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Marketing Essays

Result for Subject Marketing:
19702 essays
Marketing Strategies and Planning for Brand Extension Marketing Assignment
7 pages (2048 words) , Download 0 , Assignment
Free
The paper 'Marketing Strategies and Planning for Brand Extension' is a wonderful example of a Marketing Assignment. The coca-cola company is an American multinational corporation that produces retails and markets soft carbonated beverages. The main beverage manufactured by the company is coca-cola, with brand extensions taking place to introduce other beverages. 
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Marketing Plan for Weetbix Marketing Case Study
10 pages (2615 words) , Download 0 , Case Study
Free
The paper "Marketing Plan for Weetbix" is a great example of a marketing case study. With an increase in globalization, information technology advancement, and growing pressure from external forces, it means that managers can no longer use old marketing strategies today in their operations. It is a culmination that marketing has changed from traditional ways to modern strategies.
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Branded Marketing Strategies, Green and Sustainable Products Marketing Strategies Marketing Coursework
6 pages (1656 words) , Download 0 , Coursework
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The paper "Branded Marketing Strategies, Green and Sustainable Products Marketing Strategies" is a good example of marketing coursework. There are several methods and techniques used in data collection during research. However, these methods vary greatly on concepts, designs and accuracy levels. That is why some methods are recommended for specific research studies. The methods selected for this research includes an interview, survey and use of social media forums.
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Different Marketing Concepts Marketing Coursework
15 pages (4133 words) , Download 0 , Coursework
Free
The paper "Different Marketing Concepts" is a great example of marketing coursework. Marketing concepts are important in ensuring that customers are able to obtain adequate information about the products. In order to convince the customers, marketing concepts have to be considerate of various issues including the needs of the customers.
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Product Features Influencing Purchase Decision for Smartphone Handsets in Australia Marketing Case Study
20 pages (6096 words) , Download 0 , Case Study
Free
The paper "Product Features Influencing Purchase Decision for Smartphone Handsets in Australia" is an outstanding example of marketing case study, In today’s global village, people are able advancing in their tastes and preferences with regard to technology products. On the other hand, firms are involved in continuous research and development by integrating knowledge of employees to produce products.
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Situational Analyses of Hyundai, Ford, Peugeot, BMW, Audi, Mercedes Marketing Case Study
36 pages (9136 words) , Case Study
Nobody downloaded yet
The paper "Situational Analyses of Hyundai, Ford, Peugeot, BMW, Audi, Mercedes" is a good example of a marketing case study. Hyundai is a brand of automobiles that is co-owned together with the Kia brand by the Hyundai Kia automotive group. It is a Korean company that first operated in the United States market in 1986.
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ANL Shipping Company - Cause and Effect Analysis Marketing Case Study
10 pages (2826 words) , Download 0 , Case Study
Free
The paper "ANL Shipping Company - Cause and Effect Analysis" is a great example of a marketing case study. ANL is a shipping company that specializes in moving any products from almost any place globally to just about any location. The company is driven by exclusive principles spearheaded by award-winning customer service, modern and efficient IT systems and competitive attitude to help in providing exceptional services.
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Tiger Airways Complaint Handling Marketing Case Study
6 pages (2270 words) , Download 0 , Case Study
Free
The paper "Tiger Airways Complaint Handling" is a good example of a marketing case study. Tiger Airways is one of the leading airlines in Asia that was founded in late July 2013. It operates majorly in Australia and hence being well known throughout the country. It has made travelling easy such that customers connect flights easily without having to clear with immigration or move around with their luggage.
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Service Marketing - Andrew Breweries Limited Marketing Case Study
5 pages (2458 words) , Download 0 , Case Study
Free
The paper "Service Marketing - Andrew Breweries Limited " is a good example of a marketing case study. Grant solutions company Limited offers a range of variable services. The core services are accounting, and audit and assurance. Other supplementary services offered by the company include tax services, financial and investment advisory, financial consultancy services, and enterprise development services.
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The Uniqueness of Organizations Marketing Philosophy Marketing Coursework
22 pages (6265 words) , Coursework
Nobody downloaded yet
The paper "The Uniqueness of Organizations’ Marketing Philosophy" is an outstanding example of marketing coursework. The marketing concept is a common phenomenon since inception. Over the years, it has evolved as the quest to satisfy consumer needs and wants and continues and through this, many organizations and individuals have been able to make profits and expand their sales volumes through marketing.
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Marketing Plan for Westpac Corporation Marketing Case Study
7 pages (6258 words) , Download 0 , Case Study
Free
The paper "Marketing Plan for Westpac Corporation" is a great example of a marketing case study. Australian banks retained a high level of stability during a global financial crisis that led to the collapse of numerous banks in the UK and US. Data from 2015 continues to show that Australian banks are the most profitable in the developed world.
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Advantages and Disadvantages of Self-Service Technologies to Customers in Organizations Marketing Literature review
10 pages (2992 words) , Download 0 , Literature review
Free
The paper "Advantages and Disadvantages of Self-Service Technologies to Customers in Organizations " is an outstanding example of a literature review on marketing. In today’s world of business, technologies are making transactions to be more perfect, appropriate, and faster. Consequentially, due to applicable technologies in the business world, customers are becoming more self-satisfied.
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Strategic Marketing for Toyota Australia Marketing Case Study
6 pages (1956 words) , Download 0 , Case Study
Free
The paper "Strategic Marketing for Toyota Australia" is a good example of a marketing case study. In the broad spectrum, Toyota Motor Corporation Australia is a wholly-owned part of Toyota Motor Corporation located in Japan. Toyota’s success as a company has been properly documented. It has a well-earned reputation for excellence in quality, cost reduction, and hitting the market with vehicles that sell.
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Dimensions Of Customer Loyalty - Separating Friends From Well Wishers by Baloglu Marketing Article
6 pages (1722 words) , Download 0 , Article
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The paper “Dimensions Of Customer Loyalty - Separating Friends From Well Wishers by Baloglu”  is a meaty example of an article on marketing. Seamus Baloglu holds the position of associate professor at William F. Harrah College of Hotel Administration at the University Of Nevada. The purpose of this research is to determine the nature of loyalty demonstrated by frequent buyers.
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Situational Analysis of Qantas Airways Marketing Case Study
8 pages (2437 words) , Download 0 , Case Study
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The paper "Situational Analysis of Qantas Airways " is a perfect example of a marketing case study. Qantas Airways is operated as one of the listed public Qantas group. The Airways are the national airline of Australia where its main hubs are in Melbourne and Sydney while the secondary hubs located in Brisbane and Perth.
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Separating the Creation of a Value into Goods Marketing and Services Marketing Marketing Coursework
10 pages (3063 words) , Download 0 , Coursework
Free
The paper "Separating the Creation of a Value into Goods Marketing and Services Marketing" is a great example of marketing coursework. “There is no reason for services marketing to be a separate area of marketing. All marketing deals with is the creation of value by an organization and the consumption of value by individual consumers.
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Marketing Plan for Dessert Dreams Marketing Case Study
7 pages (2044 words) , Download 0 , Case Study
Free
The paper "Marketing Plan for Dessert Dreams" is an outstanding example of a marketing case study. The notion of marketing is grounded on the foundation that companies need to first find out needs and wants of costumers before designing their products. Such a costumer-centered marketing strategy can result in a higher demand for a company’s products and greater customer satisfaction following a purchase.
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Service Marketing - PayPal Customers Marketing Case Study
10 pages (2500 words) , Download 0 , Case Study
Free
The paper "Service Marketing - PayPal Customers " is an outstanding example of a marketing case study. A company, organization, or individual who provides services to customers at a fee is a service provider. Pay pal a service provider provides an online way of making payments in exchange for various services and buying products, without disclosing any such information like your financial information amongst prospective buyers and sellers.
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Tough Mudder Melbourne Event - Marketing Mix Marketing Research Paper
12 pages (3533 words) , Download 0 , Research Paper
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The paper "Tough Mudder Melbourne Event - Marketing Mix" is a perfect example of a marketing research paper. Tough Mudder Melbourne Event will be held at the State Motorcycle Sports Complex Broadford. The complex is located in Melbourne. It is only about a one-hour drive distance. The event is managed by Tough Mudder Pty. Ltd and the dates are set for October 17th and 18th 2015.
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Vodafone Service Blue Print Marketing Case Study
11 pages (3138 words) , Download 0 , Case Study
Free
The paper "Vodafone Service Blue Print" is a perfect example of a marketing case study. Vodafone Australia provides different goods and services to the customers. The company is involved in the sale of mobile handsets, smartphones, and provision of internet services as well as the sale of sim cards to the customers in Australia.
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Handling Customer Complaints - Airline Service Marketing Coursework
10 pages (3040 words) , Download 0 , Coursework
Free
The paper "Handling Customer Complaints - Airline Service" is a great example of marketing coursework. Ranked as the world’s largest airline in terms of revenue and fleet size, American Airlines, Inc. is the U.S most sought airline due to its extensive domestic and international operating networks. Besides, it is the second-most airline with respect to the number of destinations, after United Airlines.
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Potential of Future Success of Smart Wallet Product Marketing Case Study
5 pages (1369 words) , Download 0 , Case Study
Free
A market penetration strategy is considered for the smart wallet product. In this strategy, the company seeks to expand sales of the smart wallet product. Its objective is to increase the sales and market share of the product. Aggressive pricing is a very common tactic in the market penetration strategy. It involves lowering the price of the smart wallet to that of the competing products.
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AT&T Service Blue Print Marketing Case Study
10 pages (2730 words) , Download 1 , Case Study
Free
The paper 'AT&T Service Blue Print" is a good example of a marketing case study. AT&T is one of the prominent companies in the telecommunication industry. The company offers different goods and services to the customers in the telecommunication industry. The company has been operating for decades and it is well known for offering internet services as well as mobile phones.
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Chatime and Street Beverage industry Marketing Case Study
6 pages (1741 words) , Download 1 , Case Study
Free
The paper "Chatime and Street Beverage industry " is an outstanding example of a marketing case study. The Street Beverage industry has been one of the most booming industries in Australia despite the high staff turnover issues in the industry. In order to adequately analyse this industry, this report uses Porter’s Five-Forces Model which encompasses Buyer Effect, Supplier Effect, Extent of Rivalry, Impact of Substitutes.
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Descriptions for Different Advertising Plans Marketing Coursework
13 pages (3250 words) , Download 0 , Coursework
Free
The paper 'Descriptions for Different Advertising Plans" is an outstanding example of marketing coursework. Advertising is described as a type of marketing communication used to promote or sell a good or service provided by a certain business (Machleit, Eroglu 2000, pg.101). Commercial adverts normally seek to stimulate augmented consumption of products or services.
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Melbourne Destination Competitiveness Marketing Case Study
24 pages (6620 words) , Download 1 , Case Study
The paper "Melbourne Destination Competitiveness" is a perfect example of a marketing case study. The tourist destination of choice is Melbourne. The city is the capital of Victoria, one of the Eastern states of Australia with a population of 4 million people. The choice of Melbourne for analysis of destination competitiveness is based on a number of factors.
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Market Performance of Dell Computers Marketing Case Study
7 pages (1889 words) , Download 0 , Case Study
Free
Industry analysis indicates that Porters’5 forces remain to be very high due to the existing economies of scale and a larger number of competitors and suppliers. It is important that SMEs contemplating entering the market ensure that they enjoy a stable liquidity position that will facilitate possible growth from areas of investments.
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Comparison of New Zealand and Singapore Marketing Marketing Case Study
6 pages (1827 words) , Download 0 , Case Study
Free
The paper "Comparison of New Zealand and Singapore Marketing" is an outstanding example of a marketing case study.  Business environment- the 2015 ease of doing business report by World Bank ranks Singapore as the easiest place to do business globally while New Zealand comes second. Indeed, registering a company involves just two steps that are completed within 24 hours online.
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Personal Recommendations - the Most Important Consideration That Influences B2B Purchases Marketing Literature review
6 pages (1824 words) , Download 0 , Literature review
Free
The paper “Personal Recommendations - the Most Important Consideration That Influences B2B Purchases” is a  motivating example of a literature review on marketing. The recommendations of friends, relatives, and other social contacts are important in the consumer decision-making process. In high-involvement products, the consumer may skip the information search and alternative evaluation stage.  
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India as a Target Market for Fast Eddys Marketing Case Study
13 pages (3793 words) , Download 0 , Case Study
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The paper 'India as a Target Market for Fast Eddys " is a good example of a marketing case study. A real challenge and risks which firms face in the consistently inter-reliant global markets is the capability to operate and perform efficiently across the cultural borders (Caligiuri, Lepak & Bonache 2010, p. 37).
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Marketing Management: Integrated Internet Marketing Communication Marketing Coursework
11 pages (3082 words) , Download 0 , Coursework
Free
In today’s fragmented and inconsistent media, it has been integral for corporates and businesses to integrate these diverse marketing communications into a single proponent, to ensure that they are able to maintain a brand that is both coherent and consistent (Ohman & Sikblad, 2013; Kitchen & Burgmann, 2010).
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Market Assessment in the USA and the Netherlands Marketing Essay
9 pages (2659 words) , Download 0 , Essay
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The country is governed by a democratically elected federal government. It has 52 states and the unofficial 51st state made up of colonies and regions occupied and governed by the United States government. The United States of America enjoys a stable political environment. It has in place great legal and governance structures.
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Apples Strategy Development Marketing Case Study
6 pages (1645 words) , Download 0 , Case Study
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The paper "Apples Strategy Development " is a perfect example of a marketing case study. Firstly, Apple ought to keep on executing the hybrid methodology, which is incorporated by cost leadership system and separation procedure, consistently complete outsourcing technique and elevate economies of scales to diminishing expenses and additionally further builds up the "Think Different" logic, advancing in the items.
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Some Intriguing Insights into Smartphone Consumerism Marketing Research Paper
8 pages (2173 words) , Download 0 , Research Paper
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The paper “Some Intriguing Insights into Smartphone Consumerism ” is a  breathtaking example of a research paper on marketing. The number of smartphone users worldwide is expected to exceed one billion by 2013. The use of smartphones has become an elementary necessity for people all over the globe.  
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Natures and Methods of Creating Customer Value Marketing Literature review
11 pages (3167 words) , Download 0 , Literature review
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The paper “Natures and Methods of Creating Customer Value” is a  delightful example of a literature review on marketing. Customer value has for long been an important topic in the field of marketing. Businesses all over the world are seeking new and innovative ways of creating customer value. Most businesses tend to overlook, misunderstand, and underestimate their customer’s expectations.  
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Situation Analysis of the Automotive Industry Brands Marketing Essay
15 pages (3972 words) , Download 0 , Essay
Free
The automotive industry has a large network of players that focus on all aspects of the industry, which include manufacturing, supply, and distribution of automobiles to the final consumers. Some of the major automobile firms include Toyota, General Motors, Volkswagen, Hyundai, Ford, Nissan, and Peugeot (KPMG, 2012).
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Market Performance of Hai Phong Footwear Marketing Essay
17 pages (5162 words) , Download 0 , Essay
Free
The company is based in Hai Phong province and manufactures 13 million products annually from 23 production lines and 12 factories and 14,000 workers. Over the last five years, the company has been making steady growth in sales and revenue. After meeting the local demand, it is intending to venture into the international market.
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The Closeness of Adventure Branding to Field Operators Marketing Research Proposal
12 pages (3398 words) , Download 0 , Research Proposal
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The paper "The Closeness of Adventure Branding to Field Operators" is an outstanding example of a research proposal on marketing. Evaluation of the relationship between adventure branding and closeness of adventure branding to field operators form the research problem. The research problem will assist the research to conceptualize the company’s strategy of embarking on new market segments.
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Situation Analysis - Wedding Barn Marketing Case Study
6 pages (1751 words) , Download 0 , Case Study
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The paper 'Situation Analysis - Wedding Barn" is a perfect example of a marketing case study. The assignment below will focus on the topic of “WEDDING BARN”. This area of business is grown in the area and as such, Peter Bachelor and his wife Monica Engago will require this information for marketing forces.
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Clinix Dry Cleaners Marketing Plan Marketing Case Study
10 pages (2899 words) , Download 0 , Case Study
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The paper "Clinix Dry Cleaners Marketing Plan" is a good example of a marketing case study. Clinix Dry Cleaners is a business that will provide laundry, dry cleaning and garment alteration services, combined with door to door pick-up and deliveries. Its objective is to increase sales by 7% per quarter, achieve 2-% market share by the end of the first year, and achieve profitability within one year.
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Classical Conditioning and Influence on Personal Consumer Behaviour Marketing Essay
5 pages (1352 words) , Download 1 , Essay
Free
The paper "Classical Conditioning and Influence on Personal Consumer Behaviour" is an outstanding example of a marketing essay.  Consumer behaviour is an essential determinant of the success of a product or service in any market. This is because it is the consumer that conducts purchases and little or more interest in a product or a service will determine the level of profitability of the said commodity.
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Marketing Entry Strategy for Hai Phong Footwear Company Marketing Case Study
16 pages (4841 words) , Download 0 , Case Study
Free
The paper "Marketing Entry Strategy for Hai Phong Footwear Company " is a great example of a marketing case study. The aim of this report is to provide a comprehensive understanding of the firm and product performance, and entry into foreign markets. This report examines the Leather and Footwear industry in Vietnam, specifically the Hai Phong Footwear Company which is contemplating entering South Africa or Australia.
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The Positive Impact of Social Media on Cosmetic Industry Marketing Research Proposal
12 pages (3531 words) , Download 0 , Research Proposal
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The paper “The Positive Impact of Social Media on Cosmetic Industry“ is a  provoking variant of a research proposal on marketing. Social media sites are defined as internet-based services that allow people to create a profile that is public or partly public in a delimited framework, converse with other users who are virtually-connected acquaintances.
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Marketing Channels of 21 Plus Market Segment at La Trobe University Marketing Research Proposal
11 pages (3346 words) , Download 0 , Research Proposal
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In general, the paper "Marketing Channels of 21 Plus Market Segment at La Trobe University" is an outstanding example of a marketing research proposal. The main purpose of this research is to understand the characteristics and the preferred marketing channels of 21 plus market segment at La Trobe University.
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Strategic Marketing Objectives & Target Market - IKEA Marketing Case Study
6 pages (1892 words) , Download 0 , Case Study
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The paper "Strategic Marketing Objectives & Target Market - IKEA" is a perfect example of a marketing case study. This section will look forward to providing the different strategic marketing objectives, marketing strategies that IKEA can look forward to so that they can perform better in the market.
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La Trobe University - Market Segmentation Marketing Case Study
10 pages (3053 words) , Download 0 , Case Study
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The paper "La Trobe University - Market Segmentation" is a great example of a marketing case study. Marketing strategies that are used to explore new markets determine the success of the organization. In the education sector, more and more people are increasingly joining the universities. This has led to the creation of a new segment.
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Lancomes Cost of Communication Marketing Research Proposal
6 pages (1791 words) , Download 0 , Research Proposal
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The paper "Lancome’s Cost of Communication" is a good example of a marketing research proposal. Data is referred to have the raw facts that an individual conducting the research gather for study purposes. Data collection, therefore, refers to the process that involves the gathering of the information used by the researcher to prove some facts.
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Coles Supermarket - Integrated Customer Relation Management Strategy Marketing Case Study
8 pages (2832 words) , Download 1 , Case Study
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The paper "Coles Supermarket - Integrated Customer Relation Management Strategy" is a perfect example of a marketing case study. Two important components exist in any business enterprise; the selling and buying of a given product. The sellers in most cases are recognized commercial enterprises such as supermarkets that have various chains spread throughout the country.
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International Market Entry - Pomlife Company Marketing Case Study
7 pages (2109 words) , Download 0 , Case Study
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The paper 'International Market Entry - Pomlife Company" is a perfect example of a marketing case study. Business leaders and managers around the world increasingly become cognizant of benefits that come with the global market. According to a survey conducted in 2014, a large number of business organizations are expanding to the international markets to leap the benefits associated with global marketing.
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Importance of Environmental Factors in Marketing Marketing Coursework
9 pages (2545 words) , Download 0 , Coursework
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The paper "Importance of Environmental Factors in Marketing" is a perfect example of marketing coursework. Environmental factors are factors that affect how the organization operates. These factors influence the organization’s operations from within or from outside. Factors that affect an organization from within are known as the microenvironment (Rocha, 2012).
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