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Marketing Essays

Result for Subject Marketing:
19702 essays
Various Changes to the Marketing Campaign Marketing Coursework
3 pages (773 words) , Download 0 , Coursework
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The paper 'Various Changes to the Marketing Campaign " is a great example of marketing coursework. The budget variance is unfavorable because actual marketing cost for the three months exceeded the master budget, which means that Shrub Master Corporation spent more on this campaign than what was planned. There are a number of reasons for the unfavorable variation as discussed below.
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Core Strategic Issues Facing Indigiearth Company Marketing Case Study
7 pages (1850 words) , Download 0 , Case Study
Free
The paper "Core Strategic Issues Facing Indigiearth Company " is an outstanding example of a marketing case study. A critical business issue can be a problem or an opportunity that is crucial to the success of the organization (Evans 2013, p.1). The crisis or chance can relate to the core function of the organization. It may be affecting a considerable number of the people within and external to the organization either directly or indirectly.
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Strategic Marketing - Group Experience, Group Operation, and Group Conflict Resolution Marketing Essay
6 pages (1814 words) , Download 0 , Essay
Free
The paper “Strategic Marketing - Group Experience, Group Operation, and Group Conflict Resolution”  is a breathtaking example of an essay on marketing. At the formative basis of forming the group in the study on marketing as a process, I was involved in the composition and selection of respective members.
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Coca-Colas Operational Activities Marketing Case Study
13 pages (3456 words) , Download 0 , Case Study
Free
The paper "Coca-Cola’s Operational Activities" is a good example of a marketing case study. Typically, all organizations and companies are established to produce a product or a service. To deliver the products or services the organization on a daily basis engages in activities that are aimed at producing the products.
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Importance of Good Marketing Strategy Marketing Case Study
11 pages (3228 words) , Download 0 , Case Study
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The paper "Importance of Good Marketing Strategy" is a good example of a marketing case study. The company focuses mainly on electrical and electronics products. Some of the notable products mentioned by the case include; Siemens toasters, train, traffic lights and, MRI scan. The firm manufactures products relating to the business sectors within the United Kingdom.
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Evaluation of the Current Situation of Black Mores Company Marketing Case Study
8 pages (2020 words) , Download 0 , Case Study
Free
The paper "Evaluation of the Current Situation of Black Mores Company" is an outstanding example of a marketing case study. The report provides analysis and evaluation of the current situation of Black mores Company. The report will be an analysis of marketing significance, analysis of the SWOT analysis of the company basing arguments on marketing objectives, positioning, segmentation as well as the marketing mix.
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Customer Satisfaction and Expectations of Service Quality in Luxury Car in Singapore Marketing Research Proposal
42 pages (10500 words) , Research Proposal
Premium+
The paper “Customer Satisfaction and Expectations of Service Quality in Luxury Car in Singapore“ is an excellent variant of a research paper on marketing. Service quality and customer satisfaction are very important concepts that companies must understand in order to remain competitive in business and hence grow.
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Difference in Marketing Strategies between McDonalds and KFC Marketing Research Paper
25 pages (6486 words) , Research Paper
Nobody downloaded yet
The paper "Difference in Marketing Strategies between McDonald’s and KFC" is a great example of a research paper on marketing. The research focused on the different marketing strategies between McDonald and KFC, the leading fast-food companies in the world. The marketing strategies have been evolving, especially as a result of the introduction of computers and the internet.
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International Marketing Strategy of Bulla Dairy Marketing Case Study
10 pages (3047 words) , Download 9 , Case Study
Free
The paper "International Marketing Strategy of Bulla Dairy" is an outstanding example of a marketing case study. Marketing is one of the vital and critical components of any organization (Shankar and Carpenter, 2012). Lack of proper and effective marketing will make it impossible for any company to reach its consumer around the world in this competitive global environment.
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Internal and External Factors Influencing the Consumer Decision-Making Process Marketing Literature review
7 pages (2082 words) , Download 0 , Literature review
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The paper "Internal and External Factors Influencing the Consumer Decision-Making Process" is a great example of a marketing literature review. The hospitality and tourism industry is one of the fastest-changing sectors which have kept managers on the lookout. For modern hotels, restaurants and resorts to realize business success in the 21st century, it is crucial that their executives have knowledge about consumer behavior.
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Content Marketing, Owned Media, Brand Engagement Marketing Assignment
8 pages (2112 words) , Download 0 , Assignment
Free
The paper "Content Marketing, Owned Media, Brand Engagement " is an outstanding example of a marketing assignment. Owned media refers to the media channels that a company have full or partial control over. Qantas is one of the leading Australian airlines that use a variety of digital assets in communicating with its audiences.
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Advertising And Promotion Issues Marketing Assignment
6 pages (1500 words) , Download 0 , Assignment
Free
The paper "Advertising And Promotion Issues" Is a wonderful example of a Marketing Assignment. A brand is expected to create a strong relationship with its customers for effective marketing. The relationship should be strong and sustainable. To create strong lasting customer relationships, the organization starts by managing sources of value. 
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Marketing Plan for Rolls-Royce with China Aspects Marketing Case Study
6 pages (1648 words) , Download 1 , Case Study
Free
The paper "Marketing Plan for Rolls-Royce with China Aspects" is a perfect example of a marketing case study. Rolls-Royce is the second biggest manufacturer of jet engines and also specializes in automobiles (Katz, 2015). China is both a key market and a manufacturing base for Rolls-Royce specialized in civil aerospace, automobile, marine as well as nuclear.
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China's Emerging Company Product Exported to Denmark Marketing Case Study
9 pages (2464 words) , Download 0 , Case Study
Free
The paper "China's Emerging Company Product Exported to Denmark" is a great example of a marketing case study. China and Denmark have had a history of trade exchanges over the years. In the 1990s, Denmark established diplomatic ties with China (Dsgaard and Kirkebæk, 2001). Over the years, this relationship has matured and has led to China importing and exporting products and services from Denmark.
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Strengths and Weakness & Customer Analysis of Lone Star Rib House Marketing Case Study
9 pages (2452 words) , Download 0 , Case Study
Free
The paper "Strengths and Weakness & Customer Analysis of Lone Star Rib House" is a good example of a marketing case study. Product diversity – the range of product offering and the services offered influences the behavior and expectations of the customers (Zimmerman 2011). Lone Star Rib House understands the needs of the customer and seeks to address the needs and requirements of the customers.
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Effectiveness in the Use a New Instagram Page by Gogym Marketing Case Study
8 pages (3492 words) , Download 0 , Case Study
Free
The paper "Effectiveness in the Use a New Instagram Page by Gogym" is an outstanding example of a marketing case study. From table 1 it can be seen that in all the psychographic groups mobile was the device with the highest frequency with the new-to-fit group having the highest frequency at 56 which was 59.6% of the total in this group.
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Marketing Analysis of Bliss Honey Company Marketing Case Study
13 pages (3547 words) , Download 0 , Case Study
Free
It is essential to state that the paper "Marketing Analysis of Bliss Honey Company " is a perfect example of a marketing case study. Following its successful performance in Australia, the Bliss Honey Company intends to extend its operations into foreign markets with Indonesia being the next destination.
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Penfold Wine Company Marketing in China Marketing Case Study
22 pages (5800 words) , Download 1 , Case Study
The paper "Penfold Wine Company Marketing in China" is a great example of a marketing case study. The report offers a marketing strategy analysis fir the Penfold (Grange) Wine Company. First, the report offers an environmental analysis that includes a review of both the external and internal environments.
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Consumer Behavior Audit at Palmer's Multi-Effect Perfecting Facial Oil Marketing Case Study
10 pages (2618 words) , Download 0 , Case Study
Free
The paper "Consumer Behavior Audit at Palmer's Multi-Effect Perfecting Facial Oil " is a great example of a marketing case study. The anti-ageing market is growing at a relatively faster rate and it is estimated that it has been growing at an average rate of 7.8% since 2013 and the trend is expected to continue till 2019.
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Organizational Climate and Performance: Chemist Warehouse Marketing Case Study
28 pages (7697 words) , Download 3 , Case Study
The paper "Organizational Climate and Performance: Chemist Warehouse" is a case study on marketing. Chemist Warehouse is an Australian online pharmacy business that also has more than 300 outlets across the country. The company employees more than 8,000 staff and the pricing strategy are advancing discount offers.
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Penfolds Entry into the German Market Marketing Case Study
24 pages (6351 words) , Download 1 , Case Study
The paper "Penfold’s Entry into the German Market " is a perfect example of a marketing case study. Penfolds is a reputed wine company whose vintages have served in creating a loyal client base in Australia and parts of Europe. Its vintage brand, the Grange Hermitage, is one of its most significant creations, which has earned outstanding sales records.
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Integrated Marketing Mix of Sanitarium Weet-Bix Biscuits Marketing Case Study
9 pages (2371 words) , Download 1 , Case Study
Free
The paper "Integrated Marketing Mix of Sanitarium Weet-Bix Biscuits " is a great example of a marketing case study. Marketing strategy is a tactical action designed to optimize the allotment of resource for the company in order to supply quality know-how to customers. There is a direct correlation between superior marketing strategy and the quality of integrated marketing mix.
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Meta-Analysis of Samsung Company Marketing Case Study
7 pages (1750 words) , Download 1 , Case Study
Free
The paper "Meta-Analysis of Samsung Company" is a great example of a marketing case study. Samsung electronics company, a Korea based company, which was once manufacturing that evolved to become a known for exemplary product designs, and this study, therefore, focuses on the journey the company passed through to become what it is at me moment.
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Ways of Gathering Customer Feedback, Social Media Platforms Marketing Coursework
10 pages (2852 words) , Download 0 , Coursework
Free
The paper "Ways of Gathering Customer Feedback, Social Media Platforms" is a great example of marketing coursework.  Customer feedback is described as the information that an organisation acquires form its customers. In this case, the feedback is often acquired after a product or service experience.
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Remedies for the Injustices Faced by Coffee Stakeholders Marketing Case Study
8 pages (2418 words) , Download 0 , Case Study
Free
The paper "Remedies for the Injustices Faced by Coffee Stakeholders " is an outstanding example of a marketing case study. It is no doubt that coffee is one of the leading commodity exports. It is produced by over fifty developing countries across the world. Its production plays a significant role in economic development.
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Uniqlo Product Target Segment Analysis Marketing Case Study
8 pages (2314 words) , Download 1 , Case Study
Free
The paper "Uniqlo Product Target Segment Analysis" is a perfect example of a marketing case study. Uniqlo offers fast-fashion clothing lines to its ready customers in Australia. Recently, the firm offered a limited offer for its Women UV Cut Crew Neck Cardigan. Distinctive evaluation of the offer has noted that it is able to meet the customers’ immediate needs of safety and esteem.
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Web Marketing Concepts at Frank's All-American Barbeque Marketing Assignment
10 pages (2705 words) , Download 0 , Assignment
Free
The paper "Web Marketing Concepts at Frank's All-American Barbeque " is an outstanding example of a marketing assignment. In the current competitive environment, restaurants should provide value to their customers to survive in the business environment. The customer value is compared against the customer values that are assigned for similar services that would give similar benefits.
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Analysis of Ming Corio Norlane North Short Postcode Marketing Case Study
11 pages (2622 words) , Download 0 , Case Study
Free
The paper "Analysis of Ming Corio Norlane North Short Postcode" is an outstanding example of a marketing case study. Marketing research is one of the most influential fields in business. It plays a vital role in the success of any business. Proctor and Barbara argue that “Marketing research is the function that links the consumer, customer and public to the marketer through information.
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Importance of Customer Feedback Marketing Coursework
9 pages (2593 words) , Download 0 , Coursework
Free
The paper "Importance of Customer Feedback " is a perfect example of marketing coursework. Feedback from customers and how it is managed is very important for businesses that are committed to establishing and pursuing long-term relationships with their customers. A word of mouth from a customer can have a powerful impact on the reputation of an organization and should, therefore, be well managed.
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Analysis of McDonald and KFC Marketing Research Paper
8 pages (2368 words) , Download 0 , Research Paper
Free
The paper "Analysis of McDonald and KFC" is a great example of a research paper on marketing. The research focuses on the different marketing strategies between McDonald and KFC, the leading fast-food companies in the world. The marketing strategies have been evolving, especially as a result of the introduction of computers and the internet.
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Customer Satisfaction and Expectations of Service Quality in Luxury Hotel in Singapore Marketing Research Proposal
18 pages (5095 words) , Download 0 , Research Proposal
Free
The paper “Customer Satisfaction and Expectations of Service Quality in Luxury Hotel in Singapore“ is a  forceful variant of a research proposal on marketing. The study identifies the important aspects of quality service and experiences in the luxury and hospitality hotel industry in Singapore. It clearly sets out the differences between the overall and specific customer experiences.
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The Importance of Service Quality in the Luxury Car Market in Singapore Marketing Research Proposal
16 pages (4836 words) , Download 0 , Research Proposal
Free
The paper “The Importance of Service Quality in the Luxury Car Market in Singapore“ is a  well-turned variant of a research proposal on marketing. Service quality is a prerequisite for a successful business. Observably, competition in this modern era is stiff. Rival firms are doing what it takes to eliminate each other in the market.
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Business Marketing Audit of AL Sultan Sweets Company Marketing Case Study
10 pages (3105 words) , Download 0 , Case Study
Free
The paper "Business Marketing Audit of AL Sultan Sweets Company " is a perfect example of a marketing case study. AL Sultan Sweets company has proven itself in performance in politically volatile regions of Syria, UAE and the larger MENA region. The company has four main units; the parent company in the ancient capital of Syria, Damascus and three other units in UAE.
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Organisation Culture Analysis: EIT Auckland Marketing Case Study
9 pages (2404 words) , Download 0 , Case Study
Free
The paper "Organisation Culture Analysis: EIT Auckland" is a great example of a marketing case study. The focus of this report is to examine the organisational culture as it is practised in EIT Auckland. The report has successfully analysed such important aspects as the communication & value, socialisation aspect, training & development and, also accessibility of information/ support as it pertains to the institution as a whole.
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Marketing Strategies and Planning - Wellington Wines Company Marketing Case Study
10 pages (2712 words) , Download 0 , Case Study
Free
The paper "Marketing Strategies and Planning - Wellington Wines Company" is a good example of a marketing case study. The report offers a situational analysis of the Wellington Wines Company, where through a SWOT analysis it reveals that the venture has strength in its financial status, but challenges in lack of direct links with the market and low profitability margins.
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Lenovos Transnational Campaign Marketing Assignment
9 pages (2430 words) , Download 0 , Assignment
Free
The paper "Lenovo’s Transnational Campaign" is an outstanding example of a marketing assignment. Lenovo Company has grown over the years into one of the biggest Computer technology firms globally. Having its headquarters in China, the company is most famous for the development of its personal computer.
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Transnational Advertising - MengNui Bring the Purity Back Marketing Assignment
7 pages (2091 words) , Download 0 , Assignment
Free
The paper "Transnational Advertising - MengNui Bring the Purity Back" is a perfect example of a marketing assignment. The local Chinese brand that has been selected in this assignment is MengNiu. MengNiu group is the company that is producing MagniNiu brand and is one of the leading dairy firms in the whole of China.
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Strategic Management for Hornby Marketing Case Study
16 pages (4131 words) , Download 1 , Case Study
Free
The paper "Strategic Management for Hornby" is a good example of a marketing case study. Hornby is an iconic brand for children’s toys and models popular with collectors. The company is highly associated with the electric trains, tracks, speed controllers, buildings and scenery among other items (Thompson, 2003). The company has its main focus on development, production and supply of different toy models.
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Sustainability and Well-being - Marriott International Marketing Case Study
6 pages (1850 words) , Download 0 , Case Study
Free
The paper "Sustainability and Well-being - Marriott International " is a great example of a marketing case study. Marriott International is at the forefront of protecting the health and well-being of its customers. In 2014, it became the first hotel company in the world to offer food free of all Trans fats. It conducts various food security measures to ensure its customers consume healthy food during their visits.
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Marketing Presentation of Haier, Kentucky Fried Chicken in China, Coke Marketing Assignment
8 pages (2388 words) , Download 0 , Assignment
Free
The paper "Marketing Presentation of Haier, Kentucky Fried Chicken in China, Coke" is an outstanding example of marketing assignment. Haier is a Chinese refrigeration manufacturer that began its operations in the United States in 1999. Despite the huge competition from Maytag, Whirlpool and General Electric, the company succeeded in this market because of outstanding market research.
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Selling the Free Animal Tested Cosmetic Products Marketing Research Paper
9 pages (2873 words) , Download 0 , Research Paper
Free
The paper "Selling the Free Animal Tested Cosmetic Products" is a great example of a research paper on marketing. This research study offers an analysis of the concept of animal testing of cosmetic products. In this case, the research study evaluates the customer's responsibility on the issue and as such forms the basis of evaluating.
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Marketing Research Methods - Nivea Marketing Case Study
8 pages (2245 words) , Download 0 , Case Study
Free
The paper "Marketing Research Methods - Nivea " is a great example of a marketing case study. The company was involved in quantitative market research for the purposes of determining the levels of customer satisfaction. The research was also for highlighting whether changes should be made to the products and services of the company so as to improve on customer satisfaction.
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Cause and Effect Analysis of ANL Logistics Company Marketing Case Study
11 pages (3300 words) , Download 0 , Case Study
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The paper "Cause and Effect Analysis of ANL Logistics Company" is a great example of a marketing case study. Provision of “zero-defect” service is often the mission and objective of a typical service provider. However, service delivery problems are often inevitable within the service industry because of the inimitable characteristics of services (Kau & Loh, 2006).
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The Anatomy of Marketing Positioning Strategy Marketing Research Paper
5 pages (1250 words) , Download 0 , Research Paper
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The paper "The Anatomy of Marketing Positioning Strategy" Is a great example of a Marketing Research Paper. The Chinese Games Market is emerging especially with the introduction of Newzoo, a Chinese company specialized in gaming and entertainment research. Through relevant data and analyses, the company has monitored the gaming industry in China. 
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Belle Career Fashion Marketing Strategy Marketing Case Study
6 pages (1640 words) , Download 0 , Case Study
Free
The paper "Belle Career Fashion Marketing Strategy" is a marketing case study. The marketing strategy is aimed at helping Belle Career Fashion achieve its marketing objectives and hence become one of the largest career fashion dealers in Australia. As such, it is hoped that the marketing strategy will help the company achieve its objectives.
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Customer Relationship Management - Summer Palace Marketing Case Study
7 pages (2157 words) , Download 0 , Case Study
Free
The paper "Customer Relationship Management - Summer Palace " is a good example of a marketing case study. The hotel industry has changed significantly since the 1990s. Customers have changed in their behavior and preferences and the current market place has undergone massive growth. The changes are majorly caused by the advancement in technology and globalization.
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Complaints Handling and Service Recovery Marketing Coursework
6 pages (1940 words) , Download 0 , Coursework
Free
The paper "Complaints Handling and Service Recovery" is a great example of marketing coursework. The aim of this essay was to explore service marketing with respect to the complaint case of a university student regarding credit point transfers. The service provider is a university UC which offers diploma, degree and postgraduate courses.
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Marketing Mix Plan for Nestle Marketing Case Study
6 pages (1778 words) , Download 0 , Case Study
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The paper "Marketing Mix Plan for Nestle" is an outstanding example of a marketing case study. Chocolate is one of the leading products ever produced by Nestle, with the most popular being Munch, Nestle Kitkat, Polo, Milky bar and Eclairs. Another product is Nescafe, which is the classic instant coffee with the best quality made from carefully selected coffee beans and delivered in various sizes ranging from 200gr glass jars to 5gr sachets.
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Dessert Dreams Marketing Plan Marketing Case Study
6 pages (1745 words) , Download 0 , Case Study
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The paper "Dessert Dreams Marketing Plan" is a perfect example of a marketing case study. Marketing is an essential part of a business that needs to be effectively undertaken with the aims of improving business performance. Effective marketing strategies are tantamount to achieving most, if not all, business objectives.
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Recommended Strategy for the Advertising Campaign - San Remo Pasta Company Marketing Case Study
9 pages (2617 words) , Download 0 , Case Study
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In general, the paper "Recommended Strategy for the Advertising Campaign - San Remo Pasta Company" is a good example of a marketing case study. In today’s world of business, it is the mandate of the marketers to make sure that the products that a business is selling appear attractive to potential customers.
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