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Marketing Essays

Result for Subject Marketing:
19919 essays
Danaher Corporation Global Competitive Strategy Marketing Case Study
5 pages (1577 words) , Download 0 , Case Study
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It operates through four segments: Professional Instrumentation, Medical Technologies, Industrial Technologies, and Tools and Components. It sells its products primarily in North America, Europe, and Asia. Formerly founded as DMG, Inc. in 1969, it changed its name to Diversified Mortgage Investors, Inc. in 1978, and Danaher Corporation in 1984.
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Virgin Mobile USA: Pricing for the Very First Time Marketing Case Study
5 pages (1511 words) , Download 0 , Case Study
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New technologies and services come up to be introduced to the world: a wireless phone service has been chosen by Virgin to be launched in the US as the next step of the company’s international operations. The goal of Virgin-Mobile was to gain a million total subscribers in a year of operating in the US market and three million in four years.
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Marketing Mix Plan: Northern Sun Retreat Marketing Case Study
5 pages (1526 words) , Download 0 , Case Study
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The use of the various marketing techniques that have been provided above will provide the company with a chance to build and increase its bookings with the help of marketing by almost 30% within 12 months. Northern Sun retreat has a wide range of possibilities to gain better market awareness and also to gain a larger and stronger customer database
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Adidas - All Day I Dream About Sports Marketing Case Study
5 pages (1578 words) , Download 0 , Case Study
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Adidas - the name in the world of branded sportswear that stands for ‘All Day I Dream About Sports’, is organizational excellence. The household brand across the globe dates back to 1924 when Adolf (“Adi”), after returning from World War I started making shoes in his mother's wash kitchen. His brother Rudolf Dassler joined the business.
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Is Al Satter Furnishings Decision to Expand the Company a Sound Financial Decision that Can Increase Its Profitability Marketing Case Study
5 pages (1250 words) , Download 0 , Case Study
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Analysis of the Trading, Profit, and Loss Account shows that the firm has been experiencing a downward profit trend of about 8% from the years 2007 and 2009. A decrease in profits means that the company has to suggest a decision that can be implemented to avert losses while at the same time increasing the profits.
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The Focus of the Public Relations Campaigns Marketing Case Study
5 pages (1386 words) , Download 0 , Case Study
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Edison, in an effort to boost social support for its energy services and maintain a competitive edge, in areas where there are multiple providers to choose from, has developed a customer-focused PR campaign. This campaign is centered on promoting the values of Edison directly in relation to issues of satisfying customers.
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Translating Strategy into Value Delivered Marketing Case Study
5 pages (1636 words) , Download 0 , Case Study
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Strategy versus marketing operations should frequently be evaluated in terms of the fact that corporate strategies are unique and varied between and among firms. Firms, like DHL, have multi-products and multi-division which complicate the application of strategies and more firms operate in international markets.
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Coca Cola: Marketing Plan Marketing Case Study
5 pages (1600 words) , Download 0 , Case Study
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Coca Cola has become one of the best-known global brands. The birth of the coveted brand took place in Atlanta in Georgia in 1886. The discoverer of the drink was John Pemberton who was a pharmacist. The company assumed the modern stature in the first half of the 20th century when the bottling of the drinks began. 
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The Success of Bean Around the World Marketing Case Study
5 pages (1338 words) , Download 0 , Case Study
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It's pointed out that coffee beans and tea leaves from across the world would ensure that people coming from different nations and cultures are able to enjoy the natural taste of their preferred beverage. ‘Bean Around the World’ would be started with the initial budget of £81, 020 in 2010 in Central London.
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Types of Marketing Strategies Followed by Chick-Fill-A Marketing Case Study
5 pages (1306 words) , Download 0 , Case Study
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The customer might turn out to have a high future worth but might be spending in rival casinos. Such customers were then wooed by giving incentives to come back to Harrah’s. Some of these incentives were free coupons for the next visit, free stay at any property of Harrah’s on a spend of more than a particular amount and so on.
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Instructional Design Models Marketing Case Study
5 pages (1250 words) , Download 0 , Case Study
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Over the years the Instructional Design has been viewed as a discipline of study. As a field of study, Instructional Design can be defined as the science of creating detailed specifications for the development, evaluation, and maintenance of situations which facilitate the learning of both large and small units of subject matter.
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Inflation Targeting Analysis Marketing Case Study
5 pages (1407 words) , Download 0 , Case Study
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When the demand is more than available supply, there will be an upward movement in the prices of goods and services but a decline in the value of money all of which constitute inflation. Consumer Price Index and Product Price Index are used to measure the inflation rate. The diminution of the purchasing power of money is the most adverse effect of inflation.
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The Essence of Entrepreneurship Marketing Case Study
5 pages (1431 words) , Download 0 , Case Study
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In other words, an entrepreneur must add value and needs to be creative by creating an organizational structure geared towards needs satisfaction and survival. It is the duty of the entrepreneur to adopt a marketing strategy that effectively utilizes the marketing mix to appeal to a specific group of potential buyers in the target market.
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Marketing Management: Bread Industry Marketing Case Study
5 pages (1423 words) , Download 0 , Case Study
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Opportunity analysis refers to the process whereby research is carried out to evaluate the opportunities that are available to the enterprise within an operating environment, defined in terms of its external, financial, and internal considerations. One of the advantages of an opportunity analysis is that it provides an effective and holistic approach to the identification and evaluation of the alternatives.
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Use of Marketing Techniques to Create Positive PerceptionUse of Marketing Techniques to Create Positive Perception Marketing Case Study
5 pages (1578 words) , Download 0 , Case Study
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Features such as email capability, surfing the web is much easier with QWERTY keyboard, normal phone calls, Simple shortcuts made possible by touch screen, email attachments and supports, different contracts such as PayG, SIM-free, Social Network sites such as Facebook, myspace, Twitter, GPRS, EDGE, USB interface, large screen, cool sleek and stylish look.
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Lands End Where Buyers Rule Marketing Case Study
5 pages (1250 words) , Download 0 , Case Study
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According to the text, the main revenue of the company is generated through mail orders and internet; however, it also runs several retail operations in the local market as well as in international market (UK, Germany, and Japan). The company’s marketing slogan is “Lands' End: Where Buyers Rule”. 
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Social Efficiency and Real Markets Marketing Case Study
5 pages (1544 words) , Download 0 , Case Study
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The marginal cost to society exceeds the marginal benefit, then social efficiency is low in that case. Whereas, when MSC and MSB are equal, it is referred to be at an optimum level. It is very difficult to achieve social efficiency and real markets fail to accomplish it because their marginal social costs do not equal the marginal social benefits.
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Nandos Domestic Marketing Strategy Marketing Case Study
5 pages (1812 words) , Download 1 , Case Study
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The Nando’s domestic marketing strategy was based upon the product life stage and the competitive situation, basic socio-economics, and the level of sophistication of the customers in South Africa. The greatest challenge faced by Nando company was to transfer the understanding of the brand to its people.
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Advice to Landlord Marketing Case Study
5 pages (1514 words) , Download 0 , Case Study
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Your tenant intends to continue his tenancy for the full term, but you want to terminate it. The tenancy agreement between you and your tenant is Fixed Term tenancy. The time of tenancy is certain and the lease can not be continued indefinitely. 
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The Role of Controversial Advertising Marketing Case Study
5 pages (1718 words) , Download 0 , Case Study
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Many companies nowadays have considered the role of controversial advertising to be one of their method of selling their products or services. This is one of their ways in order for them to stand out among others and gain public attention and awareness. The method has been effective considering that it raises brand awareness.
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Brand Performance of Nintendos Wii Marketing Case Study
5 pages (1614 words) , Download 0 , Case Study
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Scholarly articles and textbooks were researched for concepts of Brand Positioning, Product Design, Building Brand Equity, and Nintendo’s strategies of Wii were analyzed in the light of the latter. Wii’s product design is both its strengths and weaknesses. Its unique and user-friendly controls made it a hit among the mass markets.
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Anheur Busch SWOT Analysis Marketing Case Study
5 pages (1659 words) , Download 0 , Case Study
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The company was a pioneer in introducing pasteurization to keep the beer fresh and also was the first to use refrigerated cars for transport of beer. The company's early innovations also included a network of railside ice houses to preserve the beer. It was in 1981, that this small firm became Anheuser-Busch International and currently owns 12 breweries in the US and 20 breweries outside the US.
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Pestle and Swot Analysis of Malaysia Business Environment Marketing Case Study
5 pages (1550 words) , Download 0 , Case Study
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The paper "Pestle and Swot Analysis of Malaysia Business Environment" is a perfect example of a case study on marketing. Rio Tinto a mining company that is based in Australia is seeking to expand its business to Malaysia. The company’s objective is to increase its total shareholder return through sustainably developing, finding, processing, and mining natural resources.
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Gas-Co Blows Hot and Cold Over Central Heating Marketing Startegies Marketing Case Study
5 pages (1775 words) , Download 0 , Case Study
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Gas Co is seen to adopt certain communication tools to revamp its image in the market and doing so it is supposedly changing the mindset of consumers towards the company. Gas Co’s new strategy is based on public relations and sales promotion. These tools have been used to an extent to convince & persuade consumers to buy the company’s product.
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Ideology in Branding: Apple and Kentucky Fried Chicken Marketing Case Study
5 pages (1509 words) , Download 0 , Case Study
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It is a prudent basis for the foundation, sustainability, and development of a business enterprise. Ideology affects managerial and strategic decision-making. Branding is a way that underlines what makes a given service or product different and appealing to customers in presence of competitors (O’Grady, 2008:5).
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Potential Markets for Motor Vehicle Manufacturing Company Expanding Marketing Case Study
5 pages (1391 words) , Download 0 , Case Study
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The company started with an investigational vehicle in 1896. It is among the greatest automobile manufacturers around the globe. The company manufactured its first vehicle in 1903 and referred to it as Model Apt. The vehicle contained an under-floor engine, which the company sold at $850; during the first season of selling cars, the company sold 1,708 cars.
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Vision, Mission and Primary Stakeholders of Tesco Marketing Case Study
5 pages (1361 words) , Download 0 , Case Study
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Foreign discounters which were not considered as a potential threat before have also undermined Tesco’s leading position in the grocer market.  These two factors have affected Tesco because almost half of its product line is considered to be premium brands and this has affected Tesco because the recent economic crisis made buyers become price-conscious.
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A Repositioned Target Market for MP3 Marketing Case Study
5 pages (1320 words) , Download 0 , Case Study
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It is difficult to immediately supply MP3 across the US. It is appropriate to segmentize the entire US market and target one state or city within the US. The biggest benefit of this approach would be that a concentration would be given to the target market and attempts would be made to ensure continued supply and sale of MP3 in the target market.
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Hospitality Marketing in Hilton Hotels and Resorts Marketing Case Study
5 pages (1269 words) , Download 0 , Case Study
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Hilton Hotels and Resorts is one of the largest chains of hotels in the world. With its headquarters in Tysons Corner, Virginia the hotel operates in more than 78 countries. The hotel offers a wide range of services for example rooms for visitors, wedding ceremonies, and quality breakfasts among others.
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Customers in Marina Bay Sands Casino Marketing Case Study
5 pages (1589 words) , Download 0 , Case Study
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It has an amazing architectural multipart including a sky park of its kind and it is located in Asia; a region recovering from economic difficulties and has a large pool of millionaires. Marina Bay Sands Hotel is devising its market strategy to fit the Indian outbound markets in Asia. The Southeast Asian market is targeted for Meetings, Incentives, Conventions.
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Impact of Economic Crisis on Volkswagen in the Vietnam Market Marketing Case Study
5 pages (1830 words) , Download 0 , Case Study
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Generally, the paper "Impact of Economic Crisis on Volkswagen in the Vietnam Market" is an outstanding example of a marketing case study. The global economic downturn impelled due to various reasons is an appalling piece of news for every business of all the countries throughout the globe (Navarro, 2012).
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Malaysian Fashion Retailer Wishing to Expand Its Business into the African Market Marketing Case Study
5 pages (1375 words) , Download 0 , Case Study
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The paper "Malaysian Fashion Retailer Wishing to Expand Its Business into the African Market" is a perfect example of a case study on marketing. In the business realm, it is important for companies to conduct a proper screening before choosing the right target market to settle. It is crucial to consider various factors when conducting the analysis.
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Social Media Marketing Tools Used by Procter and Gamble Marketing Case Study
5 pages (1681 words) , Download 0 , Case Study
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The paper "Social Media Marketing Tools Used by Procter and Gamble" is a wonderful example of a case study on marketing. The advertising and marketing plan is one of the important areas of consideration for international businesses. Multinational companies have expanded their business by taking the opportunities of increasing demand in the overseas and emerging markets.
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Social Media Presence of Red Bull Marketing Case Study
5 pages (1511 words) , Download 0 , Case Study
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Red Bull was found by an entrepreneur known as Dietrich Mateschitz who got inspired by another energy drink in Thailand called Krating Daeng. He took the idea and modified the ingredients so that they could suit the westerners. Red Bull's slogan is Red Bull gives you wings and it is mainly marketed through advertising, events, sports team ownership, and music through its record label.
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Old Spice Campaign Marketing Case Study
5 pages (1491 words) , Download 0 , Case Study
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Initially, the ad would present an obvious meaning that would not make sense to the woman in the shower wash context. It is only when information or knowledge provided earlier in the advertisement, such as the Old Spice lady meeting the Old Spice man, will this situation be resolved and considered humorous (Galloway, 2009).
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Toyota's Public Relation Campaign Marketing Case Study
5 pages (1640 words) , Download 0 , Case Study
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The paper "Toyota's Public Relation Campaign" is an outstanding example of a marketing case study. Toyota Company is one of the leading car manufacturing companies in the world. It assembles and distributes the cars and all their spare parts around the globe (Armstrong, & Kotler 2002). The firm’s good performance has been attributed to the efficient and effective management style that the company uses.
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Nike Advertisement Marketing Case Study
5 pages (1681 words) , Download 0 , Case Study
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The printed ad is a good example of how Nike company products its product as well as the brand name. The message is meant for young people aged between 14 and 27 years who like football, however not only playing it but also witching it. The advert further targets people who like sportswear and equipment and those who would like to associate themselves with celebrities.
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Crisis Communication in AWB Company Marketing Case Study
5 pages (1586 words) , Download 0 , Case Study
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The paper “Crisis Communication in AWB Company”  is an exciting version of a case study on marketing. Crisis communication refers to a way through which the executive of the company does handle situations of crisis in their organizations. It is notable that in order for this practice to be handled better, the management of the company should put some considerations in their practices.
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Marketing Excellence: Case of Google Marketing Case Study
5 pages (1640 words) , Download 2 , Case Study
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The paper "Marketing Excellence: Case of Google" is a perfect example of a case study on marketing. Google, initially just a search engine company, was initiated by Larry Page along with Sergey Brin (two Stanford University Ph.D. students) in 1998, purposefully “to organize the world’s information and make it universally accessible and useful.
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Jurlique Marketing Marketing Case Study
5 pages (1337 words) , Download 0 , Case Study
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The paper "Jurlique Marketing" is an outstanding example of a marketing case study. Of late, discoveries on how rich nature is and how well it can serve human beings without chemical additives have been on the rise. Globally, people have decided to go back to herbs and natural products for healthy living.
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Franchise Profile Project - McDonald's Marketing Case Study
5 pages (1708 words) , Download 0 , Case Study
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The paper "Franchise Profile Project - McDonald's" is a good example of a marketing case study. According to McDonald’s, McDonald’s emerged in 1954 when Ray Kroc saw a hamburger restaurant managed effectively with a limited menu by two brothers (Dick & McDonald) in Bernardino, California.
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NUCOR Competitive Analysis Marketing Case Study
5 pages (1267 words) , Download 0 , Case Study
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The paper “NUCOR Competitive Analysis”  is a brief example of a marketing case study. This study examines the competitive strategies used by Nucor Company a steel manufacturing organization to meet its objectives. Competitive strategies: Nucor utilizes a variety of strategies to achieve its goals. It is an innovative company producing diverse steel products for the existing and emerging market.
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Market Segment of Higher Education in India Marketing Assignment
5 pages (1434 words) , Download 0 , Assignment
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Kaplan University is looking to market its online education programs as a part of its efforts to expand its global presence. Since online education has not become popular in India and also distance education programs offered from Government and private institutes have a strong presence in the market, Kaplan University is looking to identify a new market segment to ensure their market share.
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The Magic of The Mall by Jon Goss Marketing Book Report/Review
5 pages (1292 words) , Download 0 , Book Report/Review
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In Jon Goss’ article “The ‘Magic of the Mall’: An Analysis of Form, Function, and Meaning in the Contemporary Retail Environment” (1993), the author attempts to demonstrate how shopping center developers have learned and implemented strategies that tend to manipulate shoppers to make them purchase more.
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Cooperative Marketing in a Global Arena Marketing Assignment
5 pages (1380 words) , Download 0 , Assignment
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Even though repackaging will cost more, staying with the present design is not increasing sales, and a new design, a positive image, and a major communication campaign, utilizing the Internet and targeting the personal aspects of products offered, would show company growth as the customer base increases.
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The Sonic Cruiser Project Marketing Assignment
5 pages (1304 words) , Download 0 , Assignment
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The small firm needs manufacturing expertise in order to design a production layout to mass-produce its product effectively to optimize productivity. The firm entered into a strategic alliance with Sage Automation in October of 2006 to acquire the desired expertise with investing their liquid assets or lending capacity (Papyrusaustralia, 2008).
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Analysis of the Presentation of Educational DVD's Marketing Assignment
5 pages (1313 words) , Download 0 , Assignment
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The presentation about educational DVDs does not appear to understand the audience as well as their requirements concerning the approach taken by the individual. Instead of following the recommendations laid down by Gilbert which ask the presenter to connect with the audience on an intellectual level and way them to a particular viewpoint. 
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The Strategic Direction of Customers Limited Company Marketing Case Study
5 pages (1374 words) , Download 0 , Case Study
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Australia in view of strong competition from entities like Fast Data International or even some banks like the Commonwealth bank which controlled over 4000 ATMs on the last count. The company also wants to offload or sale some share form it Strategic Payments Services to garner funds for its core operations.
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Consumer Behaviour and International Marketing Marketing Assignment
5 pages (1402 words) , Download 0 , Assignment
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There are a number of differences between domestic and international marketing research. Firstly, domestic marketing research is generally concentrated on one country however the international marketing research is mostly concentrated across the world. The level of difficulty is much lower while considering domestic marketing research.
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Marketing Management and the Fast Food Industry Marketing Assignment
5 pages (1688 words) , Download 0 , Assignment
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Competitive activities in the marketing industry are driving other fast-food competitors to use new positioning strategies, remain more focused on pricing, and ensuring the delivery of a sense of brand value to consumers in their unique marketing strategies. This report highlights the potential marketing strategies for today’s fast-food companies.
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