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Marketing Essays

Result for Subject Marketing:
19901 essays
Nike Market Segmentation Marketing Case Study
5 pages (1275 words) , Download 2 , Case Study
Free
Market segmentation is a very important tool in marketing because it will ensure that more sales are achieved. Consumer markets of footwear are very competitive and considering mass marketing to market a brand like Nike can have a negative effect on ROI in regards to the advertisement.
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The Increase and Decrease in Fast Food Consumption Marketing Case Study
5 pages (1373 words) , Download 0 , Case Study
Free
Many families today give preference to fast foods and consume them as complete meals. However, in play, there is a list of factors that account for the increase and decrease of fast food consumption. This paper will give significant priority to the factors that are affecting the increase and decrease in fast food consumption.
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Analysis of the New Samsung Gear Watch Marketing Case Study
5 pages (1458 words) , Download 0 , Case Study
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As part of Ethical Considerations, the right market audience has always been an issue for computer and mobile phone technology companies. Through different marketing strategies, most companies are so much into creating the demand for new products that they discern certain markets through acts or statements from advertisement or brochures.
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Analysis of The Most Interesting Man in the World Ad Marketing Case Study
5 pages (1389 words) , Download 0 , Case Study
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The advertisement campaign has contributed over 30 percent increase in sales of the product alone. With the introduction of more skilled creative writers for the Most Interesting Man campaign punch lines further increase in sales and market share is expected as other competitors continue to lose market dominion. 
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Analysis of Chilis Grill & Bar International Restaurant Chain Marketing Assignment
5 pages (1250 words) , Download 0 , Assignment
Free
A new technology of online ordering of food and beverages helps to attract more customers.  Product ordering becomes more interesting in it. This technology helps the restaurant to deliver better customer service. Social media and Smartphone is the best tool for it. Online technology also helps in paying off the bills. People of Chicago live a very fast life.
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Changing Consumer Behaviour in GCC Region: Affecting Business of Americana Group Marketing Case Study
5 pages (1339 words) , Download 0 , Case Study
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The paper "Changing Consumer Behaviour in GCC Region: Affecting Business of Americana Group" is an outstanding example of a marketing case study. Americana Group is a large corporation operating in Kuwait and is regarded as the most successful company in the Middle East and North Africa (MENA) Region.
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Developing an Online Market Strategy for Zara's New Products Marketing Case Study
5 pages (1250 words) , Download 0 , Case Study
Free
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Zara is a fashion dealer which manufactures and distributes clothing worldwide. It supplies its products based on fashion trends and consumer preferences. The brand is committed to dominating both local and international markets by offering designs that will make its customers have brand loyalty and lure new customers into buying their clothing.
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Banquet Event Planning, Style of Service, Place and Table Setting, Catering Menu, and Consumption Time Marketing Case Study
5 pages (1326 words) , Download 1 , Case Study
Free
The paper "Banquet Event Planning, Style of Service, Place and Table Setting, Catering Menu, and Consumption Time”  is an affecting example of a case study on marketing. Banquets are good because they give an event a focus, and the act of sitting and feasting brings people together, and this encourages easy networking and brings natural relaxation.
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Situation Analysis, Market Target and Audience for La Mour Marketing Case Study
5 pages (2003 words) , Download 0 , Case Study
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There are a few economical factors that may affect the sales of La Mouré cosmetics. According to the Federal Budget 2014, the Gross Domestic Product (GDP) in Australia will expect a slow growth of 2.5 percent from 2014 to 2015. This may affect our sales, the demand for goods and services are relatively lower.
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Coca-Cola Company: Consumer Behavior Model Marketing Case Study
5 pages (1488 words) , Download 0 , Case Study
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As such, consumer behavior is influenced by one’s culture. Two of the most important factors that influence consumer behavior towards coke include social as well as cultural factors. Consumer behavior is influenced by different people such as the family, opinion leaders, social class among other individuals and groups. People in charge of service delivery of a product can influence consumer behavior.
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The Competitive Pressures Facing McDonald Effectively Marketing Case Study
5 pages (1287 words) , Download 0 , Case Study
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The paper  “The Competitive Pressures Facing McDonald Effectively”  is a relevant example of the marketing case study. Based on my engagement with the manager I was able to ascertain that McDonald's has a very precise set of competitive advantages that they strive to achieve at all times. McDonald's tries to be cost leaders and provide their customers with food at considerable prices.
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Assessment of Westin Hotels Marketing Case Study
5 pages (1486 words) , Download 0 , Case Study
Free
The paper "Assessment of Westin Hotels" is an outstanding example of a marketing case study. The demands of customers keep changing day by day and therefore the players ought to develop mechanisms that will lay the ground for operations that are in tandem with those demands. As such, this paper looks at the unique strategies that have been employed by Westin to beat off competition and withstand other challenges.
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Managing Retail Operations Marketing Assignment
5 pages (1522 words) , Download 0 , Assignment
Free
The paper "Managing Retail Operations" is an outstanding example of a marketing assignment. Operation management is a method used to convert different inputs like labor, proprietary information and materials into outputs such as goods, services, and value-added products. The operations management method includes capacity planning, forecasting, managing inventories, scheduling, motivating employees.
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PESTEL Analysis of China Marketing Case Study
5 pages (1430 words) , Download 0 , Case Study
Free
Generally, the paper "PESTEL Analysis of China" is an outstanding example of a marketing case study. Globalization has brought about many opportunities for organisations to expand and grow in other countries that have favourable political, social, technological, and economic factors (Bernard et al., 2007).
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Report about Nikon 7000D and the Lens is EFS 18-105mm VR Marketing Case Study
5 pages (1340 words) , Download 0 , Case Study
Free
The paper "Report about Nikon 7000D and the Lens is EFS 18-105mm VR" is an outstanding example of a marketing case study. The camera has an approximated sensor size of 16mm. It has an APS-C crop sensor type. This sensor size allows the camera to take a tighter field of view as compared to the full-size sensors. This sensor size is suitable for telephoto photography (Laing).
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Basic Idea of E-Marketing and What KL Accountants Business Need for E-Marketing Strategy Marketing Case Study
5 pages (1657 words) , Download 0 , Case Study
Free
The paper “Basic Idea of E-Marketing and What KL Accountants Business Need for E-Marketing Strategy” is an inspiring example of the marketing case study. Business marketing has always been one of the most important business activities. Since the day when the first business deal took place, no matter what it was that they initially bought or sold, but business marketing was there.
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Marketing Mix for Cornflower Blue Marketing Case Study
5 pages (1536 words) , Download 0 , Case Study
Free
The paper  “Marketing Mix for Cornflower Blue”  is a fitting example of the marketing case study. There are many factors that an investor should consider when developing a marketing plan. The factors to be put into consideration are all related and failing to put one factor into consideration would result in the management making decisions that are not fully backed by all the facts prevailing.
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Customer and Competitive Analysis, Environmental Trend and Competitive Positioning Marketing Case Study
5 pages (1436 words) , Download 0 , Case Study
Free
The paper  “Customer and Competitive Analysis, Environmental Trend and Competitive Positioning”  is an impressive example of a marketing case study. Organizations research regularly and are done with the prime purpose of understanding how different situation affects the performance of the business.
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The Four Models of Public Relations Devised by Grunig and Hunt Marketing Book Report/Review
5 pages (1470 words) , Download 0 , Book Report/Review
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The paper "The Four Models of Public Relations Devised by Grunig and Hunt" is an outstanding example of a marketing book report. Jim Grunig and Todd Hunt are very famous for their book titled ‘Managing Public Relations’. They came up with the four models that continue to define and inform the sphere of public relations.
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Brand Management and Analysis Marketing Assignment
5 pages (1533 words) , Download 0 , Assignment
Free
The paper  “Brand Management and Analysis”  is a bright example of a marketing assignment. Describe the product briefly (you are a brand marketer) how would you explain elements of the brand?  Brand elements are the physical or visual components of a product or service that identify and differentiate it from others.
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Data Analysis in Marketing Marketing Assignment
5 pages (1370 words) , Download 0 , Assignment
Free
The paper "Data Analysis in Marketing" is a wonderful example of an assignment on marketing. The best design is the quantitative research design. Quantitative research is highly recommended because the researcher has a clear picture of what is to be expected in the research. The other reason is that it makes use of measurable data to formulate facts as well as uncover patterns in research.
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Rise in Price of Tea Leads to an Increase in the Consumption of Coffee Marketing Assignment
5 pages (987 words) , Download 0 , Assignment
Free
The paper "Rise in Price of Tea Leads to an Increase in the Consumption of Coffee " is an outstanding example of a marketing assignment. Tea and coffee are perfect substitute goods that satisfy the consumer in the same way. A rise in the price of tea leads to a decrease in its demand which in turn leads to an increase in the demand for coffee.
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KAVV Marketing Strategies Marketing Case Study
5 pages (1419 words) , Download 0 , Case Study
Free
The paper "KAVV Marketing Strategies " is a good example of a marketing case study. The marketing plan is structured to make sure that the business stands a chance against its major competitors. For the business to develop and make more profits in future, it should consider the 4Ps of a marketing plan. 
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Strategic Analysis of eHarmony Company Marketing Case Study
5 pages (1494 words) , Download 0 , Case Study
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The paper “Strategic Analysis of eHarmony Company” is a suitable example of a marketing report. eHarmony, an online dating site company founded by Dr. Neil Clark Warren and Greg Forgatch faces increasing competition on the market. The company needs to reconsider its strategic position on the market.
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The Significance of Marketing for Business Organizations Marketing Article
5 pages (2036 words) , Download 0 , Article
Free
Marketing is defined on the internet as “The process of organizing and directing all the company activities which relate to determining the market demand and converting the customers buying power into an effective demand for a service and bringing that service to the customer.” Marketing is a total system of business activities.  
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Expanding Korean Clothing into the European Market Marketing Admission/Application Essay
5 pages (1388 words) , Download 0 , Admission/Application Essay
Free
I started to work for a new brand, Orion. This brand is in demand in Europe and in the United States of America (USA). I am responsible for multi-tasks in this company. I negotiate with wholesalers, I distribute different styles to different shops, I control stock, and I am in charge of the fashion displays in the store.
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The Role of a Sales and Marketing Manager Marketing Assignment
5 pages (1531 words) , Download 0 , Assignment
Free
In line with the competition in the market, the sales and marketing manager should determine the strength of the company as well as implement an effective strategy that could increase the business profit and market share. It is important for a business to be able to set target sales each month base on the company’s sales historical data. 
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Why I Would Recommend that Sonic Use Differentiation Strategy in Formulating the Overall Strategy Marketing Assignment
5 pages (1289 words) , Download 0 , Assignment
Free
The third and probably the most relevant fact that Levitt emphasized in the article was that people label industries as a growth industry or dying industry. There is no such thing as a growth industry. There are companies organized and operated to create and capitalize on growth opportunities (article).
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Inverted Yield Curve in Bond Markets Marketing Assignment
5 pages (1462 words) , Download 0 , Assignment
Free
A study of the reasons and effects of this inverted yield curve has been undertaken in the write up with particular references from the US Treasury bond market. It is important to understand this relationship in order to understand the exact meaning and implication of the Inverted Yield curve.
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Key Elements of a Customer-Driven Marketing Strategy Marketing Assignment
5 pages (1397 words) , Download 0 , Assignment
Free
It is very clear in today’s competitive scenario that customers are the most important part of the business. As widely known, the customer is the king because he is the single chief source of profit as well as the development of the company. Hence the focus has shifted from transaction-driven strategies to customer-driven strategies.
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The Salesperson Marketing Assignment
5 pages (1361 words) , Download 1 , Assignment
Free
Further, the seller did not come off as very aggressive in the tone used with the way the questions were phrased. On the contrary, the seller seemed like somebody who expressed genuine concern for the welfare of the buyer’s company. The questions were probing, but not in an obtrusive manner that would make the buyer uncomfortable answering, especially since it is a concern for the security of the company.
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Ford's Business-Level Strategy Marketing Assignment
5 pages (1428 words) , Download 0 , Assignment
Free
At present, the Ford Motor Company has acquired a decent market share in the global arena. This report is going to deal with Ford’s present scenario keeping certain factors like its business-level strategy, its value chain activities, its competitive forces analysis, and competitor’s moves into account.
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Lestra Design in the Japanese Market Marketing Article
5 pages (1250 words) , Download 0 , Article
Free
This essay demonstrates that Lestra Design’s lack of success is not good considering that, from the market survey conducted by Legrand, the Japanese market for duvets and eiderdowns was the largest in the world standing at half of its 120 million inhabitants. The failure of Lestra Design to succeed in Japan can be placed squarely on Mr. Claude Leopold.
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International Marketing Environment Marketing Assignment
5 pages (1372 words) , Download 0 , Assignment
Free
A situation analysis is then carried out to prioritize and assess the strengths, weaknesses, opportunities, and threats. Measurable and clear goals which are achievable within a set time period are then set. Strategy development involves picking out a target market and choosing efficient ways of utilizing the marketing mix tools.
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Is Hosting the Olympics a Good Investment Marketing Assignment
5 pages (1547 words) , Download 0 , Assignment
Free
 Hosting the Olympic Game is recognized as a very good investment as it creates a great feeling factor. This is because; it helps in enhancing the image and popularity of the city in the entire globe among others. Along with this, it also encourages in development of varied types of stadiums and event arenas thereby amplifying the status of the nation in the entire globe among others. 
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Choosing Materials and Suppliers Marketing Assignment
5 pages (1405 words) , Download 0 , Assignment
Free
This assignment also discusses setting a new policy that gives departmental managers more freedom to set rules and take actions in their departments without limiting them by CEO interferences as long as they keep up with the company strategy and goals and reviewing and evaluating the work of every department on the weekly meetings. 
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Communication Campaign in Software Company Marketing Assignment
5 pages (1576 words) , Download 0 , Assignment
Free
The paper "Communication Campaign in Software Company" is a brilliant example of an assignment on marketing. A software company develops software for use in computerized organizations and also for personal use by individuals. It employs many programmers, graphic artists, and developers to produce software. Software companies are of two types.
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Marketing Management Principles Marketing Assignment
5 pages (1371 words) , Download 0 , Assignment
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The paper "Marketing Management Principles" is a wonderful example of an assignment on category. The author argues in a well-organized manner that Convenience Products can be found in a convenience store, which is typically a small store and is characterized by being generally accessible or local in nature.
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Statistics for Decision-Making - Razor Blade Marketing Assignment
5 pages (1765 words) , Download 0 , Assignment
Free
The paper "Statistics for Decision-Making - Razor Blade" is an outstanding example of a marketing assignment. From the research analysis, it was evident that the prices of the product for males were high as compared to the price for females. Many of the products are sold in the USA based on the frequency with which the price of the product is depicted in the histogram.
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Effect of Positive Affective Displays Marketing Article
5 pages (1367 words) , Download 0 , Article
Free
With regard to intensity, the employees are required to display certain actions like smiling, changing intonation, and greeting the customers with high frequency. The intended response is that of positive customer outcomes that are actually received regardless of whether the employee wants to display such affections or not. Authenticity, on the other hand, is about the consistency of employees’ emotions with their actions.
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Final Examination Questions Marketing Assignment
5 pages (1452 words) , Download 0 , Assignment
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For each of these products, the company offers variety to meet the specific needs of different sports. For example, the company produces and markets shoes for ice hockey, baseball, football, athletics and basketball among other sports. Thanks to its high brand recognition, the company is able to sell its merchandise at premium prices. The use of sports celebrities to advertise the products also facilitates the higher prices.
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Labour Market - Annual Survey of Hours and Earnings Marketing Report
7 pages (2275 words) , Download 1 , Report
Free
The paper "Labour Market - Annual Survey of Hours and Earnings" is an outstanding example of a marketing report. The current labor market is entangled with varied differences that emanate from the various labor rates that are always deemed to bring some questionable disparity in the income distribution.
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Slumping of Highly-Priced Luxury Market in China Marketing Capstone Project
37 pages (10147 words) , Capstone Project
Nobody downloaded yet
The paper "Slumping of Highly-Priced Luxury Market in China" is an outstanding example of a marketing capstone project. This paper analyzes the slumping of the highly-priced luxury market in China. The key idea of this study is to provide a wider scope of understanding the behaviour of Chinese consumers especially in relation to luxury products.
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Drink Fresh Marketing Strategy Marketing Business Plan
23 pages (6559 words) , Download 1 , Business Plan
The paper “Drink Fresh Marketing Strategy” is an actual example of a marketing business plan. The new business launch is that of fresh fruit juice outlet located on Charminster Road, England. A shop would be taken on rent in which a juice shop would be created. The name of the brand is Drink Fresh which would promote the concept of healthy drinking.
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Oligopolistic Market Competition in the UK Marketing Report
15 pages (4190 words) , Download 0 , Report
Free
The paper “Oligopolistic Market Competition in the UK” is a forceful example of a marketing report. The purpose of this study is to give a detailed analysis of the oligopolistic market within the supermarket industry in the UK and to describe this issue using one of the biggest retailers – Tesco corporation.
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Business Strategy for Promotion of Apple iPhone 6-6 Marketing Report
13 pages (3878 words) , Download 0 , Report
Free
The paper “Business Strategy for Promotion of Apple iPhone 6-6” is a fascinating example of a marketing report. Apple Inc. is a multinational technology company, founded in 1976. The company was founded by Steve Jobs and has its headquarters located in California, United States. This firm is actively indulged in selling and designing computer software, consumer electronics, etc.
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Vision Coaching Plan for Annual Improvements in Retention Rate Marketing Business Plan
7 pages (1275 words) , Download 0 , Business Plan
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The paper “Vision Coaching Plan for Annual Improvements in Retention Rate” is a helpful example of a marketing business plan. The enclosed documents demonstrate the plan to achieve a 40% overall improvement, from 10% to over 50%, in client retention rates at Vision Coaching, resulting in a significant return on marketing investment in obtaining repeat business from existing clients.
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T- Mobile Online Service and Live Support Marketing Report
13 pages (3494 words) , Download 0 , Report
Free
The paper “T- Mobile Online Service and Live Support” is an actual example of a marketing report. After-sales support and services play a very vital role in the market demand for a product today in the twenty-first century. The term service can be interpreted in a number of different senses, however, to put it very simply, it means the performance of regular maintenance or repair work.
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PESTLE Analysis of Hi-Fi Industry with Threats and Opportunities Marketing Report
7 pages (2134 words) , Download 1 , Report
Free
The paper “PESTLE Analysis of Hi-Fi Industry with Threats and Opportunities” is a fascinating example of a marketing report. A critical analysis of the Hi-fi industry reveals the following from the case study. First, the political aspects affect the industry in a number of ways. Porter (1979; 1980; 2008) notes the importance of government regulation in the HiFi industry.
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The Suitability, Feasibility, and Acceptability of the International Strategy of Amazon.com Marketing Report
9 pages (2552 words) , Download 0 , Report
Free
The paper ''The Suitability, Feasibility, and Acceptability of the International Strategy of Amazon.com'' is a great example of Marketing report. Amazon.Com has been one of the initial companies to sell goods over the web (internet). The company was founded by Jeff Bezos in 1994 and launched to the worldwide market in 1995.
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