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Marketing Essays

Result for Subject Marketing:
19901 essays
Advice to Landlord Marketing Case Study
5 pages (1514 words) , Download 0 , Case Study
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Your tenant intends to continue his tenancy for the full term, but you want to terminate it. The tenancy agreement between you and your tenant is Fixed Term tenancy. The time of tenancy is certain and the lease can not be continued indefinitely. 
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The Role of Controversial Advertising Marketing Case Study
5 pages (1718 words) , Download 0 , Case Study
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Many companies nowadays have considered the role of controversial advertising to be one of their method of selling their products or services. This is one of their ways in order for them to stand out among others and gain public attention and awareness. The method has been effective considering that it raises brand awareness.
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Brand Performance of Nintendos Wii Marketing Case Study
5 pages (1614 words) , Download 0 , Case Study
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Scholarly articles and textbooks were researched for concepts of Brand Positioning, Product Design, Building Brand Equity, and Nintendo’s strategies of Wii were analyzed in the light of the latter. Wii’s product design is both its strengths and weaknesses. Its unique and user-friendly controls made it a hit among the mass markets.
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Anheur Busch SWOT Analysis Marketing Case Study
5 pages (1659 words) , Download 0 , Case Study
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The company was a pioneer in introducing pasteurization to keep the beer fresh and also was the first to use refrigerated cars for transport of beer. The company's early innovations also included a network of railside ice houses to preserve the beer. It was in 1981, that this small firm became Anheuser-Busch International and currently owns 12 breweries in the US and 20 breweries outside the US.
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Pestle and Swot Analysis of Malaysia Business Environment Marketing Case Study
5 pages (1550 words) , Download 0 , Case Study
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The paper "Pestle and Swot Analysis of Malaysia Business Environment" is a perfect example of a case study on marketing. Rio Tinto a mining company that is based in Australia is seeking to expand its business to Malaysia. The company’s objective is to increase its total shareholder return through sustainably developing, finding, processing, and mining natural resources.
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Gas-Co Blows Hot and Cold Over Central Heating Marketing Startegies Marketing Case Study
5 pages (1775 words) , Download 0 , Case Study
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Gas Co is seen to adopt certain communication tools to revamp its image in the market and doing so it is supposedly changing the mindset of consumers towards the company. Gas Co’s new strategy is based on public relations and sales promotion. These tools have been used to an extent to convince & persuade consumers to buy the company’s product.
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Ideology in Branding: Apple and Kentucky Fried Chicken Marketing Case Study
5 pages (1509 words) , Download 0 , Case Study
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It is a prudent basis for the foundation, sustainability, and development of a business enterprise. Ideology affects managerial and strategic decision-making. Branding is a way that underlines what makes a given service or product different and appealing to customers in presence of competitors (O’Grady, 2008:5).
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Potential Markets for Motor Vehicle Manufacturing Company Expanding Marketing Case Study
5 pages (1391 words) , Download 0 , Case Study
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The company started with an investigational vehicle in 1896. It is among the greatest automobile manufacturers around the globe. The company manufactured its first vehicle in 1903 and referred to it as Model Apt. The vehicle contained an under-floor engine, which the company sold at $850; during the first season of selling cars, the company sold 1,708 cars.
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Vision, Mission and Primary Stakeholders of Tesco Marketing Case Study
5 pages (1361 words) , Download 0 , Case Study
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Foreign discounters which were not considered as a potential threat before have also undermined Tesco’s leading position in the grocer market.  These two factors have affected Tesco because almost half of its product line is considered to be premium brands and this has affected Tesco because the recent economic crisis made buyers become price-conscious.
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A Repositioned Target Market for MP3 Marketing Case Study
5 pages (1320 words) , Download 0 , Case Study
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It is difficult to immediately supply MP3 across the US. It is appropriate to segmentize the entire US market and target one state or city within the US. The biggest benefit of this approach would be that a concentration would be given to the target market and attempts would be made to ensure continued supply and sale of MP3 in the target market.
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Hospitality Marketing in Hilton Hotels and Resorts Marketing Case Study
5 pages (1269 words) , Download 0 , Case Study
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Hilton Hotels and Resorts is one of the largest chains of hotels in the world. With its headquarters in Tysons Corner, Virginia the hotel operates in more than 78 countries. The hotel offers a wide range of services for example rooms for visitors, wedding ceremonies, and quality breakfasts among others.
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Customers in Marina Bay Sands Casino Marketing Case Study
5 pages (1589 words) , Download 0 , Case Study
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It has an amazing architectural multipart including a sky park of its kind and it is located in Asia; a region recovering from economic difficulties and has a large pool of millionaires. Marina Bay Sands Hotel is devising its market strategy to fit the Indian outbound markets in Asia. The Southeast Asian market is targeted for Meetings, Incentives, Conventions.
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Impact of Economic Crisis on Volkswagen in the Vietnam Market Marketing Case Study
5 pages (1830 words) , Download 0 , Case Study
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Generally, the paper "Impact of Economic Crisis on Volkswagen in the Vietnam Market" is an outstanding example of a marketing case study. The global economic downturn impelled due to various reasons is an appalling piece of news for every business of all the countries throughout the globe (Navarro, 2012).
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Malaysian Fashion Retailer Wishing to Expand Its Business into the African Market Marketing Case Study
5 pages (1375 words) , Download 0 , Case Study
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The paper "Malaysian Fashion Retailer Wishing to Expand Its Business into the African Market" is a perfect example of a case study on marketing. In the business realm, it is important for companies to conduct a proper screening before choosing the right target market to settle. It is crucial to consider various factors when conducting the analysis.
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Social Media Marketing Tools Used by Procter and Gamble Marketing Case Study
5 pages (1681 words) , Download 0 , Case Study
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The paper "Social Media Marketing Tools Used by Procter and Gamble" is a wonderful example of a case study on marketing. The advertising and marketing plan is one of the important areas of consideration for international businesses. Multinational companies have expanded their business by taking the opportunities of increasing demand in the overseas and emerging markets.
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Social Media Presence of Red Bull Marketing Case Study
5 pages (1511 words) , Download 0 , Case Study
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Red Bull was found by an entrepreneur known as Dietrich Mateschitz who got inspired by another energy drink in Thailand called Krating Daeng. He took the idea and modified the ingredients so that they could suit the westerners. Red Bull's slogan is Red Bull gives you wings and it is mainly marketed through advertising, events, sports team ownership, and music through its record label.
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Old Spice Campaign Marketing Case Study
5 pages (1491 words) , Download 0 , Case Study
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Initially, the ad would present an obvious meaning that would not make sense to the woman in the shower wash context. It is only when information or knowledge provided earlier in the advertisement, such as the Old Spice lady meeting the Old Spice man, will this situation be resolved and considered humorous (Galloway, 2009).
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Toyota's Public Relation Campaign Marketing Case Study
5 pages (1640 words) , Download 0 , Case Study
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The paper "Toyota's Public Relation Campaign" is an outstanding example of a marketing case study. Toyota Company is one of the leading car manufacturing companies in the world. It assembles and distributes the cars and all their spare parts around the globe (Armstrong, & Kotler 2002). The firm’s good performance has been attributed to the efficient and effective management style that the company uses.
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Nike Advertisement Marketing Case Study
5 pages (1681 words) , Download 0 , Case Study
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The printed ad is a good example of how Nike company products its product as well as the brand name. The message is meant for young people aged between 14 and 27 years who like football, however not only playing it but also witching it. The advert further targets people who like sportswear and equipment and those who would like to associate themselves with celebrities.
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Crisis Communication in AWB Company Marketing Case Study
5 pages (1586 words) , Download 0 , Case Study
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The paper “Crisis Communication in AWB Company”  is an exciting version of a case study on marketing. Crisis communication refers to a way through which the executive of the company does handle situations of crisis in their organizations. It is notable that in order for this practice to be handled better, the management of the company should put some considerations in their practices.
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Marketing Excellence: Case of Google Marketing Case Study
5 pages (1640 words) , Download 2 , Case Study
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The paper "Marketing Excellence: Case of Google" is a perfect example of a case study on marketing. Google, initially just a search engine company, was initiated by Larry Page along with Sergey Brin (two Stanford University Ph.D. students) in 1998, purposefully “to organize the world’s information and make it universally accessible and useful.
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Jurlique Marketing Marketing Case Study
5 pages (1337 words) , Download 0 , Case Study
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The paper "Jurlique Marketing" is an outstanding example of a marketing case study. Of late, discoveries on how rich nature is and how well it can serve human beings without chemical additives have been on the rise. Globally, people have decided to go back to herbs and natural products for healthy living.
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Franchise Profile Project - McDonald's Marketing Case Study
5 pages (1708 words) , Download 0 , Case Study
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The paper "Franchise Profile Project - McDonald's" is a good example of a marketing case study. According to McDonald’s, McDonald’s emerged in 1954 when Ray Kroc saw a hamburger restaurant managed effectively with a limited menu by two brothers (Dick & McDonald) in Bernardino, California.
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NUCOR Competitive Analysis Marketing Case Study
5 pages (1267 words) , Download 0 , Case Study
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The paper “NUCOR Competitive Analysis”  is a brief example of a marketing case study. This study examines the competitive strategies used by Nucor Company a steel manufacturing organization to meet its objectives. Competitive strategies: Nucor utilizes a variety of strategies to achieve its goals. It is an innovative company producing diverse steel products for the existing and emerging market.
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Market Segment of Higher Education in India Marketing Assignment
5 pages (1434 words) , Download 0 , Assignment
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Kaplan University is looking to market its online education programs as a part of its efforts to expand its global presence. Since online education has not become popular in India and also distance education programs offered from Government and private institutes have a strong presence in the market, Kaplan University is looking to identify a new market segment to ensure their market share.
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The Magic of The Mall by Jon Goss Marketing Book Report/Review
5 pages (1292 words) , Download 0 , Book Report/Review
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In Jon Goss’ article “The ‘Magic of the Mall’: An Analysis of Form, Function, and Meaning in the Contemporary Retail Environment” (1993), the author attempts to demonstrate how shopping center developers have learned and implemented strategies that tend to manipulate shoppers to make them purchase more.
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Cooperative Marketing in a Global Arena Marketing Assignment
5 pages (1380 words) , Download 0 , Assignment
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Even though repackaging will cost more, staying with the present design is not increasing sales, and a new design, a positive image, and a major communication campaign, utilizing the Internet and targeting the personal aspects of products offered, would show company growth as the customer base increases.
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The Sonic Cruiser Project Marketing Assignment
5 pages (1304 words) , Download 0 , Assignment
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The small firm needs manufacturing expertise in order to design a production layout to mass-produce its product effectively to optimize productivity. The firm entered into a strategic alliance with Sage Automation in October of 2006 to acquire the desired expertise with investing their liquid assets or lending capacity (Papyrusaustralia, 2008).
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Analysis of the Presentation of Educational DVD's Marketing Assignment
5 pages (1313 words) , Download 0 , Assignment
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The presentation about educational DVDs does not appear to understand the audience as well as their requirements concerning the approach taken by the individual. Instead of following the recommendations laid down by Gilbert which ask the presenter to connect with the audience on an intellectual level and way them to a particular viewpoint. 
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The Strategic Direction of Customers Limited Company Marketing Case Study
5 pages (1374 words) , Download 0 , Case Study
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Australia in view of strong competition from entities like Fast Data International or even some banks like the Commonwealth bank which controlled over 4000 ATMs on the last count. The company also wants to offload or sale some share form it Strategic Payments Services to garner funds for its core operations.
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Consumer Behaviour and International Marketing Marketing Assignment
5 pages (1402 words) , Download 0 , Assignment
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There are a number of differences between domestic and international marketing research. Firstly, domestic marketing research is generally concentrated on one country however the international marketing research is mostly concentrated across the world. The level of difficulty is much lower while considering domestic marketing research.
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Marketing Management and the Fast Food Industry Marketing Assignment
5 pages (1688 words) , Download 0 , Assignment
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Competitive activities in the marketing industry are driving other fast-food competitors to use new positioning strategies, remain more focused on pricing, and ensuring the delivery of a sense of brand value to consumers in their unique marketing strategies. This report highlights the potential marketing strategies for today’s fast-food companies.
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All-Star Marketing Plan Marketing Case Study
5 pages (1298 words) , Download 0 , Case Study
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Retailers are partners whom the company should take care of, and so several sales and marketing programs are being lined up annually just to ensure that they are happily conducting business with Allstar. As important as the consumer, the retailers open doors for the company and create a market for the brand. Without them, the distribution of the product's targeted areas would be nearly impossible.
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Pricing Strategy and Distribution Strategy Marketing Assignment
5 pages (1250 words) , Download 0 , Assignment
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The distribution strategies are mainly related to the market factors, manufacturer factors, and the product factors. In this case, the product is virtual sex software which is first in the market of the similar kind. Moreover, this product is targeted mainly to the sexually disabled people and the young community
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Target Market of Head and Shoulders Marketing Case Study
5 pages (1587 words) , Download 0 , Case Study
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All over the world, it is seen that businesses have expanded to heights to which they were not previously seen. With growing competition in the field of business, it is seen that businesses are formulating new methods through which they can become more successful. Marketing forms an important part of the strategy adopted by these businesses.
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The Concept of Sales Force Automation Marketing Assignment
5 pages (1486 words) , Download 0 , Assignment
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Competition among business entities has increased tremendously in the globalized world and entrepreneurs have been facing new challenges. In fact, the owners have to adopt new practices and use tools and techniques that could help to maximize business productivity, internal efficiency, performance and effectiveness. Undoubtedly, the focus of today’s organizations is on product and process innovations, differentiation and positioning.
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Daviss Retail Strategy Marketing Assignment
5 pages (1282 words) , Download 0 , Assignment
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It is important to consider the perceived notion of brands. E.A. Davis is on the right track to further include more brands in its offerings because this is one of the possible ways that customers will be further given enough choices. This would also help E.A. Davis further explore important brands that needed to be added to the list of its offerings.
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The Core Elements of Aldis Retail Strategy Marketing Assignment
5 pages (1390 words) , Download 0 , Assignment
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Aldi is very conservative in adjusting costs that could affect the final price of the products. This is due to the fact that it maintains its image as a company providing high-quality products at a substantially lower cost. This sounds good to hear and this has created a significant impact and value to the customers. This is the gateway to creating customer loyalty.
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Principles of Demand, Supply and their Elasticities Marketing Assignment
5 pages (1250 words) , Download 0 , Assignment
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According to the paper, the supply of a product is the amount producers are both willing as well as able to take to the marketplace for the purposes of sale. Demand, on the other hand, is the amount of a product that buyers are both willing and have the ability to buy. In a free market, the law of demand and supply dictate that ceteris paribus. 
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Demand and Supply Marketing Assignment
5 pages (1250 words) , Download 0 , Assignment
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This paper analyses the meaning of demand and supply. Various concepts regarding demand and supply, such as determinants of demand and supply as well as elasticity of demand and supply are also analyzed in this paper. Finally, the paper discusses the application of demand and supply concepts to the Singapore motor vehicle market.
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Good to Great Why Some Companies Make the Leap Marketing Book Report/Review
5 pages (1250 words) , Download 0 , Book Report/Review
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The author provides a reason for the failure of firms to become great and provides structure and techniques for growing from good to great. He describes greatness as being far much better in financial performance than the overall market within a given period of time. He further outlines key contributory factors that enable the change.
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Analysis of Marketing Strategies of Cowgirl Chocolates Marketing Book Report/Review
5 pages (1250 words) , Download 1 , Book Report/Review
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The industry offers a number of opportunities. The most important opportunity lies in its distribution. The companies can target other established restaurants and can also consider exclusive store operation. However, threats are also there from substitute products. Beverage sector and fast food sector are the biggest threats of the industry.   
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Entry of KM Labs Inc into the Azerbaijan Market Marketing Assignment
5 pages (1250 words) , Download 0 , Assignment
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The legal procedures observed can be considered inefficient and the organizational requirements, during the launching of business are relatively complex. Due to this limiting factor, it may be difficult to plan the entry of the company into the Azerbaijani economy; as such inefficiencies may affect the levels of profitability.
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Principles of Advertising Marketing Assignment
5 pages (1348 words) , Download 0 , Assignment
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Gemstones have always been recognized for their vigorous appeal. Throughout the past, they have been praised as gifts from the deities, honored as a divine amulet, and solicited as a mark of success. It is assumed that the visual allure of a gemstone is simply a portion of its magnificent truth.
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The Secret Power to the Growth of Asbury Images Marketing Case Study
5 pages (1421 words) , Download 0 , Case Study
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The company needs a marketing strategy to attract the large business market in San Francisco. This is a non-profit organization, it has to protect the interests of its stakeholders, the New Doors Ventures whose mission to help the youth-at-risks. It still needs to monitor its market share, brand leadership and profitability in order to carry on with its mission.
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The Tablet Market in USA Marketing Assignment
5 pages (1347 words) , Download 0 , Assignment
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The underlying rationale for choosing this particular target demographic is ultimately contingent upon the fact that the needs of this particular group have not yet been met by existing entrants into the market. This particular demographic champions ease of use and simplicity over requiring the product to represent the cutting edge of technology.
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Mystery Guest Audit and Presentation Marketing Assignment
5 pages (1250 words) , Download 0 , Assignment
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The expectations of the customers are influenced by the level of personal needs, the recommendations of the word of mouth and the previous experiences with the service (Sahney, Banwet, and Karunes, 2004). Gap 6 involves the determination of the existing discrepancy between the expectations of the customers and the perception of employees. 
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Service Marketing Marketing Assignment
5 pages (1372 words) , Download 0 , Assignment
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These services facilitate the utilization of the core products and provide some additional value and differentiation to the entire experience of the customers. As an industry matures, and the competition is increasing, there is a need to put much emphasis on supplementary services (Kotler, Ps, 2004).
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Analysis of International Marketing Book by Vern Terpstra and WSJ Article by Dow Jones Marketing Book Report/Review
5 pages (1250 words) , Download 0 , Book Report/Review
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According to McKinsey Company, number users of Internet have increased in India by 22% as compared to other countries (9% in China and 7% in the United States) (“Facebook’s Mark Zuckerberg to Meet Modi in India”). It is observed that half of the internet users who have Facebook accounts use mobile phones to get online.
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Marketing Plan of Red Bull Company Marketing Assignment
5 pages (1250 words) , Download 0 , Assignment
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With regards to the financial outlook and the means by which the firm can seek to recover in the eventuality that such a marketing plan is a failure, the approach will maintain something of a conservative financial stance. What is meant by this is the fact that the company will not attempt to penetrate the market entirely 
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