the ACT Marketing Case Study
9 pages (2724 words) , Download 0 , Case Study
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The paper "Tourism in the ACT" is a good example of a marketing case study. Climate change is defined as significant changes that are witnessed in the average weather and average climate of a region. The changes can be altered rainfall seasons, changes in winter and summers, the melt of ice and unpredictable seasonality factors such as storms and landslides.
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Strategic Market Planning for Billabong International Limited Marketing Case Study
7 pages (2123 words) , Download 0 , Case Study
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The paper "Strategic Market Planning for Billabong International Limited" is an outstanding example of a marketing case study. Billabong International Limited an Australian clothing retail company located in Burleigh, Queensland. The company was founded in 1973 by Gordon and Rena Merchant. The main products that the company deals with include clothing, home products and a range of surfing equipment.
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Principles and Strategies of Marketing Marketing Essay
16 pages (4078 words) , Download 0 , Essay
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The board of directors of Bounce Fitness has an intention of opening a new center in Perth Western Australia. The center was established in 2001 as just a single aerobic studio. After operating for almost two years the membership to the center increased and this called for the expansion of the small leased center and a new facility was brought up on the land purchased by the organization.
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Key Stakeholders in the Marketing Process and Their Role, Marketing Opportunities Marketing Assignment
10 pages (2571 words) , Download 0 , Assignment
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The paper "Key Stakeholders in the Marketing Process and Their Role, Marketing Opportunities " is a perfect example of a marketing assignment. Research the following TERMS and PHRASES. These are linked with your assessment. Attach your definition or explanation to each word or phrase in relation to marketing opportunities (in your own words). Please remember to reference.
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Definition of Marketing Terms Marketing Assignment
6 pages (1706 words) , Download 0 , Assignment
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The paper "Definition of Marketing Terms" is a great example of a marketing assignment. A). Advertiser: A person or organization that is involved in announcing a product or service to the public. The main aim of an advertiser is to create awareness about the product or service among the members of the public (Fletcher & Heather, 12).
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Consumer Behavior in E-commerce Context Marketing Research Proposal
9 pages (2250 words) , Download 0 , Research Proposal
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Studies such as Youssef (2015) have indicated that culture impact differently on citizens’ intention to use the Internet, including cultural awareness, national culture, and cultural influences. Salisbury et al. (2008) noted that beliefs, norms, values, and behavioral patterns influence how people perceive certain practices and consumer behavior in an e-commerce context.
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