Consumer Behavior in E-commerce Context - Research Proposal Example

Add to wishlist

Summary

The paper "Consumer Behavior in E-commerce Context" describes that, unlike traditional research where commerce has been seen to involve various risks, it is important the investigation of perception and how UAE cultures make consumers perceive risks for e-commerce transactions…

Download full paper File format: .doc, available for editing

GRAB THE BEST PAPER98.3% of users find it useful

Subject: Marketing
Type: Research Proposal
Level: Masters
Pages: 9 (2250 words)
Downloads: 0

Extract of sample "Consumer Behavior in E-commerce Context"

CHECK THESE SAMPLES OF Consumer Behavior in E-commerce Context

Social Commerce and Consumer Motivations/Involvement - An UK fashion industry

Social commerce is an element of electronic commerce or e-commerce (Schneider, 2011, p.... Social commerce is the most rapidly adopted element of marketing and e-commerce strategy (Wiener, 2009, p.... to use benefits of social commerce and e-commerce (Rowley, 2009, p.... Social commerce and consumer motivations or involvements are most important concepts in recent marketing world.... On the other hand consumer motivation or involvement is largely explained by different involvement theories....

19 Pages (4750 words) Literature review

Consumer Attitude towards Mobile Commerce Use in E-shopping in the UK

e-commerce has brought businesses closer to their customers.... The study concludes that certain structural drawbacks in the system act as a deterrent to the growth of e-commerce in the UK.... e-commerce, an outcome of advanced technology has brought businesses closer to their customers.... e-commerce (e-com) has provided an online marketplace that provides information on logistics, transportation, and selling facilities.... These include identification of the current mobile commerce use in e-shopping in the UK, gathering information about why people use or do not use mobile commerce in e-shopping, identifying factors that can have an impact on the behavior of the consumers towards the use of mobile commerce in E-shopping, and to identify the relationship between mobile commerce-related factors on consumer attitude towards its use in E-shopping....

64 Pages (16000 words) Dissertation

Evaluation of E-Commerce Models

The essay "Evaluation of e-commerce Models" focuses on the critical analysis of the major issues concerning the evaluation of e-commerce models, namely the platforms like Facebook, E-bay, Amazon, etc.... e-commerce or electronics commerce is one of the most popular forms of trade.... Almost every bid retailer has a presence on the internet and even the websites comparing prices of the same product that is available online from different vendors are present for the ease and comfort of the consumer....

17 Pages (4250 words) Essay

E-Commerce Purchasing Behaviour

n order to study consumer behaviour in e-commerce, some theorists identify that there are two main approaches to study and identify important factors that define the way consumer behaviour.... This assignment "e-commerce Purchasing Behaviour" discusses field of online sales that is generalised and critiqued appropriately through the segmentation of the markets and the identification of various interest groups and classes in the online buying population (Wu & Chou, 2011)....

30 Pages (7500 words) Assignment

Approaches to Customer Retention on E-Commerce Websites

In this context, e-commerce can offer to the employers the possibility of choice in accordance with their specific demands and to the employees the knowledge on the current requirements regarding each particular employment sector.... In this context, the life cycle of CRM can be considered as consisted of three particular phases – 'customer acquisition, customer relationship enhancements, and customer retention'.... In this context, customer retention is considered critical to the overall profitability of an organization'....

25 Pages (6250 words) Term Paper

Consumer Behavior and Consumer Decision Making Models

The paper "consumer behavior and Consumer Decision Making Models" is an outstanding example of a marketing essay.... The paper "consumer behavior and Consumer Decision Making Models" is an outstanding example of a marketing essay.... The paper "consumer behavior and Consumer Decision Making Models" is an outstanding example of a marketing essay.... For this purpose, marketing personals focus on more profound aspects of a decision that stems from both the rational and emotional behavior of a consumer....

10 Pages (2500 words) Essay

Relationship Between the Perceived Role of E-commerce Privacy Seal and the Perceived Customer Trust

The paper "Ecommerce Privacy Seal and the Perceived Customer Trust" is a great example of a research paper on e-commerce.... The paper "Ecommerce Privacy Seal and the Perceived Customer Trust" is a great example of a research paper on e-commerce.... The survey was designed to address the question on what current levels consumers' have or know about web privacy seals and consumers' perceived importance on seal's that are embedded on business-to-consumer (B2C) e-commerce websites....

14 Pages (3500 words) Research Paper

Benefits and Challenges of Segmentation

In 2014, the global e-commerce sales contributed $1.... If a relationship has to be made strong, organizations need to understand the shopping behavior of consumers.... nline consumer segments show some unique characteristics that make them different.... Organizations need to understand the differentiating needs of various consumer segments and cater to them with different strategies through the formation of a multi-dimensional strategic framework....

6 Pages (1500 words) Research Proposal