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Integrating Marketing Communication - Term Paper Example

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The paper "Integrating Marketing Communication " is a wonderful example of a Marketing Term Paper. This paper aims at evaluating the benefits of implementing integrated marketing communication (IMC) for the School of Culture and Communication (SCC) of the University of Melbourne. The school has already developed several media platforms. …

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Subject: Marketing
Type: Term Paper
Level: Masters
Pages: 7 (1750 words)
Downloads: 0

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