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Marketing Essays

Result for Subject Marketing:
19702 essays
Trends in Global Market Opportunities for the Year Marketing Research Paper
16 pages (6250 words) , Download 0 , Research Paper
Free
The paper "Trends in Global Market Opportunities for the Year " is a good example of a marketing research paper. A global market opportunity is the existence of a combination of good conditions for a business to thrive such as good location, good timing, availability of resources and market niche (Startienė & Remeikienė, 2015).
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Service Blue Print for ABC Pharmacy Marketing Case Study
9 pages (2606 words) , Download 0 , Case Study
Free
The paper "Service Blue Print for ABC Pharmacy" is an outstanding example of a marketing case study. The service blueprint refers to as an operational planning tool which normally shows how a particular service would be provided. It shows the paths followed in the provision of services and the various areas points of the provision of such a service.
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Altitude Coffee Roastery in Armidale - Marketing Strategy Marketing Assignment
6 pages (1751 words) , Download 0 , Assignment
Free
The paper "Altitude Coffee Roastery in Armidale - Marketing Strategy " is a perfect example of a marketing assignment. Rachel and Darryl Stace started Altitude Coffee Roastery in Armidale in the year 2008 which was the first coffee roaster as well as café with a cosmopolitan style. The strategy adopted by the business entailed attracting coffee lovers drawn from all walks of life.
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The Successful Marketing Strategies for the NPOs Marketing Literature review
6 pages (1793 words) , Download 0 , Literature review
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The paper “The Successful Marketing Strategies for the NPOs” is a thoughtful variant of the literature review on marketing. Non-profit organizations (NPOs) have to market their objectives and cause potential volunteers as well as donors. For this reason, they require a marketing strategy that is well planned, which could enable them to create awareness.
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Sales Team Structure, Roles and Rewards: Infinix Analysis Marketing Case Study
9 pages (2311 words) , Download 2 , Case Study
Free
In general, the paper "Sales Team Structure, Roles and Rewards: Infinix Analysis" is a perfect example of a marketing case study. This report is focused on identifying the immediate sales organisational structure of Infinix-a Smartphone company into the Australian market for the period ending December 2016.
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Internet Marketing - E-Bay Marketing Case Study
13 pages (3423 words) , Download 0 , Case Study
Free
The paper "Internet Marketing - E-Bay " is a good example of a marketing case study. EBay is an e-commerce multinational company located in the United States that offers C2C and B2C sales services through the internet (Sinclair, 2007). The company was founded in 1995 and has grown to become one of the largest e-commerce companies worldwide.
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Marketing Strategy - iPhone 6 Marketing Case Study
8 pages (2601 words) , Download 0 , Case Study
Free
The paper "Marketing Strategy - iPhone 6" is an outstanding example of a marketing case study. Organizations must formulate marketing strategies that will give them competitive advantages in the market and ensure that they position their products as the best option. Imperatively, such organizations, especially in the information communication technology industry must understand the market forces for sustainable growth.
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Offering Healthy and Safe Products to the Consumers Marketing Case Study
10 pages (3112 words) , Download 0 , Case Study
Free
The paper "Offering Healthy and Safe Products to the Consumers" is a great example of a marketing case study. Ecostore was established in 1993 by Malcolm Rands in New Zealand. Over the years, Malcolm and the wife have been utilizing sustainable practices in their home but realized they were more exposed to toxic chemicals from the cleaning and body care products they used every day.
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Loan for Assets in Volatile Market Marketing Coursework
5 pages (1345 words) , Download 0 , Coursework
Free
The paper "Loan for Assets in Volatile Market" is a perfect example of marketing coursework. Loans are offered by financial institutions to individuals and/or companies in order to address financial challenges especially in the development of the movable and non-movable assets. The borrower is presented with agreement terms and conditions that include the amount of loan, the interest charged repayment schedule and conditions of the loan.
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Sales Team Structure of the Hewlett-Packard Company Marketing Case Study
9 pages (2567 words) , Download 2 , Case Study
Free
The paper "Sales Team Structure of the Hewlett-Packard Company " is an outstanding example of a marketing case study. The report below offers the effective organization of a sales team and it will entail the sales structure, the salaries and remuneration of the sales team in addition to training and incentives.
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Innovation at FeedHenry Marketing Assignment
8 pages (2093 words) , Download 0 , Assignment
Free
The paper "Innovation at FeedHenry" is a perfect example of a marketing assignment. Feedhenry faces several external environmental challenges (Cunningham & Gately, 2013). These challenges can be well analyzed using PESTEL analysis and scenario planning. PESTEL analysis looks at the political, economic, social, technological, legal and environmental factors.
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Human Resource Industry Marketing Assignment
6 pages (1500 words) , Download 0 , Assignment
Free
The paper "Human Resource Industry is a wonderful example of a Marketing Assignment. The industry evolved in the 18th century from the idea that was developed and established by Robert Owen and Charles Babbage during the time the industrial revolution was picking up (Knowles, Holton III, and Swanson, 2014). 
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Brand Analysis Project - Blackmores Marketing Case Study
18 pages (4757 words) , Download 0 , Case Study
Free
The paper "Brand Analysis Project - Blackmores " is a great example of a marketing case study. Blackmores is among the few companies that have recorded positive sales as well as profits in the Australian economy over the years (Roth 2015). With the vast amounts of products that the company deals in, it is possible that the company has gained a candid reputation among retailers and customers.
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TNA Market Profit Potential in Malaysia and Vietnam Marketing Case Study
15 pages (4424 words) , Download 0 , Case Study
Free
The paper 'TNA Market Profit Potential in Malaysia and Vietnam" is a good example of a marketing case study. TNA Pty. Ltd. (TNA) is an Australian engineering and manufacturing company. It provides equipment and machinery for use in the food processing and packaging industry. It is a well-established company in Australia, having been founded in 1982 by an engineer working in the food industry.
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Situational Analysis of Dynamic Inc Marketing Case Study
8 pages (2334 words) , Download 0 , Case Study
Free
The paper "Situational Analysis of Dynamic Inc" is a good example of a marketing case study. In this report, we look at communication, conflict resolution and power as issues that challenged Dynamic Inc. in meeting their desired goal. Findings indicate that the majority of the employees are not happy with the situation in the new company.
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Strategic Marketing Report: Australia and New Zealand Banking Group Marketing Case Study
13 pages (3551 words) , Download 0 , Case Study
Free
The paper "Strategic Marketing Report: Australia and New Zealand Banking Group" is an outstanding example of a marketing case study. Australia and New Zealand Banking Group (ANZ) is one of the largest banking and financial service providers in Australia and New Zealand. The company was founded in 1935 in Melbourne where its headquarters are located and has grown over the years to become a global brand.
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Strategic Marketing Plan for Red Box Marketing Case Study
4 pages (1355 words) , Download 0 , Case Study
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The paper "Strategic Marketing Plan for Red Box " is a perfect example of a marketing case study. The current situation industry is exemplified by predominant three market segment. Detailed demographic profile of a generic customer of the Red box is discussed below. While the profile is being made as detailed as possible, it does not claim to be comprehensive and absolutely broad or exhaustive.
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Marketing Strategy of Flavors Cafe Marketing Case Study
7 pages (2014 words) , Download 0 , Case Study
Free
The paper "Marketing Strategy of Flavors Cafe" is a great example of a marketing case study. This is a marketing strategy for the new chocolate café known as Flavors Café which will be situated in Canberra. The paper will highlight the café’s marketing objectives and strategies used pricing, distribution, promoting and developing the product.
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Consumer Purchasing Behavior Marketing Coursework
6 pages (1637 words) , Download 0 , Coursework
Free
The paper "Consumer Purchasing Behavior" is a good example of marketing coursework. The understanding of the feelings and reasons for making purchases by the consumers are crucial in formulating marketing strategies. The behavior of consumers is influenced by cultural factors, media, and the environment among other factors.
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Monowears Design Entry Strategy into China Marketing Case Study
11 pages (3010 words) , Download 0 , Case Study
Free
The paper "Monowears Design Entry Strategy into China " is an outstanding example of a marketing case study. Monowear Design has decided to enter the Chinese market, has already registered a subsidiary company and therefore intends to enter the country as a wholly foreign-owned enterprise. This report identifies its mode of entry into China as that of an exporter, with the recipient being the local subsidiary.
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Personal Perspective on Marketing Marketing Coursework
7 pages (1776 words) , Download 0 , Coursework
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The paper "Personal Perspective on Marketing" is a perfect example of marketing coursework. My understanding of marketing is informing the customers of the presence of products and services, engaging the customers on the benefits of the products and services, and availability of the products and services in terms of costs and locations.
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Introduction of Microsoft Band 2 into the Market Marketing Case Study
10 pages (2714 words) , Download 0 , Case Study
Free
The paper "Introduction of Microsoft Band 2 into the Market" is a great example of a marketing case study. The marketing of a new product or a service is not what used to be a few decades ago. During those days, one needed to hire a public relations agency to draft a press statement and organize for a tour of the press.
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Apple New MacBook - the Interview Process Marketing Case Study
9 pages (2495 words) , Download 0 , Case Study
Free
The paper "Apple New MacBook - the Interview Process " is an outstanding example of a marketing case study. The new apple mac book during an Apple event and it was referred to as the thinnest Mac to be produced by the company. The Mac comes in golden color, and it is only 13.1 mm in thickness and weighs about m2.03 pounds, and that’s it makes it lighter compared to MacBook Air.
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Hoyt's Innovation, Linfox Expansion, Australian Alcoholic Beverages Market Marketing Assignment
9 pages (2497 words) , Download 0 , Assignment
Free
The paper "Hoyts Innovation, Linfox Expansion, Australian Alcoholic Beverages Market" is a good example of a marketing assignment. The case study is about Hoyt's innovation in service delivery in the movie entertainment industry. The case provides a preview of how the company has continuously diversified and remodeled its strategic plans to fit with changing customer preferences.
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Lesley Chocolate Cafe Marketing Strategy Marketing Case Study
8 pages (2256 words) , Download 0 , Case Study
Free
The paper "Lesley Chocolate Cafe Marketing Strategy" is a perfect example of a marketing case study. Lesley Chocolate’s marketing strategy will be based on introducing the new brand to its target customers in Canberra hence communicating Lesley’s value to its potential clients. The communication will be initiated through a myriad of techniques.
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Principles of Marketing Marketing Assignment
6 pages (1761 words) , Download 0 , Assignment
Free
The paper “Principles of Marketing” is a bright variant of the assignment on marketing. The journal deals with marketing as a process and how the customers can be kept interested in a brand or a product that is offered by a business (Armstrong et al 4). Taking the case example of Coca-Cola, it has been argued that value creates a culture within the customers.
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Possible Opportunities and Challenges for Firms in Emerging Markets Marketing Coursework
8 pages (2387 words) , Download 0 , Coursework
Free
The paper "Possible Opportunities and Challenges for Firms in Emerging Markets" is an outstanding example of marketing coursework. An emerging market is an economy with some features of a developed market but has not reached the standards of a fully developed economy. These are countries with trends of becoming developed in the future (Luo & Tung 2007).
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Distinction between Developed and Emerging Markets Marketing Coursework
8 pages (2087 words) , Download 0 , Coursework
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The paper "Distinction between Developed and Emerging Markets" is a good example of marketing coursework. Over the past few decades, the world is seemingly undergoing economic segregation into two strong entities of the developed and developing market. It may seem uneasy for both entities to reach the state of equilibrium.
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International Marketing: McDonalds Marketing Case Study
9 pages (2315 words) , Download 0 , Case Study
Free
The paper "International Marketing: McDonald’s" is a good example of a marketing case study. The case study presents information on challenges or problems associated with international marketing. McDonald’s continuously expand across the world and has to engage with different governments. The different stakeholders including customers present different views when it comes to the products such as obesity.
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Service Firm Audit for Intercontinental Hotel Group Marketing Case Study
9 pages (2637 words) , Download 0 , Case Study
Free
The paper "Service Firm Audit for Intercontinental Hotel Group" is a great example of a marketing case study. All economic and industrial activities are mainly categorized as primary, secondary or tertiary activities. Services form an essential part of the economic activities and the world today seems to be dominated by the service sectors.
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Marketing Plan for Lord Wolseley Pub situated in Sydney Marketing Case Study
6 pages (1916 words) , Download 0 , Case Study
Free
The paper "Marketing Plan for Lord Wolseley Pub situated in Sydney" is a good example of a marketing case study. The competition among pubs in Australia is fierce and in order to be successful, a pub needs to position itself in a way that will allow it to gain a competitive advantage. There are a number of marketing ideas and strategies that can assist any pub to improve its business and attract the attention of the customers.
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Mars, Inc Confectionery - Target Market and Customer Value Prepositions Marketing Case Study
7 pages (2121 words) , Download 1 , Case Study
Free
The paper “Mars, Inc Confectionery - Target Market and Customer Value Prepositions” is a spectacular variant of the case study on marketing. The author of this retrospect paper analyzed Mars Inc.'s performance in the Confectionery industry across China and for further development across varied continents.
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Marketing Program for the New Product of La Trobe University Marketing Case Study
10 pages (2716 words) , Download 0 , Case Study
Free
The paper "Marketing Program for the New Product of La Trobe University " is an outstanding example of a marketing case study. In conducting an analysis of the marketing program for the new product of La Trobe University which is the Master of Management online program, it is essential to first understand what such an analysis entails.
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Marketing Strategy: Canberra Black Forest Chocolate Cafe Marketing Case Study
7 pages (2075 words) , Download 0 , Case Study
Free
The paper "Marketing Strategy: Canberra Black Forest Chocolate Cafe" is a perfect example of a marketing case study. Product is a critical marketing mix element that Canberra Black Forest café will have to factor in to ensure the success in the market. First, for Canberra Black Forest café to succeed in the Australian competitive chocolate market, the café will have to ensure that it provides the customers with quality chocolates.
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The Target Market Which the Business Has to Be Aimed Marketing Assignment
6 pages (1628 words) , Download 0 , Assignment
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The paper "The Target Market Which the Business Has to Be Aimed " is an outstanding example of a marketing assignment. Firstly, the business will look at independent travellers who travel with a predetermined itinerary and look towards purchasing different services. The prime reason for looking to attract independent travellers is that it comprises about 55% of the people travelling.
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The Market Position of Hershey Company Marketing Case Study
7 pages (1926 words) , Download 0 , Case Study
Free
The paper “The Market Position of Hershey Company” is a spectacular variant of the case study on marketing. The report aims at analyzing the market position of The Hershey Company which one of the internationally recognized producers of chocolate. Within the confectionery industry, the company experiences stiff competition from established companies such as Mars, Cadbury, and Nestle.
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Situation Analysis for the Tattoo Industry - Queanbeyan Performing Arts Centre Marketing Case Study
6 pages (1708 words) , Download 1 , Case Study
Free
The paper "Situation Analysis for the Tattoo Industry - Queanbeyan Performing Arts Centre" is a great example of a marketing case study. With the rising level of tattoo demands, many people are shifting in the industry making competition stiff. Therefore, to acquire the appropriate competitive advantage in the industry, investors need to understand market economics influencing the industry.
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Marketing Program for La Trobe Universitys Newly Launched Online Master of Management Marketing Case Study
10 pages (3097 words) , Download 0 , Case Study
Free
The paper "Marketing Program for La Trobe University’s Newly Launched Online Master of Management" is a great example of a marketing case study. This article conducts an analysis of a marketing program for the newly launched Master of Management online consumer product at the La TrobeUniversity as well as the effectiveness of its launch and commercialization.
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Situation Analysis of Janes Tattoo Company Marketing Case Study
7 pages (1939 words) , Download 0 , Case Study
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The paper "Situation Analysis of Jane’s Tattoo Company " is a good example of a marketing case study. The movement from Bondi to Canberra might scare away tattoo clients and therefore there is a need for the development of a marketing plan. The marketing plan will enable Jane Pinch to capture potential clients and build a good reputation for the company as well as the provision of the best tattoo services.
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Market Plan For The New Product Master Of Management Online Marketing Case Study
10 pages (2500 words) , Download 0 , Case Study
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The paper "Market Plan For The New Product Master Of Management Online" Is a great example of a Marketing Case Study. Situated in Australia, La Trobe University is a public university that is located in Bundoora, Victoria. The university began in the year 1964 following the assent of the Trobe University Act by the Victorian Parliament. 
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The Challenges of Firm Entry into Foreign Markets Marketing Coursework
6 pages (1722 words) , Download 0 , Coursework
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The paper "The Challenges of Firm Entry into Foreign Markets" is a good example of marketing coursework. International trade has faced many barriers from the twentieth century especially in its last half that has compelled firms to develop global strategies for them to maintain or improve their competitive advantage.
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Situational Analysis for La Trobe University Marketing Case Study
11 pages (3066 words) , Download 0 , Case Study
Free
The paper "Situational Analysis for La Trobe University" is an outstanding example of a marketing case study. The higher education situation in various countries is shifting from the traditional physical class to various models that can accommodate the changing lifestyles among different people who would like to increase their competence in various areas, thus become upwardly mobile in their careers.
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Marketing Plan of Master of Management Online Program, Latrobe University Marketing Case Study
9 pages (2834 words) , Download 0 , Case Study
Free
The paper "Marketing Plan of Master of Management Online Program, Latrobe University" is a good example of a marketing case study. This paper provides an analysis of the marketing of the newly launched online Masters of Management by Latrobe University and compares the program with offers from four other universities in Australia.
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Marketing Analysis of La Trobes Master of Management Online Program Marketing Case Study
10 pages (2564 words) , Download 0 , Case Study
Free
The paper "Marketing Analysis of La Trobe’s Master of Management Online Program" is a brilliant example of a case study on marketing. La Trobe is a leading Australian university that is ranked 351+ in Times Higher Education Rankings. Students consider such favorable ratings when choosing La Trobe programs among many other offerings in the market.
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Marketing Plan for Settebello Restaurant Marketing Case Study
6 pages (1648 words) , Download 0 , Case Study
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The paper "Marketing Plan for Settebello Restaurant " is a perfect example of a marketing case study. This report is a marketing plan for Settebello restaurant that is seeking to enhance its competitiveness in the industry. In the report, the purpose of the marketing plan is properly outlined to give the reader some understanding concerning the objectives of the marketing plan.
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Marketing Analysis of Cancer Council Australia Marketing Case Study
5 pages (1657 words) , Download 2 , Case Study
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The paper "Marketing Analysis of Cancer Council Australia" is a great example of a marketing case study. Cancer Council Australia is the federal body mandated to prevent and control cancer in Australia. One of our major duties is the prevention of cancer. In so doing, we help Australians to eat healthier foods, protect themselves from ultraviolet rays, stop smoking and have a physical activity regime.
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Marketing Strategy - Stark Chocolate Cafe in Canberra Marketing Case Study
8 pages (2229 words) , Download 0 , Case Study
Free
The paper "Marketing Strategy - Stark Chocolate Cafe in Canberra" is a good example of a marketing case study.  Product is a key marketing mix element that Stark Chocolate Café will have to consider in its marketing strategy to ensure success and competitiveness in the Australian chocolate industry.
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Marketing Management of La Trobe Universitys Online Master of Management Programme Marketing Case Study
9 pages (2397 words) , Download 0 , Case Study
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The paper "Marketing Management of La Trobe University’s Online Master of Management Programme" is an outstanding example of a marketing case study. Education ranks among the top priority issues for the Australians. Because of this, the country’s literacy rate stands at 96%, which is among the highest in the world (Aussie Educator 2016).
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Qantas Strategic Focus Marketing Case Study
8 pages (2219 words) , Download 1 , Case Study
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The paper "Qantas’ Strategic Focus " is a perfect example of a marketing case study. Strategic marketing decisions are the game changers in today’s competitive business world. Strategic marketing decisions undertaken by organizations are manifested in the marketing mix (4 P’s of Marketing). The management has to overcome both international and external barriers to effective marketing.
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New Business Models in Emerging Markets by Eyring Johnson and Nair Marketing Article
5 pages (1691 words) , Download 2 , Article
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The paper “New Business Models in Emerging Markets by Eyring Johnson and Nair” is an exciting variant of the article on marketing. The business environment is changing, and numerous companies are targeting emerging markets. The leaders are the Western companies aiming to penetrate the emerging markets but employ effective business models.
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651 - 700 results of 19702 items
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