Marketing Essays

In line with the competition in the market, the sales and marketing manager should determine the strength of the company as well as implement an effective strategy that could increase the business profit and market share. It is important for a business to be able to set target sales each month base on the company’s sales historical data. 

The third and probably the most relevant fact that Levitt emphasized in the article was that people label industries as a growth industry or dying industry. There is no such thing as a growth industry. There are companies organized and operated to create and capitalize on growth opportunities (article).

A study of the reasons and effects of this inverted yield curve has been undertaken in the write up with particular references from the US Treasury bond market. It is important to understand this relationship in order to understand the exact meaning and implication of the Inverted Yield curve.

It is very clear in today’s competitive scenario that customers are the most important part of the business. As widely known, the customer is the king because he is the single chief source of profit as well as the development of the company. Hence the focus has shifted from transaction-driven strategies to customer-driven strategies.

Further, the seller did not come off as very aggressive in the tone used with the way the questions were phrased. On the contrary, the seller seemed like somebody who expressed genuine concern for the welfare of the buyer’s company. The questions were probing, but not in an obtrusive manner that would make the buyer uncomfortable answering, especially since it is a concern for the security of the company.

At present, the Ford Motor Company has acquired a decent market share in the global arena. This report is going to deal with Ford’s present scenario keeping certain factors like its business-level strategy, its value chain activities, its competitive forces analysis, and competitor’s moves into account.

This essay demonstrates that Lestra Design’s lack of success is not good considering that, from the market survey conducted by Legrand, the Japanese market for duvets and eiderdowns was the largest in the world standing at half of its 120 million inhabitants. The failure of Lestra Design to succeed in Japan can be placed squarely on Mr. Claude Leopold.

A situation analysis is then carried out to prioritize and assess the strengths, weaknesses, opportunities, and threats. Measurable and clear goals which are achievable within a set time period are then set. Strategy development involves picking out a target market and choosing efficient ways of utilizing the marketing mix tools.

 Hosting the Olympic Game is recognized as a very good investment as it creates a great feeling factor. This is because; it helps in enhancing the image and popularity of the city in the entire globe among others. Along with this, it also encourages in development of varied types of stadiums and event arenas thereby amplifying the status of the nation in the entire globe among others. 

This assignment also discusses setting a new policy that gives departmental managers more freedom to set rules and take actions in their departments without limiting them by CEO interferences as long as they keep up with the company strategy and goals and reviewing and evaluating the work of every department on the weekly meetings. 

The paper "Communication Campaign in Software Company" is a brilliant example of an assignment on marketing. A software company develops software for use in computerized organizations and also for personal use by individuals. It employs many programmers, graphic artists, and developers to produce software. Software companies are of two types.

The paper "Marketing Management Principles" is a wonderful example of an assignment on category. The author argues in a well-organized manner that Convenience Products can be found in a convenience store, which is typically a small store and is characterized by being generally accessible or local in nature.

The paper "Statistics for Decision-Making - Razor Blade" is an outstanding example of a marketing assignment. From the research analysis, it was evident that the prices of the product for males were high as compared to the price for females. Many of the products are sold in the USA based on the frequency with which the price of the product is depicted in the histogram.

With regard to intensity, the employees are required to display certain actions like smiling, changing intonation, and greeting the customers with high frequency. The intended response is that of positive customer outcomes that are actually received regardless of whether the employee wants to display such affections or not. Authenticity, on the other hand, is about the consistency of employees’ emotions with their actions.

For each of these products, the company offers variety to meet the specific needs of different sports. For example, the company produces and markets shoes for ice hockey, baseball, football, athletics and basketball among other sports. Thanks to its high brand recognition, the company is able to sell its merchandise at premium prices. The use of sports celebrities to advertise the products also facilitates the higher prices.

The paper "Labour Market - Annual Survey of Hours and Earnings" is an outstanding example of a marketing report. The current labor market is entangled with varied differences that emanate from the various labor rates that are always deemed to bring some questionable disparity in the income distribution.

The paper "Slumping of Highly-Priced Luxury Market in China" is an outstanding example of a marketing capstone project. This paper analyzes the slumping of the highly-priced luxury market in China. The key idea of this study is to provide a wider scope of understanding the behaviour of Chinese consumers especially in relation to luxury products.

The paper “Drink Fresh Marketing Strategy” is an actual example of a marketing business plan. The new business launch is that of fresh fruit juice outlet located on Charminster Road, England. A shop would be taken on rent in which a juice shop would be created. The name of the brand is Drink Fresh which would promote the concept of healthy drinking.

The paper “Oligopolistic Market Competition in the UK” is a forceful example of a marketing report. The purpose of this study is to give a detailed analysis of the oligopolistic market within the supermarket industry in the UK and to describe this issue using one of the biggest retailers – Tesco corporation.

The paper “Business Strategy for Promotion of Apple iPhone 6-6” is a fascinating example of a marketing report. Apple Inc. is a multinational technology company, founded in 1976. The company was founded by Steve Jobs and has its headquarters located in California, United States. This firm is actively indulged in selling and designing computer software, consumer electronics, etc.

The paper “Vision Coaching Plan for Annual Improvements in Retention Rate” is a helpful example of a marketing business plan. The enclosed documents demonstrate the plan to achieve a 40% overall improvement, from 10% to over 50%, in client retention rates at Vision Coaching, resulting in a significant return on marketing investment in obtaining repeat business from existing clients.

The paper “T- Mobile Online Service and Live Support” is an actual example of a marketing report. After-sales support and services play a very vital role in the market demand for a product today in the twenty-first century. The term service can be interpreted in a number of different senses, however, to put it very simply, it means the performance of regular maintenance or repair work.

The paper “PESTLE Analysis of Hi-Fi Industry with Threats and Opportunities” is a fascinating example of a marketing report. A critical analysis of the Hi-fi industry reveals the following from the case study. First, the political aspects affect the industry in a number of ways. Porter (1979; 1980; 2008) notes the importance of government regulation in the HiFi industry.

The paper ''The Suitability, Feasibility, and Acceptability of the International Strategy of Amazon.com'' is a great example of Marketing report. Amazon.Com has been one of the initial companies to sell goods over the web (internet). The company was founded by Jeff Bezos in 1994 and launched to the worldwide market in 1995.

The paper “Customer Experiences from Interaction with the Services of Various Companies” is a thoughtful example of a marketing report. The following service encounter reports outline the customer experiences from interaction with the services of various companies. The customer was served by two different companies each weak adding up to eight service encounters from eight different companies.

The paper “Evaluating Internationalization Strategy” is an excellent example of a marketing report. Cheung took the initiative to open the first shop in 1997. Cheung partnered with a designer from Korea to set up M&G fashion in 1999. In 2002, he registered the brand name “Koyo” as an independent company. “Koyo” created a brand name by participating in various fashion shows.

The paper ''Virgin Atlantic'' is a great example of Marketing report. Strategic marketing plans increase the demand for Virgin Atlantic Airlines’ services. The research delves into the implementation of Virgin Atlantic Airlines' core value strategies.

The paper “Nokia External Environment Analysis ” is an outstanding example of a marketing report. The leading companies around the world are trying to capitalize on the advantages of globalization in the competitive global market. After getting success by business practices in the domestic market, the leading companies try to expand their operational boundary in order to achieve growth.

The paper "Improving Quality of Customer Services at Nonnas Restaurant " is an outstanding example of a marketing capstone project. The restaurant and food industry has always been the most profitable businesses in the world because this one factor that has a constant demand which is increasing with the increase in the world population.

The paper "Direct Marketing Channels" is a wonderful example of a report on marketing. The affordable luxury goods industry adopts two main types of marketing channels, namely (1) Direct-to-Consumer (these are the company-operated stores) and (2) Indirect (includes wholesale department stores and specialty stores).

The paper “Microsoft Global Strategies and Contemporary Issues ” is a cogent example of a marketing report. Microsoft is a US-based multinational and the world’s largest organization in computer and software industries with its areas of operations in each and every country of the world. The organization is headquartered in Redmond, Washington, and was founded by Bill Gates and Paul Allen on 4th April 1975.

The paper “Textile Industry in India and Vietnam” is a convincing example of a marketing report. All industries or organizations in the world are influenced by factors such as environmental, legal, technical, social, economic, and political factors, in addition, other factors are; emerging globalization, competitive market conditions, labor factors, and government policies.

The paper "Digital Future of the USC-Annenberg School Centre" is a great example of a report on marketing. A report on the Digital Future by the USC-Annenberg School Centre for their Digital Future observed that 69% of respondents will browse through transactional retail environments before making an online purchase of a service or good.

The paper "Global Marketing and Communication" is a great example of a report on marketing. Over the past thirty years or so, a universal shift has been occurring in the world economy. Today, the world has been observing a totally different scenario because geographical distances are reducing due to tremendous development in telecommunications and transportation technologies.

The paper “The Issues and Challenges Facing CVS and Walgreens” is an impressive example of a marketing report. The pharmacy services industry has historically been viewed as a safe haven for investors seeking steady growth and preservation of capital. However, things have changed a bit in recent times, owing to the aging American population and altered industry landscape.

The paper “Flench Wine Bar - Providing a Community of Education, Enjoyment, and Relaxation” is a breathtaking example of a marketing business plan. A marketing plan is a part of an overall business plan. An effective marketing strategy is the basis of a well-developed marketing plan. An effective marketing plan includes a list of strategic actions.

The paper “Marketing Planning for Food Company” is an outstanding example of a marketing business plan. Eat Limited is a real Food company founded in the year 1996. They specialize in Coffee, Fast food, and soup. Eat limited has become of the best local brands of the fast-food chain in London, having more than 100 outlets.

The paper  “Implementing the Best Shuttle Service to Be Purchased by Chinese Students Scholars Association” is an affecting example of a marketing report. This report gives the results of a feasibility study carried out on the best shuttle service option of CSSA as it chooses an airport shuttle service for new students. The options are SuperShuttle, Prime Time Shuttle, and Davies Airporter.

The paper “Integrated Marketing Communication in Virgin Train ” is a meaty example of a marketing report. Virgin train is a company owned by Stagecoach and Virgin Group, which deals in train operations. It serves areas including Northwest England, Greater London, North Wales, Scotland, and West Midlands.

The paper “Real Coffee ltd External and Internal Analysis” is a worthy example of a marketing report. Real coffee limited is a chain of coffee shops which are based in Oxfordshire and had been operating for the last two decades. The company is run by Adam Franklin, 58 years of age, along with his children Ross Franklin and Alice Franklin.

The paper "China Unicom’s Entrance in Brazil for Mobile Network” is a fascinating example of a marketing business plan. In relation to the recent phenomenon of the unconventional business environment, organizations are often recognized to expand their business subsidiaries across different foreign business markets.

The paper "Strategic Simulation - Development of the Marketing and Operation Strategy" is an exceptional example of a business plan on marketing. With the advent of technology, people across the globe have actively started using digital products. In a similar way, digital applications have also found high levels of acceptance among the mass (Kim, 2005).

 Nowadays more consumers now want to go out and have food outside. The name of the company whose business plan is to be made is Foodies. Foodies started its operation recently in 2014 and has since then been successful. The company has strong shared cultural values. The founders of the company recognized the importance of serving good quality meals to people across the country.

The paper “French Connection Fashion ” is an actual example of a marketing business plan. This paper seeks to present the report of an ethically inspired Spring/Summer capsule, Collection fashion range plan for French Connection UK. The initial portion of this report summarizes the brand’s profile and conducts a SWOT analysis, and the second part offers a justification for the fashion range plan.

The paper “Wal-Mart’s Prerequisites of Solid Growth and Target” is a brilliant example of a marketing report. In the midst of the economic crisis that started in 2007 in the United States and that was touched off by the mortgage and banking crisis that took down the likes of Lehman Brothers and Bear Stearns, the cascade of negative economic effects extended to the retail sector.

The paper "Starting Segment of Catering Cookery Club" is an exceptional example of a business plan on marketing. Aden catering has decided to make improvements in its existing business by utilizing the opportunities that have appeared in the market. The new opportunity is running health eating cookery clubs.

The paper “Aberdeen Maritime Museum- Marketing Audit and Plan” is an actual example of a marketing business plan. Museums are not about market shares and numbers but their impact on society and making the community and its culture better. Through focusing on the social impacts of museums, there is a need to sensitize the public to support museums.

The paper “Aberdeen Maritime Museum Marketing Strategy and Expected Results” is an affecting example of a marketing business plan. Aberdeen Maritime Museum is the city’s award-winning museum within Aberdeen city that keeps the history of the North Sea among the people of Aberdeen. It is situated in the ancient Shiprow and integrates the Provost Ross’s House.

The paper “Strengths and Weaknesses of Elecdyne” is an excellent example of a marketing report. Elecdyne is a Japanese SME that is found in Tokyo, having begun its operations in the year 1990. In beginning its operations, the company initially employed 5 workers; however, the company now has an employee base of 100 workers.

The paper “Procter and Gamble Perspectives in Indian Hair Care Market” is a cogent example of a marketing report. Pantene is one of the strongest hair care brands of P&G. In Europe, it is the market leader whereas, in India, it comes second. Pantene has a long legacy of offering consumers supreme quality products that have epitomized hair care.