Dynamics of Web 2.0 in the Global Marketspace - Example

DYNAMICS OF WEB 2.0 IN GLOBAL MARKET SPACE Course: Tutor: Institution: City: Date: Introduction Websites that are enable and utilize generated content by the user with added interoperability and usability is represented by Web 2.0 in the information technology. Darcy DiNucci was the inventor of the term and it was later used by Dale Dougherty and Tim O’Reilly at a conference in 2004. The concept refers to cumulative changes in the web pages use and making of their technical aspects. The mechanism enables user-generated content in more than one setting like social networking sites, virtual reality, and communities. It uses the static pages other than the traditional Hyper Text Markup Language while the content is served from the file system in the server as opposed to Relational Database Management Systems. The dynamic mechanisms of the programming language are instrumental towards achieving of the server sides includes. Its fundamental principles are ideal for social usage. Web 2.0 is a major invention that can be used in global market spaces for purposes of marketing and engaging consumers. Discussion The first use of the Web 2.0 can be attributed to the collaboration and open communication aspect of the mechanism to global business. For example, in the pharmaceutical companies, the aspects of networking through social sites, wikis, and blogs have enabled communication of codifying entities. Additional RAD done with mashups has provided for a batter platform to device strategies with customers as well as suppliers (Han, 2011). Some of the developmental training tools are taken from the innovation as steps and strategies required for maintaining the balance are sought. In addition, the response on global business has increased the user acceptance from it. In terms of content and data management, filters have been used with Web 2.0 in an internal and external basis. At the global business level, national real estate companies and mortgage providers are continuously upgrading the enhancements to achieve this. It enables a better tag and search mechanism for operations. Applications like the use of CRM and provision of RSS in the contents is a faster and appreciated format to the customers. The entities are responsible for creation of podcasts that can be used as training derivatives in the businesses at a global setting. In addition, communication is enabled too. For the global Information Technology companies, consumerization has been amplified with the use of Web 2.0 availabilities. The created capacity has enabled even younger users of the products and services at an enhanced experience especially at different workplaces. RAD technology as used in the development of the content provides for the fastest mashup needs of the global businesses. In addition, the multinational organizations and business settings, which are like-minded, are able to save on time and resources through developed virtual reality and system management. Building of repository avenues are made faster while collaboration has improved through the inventions and tools. Bouguettaya, Quan, Sheng, and Papazoglou (2013) argue that large financial services companies are using the Web 2.0 to improve on productivity. With the additional save up on time and resources, the enabled tools provide for a careful use of databases to manage the transactions, records, and organization. Increased measures towards assurance of security to the customers on a global scale are heightened especially with the use of tools to improve respective entities. Cost-benefit empirical has also been realized through the advent use of Web 2.0 even in marketing and detailing of services, which is a benefit even to the customers. Business values have been increased for maximum output and performance. In terms of open collaboration and communication enabled by the Web 2.0 uses, there is concern on availability on the nature of information ant relative ease. The ability to record experiences and knowledge in locations that are in single format has increased over the years. However, such platforms do not offer guaranteed security. In addition, it has become tougher for the companies to integrate the applications and uses with business processes at the global market space. The time taken for training and added specialty increases the concern of costs and functionality base. Thus, others opt out of it all together. In the content and data management, the use of filters and sourcing of storage mechanisms by Web 2.0 provides a negative outcome especially in dealing with the existing technologies (McManus, 2010). The tag and search mechanisms do not conform to a uniform system for all he users on global market space availability. In most cases, the companies are forced to scale down on the use due to the customer variations of their interactions and communications. The training derivatives on the other hand take time to take route and acclimatization. In the latter’s case, it has a negative outlook of productivity for the organizations. In businesses like the real estate and mortgage ones, Web 2.0 raises concerns on the levels of support mechanism it offers to the industry. Building of repository avenues becomes a burden despite the collaboration and communication channels provided. Single user integrations are not entirely adequate on the processes for all the users. Virtual reality and the form of management offer setbacks in maintaining of the privacy measures according to transactions while executing on the applications can vary at differential levels. The potential value of its tools is not easily estimated and therefore cannot be accurate for dispensation of the global business. Parise and Guinan (2010) note that global international companies that effect businesses through information technology have concerns on its architecture and infrastructure issues of Web 2.0. The major concern associated with the tools used in the development is due to ownership. Integration and interoperability within the application does not offer satisfactory assurances. Similarly, the location of sensitive information contained in social sites demeans the values of the businesses. The crowd sourced solutions and proprietary data that make them transparent over Web 2.0 are not easily achieved with an increase on expense on the other avenue. The hierarchical nature of the tools requires longer assessment before use and integration. The emerging trends within the advent of using the Web 2.0 are contained in the increased functionality and usability. The powerful functionality and use of the typologies in networks facilitates this process. It has been realized through the increased measures of online shopping where the consumers are able to retrieve any information regarding their transactions with relative ease. The process has enabled faster and stress-free avenues for the availabilities as well as satisfying experience for the consumers. Express checkouts are the norm as it comes with deliverables while marketing through collaboration and integration is on the increase at all levels (Andriole, 2012). Through interactive on both horizontal and vertical dimensions, Web 2.0 has managed to influence the strategies of marketing through wikis and blogs as ordained by the customers. In this regard, the emerging trends in feedback and composite requisition of activities as driven by the demand and customer behaviors as opposed to before. Product specialization and bungling of specifics like prices and quality are therefore reciprocated to feature the explained mechanisms in order to boost sales and business opportunities. As more organizations utilize the same, uniformity is achieved according to the standards set and improvement of technology gained at the differential levels. The innovative semantic web development is a developing trend among the available technologies of the mechanism. It involves the process of communication between the machines as a regard to making them more intelligent and able to process command on their own while executing. It can involve analyzing of various forms of data within the web, its links, and sites and enabling a transaction between computers and humans. It can also be used for a process of making sure that some particular information can be re-used from time to time. Several optimization complexities will thus be solved through the micro formats and implementations. With digitization techniques in technology and web development, the use of content syndication and aggregation can enable development of more APIs in the market as an influence to communication and interaction on global market spaces (Gupta and Rejean, 2011). Recently, the crossover of various technologies and trends has been witnessed. For example, enablement of artificial intelligence with virtual reality has taken course. The delivery of virtual simulation and response in real time is a positive sign in ensuring the web utilities are developed. Various global businesses have taken up the prospects by including computing paradigms to increase efficiency and output performances with the help of cellular automata and neural networks. Conclusion Web 2.0 is a major invention that can be used in global market spaces for purposes of marketing and engaging consumers. The mechanism enables user-generated content in more than one setting like social networking sites, virtual reality, and communities. The response on global business has increased the user acceptance from it. In terms of open collaboration and communication enabled by the Web 2.0 uses, there is concern on availability on the nature of information ant relative ease. Several of the global business entities should take up the advantages set by easier collaboration and communication in order to increase sales, activities, productivity and enabled trust-building relationships with the consumers. By studying on the divergent and emerging trends, predictability of the changes can be influenced through demand from the consumers on a global scale. In time, this will translate into uniformity of the technologies and offer better returns to all the stakeholders. References: Andriole, S 2012, “Business impact of Web 2.0 technologies”, Communications ACM Journal, vol. 53, no. 12, pp 67-79. Bouguettaya, A, Quan, Z, Sheng, D, & Papazoglou, M 2013, Web Services Foundations, 2013. Elsevier, Sydney. Gupta, D K, & Rejean, S 2011, Marketing Libraries in a Web 2.0 World, Berlin: De Gruyter Saur. Han, S 2011, Web 2.0, Abingdon, Oxon, Routledge. McManus, R 2010, “10 Future Web Trends”, ReadWrite Journals, vol. 2, no.6, pp. 21-29. Parise, S, & Guinan, P 2010, “The secrets of marketing in a Web 2.0 World”, Wall Street Journal, vol. 1, no.1, pp. 1. Read More