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Marketing Essays

Result for Subject Marketing:
19702 essays
Trends in Global Market Opportunities for the Year 2017 Marketing Research Paper
8 pages (2481 words) , Download 0 , Research Paper
Free
The paper "Trends in Global Market Opportunities for the Year 2017" is a perfect example of a marketing research paper. A global market opportunity is the existence of a combination of good conditions for a business to thrive such as good location, good timing, availability of resources and market niche.
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The Hershey Company Marketing Report Marketing Case Study
8 pages (2117 words) , Download 0 , Case Study
Free
The paper "The Hershey Company Marketing Report " is an outstanding example of a marketing case study. The report provides an in-depth analysis of the current internal and external factors affecting the Hershey Company. An evaluation of the confectionery market of the United States, which is the chosen country in the manner it affects the company is used in outlining the market size, market leaders.
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Organisation Innovation for Adidas Company Marketing Case Study
5 pages (1852 words) , Download 0 , Case Study
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The paper "Organisation Innovation for Adidas Company" is a great example of a marketing case study. Adidas was established in 1924 and has continuously developed to introduced and improve customer products. The company brings together designers, innovators and managers in developing products and engaging the customers.
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Societal Marketing and Its Importance - Newmont Mining Corporation Marketing Case Study
6 pages (1667 words) , Download 1 , Case Study
Free
The paper 'Societal Marketing and Its Importance - Newmont Mining Corporation " is a good example of a marketing case study. The selling approach proposes that customers cannot buy enough products from the organization unless they are persuaded to buy through selling efforts. It assumes that under normal circumstances, customers will show resistance and thus they should be persuaded into buying.
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Integrating Marketing Communication Marketing Term Paper
7 pages (1750 words) , Download 0 , Term Paper
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The paper "Integrating Marketing Communication " is a wonderful example of a Marketing Term Paper. This paper aims at evaluating the benefits of implementing integrated marketing communication (IMC) for the School of Culture and Communication (SCC) of the University of Melbourne. The school has already developed several media platforms. 
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Opportunities and Threats of Globalization: Analysis of Cemex Company Marketing Case Study
10 pages (3095 words) , Download 0 , Case Study
Free
The paper 'Opportunities and Threats of Globalization: Analysis of Cemex Company " is a perfect example of a marketing case study. Over the past decades, multinational corporations have taken a large market share in the global market. Multinational corporations commonly referred to as worldwide enterprises are organizations that control and own production and manufacture of goods.
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Product Lines and Service Lines - Wesfarmers Limited Marketing Case Study
12 pages (3211 words) , Download 0 , Case Study
Free
The paper "Product Lines and Service Lines - Wesfarmers Limited" is a great example of a marketing case study. Wesfarmers Limited one of the largest listed companies in Australia. It's headquartered in Perth. Wesfarmers Limited deals with a wide variety of product and services. Some of its business operations include office supplies, home improvement, liquor, supermarkets, convenience stores and hotels.
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The Overview of IKAE Innovation Display Marketing Case Study
6 pages (2029 words) , Download 0 , Case Study
Free
The paper "The Overview of IKAE Innovation Display" is a good example of a marketing case study. IKAE is a multinational company group that deals with the design and markets the ready to assemble the furniture, home accessories, and appliances. It is known as the world’s largest furniture with its foundation being from Sweden, and the company’s name being acronyms of the founder and his farm of growth.
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Airbnb Regulation Marketing Case Study
6 pages (1808 words) , Download 0 , Case Study
Free
The paper 'Airbnb Regulation" is a good example of a marketing case study. The sharing economy phenomenon has enabled individuals to make use of under-utilized resources to earn extra income (Koopman, Mitchell & Thierer 2015, p. 2). In recent years, Airbnb has risen to become one of the most prominent participants in the sharing economy.
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Market Drivers and Trends Marketing Coursework
6 pages (1922 words) , Download 0 , Coursework
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The paper "Market Drivers and Trends" is a perfect example of marketing coursework.  In the past decade physicians, pharmacists and nutritionists have come up with new applications to meet the demand and needs of the end consumer. The beauty, health and wellness industry has experienced significant growth because of increased consumer awareness.
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Sustainability and Profitability in China Airlines Cargo Marketing Case Study
6 pages (1617 words) , Download 0 , Case Study
Free
The paper “Sustainability and Profitability in China Airlines Cargo”  is a great example of a case study on marketing. China Cargo Airlines is a cargo Airline that was established in 1998 and has a head office on Hongqiao International Airport. China Cargo Airlines is an all-cargo airline that is dedicated will freight services and utilizes China Eastern Airlines' operational network.
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Blueprint for Sustainability Marketing And Defining Its Conceptual Boundaries for Progress Marketing Case Study
6 pages (1500 words) , Download 0 , Case Study
Free
The paper "Blueprint for Sustainability Marketing And Defining Its Conceptual Boundaries for Progress " is a great example of a Marketing Case Study. Sustainability is the study of the natural systems, their functioning, diversity, and their production of resources necessary for the maintenance of a balance in the ecology (Berkes, Colding & Folke, 2000 p.1252). 
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Market Environment Analysis for Bindle Marketing Case Study
10 pages (2839 words) , Download 0 , Case Study
Free
In general, the paper "Market Environment Analysis for Bindle" is a good example of a marketing case study. Bindle is a giftware online company operating in Australia. This paper covers the market environment analysis of Bindle. First, the paper will analyse the giftware and homeware industry of Australia.
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The Marketing Plan of Zeldas Espresso Marketing Case Study
10 pages (2805 words) , Download 0 , Case Study
Free
The paper "The Marketing Plan of Zelda’s Espresso" is an outstanding example of a marketing case study. This research project evaluation pertains to the marketing plan of Zelda’s Espresso. Zelda’s Espresso is projected to be a leading pre-made focaccia cafe located in Clayfield and catering to the growing market need for fast tasty food. The analysis will focus on four key areas.
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Air China Cargo's Market Leadership and Profitability Marketing Case Study
6 pages (1905 words) , Download 0 , Case Study
Free
The paper “Air China Cargo’s Market Leadership and Profitability” is an excellent version of a case study on marketing. The airline industry is positioned based on first flights, military aviation, commercial aviation, and general aviation across the globe. Based on the changes in the aviation regulation act of 1978, the new act advocated for increased competition within the industry.
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Subway Systems Australia - SWOT Analysis Marketing Case Study
6 pages (1846 words) , Download 0 , Case Study
Free
The paper 'Subway Systems Australia - SWOT Analysis" is a good example of a marketing case study. Australia's fast food industry has experienced stiff competition as established market players seek to outdo each other in terms of price, product development, market share and profits. With its slogan “eat fresh”, Subway Systems Australia has posed strong competition to the market leaders.
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Marketing Strategy for Dominos Pizza Marketing Case Study
7 pages (1937 words) , Download 0 , Case Study
Free
The paper 'Marketing Strategy for Domino’s Pizza" is a good example of a marketing case study. Domino’s is considered one of the major chains of pizza chains across the globe and is the top contender of the strongest fast-food chains. The company’s brand has a close competitor in Pizza Hut. Nonetheless, Domino’s has long overtaken Pizza hut to becoming the most sold brand of pizza within the market.
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Lesley Chocolate Situation Analysis Marketing Case Study
6 pages (1553 words) , Download 0 , Case Study
Free
The paper "Lesley Chocolate Situation Analysis" is a perfect example of a marketing case study. This situation analysis will be concerned with analysing the chocolate beverages and desserts industry in the Canberra area of Australia with a view of employing the right marketing and operational strategies for the launch of Lesley Chocolate Café.
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Situational Analysis for a Chocolate Cafe in Canberra, Australia Marketing Case Study
8 pages (2379 words) , Download 0 , Case Study
Free
The paper "Situational Analysis for a Chocolate Cafe in Canberra, Australia" is a perfect example of a marketing case study. The following report is a situation analysis for the chocolate café market in Canberra Australia. The analysis focuses on evaluating the important market environments aspects linked to launching a new chocolate café in Canberra.
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Hungry Jacks Marketing Marketing Case Study
6 pages (1857 words) , Download 1 , Case Study
Free
The paper 'Hungry Jacks Marketing" is a good example of a marketing case study. This report paper is about the "Hungry Jack" where a brief introduction and background information concerning the operations and the strategies. The business environment in which the enterprise has been operating properly evaluated in the report where the strategies the company has been employing in the process of addressing the various areas.
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Acceptance and Use of Social Media Marketing Marketing Research Paper
18 pages (5407 words) , Download 0 , Research Paper
Free
The paper "Acceptance and Use of Social Media Marketing" is a wonderful example of a research paper on marketing. Most retailers are turning to social media marketing due to the competitive advantage it offers their products or brands. While studies on social media acceptance and adoption have increased, few focus on social media marketing (SMM).
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Razor Products in the Market Marketing Case Study
11 pages (3072 words) , Download 0 , Case Study
Free
The paper "Razor Products in the Market" is an outstanding example of a marketing case study. Survey data usually provide great insight into the underlying characteristics of the population of interest. In this case study, the prices of razor products available in the market were analyzed with the aim of determining how some factors influence the pricing of razor products.
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Statistics for Decision-Making - Razor Blade Marketing Assignment
5 pages (1765 words) , Download 0 , Assignment
Free
The paper "Statistics for Decision-Making - Razor Blade" is an outstanding example of a marketing assignment. From the research analysis, it was evident that the prices of the product for males were high as compared to the price for females. Many of the products are sold in the USA based on the frequency with which the price of the product is depicted in the histogram.
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Situational Analysis of Jumeirah Lakes Towers Hotels Marketing Case Study
14 pages (3954 words) , Download 0 , Case Study
Free
The paper "Situational Analysis of Jumeirah Lakes Towers Hotels" is a great example of a marketing case study. This report covers the situational analysis and marketing audit of Jumeirah Lake Towers Hotels in Dubai. Jumeirah Lake Towers entails 80 towers that are built in the edge of artificial lakes including Almas West, Almast East, and JLT Lake among others.
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Characteristics Used to Describe the Target Audience Marketing Essay
6 pages (1643 words) , Download 0 , Essay
Free
The paper 'Characteristics Used to Describe the Target Audience" is a good example of a marketing essay. i) Demographics- The target audience demographic profile includes such factors as age, gender, marital status, nationality, education, occupation and income. ii) Psychographic profile- this includes such factors as activities and interests, opinion and values, attitude and lifestyle of the target audience.
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How Micro and Macro-Environment Factors Affecting the Operations of the Business Marketing Case Study
6 pages (1577 words) , Download 1 , Case Study
Free
The paper "How Micro and Macro-Environment Factors Affecting the Operations of the Business" is a perfect example of a case study on marketing. The micro-environmental factors include the forces that are close to the firm and have a direct impact on its operations (Kotler & Armstrong, 2013). The forces have the ability to affect the internal operations of the company for a short period of time.
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Voss Artesian Water from Norway - Brand Analysis, Positioning Strategy and Promotional Strategy Marketing Case Study
8 pages (2355 words) , Download 0 , Case Study
Free
The paper "Voss Artesian Water from Norway - Brand Analysis, Positioning Strategy and Promotional Strategy" is a good example of a marketing case study. Voss, as mentioned by Moon, McGovern and Beyersdorfer (1), is a water company that bottles water from Norway and is considered to supply the purest drinking waters in the world.
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Relationship between the Santos Company and Shareholders Marketing Assignment
9 pages (2448 words) , Download 0 , Assignment
Free
The paper "Relationship between the Santos Company and Shareholders" is an outstanding example of a marketing assignment. The fluctuating oil prices affected various stakeholders especially the employees of the company and the shareholders. The increased supply of oil from many countries has been resulting in decreased demand hence a decline in the prices.
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SWOT Analysis of Uber Companys Start in Mumbai Marketing Case Study
11 pages (3180 words) , Download 0 , Case Study
Free
 The paper "SWOT Analysis of Uber Companys Start in Mumbai" is a good example of a marketing case study. Business is a very competitive endeavor which needs consistency and determination for an organization to succeed. Since the ultimate goal of any business organization is to make profits, an organization should always be mindful of possible threats.
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Competitive Analysis of West Jet Airline Marketing Case Study
10 pages (2784 words) , Download 0 , Case Study
Free
The paper 'Competitive Analysis of West Jet Airline" is a good example of a marketing case study. In this report, the challenges affecting West Jet Airlines will be identified using strategic and competitive analysis tools. Some of the indicators of these challenges will also be examined and the strategies employed in dealing with this challenge will also be discussed.
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Corporate Sponsorship - Melbourne City Football Club Marketing Case Study
10 pages (2511 words) , Download 0 , Case Study
Free
The paper "Corporate Sponsorship - Melbourne City Football Club" is a perfect example of a marketing case study. The Melbourne City Football Club is proud to tender its corporate sponsorship proposal to your company. The purpose of this corporate proposal is to secure funding for the participation of our top teams in the Hyundai A-league.
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Marketing Strategy Recommendations - Medibank Insurance Company Marketing Case Study
9 pages (2719 words) , Download 0 , Case Study
Free
The paper "Marketing Strategy Recommendations - Medibank Insurance Company " is an outstanding example of a marketing case study. Travel insurance has gained increased popularity based on the increased number of people willing to travel safely. The Australia travel insurance market is shared by both government-owned and private companies.
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Pharmel Performance Management, Managing Diversity in Lenovo Marketing Assignment
6 pages (1675 words) , Download 0 , Assignment
Free
The paper "Pharmel Performance Management, Managing Diversity in Lenovo" is a perfect example of a marketing case study. In view of Hofstede’s cultural dimensions, power distance has influenced Per Jonson and Tapio Mäkelä communication as evidenced by the emails. Power distance Masculinity and Uncertainty Avoidance are very high in Finland as compared to Sweden, while Individualism is high in Sweden than Finland.
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Marketing Mix Strategies - Nicole Social Event Planning Company Marketing Case Study
6 pages (1653 words) , Download 0 , Case Study
Free
The paper "Marketing Mix strategies - Nicole Social Event Planning Company " is a perfect example of a marketing case study. Ozment and Morash (1994) identify three categories of service offering as; augmented, core, and actual services. Core services involve the basic customer intention for the transaction and relate to the primary customer benefit.
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Bunning Marketing Plan Development Marketing Case Study
9 pages (2478 words) , Download 1 , Case Study
Free
The paper "Bunning Marketing Plan Development" is a great example of a marketing case study. Bunning’s is a reputable outdoor living equipment and home improvement products in New Zealand and Australia. The company deals with construction materials. It is one of the biggest housing industry, project builders and commercial trade people suppliers in Australia and New Zealand.
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Bendigo Spirit Basketball Club Sponsorship Marketing Case Study
11 pages (3027 words) , Download 1 , Case Study
Free
The paper "Bendigo Spirit Basketball Club Sponsorship" is a great example of a marketing case study. Bendigo Spirit Basketball Club (BSBC) is based Bendigo, in the central region of Victoria. The club plays their home games at Bendigo Stadium. The club became the 9th Women’s National Basketball League (WNBL) club after it was approved to enter the 2007/2008 season.
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Effects of Message Modality and Appeal on Advertising Acceptance Marketing Case Study
7 pages (1750 words) , Download 0 , Case Study
Free
The paper "Effects of Message Modality and Appeal on Advertising Acceptance " Is a great example of a Marketing Case Study. The majority of these residents have families of around five members each. This boom is a result of the urban migration of the middle-class group. According to the City Growth Pan conducted recently, it is anticipated that the population will increase in the next three years.
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The Social Influence of Brand Community Marketing Case Study
8 pages (2000 words) , Download 0 , Case Study
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The paper "The Social Influence of Brand Community" is a great example of a Marketing Case Study. Social media has been used by various organizations to market their products. The marketing departments within an organization have learned on the customer’s behavior and have in return created up social pages on Twitter, Facebook, and other social media platforms. 
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When Brands Seem Human Do Humans Act Like Brands Marketing Essay
8 pages (2000 words) , Download 0 , Essay
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The paper "When Brands Seem Human Do Humans Act Like Brands" is a wonderful example of a Marketing Essay. The dynamic and real-time interaction which social media has presented has brought about the required changes in brand management. Understanding the manner in which it impacts brand performance is critical for social media. 
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Social Media Marketing and Brand Equity Marketing Coursework
10 pages (2784 words) , Download 0 , Coursework
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The paper "Social Media Marketing and Brand Equity" is a good example of marketing coursework. The Global market landscape is continuously changing. In this case, over the last decade, the market operations have changed ad shifted from the mere use of technology to support operations, to the use of technology and associated ICT systems as the core business operational basis.
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Dick Smith Holdings Limited Marketing Strategies Marketing Case Study
12 pages (3231 words) , Download 0 , Case Study
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The paper "Dick Smith Holdings Limited Marketing Strategies " is a great example of a marketing case study. The report examines current Dick Smith Holdings Limited marketing strategies and makes the most appropriate recommendations for the company’s future strategies. To achieve the best results the company’s physical stores in Western Australia were visited and observed.
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Marketing Macro Environment - Airline Industry in Australia Marketing Case Study
10 pages (2888 words) , Download 0 , Case Study
Free
The paper "Marketing Macro Environment - Airline Industry in Australia " is a good example of a marketing case study. The Airline industry in Australia is slowly growing and statistics show that it has faced certain challenges in the past five years. The major airlines today in terms of domestic and regional flights are the Qantas, which is the largest, followed by Virgin Australia, Jetstar and Tigerair.
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Impact of Female Generation Y on Louis Vuitton Marketing Strategy Marketing Case Study
10 pages (3013 words) , Download 0 , Case Study
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The paper "Impact of Female Generation Y on Louis Vuitton Marketing Strategy" is an outstanding example of a marketing case study. This paper seeks to explore the marketing mix framework of Louis Vuitton Company with an emphasis on the female millennial generation. Louis Vuitton is a company which was conceptualized in the year eighteen fifty-four by an individual who the company was named after.
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Role of Social Media in Brand Management Marketing Essay
7 pages (1750 words) , Download 0 , Essay
Free
The paper "Role of Social Media in Brand Management" is a perfect example of a Marketing Essay. There has been an ongoing argument in the recent past related to the notion related to branding in regards to numerous social media platforms. For instance, Facebook, which is one of the most popularly used online sites, continues has hit the billion users’ mark. 
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Social Media and Brand Communication Marketing Essay
8 pages (2000 words) , Download 0 , Essay
Free
The paper "Social Media and Brand Communication" is a great example of a Marketing Essay. Brands are very valuable in any organization. Companies often aim to create strong brands by authoring compelling brand stories (Cayla, Julien, and Arnould, 2008). Traditionally, brand stories were done through none-to-many marketing communications like advertising. 
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Sponsorship of Gatorade and Melbourne City Football Club Marketing Research Proposal
10 pages (2683 words) , Download 0 , Research Proposal
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The paper "Sponsorship of Gatorade and Melbourne City Football Club" is a good example of a marketing research proposal. Football is a very much revered sport among so many people in the world. For various reasons, the number of football fans around the world is so enormous, most payloads of money just to follow their teams around the world during tournaments.
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Eliminating Child Obesity in America Marketing Case Study
8 pages (2240 words) , Download 0 , Case Study
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The paper "Eliminating Child Obesity in America" is a perfect example of a marketing case study.  Children require a healthy and nutritious diet in order to develop normally.  This fact is derived from the fact that infants and toddlers rely on nutrients found in food to develop their immune system.
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Targeting a Niche Market - SMBs Marketing Case Study
8 pages (2108 words) , Download 0 , Case Study
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The paper "Targeting a Niche Market - SMBs" is a great example of a marketing case study. The argument that SMBs owners may not be able to keep up with the changing legal and regulatory obligations of their businesses is validated by this research. Some private franchise and SMBs owners do not consult legal services providers and are sometimes ignorant of the legal obligations required of them.
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The Social Construction Of Brand Meaning Marketing Case Study
9 pages (2250 words) , Download 0 , Case Study
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The paper "The Social Construction Of Brand Meaning " is a perfect example of a Marketing Case Study. Social media has enabled and accelerated the social construction of brand meaning; however, not all brand communications are authentic and trustworthy (Bourdieu, 2014). The sole aim of this essay is to find solutions to the constant chaos emerging from ideologies. 
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Identification and Evaluation of Marketing Opportunities Marketing Case Study
10 pages (2773 words) , Download 0 , Case Study
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The paper "Identification and Evaluation of Marketing Opportunities" is a great example of a case study on marketing. Calvin’s is a fast-food service restaurant with a total number of 20,000 restaurants in more than 20 countries. The company has employed more than one million people in the countries it is located in.
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