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Marketing Essays

Result for Subject Marketing:
19909 essays
Consumer Food-Buying Behavior Marketing Research Paper
5 pages (1676 words) , Download 0 , Research Paper
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Developing ideas with regards to consumer’s wants, needs, and buying behavior is the utmost criterion for delivering successful products (Bized, 2010). Today, consumers have developed their own way to decide what to eat and follow a separate mechanism according to the Food Guide Pyramid. Knowing the food-buying behavior is very essential.
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Athletes as Sexual Objects in Advertising Marketing Research Paper
5 pages (1250 words) , Download 0 , Research Paper
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The cliché phrase that “sex sells” applies only to those products that are not desirable without a cheap advertising appeal; a more appropriate phrase when it comes to advertising sports is that “sports sells”. Without a foundation of sports achievement and an active audience, there would be no use for the sexualized objects of advertising 
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Stock Market Report: International Business Machines Corporation Marketing Research Paper
5 pages (1250 words) , Download 0 , Research Paper
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According to the research findings, it can, therefore, be said that IBM is one of the oldest American Information Technology companies, and is largely regarded as the leading company in its field. Competitors to IBM include Microsoft (MSFT), Apple (APPL), Texas Instruments (TXN), Hewlett Packard (HPQ), and other IT companies.
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Marketing for Financial Services - Barclay's Bank Marketing Research Paper
5 pages (1250 words) , Download 0 , Research Paper
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According to the information available on Barclays bank’s official website, since the business, more than 300 years ago, Barclays has grown to offer a range of products and services tailored to meet the specific needs of its customers all over the world.  As defined by Barclay’s website, Marketing is how you get potential customers interested in your products or services.
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The Market of Showroom Trademark Marketing Research Paper
5 pages (1250 words) , Download 0 , Research Paper
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It is very important to ascertain what the customer really wants. He requires that the brand should give him the confidence that when he wants to go out and be a part of the social circle that he belongs to, it should send positive vibes amongst the people. He must give an air of confidence which shall be booming within his stride.
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The Basis of the Advertisers Marketing Essay
5 pages (1455 words) , Download 0 , Essay
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This will impact the people in a very strong and effective way, as well as make them realize the needs and wants that they might have forgotten about or not paid enough heed to in the past. The advertisers use a number of methods and techniques in order to make sure that their message is propagated in an exact manner.
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Marketing Analysis of the French Mousse Sales Marketing Research Paper
5 pages (1250 words) , Download 0 , Research Paper
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Due to the fact that French mousse has a huge amount of calorie, it is most likely that health conscious people will tend to avoid consuming the product at a large proportion. On the similar context, French mousse can be delivered to any of the age group as a beverage. Moreover, there is no age limit for the consumption of the product.
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Theory and Practice of Deregulation: the Prevalence of Free Markets Marketing Research Paper
5 pages (1250 words) , Download 0 , Research Paper
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The deregulation of utilities refers to those monopolies that were formed in the post-World-War era, which had been granted the ownership and management of some of the largest and most prolific utilities in the country, including electricity, telephone, and natural gas.
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The Importance of Advertising for Business Marketing Essay
5 pages (1674 words) , Download 1 , Essay
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The internal customers such as management, executives, and other workforce are simultaneously recipients of a message from the organization. In the service business, there is a high level of connection between the employees and the customers. Therefore, there is a need for the employees to understand the value of the business.
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Integrated Marketing Communication Marketing Research Paper
5 pages (1250 words) , Download 0 , Research Paper
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The entire corporate world and the business organizations contained within it, follow well designed sophisticated strategies to continue with their sustenance and activities. This paper will focus on a brief elaboration on the use of integrated marketing communication and customer satisfaction strategy.  
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Basic Principles of Advertising According to Academics Marketing Research Paper
5 pages (1250 words) , Download 0 , Research Paper
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Most productions though make use of a layout – the overall arrangement of all the elements the ad will use, such as the visuals, headline/tagline, slogan, logo, seal, and signature among others. For print advertising, visuals are important elements, so getting good illustrators and photographers is of utmost importance 
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The Different Categories of the Targeted Market Marketing Essay
5 pages (1208 words) , Download 0 , Essay
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The endeavors to introduce this brand are likely to be hampered by stiff competition in this industry which is characterized by wine and other strong stuff. It is anticipated that annual revenue of about €5 million can be realized if various marketing concepts such as advertising, personal selling as well as publicity are carefully implemented.
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Lighting and Its Impact in the Dressing Room towards the Consumers Perception Marketing Research Paper
5 pages (1250 words) , Download 0 , Research Paper
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The investigation is motivated by the importance of the dressing rooms in determining the sales of a retail business. The hypothesis and the questions of the research acts as a guideline in assessing the impact which dressing rooms have on the perception of the customer through the influence of lighting designs on the emotions of the buyer.
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Detailed Analysis of Pricing and Strategy of Products X5, X6 and X7 during the Period of 2010-2015 Marketing Research Paper
5 pages (1395 words) , Download 0 , Research Paper
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Contemporary changes in the technological arena have given rise to increasing demand for innovative products to satisfy the customers. Smart organizations understand this dire need for changing their business models and their decision-making practices to match the demand. The use of tablets instead of a laptop has given a sharp boost to the global demand for tablets and tab applications.
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What I Have Learned in the Class Marketing Essay
5 pages (1331 words) , Download 0 , Essay
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I cannot undermine the value of the most important things that I have learned during the class and from the course books that I have read. This would not only develop a better understanding of how and what I should do but it will also help me to develop and implement better business strategies in the future.
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Digital Marketing and Opportunities to Organisations Marketing Essay
5 pages (1576 words) , Download 0 , Essay
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Marketing in the new age technological world informs as well as empowers the customer and drives sales. With information technology as a tool to market an organization’s products, customer interaction is enabled, which creates many opportunities as well as challenges for the organization. Deciding to go digital has a tremendous impact on the very nature of business. 
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Strategies and Tactics for Xtreme Gymnastics Marketing Essay
5 pages (1610 words) , Download 0 , Essay
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As part of the strategy to offer premium, differentiated services, the rest of the staff, including maintenance, are to undergo training as well on hospitality and related areas, to make sure that the total experience in the facilities is excellent, akin to the level of service offered in facilities such as spas and country clubs.
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International Marketing in Australia Marketing Research Paper
5 pages (1250 words) , Download 0 , Research Paper
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Sweeney Sports Report states that surfing is now making an impact on almost one-third of the population in Australia. This clearly shows that most people are interested in surfing. Since we have our new and advanced surfboard which we are introducing in the market, there is a need to ensure our estimated market is aware of its existence and the services it brings.
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Social Media Marketing - Coca-Cola Marketing Essay
5 pages (1381 words) , Download 0 , Essay
Free
The paper "Social Media Marketing - Coca-Cola " is an outstanding example of a marketing essay. Social media refers to interactions between persons as well as institutions via a virtual network that allows the exchange of ideas as well as information in general. On the other hand, marketing refers to the process of creating awareness about a particular product as well as creating brand loyalty.
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Organizational Behavior of Microsoft Corporation Marketing Essay
5 pages (1621 words) , Download 0 , Essay
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At the end of the month, the daily rankings can be averaged to calculate the monthly ranking and the top 20 apps will receive a bonus based on that rank. This would drive developers to take a chance on the Windows 8 platform and give them a better shot at earning money than they would have had at any other development platform.
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Analysis of the Pricing Policy of the University of Exeter Sport Center Marketing Literature review
5 pages (1620 words) , Download 0 , Literature review
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While defining price discrimination, Stigler is seen to have the best of the definition. The author explains it as the strategy to be able to sell two or more similar goods at prices which happen to be indifferent ratios to marginal costs. The main idea here is the fact that the goods being sold have different prices of marginal cost ratios.
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An Annotated Bibliography: Sustainable Supply Chain and Logistics Network Design Marketing Essay
5 pages (1250 words) , Download 0 , Essay
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According to the paper, the authors have taken into consideration both forward and backward flow and developed a new order replenishment rule, or better to say, a modified version of the automatic and order based production control. The results of the study are not based on the empirical analysis and, therefore, its practicability is questionable at this stage. 
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Image-Making Strategy of PlayStation Company Marketing Essay
5 pages (1576 words) , Download 0 , Essay
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However, this was not the case since by the time Sony was ready to release PS3, Microsoft’s X-box, its competitor, had already conquered the market. This situation made Sony seem unprepared as the high expectations pressured them. An advertising strategy of over $160 million was formulated for the pre-launch period asking the people to wait for the console to be released.
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Integrating Culture and Diversity in Decision Making of Hewlett-Packard Company Marketing Research Paper
5 pages (1250 words) , Download 0 , Research Paper
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There are various types of leaders in organizational management but the most suitable one is a Charismatic Leader. This is someone who commands attention and has a certain following in the private and public domain. This leader has a personality and influence that goes beyond the ordinary product and service qualities
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LifeProof as the Best Case Manufacturer in the World Marketing Essay
5 pages (1502 words) , Download 0 , Essay
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 LifeProof company delivers a world-class rating against water penetration into any electronic device, especially phones and iPad. The company was chosen because it is committed to making life interesting. People have a chance to enjoy life and thus electronic devices should not be a barrier.
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Marketing Plan for Startup Business Marketing Essay
5 pages (1519 words) , Download 0 , Essay
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The company is also an associate of Southern Hospitality, Irish Heritage & Fountain Shop. Green tsunami is a natural drink that gives its consumers very nourishing minerals and vitamins that are purely natural hence, the drink will tend to attract more customers as time goes by. The drink combines extracts from bananas, spinach, mangoes, kale, and coconuts.
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Amnesty International Marketing Literature review
5 pages (1551 words) , Download 0 , Literature review
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According to Koekemoer and Bird (2005), operant conditioning is a reinforced behaviour whose success is measured based on the customer’s response. It is made up of a condition set by the company to allow customers respond to reinforcement in their own free way. Through the customer’s response, the company gets a signal on how the future of the product could be.
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Collaboration Within Retail Advertising Marketing Research Paper
5 pages (1570 words) , Download 0 , Research Paper
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The paper "Collaboration Within Retail Advertising" is an excellent example of a research paper on marketing. The paper will look into retail advertising as the specific professional and further narrow down to how collaboration occurs within advertising. Advertising refers to a process of sharing product information and resources with an aim to increase brand influence as well as resources.
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The Multifaceted Integrated Marketing Strategy Marketing Research Paper
5 pages (1280 words) , Download 0 , Research Paper
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Direct marketing focuses on the consumer. Thus, businesses skip other members of the supply chain and engage the consumer directly. Companies can save money by engaging consumers directly. Furthermore, organizations can personalize direct marketing thereby making consumers feel that the firm is speaking directly to them.
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The Importance of Quality in Purchasing & Supply Marketing Literature review
5 pages (1748 words) , Download 0 , Literature review
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The paper "The Importance of Quality in Purchasing & Supply" is an outstanding example of a management literature review. Product quality is the capacity of a given commodity or service to meet the immediate needs of the customer at hand (Kuei, Madu, & Lin, 2001).  A product is considered to be of high quality when it is able to fulfil the customers’ needs and expectations and, of poor or low quality.
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Designing a Print Advertising for a Product Marketing Literature review
5 pages (1498 words) , Download 0 , Literature review
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The paper "Designing a Print Advertising for a Product" is an outstanding example of a marketing literature review. A form of marketing communication tool that has significantly been employed in encouraging, persuading, or manipulating consumers to take or continue using a product is advertising. Present-day business is heavily dependent on this kind of marketing communication tool that no one can afford to disregard.
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Reinventing the Brand Name Bringing over Customer and Brand Value Marketing Research Proposal
5 pages (1632 words) , Download 0 , Research Proposal
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The paper “Reinventing the Brand Name Bringing over Customer and Brand Value”  is an engrossing example of the marketing research proposal. This paper summaries a new set about for organizing brands that add thе method into line with the latest improvement in thе administration оf up tо date, team-based organizations.
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Market Lot for Antique Sales Marketing Essay
5 pages (1705 words) , Download 0 , Essay
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Singer and Lynch (1997) tried to test whether the markets for fine arts are rational in terms of price determination and whether all critical and historical information is adequately used and whether enough analysis is done to substantiate the authenticity of works offered for sale at exhibitions or museums.
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The Importance of Marketing to Organizational Success Marketing Essay
5 pages (1434 words) , Download 0 , Essay
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With the passage of time, the business world has evolved and so have the different methodologies and the ways and means through which it is carried the day in day out. One needs to realize the fact that business is a consistently changing world and in this world only the people who are ready to change are successful.  
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MP3 Popularity in Canada Marketing Coursework
5 pages (1601 words) , Download 0 , Coursework
Free
The future laws and regulations always will be designed by the Canadian government keeping the views of the general public. Hence the public should be made aware of the desired modifications or amendments in the existing rules so that the policymakers would be in a position to help the MP3 marketing in Canada.
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Customer Service in Retail Marketing Essay
5 pages (1494 words) , Download 0 , Essay
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Customer service is not always attended to face-to-face. Many customers need to tend to via telephones, e-mails, and faxes. Employees still need to be prepared on how to handle situations where they cannot see the person that they are helping. They be must be prompt about dealing with the customer and not make the customer wait. 
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International and Domestic Marketing Comparison Marketing Essay
5 pages (1536 words) , Download 0 , Essay
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Volkswagen realized that what matters is efficient management and trust. The culture of the country where any product is launched has to be taken into account. The political stability, the governmental barriers, the local culture all influence the marketing environment and no firm can expect success without giving this due consideration.  
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Adopting the Marketing Concept a Company as Development of Future Plan Marketing Coursework
5 pages (1250 words) , Download 0 , Coursework
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In many Westernised countries, competition creates saturated capital goods markets, making it difficult to differentiate products from competition. Additionally, because the purchase price of most industrial capital goods likely far exceeds the price tag of consumer products, issues of relationship-building and building positive customer sentiment become paramount objectives.
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Market Continuum Marketing Coursework
5 pages (1579 words) , Download 0 , Coursework
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The healthcare components like accessibility to good medical care, quality, and cost are increasingly moving beyond the grasp of the general public. The inflationary trend in the economy and the rigidity in health insurance are creating an extremely vulnerable segment of society that needs to be addressed urgently both in terms of micro-level and at macro level.
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The Marketing Communication Used by Zamog Limited to Build Relationship with an External Audience Marketing Coursework
5 pages (1412 words) , Download 0 , Coursework
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To succeed in the competitive market it is very essential to its relationship with the channel partners through effective marketing communication strategies. Smog should focus on creating a new user group and use the channel partners to identify, establish, and maintain direct relations with a new user group. 
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Features of an Oligopolistic Market the Roles of Both Price and Non-Price Competition in this Market Marketing Coursework
5 pages (1636 words) , Download 0 , Coursework
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The expression oligopolistic market refers to the situation where few competitors are present and they have transparent actions. Thus, each and every of the few competitors are aware of the actions by others, and therefore by making a study of reactions in the past, prediction of conduct in the future is possible.
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Communication Strategy as Means of an Organisations Competitive Advantage with Application on Coke and Pepsi Marketing Coursework
5 pages (1702 words) , Download 0 , Coursework
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The result conveyed that the brand was established on the emotions of the company and the consumers. Drinking Coke allowed consumers to connect with the company and enjoy the experience. This building on emotions strategy by the company helped to create brand equity for its drink which increased its sales from $9 million to $15 million a year. 
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The Customer's Satisfaction as the Main Factor of Company's Success Marketing Essay
5 pages (2894 words) , Download 0 , Essay
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Services marketing is one of the most growing phenomena of today’s age, and it is that industry that is rapidly growing, thanks to the fact that the startup costs are not that high, and the major number of entrepreneurs are springing up in the services industry only. Services’ marketing has given evolution to the concept of marketing and has brought the 4 Ps of marketing to a total of 7 Ps.
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East Street Market Marketing Coursework
5 pages (1523 words) , Download 0 , Coursework
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Because of the presence of the market, they have a closer spot for shopping due to which, they do not have to travel to faraway places for shopping. They just have to walk in the market. The problem that they face because of the presence of a market is that there are noise and crowd of people going here and there due to which, some discomfort can be felt.
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Grocery Bags Developed by Recycled Paper Materials Marketing Coursework
5 pages (1562 words) , Download 0 , Coursework
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The goal is to make the business’ brand name recognized and make ordering volume packages convenient for international clients. These can be produced with graphic arts companies and other publication organizations at a relatively low cost or produced by in-house marketing talent for online presentation. 
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The Importance of Price in the Marketing Mix Marketing Essay
5 pages (1517 words) , Download 0 , Essay
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Establishing a low product price in order to attract potential customers is an integral part of the market-penetration pricing strategy.  On the other hand, the price-skimming strategy applies to establishing a higher price for a product for the purpose of quickly recovering the cost of new product development.
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Marketing for Information Age: Four Major Evolutionary Processes Marketing Coursework
5 pages (1419 words) , Download 0 , Coursework
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When a purchase is being made, there are certain evaluation mechanisms that are considered. Primarily, the phases of purchasing involve; alternative evaluation, purchase, and feedback. These phases remain the same in all forms of purchases; within these, the approach differs when it comes to consumer buying vs. organizational buying.
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Environmental Factors Affecting Starbucks Marketing Decisions Marketing Essay
5 pages (1351 words) , Download 0 , Essay
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Against this background, it can also be seen that various environmental factors affect domestic and global marketing decisions. The essay aims to critically analyze the case study for Starbucks which operates in a global market. Basically, “marketing is the art of finding, developing, and profiting from opportunities” (Kotler 1999).
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Marketing Plan for British Airways Short Haul Flights Marketing Coursework
5 pages (1250 words) , Download 1 , Coursework
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The choice of the topic assumes significance considering that short-haul flights constitute an important part of the business areas for the organization. The following sections would conduct an analysis of the marketing strategies of the firm that would help it to achieve success in the particular business segment.
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British American Tobacco Production Marketing Coursework
5 pages (1250 words) , Download 0 , Coursework
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Wood in shape of paper is also a natural resource which is depleted due to the cigarette manufacturing process with one unit requiring 4 miles of paper being consumed in an hour for rolling and packaging cigarettes. Furthermore, the chemical wastes dumped into the soil which damages the fertility levels of the dumping area.
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