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Marketing Essays

Result for Subject Marketing:
19912 essays
Environmental Factors Affecting Starbucks Marketing Decisions Marketing Essay
5 pages (1351 words) , Download 0 , Essay
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Against this background, it can also be seen that various environmental factors affect domestic and global marketing decisions. The essay aims to critically analyze the case study for Starbucks which operates in a global market. Basically, “marketing is the art of finding, developing, and profiting from opportunities” (Kotler 1999).
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Marketing Plan for British Airways Short Haul Flights Marketing Coursework
5 pages (1250 words) , Download 1 , Coursework
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The choice of the topic assumes significance considering that short-haul flights constitute an important part of the business areas for the organization. The following sections would conduct an analysis of the marketing strategies of the firm that would help it to achieve success in the particular business segment.
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British American Tobacco Production Marketing Coursework
5 pages (1250 words) , Download 0 , Coursework
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Wood in shape of paper is also a natural resource which is depleted due to the cigarette manufacturing process with one unit requiring 4 miles of paper being consumed in an hour for rolling and packaging cigarettes. Furthermore, the chemical wastes dumped into the soil which damages the fertility levels of the dumping area.
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Ethical Consumer Behaviour Marketing Coursework
5 pages (1652 words) , Download 0 , Coursework
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The study revealed that the factors or the issue that fosters ethical consumer behavior are age, the maturity of the individual, and emotions. On the other hand, the societal factors include weakening of government, intensification of the extensive corporate social responsibility, and the strong influence of the marketing campaigning among others. 
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Service Offering Analysis of DHL Marketing Essay
5 pages (1606 words) , Download 0 , Essay
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The prime focus of the company is the customized delivery services of goods, letters, and information. The company was established in San Francisco around 40 years back. After massive expansion globally, spreading out its operations to 220 countries and territories, DHL claims to be the world’s leader in the logistics industry (DHL, 2013).
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Recruitment of Sales Persons Marketing Essay
5 pages (1471 words) , Download 0 , Essay
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Efficient recruitment and selection of salespeople are some of the most indispensable tasks within the overall sales management. It incorporates the search for persons who can hold positions that are required by a particular organization. In the practice of recruitment and selection, there is a huge difference between order taking and order getting positions in sales.       
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Advertising and Its Relationship to Some Aspect of Contemporary Culture Groups Marketing Coursework
5 pages (1464 words) , Download 0 , Coursework
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The ad specifically describes the feelings of Black Americans from the perspective of language. Ebonics is a particular dialect of English. Just by looking at the ad on comes across the whole historical perspective. The white Americans wanted their English to be pure and refined and they were against the Eboniclect of their language. 
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Inofrmation Technology Applications in Marketing Marketing Essay
5 pages (1521 words) , Download 0 , Essay
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Naturally, this process in and of itself represents a litany of best practices and can be understood based upon a variety of different metrics. Ultimately, the actual search terms that are most likely to be used with regards to the product offered have been utilized as the sole determinant of constructing these localized SEO parameters. 
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Children Marketing: The Aspects of Advertising to Kids Marketing Essay
5 pages (1508 words) , Download 0 , Essay
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Advertising to children is the act of marketing or advertisement of products or services to children. This is always a subject of debate as children have an increasingly alleged influence on children’s consumption. Children highly represent an important demographic to marketers because they are the most influencing factors to their parent's decision on products and services they buy.
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Marketing and Economics Marketing Essay
5 pages (1420 words) , Download 0 , Essay
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Marketing is a basic survival tool for low-calorie companies. It is always said that business is complete when something is sold. Through the questions answered above, it is very clear that every little point and information is very vital to the success of any business. The low-calorie companies are all over the world.
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Marketing Principles and Product Communication Marketing Essay
5 pages (1404 words) , Download 0 , Essay
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Adverts are vital elements to customers, as they dictate the willingness of persons to buy specific products. Marketing agencies need to have concerned about the capability of different consumers. There has to be a set duration for the promotion of products. It is worth noting that product awareness establishes better grounds for increased profits.
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Discussion of Demerit Goods Marketing Essay
5 pages (1543 words) , Download 0 , Essay
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The goods form a lower utility level to the consumer than he or she believes. Examples of demerit goods are cigarettes, alcohol, and drugs. The assumption underlying the definition is that people who consume these goods are irrational (Plott 1983: 369). Being irrational leads them to poor decision making and poor choices.
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Ryanair Marketing Analysis Marketing Case Study
5 pages (1455 words) , Download 0 , Case Study
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It operates under considerably favorable market conditions, which can be analyzed from the fact that around 1600 flights are operating under the flight everyday carrying over about 500,000 per year. The airline isn`t just limited to one particular state, rather operates in 30 countries, this every country poses certain political implications on the business.
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MICE Marketing and Marketing Communications by a Destination Management Organization Marketing Coursework
5 pages (1736 words) , Download 0 , Coursework
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Rome holds a multitude of events every year, hundreds of exchange fairs, over 300 conferences plus other events that attract up to 9 million guests per year. With over 50,000 displaying enterprises, Rome is one of the leading centers for conferences in the world. In terms of GDP, France is one of the largest economies in the world being 9th across the globe. 
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Creative Brief: Land Rover Range Rover Evoque Marketing Case Study
5 pages (1418 words) , Download 0 , Case Study
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Each has its unique distinguishing feature for its targeted customers. For example, Range Rover Evoque Prestige is designed for customers who love to appreciate the good looks of the interior style as well as of the external style. The Autobiography, for example, has 20 inch forged wheels, a unique Atlas finished grille and an elegant look.
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Employability Skills Achieved Marketing Essay
5 pages (2087 words) , Download 0 , Essay
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Every employer looks at the employee’s ability to be initiative and enterprising. Initiative and enterprising ability contribute to innovative outcomes. One must be able to adapt to new situations and environments every time changes occur in life. The initiative calls for creativity. To be a good leader one must be initiated in every encounter (Knightz & Yorke, 2003).
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Commodity Chains: A Box of Tissues Marketing Coursework
5 pages (1663 words) , Download 0 , Coursework
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Most people cannot imagine the idea of living in this world without tissue. On average, it has been estimated that each person uses about 100 single rolls of tissue paper every year. The use of tissue paper is not only limited to bathroom hygiene, it can be used to wipe off facial makeup, wipe out spills, nose care, and other small bathroom chores.
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Minority Target Markets in America Marketing Coursework
5 pages (1565 words) , Download 0 , Coursework
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South and Southeast, and Mid-Atlantic regions, particularly in big cities, metropolitan, suburban, and town and country are homes to the African American in all states of the United States. According to the technology industry, 23.9 million African Americans were active internet users with 76% visiting social networking sites (Perenson). 
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Use of Color in Marketing and Branding Marketing Essay
5 pages (1334 words) , Download 0 , Essay
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The use of color in marketing and branding is not just a thing of the present but something that was used even by ancient traders. The use of specific colors in marketing and branding is used as a method of identity as well as identifying oneself with loyal customers. We have come across different websites, job cards, brochures, posters.
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Corporate Responsibility and Marketing Strategies of Apple Marketing Essay
5 pages (1453 words) , Download 0 , Essay
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Apple Company believes in the empowerment of the workers and the labor force regarding many factors. According to the top management at the Apple Company, they tend to provide the necessary education and training to their workers just to polish their skills because this education and training is their right.
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Consumer Behavior of People Who Purchase Behavior Marketing Essay
5 pages (1250 words) , Download 0 , Essay
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Research has shown that beer is the most consumed alcoholic infusion. Beer is a product that has been in existence for a long time and it has gained prominence and acceptance through the different generations. In the modern dispensation, many individuals, including the young and old consume much of the alcoholic content due to its improved nature.
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Role of Customer Research in New Product Development Marketing Essay
5 pages (1877 words) , Download 0 , Essay
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Consumers are more in-tune with what drives their value judgments and how a product can provide benefits that satisfy their needs. Whilst a business might have conceived a concept that the company deems as being a unique and revolutionary product borne of internal ideas generation, the potential success of this product without consulting the end customer would likely be substantially limited.
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Video Game Rating Marketing Essay
5 pages (1592 words) , Download 0 , Essay
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The predominant question that begs is why those who advocate for video games not to be rated defend the violence portrayed in the same as this has spilled over into the real world. Based on this, the existing ratings attached to video games have failed to meet purpose as the mature ratings have been abused in some quarters as this does not restrict children.
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Introduction to Marketing Marketing Essay
5 pages (1423 words) , Download 0 , Essay
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Shift in marketing environment due to globalization has given consumers wide choices of commodities; while advanced technology and information have brought consumers closer to monitor preferences in personal buying decisions.  These changes also introduced new challenges for marketers in meeting the new behavioral patterns of consumers.  
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Growing Relationship between Culture and Advertisements Marketing Essay
5 pages (1326 words) , Download 0 , Essay
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An advertisement is a form of communication in the field of marketing through which a targeted audience is persuaded to take up or continue with certain actions/products usually with respect to commercial offerings or for political/ideological support. The modern globalized economy has come with its own consequences. 
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Advertisement in Media Production Marketing Case Study
5 pages (1330 words) , Download 0 , Case Study
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By definition media production refers to the professional creation of the right content that targets a specific or a varied audience for a certain purpose. Media production comprises all full-time, and freelance workers dominating the field of communication, entertainment, and or information that is in a position to reach a wide scope of people.
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International Food Markets Marketing Essay
5 pages (1250 words) , Download 0 , Essay
Free
The paper "International Food Markets " is a perfect example of an essay on marketing. Globalization concept encompasses an increase in trade fairs improvement in liberalization policies and covers reductions in transportation costs with commendable technological transfer (Schaeffer 236-257). Globalization involves a stretch in social, political and economic activities across regions.
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The Process of Customer Engagement Marketing Essay
5 pages (1557 words) , Download 0 , Essay
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The paper "The Process of Customer Engagement" is an outstanding example of an essay on marketing. Customer service entails the acts that an organization does to provide the customer needs before, during and after meeting customer requirements. The actions should be helpful, professional and of high-quality service to meet customer desires.
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Donald Norman Criteria: Applications and Importance Marketing Coursework
5 pages (1523 words) , Download 0 , Coursework
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Prahalad and Ramaswamy (2004) describe the methodology as the process for incorporating workability engineering into the design process with a view of supporting the whole development process and create applications whose applicability may be user friendly. Involving users is a way of ensuring that the interests and needs of the users are met. 
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Impact of Globalization on Shopping and Consumption Marketing Coursework
5 pages (1402 words) , Download 0 , Coursework
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In the broadest sense, globalization is a process by which all communities and people come to experience the increasing ranges of cultural, political, and economic activities across the world landscape. By definition, it is evident that the process affects nearly everybody across the globe in various ways.
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Marketing as a Good or Evil Component in Society Marketing Essay
5 pages (1385 words) , Download 1 , Essay
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The paper "Marketing as a Good or Evil Component in Society" is an outstanding example of a marketing essay. The notion of marketing in society has been faced with intensive levels of criticism over time. Thus, having a discussion that ascertains its “evil or good” capability is of paramount importance in ascertaining how it has affected society as a whole.
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Delivering Superior Customer Service Marketing Essay
5 pages (1486 words) , Download 0 , Essay
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The paper "Delivering Superior Customer Service" is an outstanding example of a marketing essay. Customer service involves a series of activities designed for customer satisfaction delivery. The entire customer satisfaction provision process has its basis on an understanding of customer needs and wants (Stillwagon, 2015).
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The Importance of Communication for Successful Customer Service Marketing Essay
5 pages (1388 words) , Download 0 , Essay
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The paper  “The Importance of Communication for Successful Customer Service”  is an original example of a  marketing essay. The importance of communication as one of the basic management functions can’t be overstressed. Effective communication includes the ability to absorb and listen to one another as well as conveying your opinions, ideas, thoughts, and plans.
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Why Buyers Make the Choices They Make Marketing Essay
5 pages (1221 words) , Download 0 , Essay
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The paper "Why Buyers Make the Choices They Make" is an outstanding example of an essay on marketing. In our day-to-day life, we ask ourselves so many questions about what we are supposed to do and what we need to do.  How many times in a day do people make decisions? Many product decisions are made every day. What should I wear? What should I eat? What am I going to do today?
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Product in Ghana - Price Marketing Essay
5 pages (1405 words) , Download 0 , Essay
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The paper "Product in Ghana - Price" is an outstanding example of an essay on marketing. Launching a product in the market is not an end in itself but just a beginning to the end as the company would seek to generate profits from its operations. We intend to gain a substantial market share through generating sales that can sustain our operations.
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JavaJoy Marketing Research Marketing Case Study
5 pages (1367 words) , Download 0 , Case Study
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The organization’s vision of providing excellent brewing machines is guided by its owner-founder, Hank Sanchez’s, exacting adherence to high standards and qualities. To deliver coffee-machines that elevate the coffee-brewing to the point where coffee-drinkers can compliment themselves on their epicurean tastes.
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The Promotional and Pricing Strategies Employed GlaxoSmithKline Plc in the Marketing Advair Marketing Case Study
5 pages (1376 words) , Download 0 , Case Study
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One of the primary goals of a business organization is the creation of products and services which provide customer value. Being a profit-making institution, companies make use of strategic marketing efforts in order to take advantage of the various opportunities in the market.
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The Wall-Mart Story Marketing Case Study
5 pages (1388 words) , Download 1 , Case Study
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It has been estimated that ethical sourcing can increase production costs by up to 5% to 10%. What portion of this cost can be absorbed by the companies themselves and what has to be passed on to the consumer will really determine the fate of ethical sourcing. Beyond the costs it also involves investments by both the companies and retailers and that can be recovered only over a period of time.
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Marketing Mix for Solar Panel System Marketing Case Study
5 pages (1346 words) , Download 1 , Case Study
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This means the combination of goods and services that a company offers to the consumers and in the market. Price: Price is defined as the amount of money charged for a product or service. It also means the value that is exchanged by consumers for the benefit that accrues from using the product or service
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Perfect Competition Marketing Case Study
5 pages (1017 words) , Download 1 , Case Study
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There are many sellers and buyers in a perfect competition market, and there are no barriers to entry into the industry. Profits are maximized, where the marginal cost curve intersects. This is the optimal position for maximum profits, and this point will determine the optimal quantity to produce and the optimal price to charge for goods.
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Market Positioning in a Famous Clothing Brand Marketing Case Study
5 pages (1367 words) , Download 0 , Case Study
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At present, positioning acquires a significant stature in marketing. A product has to strike an immediate chord in the consumer’s mind and whenever the necessity for a certain item arises a particular brand should be immediately visualized by the buyer. Many companies involved in the manufacture and marketing are researching this aspect actively.
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New Balance Athletic Shoe Performance Marketing Case Study
5 pages (1433 words) , Download 0 , Case Study
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It requires new strategic moves from minor competitors. To compete with such giants as Nike, Adidas-Reebok, New Balance should consider its two most pressing strategic issues: lean manufacturing and restructuring of supply chain channels. When engaging in diversification, management must seek a balance between manufacturing efficiency and market desirability.
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Marketing Issues and Solutions: Coca Cola Marketing Case Study
5 pages (1379 words) , Download 0 , Case Study
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Coca Cola is a very large brand with brand awareness around the world can help improve the situation of the issue by starting a campaign for the children. The campaign should be one where the company hires professional dieticians, physicians, and well-trained doctors to increase the awareness of healthy living among children.
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Danaher Corporation Global Competitive Strategy Marketing Case Study
5 pages (1577 words) , Download 0 , Case Study
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It operates through four segments: Professional Instrumentation, Medical Technologies, Industrial Technologies, and Tools and Components. It sells its products primarily in North America, Europe, and Asia. Formerly founded as DMG, Inc. in 1969, it changed its name to Diversified Mortgage Investors, Inc. in 1978, and Danaher Corporation in 1984.
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Virgin Mobile USA: Pricing for the Very First Time Marketing Case Study
5 pages (1511 words) , Download 0 , Case Study
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New technologies and services come up to be introduced to the world: a wireless phone service has been chosen by Virgin to be launched in the US as the next step of the company’s international operations. The goal of Virgin-Mobile was to gain a million total subscribers in a year of operating in the US market and three million in four years.
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Marketing Mix Plan: Northern Sun Retreat Marketing Case Study
5 pages (1526 words) , Download 0 , Case Study
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The use of the various marketing techniques that have been provided above will provide the company with a chance to build and increase its bookings with the help of marketing by almost 30% within 12 months. Northern Sun retreat has a wide range of possibilities to gain better market awareness and also to gain a larger and stronger customer database
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Adidas - All Day I Dream About Sports Marketing Case Study
5 pages (1578 words) , Download 0 , Case Study
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Adidas - the name in the world of branded sportswear that stands for ‘All Day I Dream About Sports’, is organizational excellence. The household brand across the globe dates back to 1924 when Adolf (“Adi”), after returning from World War I started making shoes in his mother's wash kitchen. His brother Rudolf Dassler joined the business.
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Is Al Satter Furnishings Decision to Expand the Company a Sound Financial Decision that Can Increase Its Profitability Marketing Case Study
5 pages (1250 words) , Download 0 , Case Study
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Analysis of the Trading, Profit, and Loss Account shows that the firm has been experiencing a downward profit trend of about 8% from the years 2007 and 2009. A decrease in profits means that the company has to suggest a decision that can be implemented to avert losses while at the same time increasing the profits.
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The Focus of the Public Relations Campaigns Marketing Case Study
5 pages (1386 words) , Download 0 , Case Study
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Edison, in an effort to boost social support for its energy services and maintain a competitive edge, in areas where there are multiple providers to choose from, has developed a customer-focused PR campaign. This campaign is centered on promoting the values of Edison directly in relation to issues of satisfying customers.
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Translating Strategy into Value Delivered Marketing Case Study
5 pages (1636 words) , Download 0 , Case Study
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Strategy versus marketing operations should frequently be evaluated in terms of the fact that corporate strategies are unique and varied between and among firms. Firms, like DHL, have multi-products and multi-division which complicate the application of strategies and more firms operate in international markets.
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