Marketing Essays

The paper “NUCOR Competitive Analysis”  is a brief example of a marketing case study. This study examines the competitive strategies used by Nucor Company a steel manufacturing organization to meet its objectives. Competitive strategies: Nucor utilizes a variety of strategies to achieve its goals. It is an innovative company producing diverse steel products for the existing and emerging market.

Kaplan University is looking to market its online education programs as a part of its efforts to expand its global presence. Since online education has not become popular in India and also distance education programs offered from Government and private institutes have a strong presence in the market, Kaplan University is looking to identify a new market segment to ensure their market share.

In Jon Goss’ article “The ‘Magic of the Mall’: An Analysis of Form, Function, and Meaning in the Contemporary Retail Environment” (1993), the author attempts to demonstrate how shopping center developers have learned and implemented strategies that tend to manipulate shoppers to make them purchase more.

Even though repackaging will cost more, staying with the present design is not increasing sales, and a new design, a positive image, and a major communication campaign, utilizing the Internet and targeting the personal aspects of products offered, would show company growth as the customer base increases.

The small firm needs manufacturing expertise in order to design a production layout to mass-produce its product effectively to optimize productivity. The firm entered into a strategic alliance with Sage Automation in October of 2006 to acquire the desired expertise with investing their liquid assets or lending capacity (Papyrusaustralia, 2008).

The presentation about educational DVDs does not appear to understand the audience as well as their requirements concerning the approach taken by the individual. Instead of following the recommendations laid down by Gilbert which ask the presenter to connect with the audience on an intellectual level and way them to a particular viewpoint. 

Australia in view of strong competition from entities like Fast Data International or even some banks like the Commonwealth bank which controlled over 4000 ATMs on the last count. The company also wants to offload or sale some share form it Strategic Payments Services to garner funds for its core operations.

There are a number of differences between domestic and international marketing research. Firstly, domestic marketing research is generally concentrated on one country however the international marketing research is mostly concentrated across the world. The level of difficulty is much lower while considering domestic marketing research.

Competitive activities in the marketing industry are driving other fast-food competitors to use new positioning strategies, remain more focused on pricing, and ensuring the delivery of a sense of brand value to consumers in their unique marketing strategies. This report highlights the potential marketing strategies for today’s fast-food companies.

Retailers are partners whom the company should take care of, and so several sales and marketing programs are being lined up annually just to ensure that they are happily conducting business with Allstar. As important as the consumer, the retailers open doors for the company and create a market for the brand. Without them, the distribution of the product's targeted areas would be nearly impossible.

The distribution strategies are mainly related to the market factors, manufacturer factors, and the product factors. In this case, the product is virtual sex software which is first in the market of the similar kind. Moreover, this product is targeted mainly to the sexually disabled people and the young community

All over the world, it is seen that businesses have expanded to heights to which they were not previously seen. With growing competition in the field of business, it is seen that businesses are formulating new methods through which they can become more successful. Marketing forms an important part of the strategy adopted by these businesses.

Competition among business entities has increased tremendously in the globalized world and entrepreneurs have been facing new challenges. In fact, the owners have to adopt new practices and use tools and techniques that could help to maximize business productivity, internal efficiency, performance and effectiveness. Undoubtedly, the focus of today’s organizations is on product and process innovations, differentiation and positioning.

It is important to consider the perceived notion of brands. E.A. Davis is on the right track to further include more brands in its offerings because this is one of the possible ways that customers will be further given enough choices. This would also help E.A. Davis further explore important brands that needed to be added to the list of its offerings.

Aldi is very conservative in adjusting costs that could affect the final price of the products. This is due to the fact that it maintains its image as a company providing high-quality products at a substantially lower cost. This sounds good to hear and this has created a significant impact and value to the customers. This is the gateway to creating customer loyalty.

According to the paper, the supply of a product is the amount producers are both willing as well as able to take to the marketplace for the purposes of sale. Demand, on the other hand, is the amount of a product that buyers are both willing and have the ability to buy. In a free market, the law of demand and supply dictate that ceteris paribus. 

This paper analyses the meaning of demand and supply. Various concepts regarding demand and supply, such as determinants of demand and supply as well as elasticity of demand and supply are also analyzed in this paper. Finally, the paper discusses the application of demand and supply concepts to the Singapore motor vehicle market.

The author provides a reason for the failure of firms to become great and provides structure and techniques for growing from good to great. He describes greatness as being far much better in financial performance than the overall market within a given period of time. He further outlines key contributory factors that enable the change.

The industry offers a number of opportunities. The most important opportunity lies in its distribution. The companies can target other established restaurants and can also consider exclusive store operation. However, threats are also there from substitute products. Beverage sector and fast food sector are the biggest threats of the industry.   

The legal procedures observed can be considered inefficient and the organizational requirements, during the launching of business are relatively complex. Due to this limiting factor, it may be difficult to plan the entry of the company into the Azerbaijani economy; as such inefficiencies may affect the levels of profitability.

Gemstones have always been recognized for their vigorous appeal. Throughout the past, they have been praised as gifts from the deities, honored as a divine amulet, and solicited as a mark of success. It is assumed that the visual allure of a gemstone is simply a portion of its magnificent truth.

The company needs a marketing strategy to attract the large business market in San Francisco. This is a non-profit organization, it has to protect the interests of its stakeholders, the New Doors Ventures whose mission to help the youth-at-risks. It still needs to monitor its market share, brand leadership and profitability in order to carry on with its mission.

The underlying rationale for choosing this particular target demographic is ultimately contingent upon the fact that the needs of this particular group have not yet been met by existing entrants into the market. This particular demographic champions ease of use and simplicity over requiring the product to represent the cutting edge of technology.

The expectations of the customers are influenced by the level of personal needs, the recommendations of the word of mouth and the previous experiences with the service (Sahney, Banwet, and Karunes, 2004). Gap 6 involves the determination of the existing discrepancy between the expectations of the customers and the perception of employees. 

These services facilitate the utilization of the core products and provide some additional value and differentiation to the entire experience of the customers. As an industry matures, and the competition is increasing, there is a need to put much emphasis on supplementary services (Kotler, Ps, 2004).

According to McKinsey Company, number users of Internet have increased in India by 22% as compared to other countries (9% in China and 7% in the United States) (“Facebook’s Mark Zuckerberg to Meet Modi in India”). It is observed that half of the internet users who have Facebook accounts use mobile phones to get online.

With regards to the financial outlook and the means by which the firm can seek to recover in the eventuality that such a marketing plan is a failure, the approach will maintain something of a conservative financial stance. What is meant by this is the fact that the company will not attempt to penetrate the market entirely 

Market segmentation is a very important tool in marketing because it will ensure that more sales are achieved. Consumer markets of footwear are very competitive and considering mass marketing to market a brand like Nike can have a negative effect on ROI in regards to the advertisement.

Many families today give preference to fast foods and consume them as complete meals. However, in play, there is a list of factors that account for the increase and decrease of fast food consumption. This paper will give significant priority to the factors that are affecting the increase and decrease in fast food consumption.

As part of Ethical Considerations, the right market audience has always been an issue for computer and mobile phone technology companies. Through different marketing strategies, most companies are so much into creating the demand for new products that they discern certain markets through acts or statements from advertisement or brochures.

The advertisement campaign has contributed over 30 percent increase in sales of the product alone. With the introduction of more skilled creative writers for the Most Interesting Man campaign punch lines further increase in sales and market share is expected as other competitors continue to lose market dominion. 

A new technology of online ordering of food and beverages helps to attract more customers.  Product ordering becomes more interesting in it. This technology helps the restaurant to deliver better customer service. Social media and Smartphone is the best tool for it. Online technology also helps in paying off the bills. People of Chicago live a very fast life.

The paper "Changing Consumer Behaviour in GCC Region: Affecting Business of Americana Group" is an outstanding example of a marketing case study. Americana Group is a large corporation operating in Kuwait and is regarded as the most successful company in the Middle East and North Africa (MENA) Region.

Zara is a fashion dealer which manufactures and distributes clothing worldwide. It supplies its products based on fashion trends and consumer preferences. The brand is committed to dominating both local and international markets by offering designs that will make its customers have brand loyalty and lure new customers into buying their clothing.

The paper "Banquet Event Planning, Style of Service, Place and Table Setting, Catering Menu, and Consumption Time”  is an affecting example of a case study on marketing. Banquets are good because they give an event a focus, and the act of sitting and feasting brings people together, and this encourages easy networking and brings natural relaxation.

There are a few economical factors that may affect the sales of La Mouré cosmetics. According to the Federal Budget 2014, the Gross Domestic Product (GDP) in Australia will expect a slow growth of 2.5 percent from 2014 to 2015. This may affect our sales, the demand for goods and services are relatively lower.

As such, consumer behavior is influenced by one’s culture. Two of the most important factors that influence consumer behavior towards coke include social as well as cultural factors. Consumer behavior is influenced by different people such as the family, opinion leaders, social class among other individuals and groups. People in charge of service delivery of a product can influence consumer behavior.

The paper  “The Competitive Pressures Facing McDonald Effectively”  is a relevant example of the marketing case study. Based on my engagement with the manager I was able to ascertain that McDonald's has a very precise set of competitive advantages that they strive to achieve at all times. McDonald's tries to be cost leaders and provide their customers with food at considerable prices.

The paper "Assessment of Westin Hotels" is an outstanding example of a marketing case study. The demands of customers keep changing day by day and therefore the players ought to develop mechanisms that will lay the ground for operations that are in tandem with those demands. As such, this paper looks at the unique strategies that have been employed by Westin to beat off competition and withstand other challenges.

The paper "Managing Retail Operations" is an outstanding example of a marketing assignment. Operation management is a method used to convert different inputs like labor, proprietary information and materials into outputs such as goods, services, and value-added products. The operations management method includes capacity planning, forecasting, managing inventories, scheduling, motivating employees.

Generally, the paper "PESTEL Analysis of China" is an outstanding example of a marketing case study. Globalization has brought about many opportunities for organisations to expand and grow in other countries that have favourable political, social, technological, and economic factors (Bernard et al., 2007).

The paper "Report about Nikon 7000D and the Lens is EFS 18-105mm VR" is an outstanding example of a marketing case study. The camera has an approximated sensor size of 16mm. It has an APS-C crop sensor type. This sensor size allows the camera to take a tighter field of view as compared to the full-size sensors. This sensor size is suitable for telephoto photography (Laing).

The paper “Basic Idea of E-Marketing and What KL Accountants Business Need for E-Marketing Strategy” is an inspiring example of the marketing case study. Business marketing has always been one of the most important business activities. Since the day when the first business deal took place, no matter what it was that they initially bought or sold, but business marketing was there.

The paper  “Marketing Mix for Cornflower Blue”  is a fitting example of the marketing case study. There are many factors that an investor should consider when developing a marketing plan. The factors to be put into consideration are all related and failing to put one factor into consideration would result in the management making decisions that are not fully backed by all the facts prevailing.

The paper  “Customer and Competitive Analysis, Environmental Trend and Competitive Positioning”  is an impressive example of a marketing case study. Organizations research regularly and are done with the prime purpose of understanding how different situation affects the performance of the business.

The paper "The Four Models of Public Relations Devised by Grunig and Hunt" is an outstanding example of a marketing book report. Jim Grunig and Todd Hunt are very famous for their book titled ‘Managing Public Relations’. They came up with the four models that continue to define and inform the sphere of public relations.

The paper  “Brand Management and Analysis”  is a bright example of a marketing assignment. Describe the product briefly (you are a brand marketer) how would you explain elements of the brand?  Brand elements are the physical or visual components of a product or service that identify and differentiate it from others.

The paper "Data Analysis in Marketing" is a wonderful example of an assignment on marketing. The best design is the quantitative research design. Quantitative research is highly recommended because the researcher has a clear picture of what is to be expected in the research. The other reason is that it makes use of measurable data to formulate facts as well as uncover patterns in research.

The paper "Rise in Price of Tea Leads to an Increase in the Consumption of Coffee " is an outstanding example of a marketing assignment. Tea and coffee are perfect substitute goods that satisfy the consumer in the same way. A rise in the price of tea leads to a decrease in its demand which in turn leads to an increase in the demand for coffee.

The paper "KAVV Marketing Strategies " is a good example of a marketing case study. The marketing plan is structured to make sure that the business stands a chance against its major competitors. For the business to develop and make more profits in future, it should consider the 4Ps of a marketing plan.