The Extent of Homogeneous in the World - Essay Example

The Extent of Homogeneous in the World Author’s name Institutional affiliation The extent of homogeneous in the world Introduction If an individual strolls into Starbucks, they will find themselves embroiled in a cultural experiment on a much bigger scale. Additionally, in less than fifty years, Starbucks has developed to over 20,000 chains across the world( Riccardo et al.,2013,web) Furthermore, its identical chain stores serve customers with coffee cups with almost identical coffee to thousands of individual each day. By so saying, it means that, for the first time in the global history, individuals can get the same morning Cappuccino no matter where they are. Of course, this does not only apply to Starbucks, but this is also the case for any other global brands such as Facebook, Coca-Cola. It is, therefore, easy to view this homogenization in respect to the westernization of society, loss of diversity and identity (Svetlana, 2007, web). However, the increasing shift in change is questionable bearing in mind the short history associated with human beings. Individuals should, therefore, establish a way of surviving in the world that is characterized by diversity as part and parcel of the psychological makeup (MCHONE, K 2007, 36). This essay will therefore critically discuss the extent of homogenous in the modern world as well as how multinational cooperation makes their investment decisions based on this aspect. The extend of Homogeneous in the world In the modern world, the adaptation of this cumulative culture that the capacity of the modern world grants is in one way or the other accelerated by the development of archiving technology. Additionally, books, the internet, papyrus scrolls allow individuals to share knowledge effectively with successive generations (GOODMAN & COHEN, 2004, 76). By so doing, they open up a gap that is unbridgeable in the evolutionary potential of both animals and human beings. Additionally, in not more than sixty thousand years ago, modern human beings were propelled out of Africa by cumulative cultural adaptation that enabled them to attain appropriate knowledge vital in developing technologies that are suitable to a number of environments (Wood-Wallace ,2009,web). With time, these tribes went on to occupy almost every environment on earth. Amongst each tribe, there are traits of distinct beliefs, language, religion and customs (VRONTIS & THRASSOU, 2013, 33). Tribe plays a significance role in individual’s homogeneity. In simple terms, it indicates that natural selection has imposed a suite of psychological characters that see to it that people’s culture works and they defend it against competitors. Additionally, some of the psychological dispositions embedded in human beings include; seeking affiliations, cooperation, tendencies to exchange services and trade, and predilection to carrying out our activities. Thus people have shifted sociality and cooperation from family level to a more diversified group of people. (TONKISS, 2013, 16)Moreover, individuals have adopted a number of traits that places them in apposition to treat their tribe members as honorary relatives in a way that unlocks arrange of emotions reserved for family members. For example, a person may incur a visceral feeling when one of their nations is lost in the battle as compared to a similar death of another nation’s soldier. Furthermore, this cultural homogeneity has gone on to be witnessed in public places where individuals tend to contribute to charities, fight for their country, give up seats on buses and trains for others (CHANDLER & MAZLISH, 2005, 63). However, the extent of homogeneous in the world is also an attribute that can be manipulated to produce adverse effects. But in this case, the success of cooperation as a human disposition has been the driving force behind the success of the human species in over the last ten thousand years towards a more diverse social grouping that has witnessed individuals in the modern world living together irrespective of their tribe (MCHONE, 2007, 37). The very psychology that moves people to corporate and form in tribal groups also makes them form into more complex social groups globally. Thus, in the past, most people lived in minor bands of around fifty to two-hundred people. After sometime, tribes were established basically from some bands or a coalition of bands ( Riccardoetal.,2013,web). A collection of some tribes resulted in chiefdoms characterized by a single ruler for the first time. This has gone on and on to states and eventually to more collection of states such as the UK and the U.S. In other words, at a particular point, those entities that were in competition realized that cooperation has better fruits than endless cycles of hatred and betrayal (Wood-Wallace,2009,web). There is no tangible reason of ruling out homogeneity in the modern world just like Starbucks and other global brands have already illustrated that, we are already in a one world culture (LYLE, 1999, 57). Additionally, the tribal beliefs, norms, and psychology have in the modern world extended to seemingly any group irrespective of size. By so saying, it means that, in large nations such as Brazil, Japan and United Kingdom, millions of people are reunited by a homogeneous factor such as just being called by a tribal identity such as Japanese or British (Wood-Wallace, (2009,web). Factors limiting the extend of homogeneous in the world However, there are two distinct factors looming on the horizon that are limiting the extent and the rate of homogenous in the world (Riccardo et al., 2013, web). By way of example, these factors include resources and demography. In other words, cooperation which is one of the primary factors behind homogeneity in the world has been working greatly due to the fact that, individuals have been able to establish a proper way of employing resources effectively. Furthermore, this trend may change in the modern world as resources become scarcer (CHANDLER & MAZLISH, 2005, 64). By so saying, it means that, as individuals become satisfied with their standards of living; they may develop an attribute of being self-interested making the advantages of cooperation to leak away. Moreover, the dominant demographic attribute in the modern world has been the movement of individuals from emerging regions to more developed regions of the world. Additionally, people from different cultural diversity have been brought together prompting the tremendous extinction of the historical nepotism at higher rates than cultural integration rates (REINERT et al., 2013, 9).Furthermore, these factors have caused people in the modern world to move a step backward from whatever scale of cultural nepotism they had previously achieved. By way of example, those countries that make up the European Union have recently engaged in a debate over European Union privileges and rights versus the national rights (MCHONE, 2007,35). Moreover, a more serious example is the recent emergence of political parties and nationalists groups such as Marine Le Pen’s Front National in France (BELL, 2007, 33). Another notable example is the lack of support to the locally producing cooperation’s and the increasing preferences for multinational cooperation such as Starbucks, Subways and MacDonald’s. The ever accelerating homogenization in terms of a culture that is caused by social networking, the internet, and travels, is an important aspect of the modern world even if it means deprivation of cultural nepotism. In other words, social networking, the internet, and travel increases individuals sense of togetherness in terms of a shared culture (TONKISS2013, 17). Additionally, embracing cultural diversity has been one of the few things the modern world has been encouraging in a move meant to increase peace and harmony among the ever heterogeneous global society. Therefore, it is clear that homogeneity in the coming centuries will be of great uncertainty given the fact that, resources, money and space will be even scarcer (REINERT et al., 2013, 9). Owing to this fact, the extent of homogeneity in the coming years will be a journey through a bumpy road attributed with so many setbacks. But if there is anything that can help curb this situation then it is us. By so saying, it means that our genes are created in such a way that they are capable of inventiveness, greater cooperation and a heart for common good. In other words, the inventiveness of human’s makes homogeneity to extent to the whole world in so many ways such as the Starbucks produced Cappuccino just in the same way it is produced and offered in other countries (Riccardo et al., 2013, web). How multinational cooperation makes decision-based on the extent of homogeneous in the world Investing using an Acronym is a popular trend that has been operating for quite some time until when Brics Acronym was postulated in the year 2001 which is believed to be a milestone. Since its establishment, new investment themes have emerged in the modern world right from Mints all the way to the Next 11. Nevertheless, this approach defined as a one-size-fits technique does not work for multinational cooperation’s given the fact that they should also focus on evaluating and analyzing the whole world on a basic homogeneous basis (BEHRENDS, 2007, 22). The countries in which multinational cooperation’s invests in are diverse and yet institutional investors and retailers continue to focus at developing markets in terms of a homogeneous asset. Geographical, cultural and historical differences have always existed coupled with different economic levels in different nations but this has never stopped multinational cooperation from ever expanding due to very clear strategic planning, operation management, and supply chain management. Companies tend to make their decisions depending on their customer valuation and cost criteria (FISKE, 2010, 22). Multinational cooperation also makes investment decisions depending on the individual nation’s attractiveness. For example, Mexico possesses an attractive market due to the fact that it has overpriced normalization expectations in the rates of interests in the U.S. Additionally; its real yields on a scale of a five-year bond are ranked at 2.5 % that is classified as attractive in both relative and absolute terms as far as global prices are concerned (Riccardo et al., 2013, web) But in the modern world, excess credit has decreased tremendously in most countries because of the deleveraging effect. Therefore, external debt levels cause a decreased level of external vulnerability (FISKE, 2010, 23). Therefore, any multinational company targeting to invest in one of this countries must be able to evaluate and analyze the attractive divergence of all these countries before making a decision. A selective technique to developing nations can change significance divergent into fundamental attractive investment opportunities. In other words, an acronym based technique does not do justice to numerous opportunities as well as risks in the modern homogeneous society (REINERT et al., 2013, 9). Additionally, it is universally believed that the monetary value of those competitive, well-balanced and productive economies have the potential to tremendously collapse. By way of example, Poland satisfies all these conditions with India and Mexico shifting towards the right direction (TONKISS, 2013, 17). In other words, a cyclical slowdown coupled by great rebalancing of its external accounts embedded with sharp currency devaluation makes a nation’s currency more attractive (FISKE,2010,23). By so saying, it means that Multinational Cooperation as a result of homogeneous culture makes their investment decisions by taking into the account the attractive nature of a nations monetary and currency value. Conclusion The modern world has been engulfed by homogeneity to a great extent. Owing to these, multinational cooperation have established supply chain across the world which makes people share and have similar goods and services with similar attributes across the globe. Moreover, the once appreciated cultural nepotism has evaporated due to international product differentiation and segmentation that makes people embrace cultural values from other nations in a move many people Characterize as westernization (BEHRENDS, 2007, 23). Therefore, multinational cooperation should be able to analyze the currency value, a nation’s attractiveness, customer value and the ease of operation management before making investment decisions (WISE, 2008, 33). Then if the modern world has to embrace heterogeneity, then there should be a clear democratically derived rules and clear cultural enforcement in order to maintain stability within those small social groups that are seeking to disengage from the bigger cultural group ( MOSS, 2009,12). References BEHRENDS, C. (2007). 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