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Marketing Essays

Result for Subject Marketing:
19702 essays
Sponsorship of Melbourne City Football Club Marketing Case Study
15 pages (4172 words) , Download 0 , Case Study
Free
The paper 'Sponsorship of Melbourne City Football Club " is a good example of a marketing case study. Located in Melbourne, Australia, Melbourne City Football (soccer) Club or MCFC is an Australian football club. MCFC takes part in the yearly Australian A-League competition. Like any other club, sponsorship is of great significance to the running of the day-to-day running of the Melbourne City Football (soccer) Club (MCFC).
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Strategic Marketing Planning through Marketing Intelligence Marketing Research Paper
14 pages (3500 words) , Download 0 , Research Paper
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The paper "Strategic Marketing Planning through Marketing Intelligence" is a good example of a Marketing Research Paper. A situational analysis is important in enabling an organization to evaluate its the as-is situation of an organization. This analysis outlines the platform for developing future strategies. The following section discusses situational analysis. 
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Globalisation of the Bank of Queensland Marketing Case Study
10 pages (2681 words) , Download 0 , Case Study
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The paper "Globalisation of the Bank of Queensland" is an outstanding example of a marketing case study. The Bank of Queensland is one of the major banks in Australia whose presence and effectiveness is widely felt in the banking industry. The banks ride on the wheels of innovativeness, competitiveness and dynamicity.
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Are Marketers Being Too Obsessed With Data Marketing Case Study
12 pages (3000 words) , Download 0 , Case Study
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The paper "Are Marketers Being Too Obsessed With Data" is a good example of a Marketing Case Study. In this digital era, the marketing field has evolved where marketers have been able to access huge data to conduct market analyses on customer trends as well as get insights on the performance of a brand in various markets.  
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Marketing Mix Analysis Marketing Case Study
8 pages (2355 words) , Download 0 , Case Study
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The paper "Marketing Mix Analysis" is a good example of a marketing case study. The understanding of the framework that will be used in the development of the business is dependent on the preparation of a sufficient marketing mix analysis. Through this, the factors that will operate around the functioning of the business will be analyzed.
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Results of Consumer Insight Marketing Case Study
6 pages (1707 words) , Download 0 , Case Study
Free
The paper "Results of Consumer Insight " is an outstanding example of a marketing case study. This report presents the results of Consumer Insight research carried out to establish the effects of the use of photographic depiction types of food ads on consumer responses and to gain insights into foodie consumers and the marketing communications outcome for Sara Lee.
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Food Delivery for Events in Australia - Foodex Company Marketing Case Study
9 pages (2814 words) , Download 0 , Case Study
Free
The paper 'Food Delivery for Events in Australia - Foodex Company " is a good example of a marketing case study. Most of the food delivery companies allow clients to buy food online and have then delivered to their doorsteps. The Australian local on-demand food delivery is very lucrative. Some of the companies in the industry include UberEATS, Menulog, DeliveryHero, Airtasker, Suppertime, and Deliveroo.
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Telstra Companys Aspects of Marketing Marketing Case Study
7 pages (2027 words) , Download 0 , Case Study
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The paper "Telstra Companys Aspects of Marketing" is a good example of a marketing case study. The contemporary business environment is characterized by divergent forces that directly or indirectly influence a company. As such, in order to maintain competitiveness in any market, it is imperative that managers understand the marketing dynamics for specific industries.
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The Melbourne Football Club FC Sponsorship Proposal Submitted to Coca-Cola Company Marketing Speech or Presentation
8 pages (2291 words) , Download 0 , Speech or Presentation
Free
The paper “The Melbourne Football Club FC Sponsorship Proposal Submitted to Coca-Cola Company” is a bright variant of the presentation on marketing. The Melbourne City Football Club (MCFC) has an exemplary reputation both in the domestic and international platforms as football is concerned.
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Situation Analysis and Goals of EON Organisation Marketing Case Study
14 pages (3674 words) , Download 0 , Case Study
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The paper "Situation Analysis and Goals of EON Organisation" is an outstanding example of a marketing case study. EON is a non-profit organization based in West Australia that offers disease prevention through upholding a healthy lifestyle for aboriginal communities; this is done through providing gardens, teaching the communities in the area to effectively cultivate gardens that have fruits and vegetables.
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Nerida Beonida and Boris Russian Restaurant Marketing Mix Marketing Case Study
8 pages (2541 words) , Download 0 , Case Study
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The paper "Nerida Beonida and Boris Russian Restaurant Marketing Mix" is a perfect example of a marketing case study. To offer delicious food while ensuring the highest standards of freshness, health and quality products are met. Providing excellent services and maintaining professional and friendly staff.
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Industry Analysis and Company Report: EIC Group Marketing Case Study
18 pages (4724 words) , Download 0 , Case Study
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The paper 'Industry Analysis and Company Report: EIC Group" is an outstanding example of a marketing case study. Over the recent past, Australia has risen to become one of the leading international education in the world after the UK, the US, France, and Germany. In Australia, this industry ranks among the four largest exporters in addition to tourism, Iron ore, and coal.
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The Market Opportunities - Tesco Marketing Case Study
12 pages (3437 words) , Download 0 , Case Study
Free
The paper "The Market Opportunities - Tesco " is a perfect example of a marketing case study. Tesco is a U.K. based supermarket chain with a large number of stores and has differentiated from its core business as a grocery retailer and offers a wide range of home products (Zhao 2014). The firm’s vision is to acquire a valuable position among its employees, customers, community, and shareholders.
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Consumer Behavior Audit Marketing Essay
10 pages (2754 words) , Download 0 , Essay
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The paper "Consumer Behavior Audit" is an outstanding example of a marketing essay. Marketing is a management process by which a business communicates the value of its product to the customers. The main goal of marketing is to increase the competitive advantage of the business by increasing its sales and consequently increasing the profits (Churchill & Iacobucci, 2010).
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Marketing Mobile Applications to Students Marketing Case Study
9 pages (2564 words) , Download 0 , Case Study
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The paper "Marketing Mobile Applications to Students" is a perfect example of a marketing case study. The student population, globally, is a very ripe market for various products that they consume due to the necessity that arises out of the situation that surrounds them. The advancements in technology have necessitated the rise of the consumption of mobile apps that are important in accomplishing various tasks.
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A Marketing Approach - Frank Rainsford Marketing Assignment
4 pages (1061 words) , Download 0 , Assignment
Free
The paper "A Marketing Approach - Frank Rainsford " is a perfect example of a marketing assignment. Frank Rainsford first concern was the ability of the new restaurant outlet to attract customers. Frank has been running his barbeque restaurant for more than 30 years and appreciates how difficult it is to acquire a loyal customer base to support a restaurant.
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Debras Personality Traits Measured on the OCEAN Model of Personality Marketing Case Study
8 pages (2307 words) , Download 0 , Case Study
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The paper "Debra’s Personality Traits Measured on the OCEAN Model of Personality" is a great example of a marketing case study. Personality is a very important factor in an individual’s life. According to Alkahtani, Abu-Jarad, Sulaiman, Nikbin (2011), personality refers to an individual’s characteristics that account for consistent patterns of feeling, behaving, and thinking.
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Paul Smith Salon Mix Marketing Strategy Marketing Case Study
6 pages (1773 words) , Download 1 , Case Study
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The paper "Paul Smith Salon Mix Marketing Strategy " is a great example of a marketing case study. A marketing plan is an outline that a company sticks to make known of its product. Whether an organization is small or large a marketing strategy is an integral part of its growth and goal towards the realization of its intent in the market (Westwood, 2011).
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Vodafone Corporate Venture Marketing Essay
6 pages (1500 words) , Download 0 , Essay
Free
The paper "Vodafone Corporate Venture" is a great example of a Marketing Essay. Intrapreneurship can be termed as the act of performing as an entrepreneur while operating a large organization (Rainone, 2013). It is the practice of corporate venturing that incorporates risk-taking, innovation, reward, and motivational methods though as being the jurisdiction of entrepreneurship. 
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The Role of Satisfaction in Purchasing and Repurchasing Fast Food Marketing Case Study
5 pages (1250 words) , Download 0 , Case Study
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The paper "The Role of Satisfaction in Purchasing and Repurchasing Fast Food" is a perfect example of a Marketing Case Study. The fast-food industry is one of the fastest-growing industries in the service sector. This industry gives the United States more than $200 billion annually in revenues. With an expected growth rate of 2.5 percent, there is increased confidence among customers.
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Marketing Summary of BBQfun Marketing Case Study
6 pages (1667 words) , Download 0 , Case Study
Free
The paper "Marketing Summary of BBQfun" is a good example of a marketing case study. BBQfun is a well-known firm in Australia which started its operations in 2009 under the current CEO Pat Mifsud. It offers a broad range of outdoor living products both locally and imported goods, particularly to the growing need for outdoor lifestyle products.
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Masters Home Improvement Marketing Case Study
9 pages (2729 words) , Download 1 , Case Study
Free
The paper "Masters Home Improvement" is a great example of a case study on marketing. Masters Home Improvement (MHI) is the trading name of a hardware chain in Australia. MHI is operated by a joint venture between Woolworths Limited and Lowe’s. Woolworths Limited is based in Australia while Lowe’s is based in Mooresville, North Carolina.
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Marketing Attractiveness, Successful and Unsuccessful International Marketing Solutions Marketing Coursework
7 pages (2060 words) , Download 0 , Coursework
Free
It is essential to state that the paper "Marketing Attractiveness, Successful and Unsuccessful International Marketing Solutions" is an outstanding example of marketing coursework. As technology continues to influence financial flows, transportation and communication, the world becomes smaller and smaller.
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Situational Analysis of the Child Care Industry in Canberra Marketing Case Study
6 pages (1728 words) , Download 0 , Case Study
Free
The paper "Situational Analysis of the Child Care Industry in Canberra" is a perfect example of a marketing case study. The purpose of this paper is to offer a situational analysis of the child care industry in Canberra. Canberra has a large number of daycare centers that exceeds one hundred. In Canberra, the daycare centre will be subject to competition from other daycare centers.
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Nestle Market Analysis Marketing Case Study
8 pages (2262 words) , Download 0 , Case Study
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The paper "Nestle Market Analysis " is an outstanding example of a marketing case study. Nestle suffices to be one of the world’s largest companies in the food and nutrition sector. Having its headquarters in Vevey, Switzerland, the company has expanded its operations beyond the Swiss boundaries.
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Successes and Failures of International Marketing Strategies Marketing Case Study
8 pages (2000 words) , Download 0 , Case Study
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The paper "Successes and Failures of International Marketing Strategies" is a wonderful example of a Marketing Case Study. In the 21st century, managers around the world are appreciating the importance of developing the appropriate skills and acquiring the relevant knowledge for their companies and organizations to compete effectively internationally.
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Zara Internationalisation Plans to Vietnam Marketing Case Study
8 pages (2453 words) , Download 0 , Case Study
Free
The paper "Zara Internationalisation Plans to Vietnam" is a perfect example of a marketing case study. Nowadays, the alternative of conducting business overseas is not reserved only to the large corporations, but also the small enterprises. Expansion of the global market has been attributed to globalisation as well as the growing interdependence of national economies.
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The Powerful Process for Discovering What Your Customer Really Wants Marketing Assignment
6 pages (1500 words) , Download 0 , Assignment
Free
The paper "The Powerful Process for Discovering What Your Customer Really Wants" Is a great example of a Marketing Assignment. These marketing plans offer a simulated purchasing process. In this case, the buying process starts off with a $55, 000 budgets to purchase a car in Australia for personal use. However, the availability of a multitude of brands in Australia makes the buying process. 
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Ferrero Group Marketing Strategies Marketing Case Study
7 pages (2019 words) , Download 1 , Case Study
Free
The paper "Ferrero Group Marketing Strategies" is an outstanding example of a marketing case study. This marketing plan is being formulated so as to guide Ferrero Group when introducing a new product in the South Korean market. This report will be of great purpose and value to the Ferrero Group since it will guide them in decision making.
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Ultimate Party Planner in Canberra Marketing Case Study
6 pages (1686 words) , Download 0 , Case Study
Free
The paper "Ultimate Party Planner in Canberra" is a good example of a marketing case study. An ultimate party planner is a party planning company that seeks to be started up in Canberra. The focus of the business will be mostly concerned with kid’s parties and other family celebrations. The business intends to be set up in the city of Canberra.
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Kenatco Limited Market Marketing Case Study
6 pages (1894 words) , Download 0 , Case Study
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The paper "Kenatco Limited Market " is a great example of a marketing case study. In this paper, there is the undertaking of an in-depth analysis of the food and beverage market. With this, there is the determination of the market trends and patterns. Through this, knowledge is developed on the various opportunities and threats that characterize the market. The movement of the market and its effect on the Australian economy is also pointed out.
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Bupa Organization - Private Health Insurance Provider in Australia and New Zealand Marketing Case Study
5 pages (1529 words) , Download 0 , Case Study
Free
The paper "Bupa Organization - Private Health Insurance Provider in Australia and New Zealand" is an outstanding example of a marketing case study. In Australia, most citizens who pay income tax that means all the employed Australians make a contribution of 2% Medicare levy to the public hospital system. This is an entitlement to public hospital care as a public patient.
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How HTC Vive Should Strengthen Its Competitive Advantage Marketing Case Study
7 pages (1842 words) , Download 0 , Case Study
Free
The paper “How HTC Vive Should Strengthen Its Competitive Advantage” is an exciting example of a case study marketing. The five force analysis is mainly pegged on evaluating the balance of business power comparative to competitors in the same industry pursuing the same market globally. It Assumes that the crucial sources dictate the competitive power in a business setup.
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Processes of Value Creation in Service Marketing Marketing Essay
10 pages (2783 words) , Download 0 , Essay
Free
The paper 'Processes of Value Creation in Service Marketing " is a good example of a marketing essay. Research in service marketing is one of the fields which have gained momentum in the last two decades. Despite being in existence since the 1970s, various scholars and researchers have continued to add their contribution to this area of research.
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SWOT Analysis of Nestle India Marketing Case Study
7 pages (2213 words) , Download 0 , Case Study
Free
The paper 'SWOT Analysis of Nestle India" is a good example of a marketing case study. The goal of this report is to offer an analysis of the SWOT analysis of Nestle India and this will be done in form of a table followed by a discussion of findings to acts as a guide to the company. The report will derive the information from the reports of the company, credible websites and books.
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Strategic Marketing Plan for the Penfold Bin 8 Wine in China Marketing Case Study
8 pages (2259 words) , Download 0 , Case Study
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The paper "Strategic Marketing Plan for the Penfold Bin 8 Wine in China" is a perfect example of a marketing case study. The Penfold Company is an established wine brewing company in Australia. The Company was established in 1844 and has ever since expanded its scope and influence in the global market, both in Australia and beyond.
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Market Segmentation and Positioning of Apple Company Marketing Case Study
6 pages (1711 words) , Download 0 , Case Study
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The paper "Market Segmentation and Positioning of Apple Company " is a perfect example of a marketing case study. The main aim of this paper is to analyze the сurrеnt mаrkеt sеgmеntаtiоn, targeting and роsitiоning strategy of Apple Company which comprises of products, the current strategic position, and its financial strength.
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The Situation Analysis of Uber and GoCatch Services in Australia Marketing Case Study
10 pages (2860 words) , Download 0 , Case Study
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The paper "The Situation Analysis of Uber and GoCatch Services in Australia" is a good example of a marketing case study. Uber entered the Australian transport industry in 2014 while threatening to outdo indigenous companies such as GoCatch. However, the fact that they are both using applications to direct their operations forms a basis of competitiveness since each should develop outstanding marketing strategies.
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Enron Corporation Risks Marketing Case Study
7 pages (2077 words) , Download 0 , Case Study
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The paper 'Enron Corporation Risks" is a good example of a marketing case study. Enron Corporation was incorporated in 1930 as a Northern Natural Gas Company. Before filing for bankruptcy the company was the largest in the natural gas and energy production. It had global markets that enabled it to market its products to several clients across the globe.
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The Milkman Digital Marketing Strategy Marketing Essay
8 pages (2285 words) , Download 0 , Essay
Free
The paper 'The Milkman Digital Marketing Strategy" is a good example of a marketing essay. The milkman coffee shop is located at the bottom of Cockburn Street in the old town and it is near the Waverley station. It is a small but very cozy coffee shop that specializes in offering their customers well-made Dear green coffee coupled with excellent and friendly service.
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Impact and Role in International Marketing Marketing Assignment
7 pages (1750 words) , Download 0 , Assignment
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The paper "Impact and Role in International Marketing " is a wonderful example of a Marketing Assignment. International marketing is the process whereby an organization undertakes business activities in more than one country and promotes its products in those countries. This process involves the development of branches and franchising various business operations. 
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Value Creation and Marketing of Video Games Marketing Case Study
7 pages (2194 words) , Download 0 , Case Study
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The paper "Value Creation and Marketing of Video Games" is a great example of a marketing case study. Over a 25-year period, the video game industry has experienced enormous growth with annual figures ranging between 9 percent and 15 percent. The past twenty years have witnessed the entertainment industry contributing to the global economy through the video game industry establish itself as a key stake.
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Uber vs Yellow Cab - Difference in Marketing Strategy and Competitiveness Marketing Case Study
10 pages (2782 words) , Download 0 , Case Study
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The paper “Uber vs Yellow Cab – Difference in Marketing Strategy and Competitiveness ” is an affecting variant of the case study on marketing. Australia is flocked with many taxi service providers which have increased the competition between them. The taxi service market has revolutionized with the introduction of a smartphone-based app that has connected the drivers and the riders.
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Strategy Document for a Small Independent Coffee Shop Marketing Case Study
7 pages (1750 words) , Download 0 , Case Study
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The paper "Strategy Document for a Small Independent Coffee Shop" is a perfect example of a Marketing Case Study. The Milkman is a small coffee shop located in Edinburg, Scotland. The main objective of this coffee shop in the operationalization of its business is to help coffee lovers find the best and high-quality coffee when in Edinburg. 
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Reasons that Influenced Rolls-Royce into Singapore Market Marketing Case Study
15 pages (4024 words) , Download 0 , Case Study
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The paper "Reasons that Influenced Rolls-Royce into Singapore Market" is an outstanding example of a marketing case study. Aerospace manufacturing continues to remain one of the desirable industries in the global arena. The industry integrates the use of high technological application, knowledge, skills and expertise to come up with modern and sophisticated aerospace products to facilitate the developed airplanes.
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Marketing Communication of the Gunners Agency and Cadbury Marketing Case Study
12 pages (3272 words) , Download 0 , Case Study
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The paper "Marketing Communication of the Gunners Agency and Cadbury" is a good example of a marketing case study. The Gunners Agency has recently won a marketing contract with Cadbury.  Our team has since performed further extensive market research and has come up with a figure of marketing strategies which will help Cadbury to improve its brand awareness and to drive growth in the business.
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Analysis of Uber Marketing Strategy Marketing Case Study
10 pages (2836 words) , Download 0 , Case Study
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The paper "Analysis of Uber Marketing Strategy" is an outstanding example of a marketing case study. The entry of UBER into the taxi and car hire business has acted as a wake-up call to existing transport service providers. This is because of the ease with which it has made acquiring a taxi look. The entry of UBER into various markets has been growing month by month.
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Integrated Marketing Communication Decisions and Issues Portfolio Marketing Essay
6 pages (1786 words) , Download 0 , Essay
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The paper "Integrated Marketing Communication Decisions and Issues Portfolio" is an outstanding example of a marketing essay. Establishment and focus on objectives in communication and businesses is important in the push for ICM as it is advantageous for making sure that the business firm sticks to the objectives and provides a good linkage in the business.
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Creating a Strategic Marketing for Long-Term Growth-Centralian College Marketing Case Study
8 pages (2360 words) , Download 0 , Case Study
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The paper "Creating a Strategic Marketing for Long-Term Growth-Centralian College" is a perfect example of a marketing case study. Centralian College is part of Charles Darwin University, located in Alice Springs and is 1500 kilometres south of Darwin and north of Adelaide within the heart of Central Australia. It is also located near Australia’s most famous landmarks known as “Uluru” or Ayers Rock.
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Sustainability and Environmental Marketing Issue Marketing Coursework
8 pages (2169 words) , Download 0 , Coursework
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The paper "Sustainability and Environmental Marketing Issue" is a perfect example of marketing coursework. Green marketing is very important in today’s marketing activities and plays a major role in promoting sustainability and protecting the environment (Dobhal, 2005). Many organisations today are successfully practising green marketing techniques.
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751 - 800 results of 19702 items
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