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Marketing Essays

Result for Subject Marketing:
19931 essays
Processes And Stages Associated with Organizational Buying and Purchasing Marketing Coursework
4 pages (1149 words) , Download 0 , Coursework
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Environmental factors include concerns such as change of technology, supply shortages, the decline in product demand, etc. If any of the changes occur it is going to affect an organization’s buying decision. A decline of demand for e.g. may result in modification of the product, therefore a modified re-buy maybe be required.  
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Marketing Statistics Marketing Assignment
4 pages (1000 words) , Download 0 , Assignment
Free
A critical examination of the shortbread sales in the three years reveals that there was a slight increase in sales in 2007, by 8 cases or 96 boxes which translate to approximately 10.6% increase in sales. However, a year later, sales of trefoil that contained shortbread had dropped to 80, a decrease of 4.76 %.
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The European Business Practice Marketing Essay
4 pages (1324 words) , Download 0 , Essay
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The paper "The European Business Practice " is an outstanding example of a marketing essay. The European Union is currently the world’s largest market. This political-economic union currently boasts of 28 member states, the majority of which are the European States. Since its establishment after the aftermath of World War II, the union has been successful in its expansion and success in the political and economic scene.
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Understand Customer Care and the Benefits of Good Customer Care Marketing Essay
6 pages (1500 words) , Download 0 , Essay
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It is an important part of any business's success as it creates long-term relationships with customers. Providing good customer care means understanding customer needs, developing solutions that meet those needs, and going above and beyond expectations to ensure satisfaction.
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Marketing Plan of Great Foods Inc Marketing Business Plan
5 pages (1403 words) , Download 0 , Business Plan
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The basic concept is that all top brands, especially in the food and restaurant sector, can thrive in the overseas market. Globalization has opened the doors for the integration of not only culture and values but it has also influenced less significant aspects like food and dress habits. Top-brand fast food restaurants are flourishing globally.
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Marketing Strategy of a New Cell Phone to Be Launched Marketing Business Plan
5 pages (1340 words) , Download 0 , Business Plan
Free
Since the emergence of new technology, the life of human beings has changed considerably. Technology not only gives organizations an edge over their competitors but also helped them communicate globally. This advantage has made the world a global village. Organizations have spread their business all over the world.
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The Importance of Distribution Channels Specifically for Visakhapatnam Steel Plant Marketing Research Proposal
5 pages (1598 words) , Download 0 , Research Proposal
Free
Qualitative techniques stand in contrast to quantitative techniques, the main difference being that quantitative techniques involve numerical data whereas qualitative techniques involve more abstract information. Data collected using qualitative techniques do not generally lend themselves to statistical analysis whereas quantitative techniques do. 
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The Integrated Marketing Communication and Its Various Components Marketing Business Plan
5 pages (1335 words) , Download 0 , Business Plan
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It is believed that the successful marketing approaches in the modern corporate world require that an integrated approach to all communication activities be adopted. It is also important to note that communication being critical to marketing need to base on integrated marketing communication to make the whole process more efficient and productive. 
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Persuasion in Advertising Marketing Report
5 pages (1287 words) , Download 0 , Report
Free
Advertising and marketing are all about conveying a single, unified message down to the target audience in a manner that meshes along well both with the client’s budget as well as the aspirations and expectations of the people for whom the brand is being marketed or advertised.
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AMP Energy Drink Store Checks Marketing Report
5 pages (1486 words) , Download 0 , Report
Free
What is important is that the product should be visible and noticeable. With the wide array of products, especially, in consumer durables and fast-moving consumer goods, shop space will be a premium. These shops have to have judicial use of floor space and will have to find a fine balance in the display and shelf availability of their various products.
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The Market Trends Marketing Report
5 pages (1380 words) , Download 0 , Report
Free
To market successfully, Starbucks must transcend its internal point of view to understand what the product means and could mean to consumers who have their points of view. Only a meaningful product from their point of view will seem relevant to consumers will appear different from other products will seem to be reasonably priced.
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Sony Corporations Catalogue and the Bank of Americas Website Marketing Report
5 pages (1406 words) , Download 0 , Report
Free
It is interesting for us marketing students to examine the interplay of communications between consumers and products source, and along this line, we have decided to focus on one of the many interests of the young and the old in this digital age – digital equipment or gadgets and their accessories and banking which is a very common necessity nowadays.
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Supplier-Buyer Relationship in the Automotive Industry Marketing Research Proposal
5 pages (1462 words) , Download 0 , Research Proposal
Free
Each organization is trying to enhance value and achieve economies of scale to remain sustainable. Debate ensues over what is the best way to get the maximum out of the buyer/supplier relationship in the automotive industry, as the Japanese sourcing strategies that were viewed as a benchmark are no more valid in today’s circumstances.
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The 4Ps in Global Marketing and Product Life Cycle Marketing Report
5 pages (1465 words) , Download 0 , Report
Free
The 4Ps of marketing are product, price, place, and promotion. These are based on the critical concept of the marketing mix and are interdependent on one another. All 4 are controllable variables. “The idea is to set these variables in such a way so that sales will take place.” (Volker, 1998).
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My Leadership Project Marketing Business Plan
5 pages (1250 words) , Download 0 , Business Plan
Free
Different people get motivation differently. As the project leader, I am determined to keep the staff at close contact with me and will allow every staff member to meet with me at least once a week so that I can understand the problems of my staff working at different departments at different positions for my company. 
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Nokia Smartphone Concept Design Marketing Speech or Presentation
5 pages (1308 words) , Download 0 , Speech or Presentation
Free
However, with the emergence of aggressive handset manufacturers, such as Research in Motion (Blackberry and Apple (I Phone), and the presence of perennial competitors Sony Ericsson, Samsung and LG among others, Nokia faces the challenge of maintaining its stature in the global market. It needs to develop more ways to address the consumer needs for smartphones that are hip, chic and highly functional.
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The Marketing Mix in General Terms Marketing Report
5 pages (1502 words) , Download 0 , Report
Free
The scenario is the service marketing applied in the libraries and the information science. The main idea of the library is to provide the services and the information and the libraries are now changing to library management. The marketing for the libraries has many effects on the marketing mix and is applicable to the whole organization.
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Toyota Prius Hybrid way: principles Marketing Business Plan
5 pages (1657 words) , Download 0 , Business Plan
Free
A marketing plan is an important part of the entire marketing campaign. The above-discussed marketing plan is prepared for the Toyota Prius Hybrid car in the context of the Singapore market. Major marketing objectives are in regard to the sales, market share, and profit. In order to achieve these objectives within the given time period.
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Tanzania's Tourist Marketing Marketing Report
5 pages (1573 words) , Download 0 , Report
Free
The management of Tanzania can tie-up with different travel agencies to promote the tourism brand present there. One significant problem in this region is that few flights come to this place. The management must work to make this place more accessible to the outer world. Entering a tie-up program with some airlines can be a good idea to promote tourism.
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Marketing for the Information Age Marketing Report
5 pages (1545 words) , Download 0 , Report
Free
Manufacturing in the footwear industry has evolved considerably. Also, as the economies in the US and the developed countries have grown, resources are slowly being forced to the developing regions of the world. Nike, Adidas, and Reebok are examples of this fact. The reason behind the dominance of these companies is the focus on the skills that they perform better than anyone else.
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Qualitative Analysis Marketing Report
5 pages (1554 words) , Download 0 , Report
Free
This analysis is primarily qualitative. A quantitative approach would view reality as objective and singular, while the reality is subjective and multiple under the qualitative paradigm (Hussey and Hussey, 1997:48). It is based upon constructivism and multiple truths are assumed under this approach (Sale et al, 2002). 
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Summary of International Marketing Plan Marketing Report
5 pages (1438 words) , Download 0 , Report
Free
The technology used is environment-friendly and energy-efficient, while we have high-quality research and development facilities with experienced staff. This results in offering high-quality products at a low cost. UAE being an important country within the Middle East region, its development is representative of the gulf region, while there are many geographical similarities in the area, which belongs to the Arabian Desert. 
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Impacts Of Marketing On Consumers' Choices Marketing Term Paper
5 pages (1250 words) , Download 0 , Term Paper
Free
The concepts used by authors which are, still relevant to the modern advertising strategies adopted include the stereotyping and gender exposure in the advertisement. It is, however, not necessarily a moral or social issue until one of the genders is being portrayed as unnecessarily weak, unimportant, less honorable or symbolized as a sex object.
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Market Segmentation, Targeting and Positioning Strategy of Pringles Marketing Report
5 pages (1515 words) , Download 4 , Report
Free
This report will focus on discussing the STP strategies used by Pringles. Upon analyzing Pringle’s marketing mix, significant factors that contribute to the success of the brand will be tackled in detail.
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How Social Media Can Be Used to Build a Brand Community Marketing Term Paper
5 pages (1712 words) , Download 0 , Term Paper
Free
The use of social media in brand communities is associated with certain downside risks. First, consumers use social media to generate brand messages, which are no longer controlled by brand owners (Darroch 2009). In this situation, the popularity of any brand, including that of Apple Macintosh, can be easily compromised by customers.
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The Significance of Internet Marketing Marketing Term Paper
5 pages (1250 words) , Download 0 , Term Paper
Free
According to the research, it can, therefore, be said that nowadays modern and ground-breaking technologies are being introduced in all the departments and areas of the business sector. Additionally, information technology-based marketing techniques are facilitating the management of the business with great optimistic impact.
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Analysis For Business Decison Making Marketing Report
5 pages (1400 words) , Download 0 , Report
Free
Firstly, the total labor cost per unit for each peripheral device can be calculated by adding up the variable labor cost per unit for each test device. After this, the total cost is calculated by adding the variable labor cost and material cost. The difference in selling price per unit and total cost per unit gives contribution per unit for each peripheral device.
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Nestle - Good Food, Good Life Marketing Business Plan
5 pages (1713 words) , Download 3 , Business Plan
Free
Nestle wellness and nutrition company was founded in the year 1866. The company is headquartered in Vevey, Switzerland. The company employs more than 300,000 people and it has a global presence in almost every country. Nestle follows its mission which says “Good Food, Good Life” and accordingly provides the best nutritious food to the people.
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Pricing Strategy for a Reopened Upscale Casual Restaurant Marketing Business Plan
5 pages (1732 words) , Download 0 , Business Plan
Free
The restaurant is an inheritance, and the new owner has to reopen it after it was closed for quite a while. This creates an opportunity for the new owner to rebrand the restaurant and fit it to the current business environment for maximum benefits. The paper also attempts to determine the pricing strategy that will benefit the restaurant the most.
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Advertising and Sales Management Marketing Report
5 pages (1401 words) , Download 0 , Report
Free
The imagery and wording should also intermarry in order to give the advertisement the desired effect. In the case of this advert, the aspects were proportional to each other except the fact that the wording was too much. A readership may not have the time to go through all the details of the advert thus minimal use of use should have applied.
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The Development of the Sport Perfume Marketing Report
5 pages (1400 words) , Download 0 , Report
Free
Longevity was the major concern for all those interviewed. Apart from longevity, the other complaints were about the design of the pack. About 50% of the customers interviewed agree that the cover design is not attractive to the consumer and advised on the expected change in package design to increase user-friendliness.
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Market Structures: Monopoly Marketing Term Paper
5 pages (1250 words) , Download 0 , Term Paper
Free
The author states that the structure of the market that is not in line with the assumptions of perfect competition is regarded as the market for imperfect competition. This type of markets disregards the rules of perfect competition. The imperfect competitive market structure resembles the structures of the realistic market.
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A Marketing Plan for The Lowry Marketing Report
5 pages (1646 words) , Download 0 , Report
Free
It’s a fact that the management of the cultural and exhibit center has adopted the technological ways to promote the cultural center and have undertaken e-marketing strategies to attract audiences, which indicates the strengths, while the external environment indicates economic slowdown and the increasing unemployment rate in the UK.
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Company Introduction and Product Positioning of UW Closing Company Marketing Business Plan
5 pages (1573 words) , Download 0 , Business Plan
Free
The business has been successful in this period of operations and there are satisfactory levels of profits earned by the company, but an increase in competition and increased focus of competitors towards market segmentation has resulted in a tough competitive environment for the company to operate.
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Everyone In America Is Even More Broke Than You Think Marketing Term Paper
5 pages (1250 words) , Download 0 , Term Paper
Free
According to the text, moreover, the prices tagged to goods and services are dogged in a free price structure. Reportedly, the main crucial characteristic of a market-driven economy is that choices regarding investment and the distribution of producer merchandises are primarily made through marketplaces.
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Free Market versus Socialist Market Marketing Term Paper
5 pages (1250 words) , Download 0 , Term Paper
Free
This system of economy is made of two key components, including an extensive social security system and the essential elements of a free market such as freedom of formation of prices, free foreign trade, and private property. The social security comprises systems that are put up to reduce the detrimental impact of a laissez-faire system.
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Marketing Activities of Thomas Cook and Son Company Marketing Report
5 pages (1686 words) , Download 0 , Report
Free
Formed in 1808, Thomas Cook and Son Company is one of the oldest tour companies in the United Kingdom and has undergone various changes to become the modern-day celebrated Thomas cook. The annual report alongside portrays the growth of the company and its expansion plan in the regions such as India.
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Cigarette Marketing and Advertising: A Comparison between the 1930s and the 21st Century Marketing Report
5 pages (1407 words) , Download 0 , Report
Free
It is without question that the societal attitude towards cigarette smoking has shifted significantly over the past several decades. For instance, when one considers the way in which marketing and advertising of cigarettes took place in the 1930s as compared to the way in which cigarettes are marketed within the current era, a key and stark differential can be seen.
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Effectiveness on Social Media Marketing to Small Businesses Marketing Research Proposal
5 pages (2099 words) , Download 0 , Research Proposal
Free
The paper  “Effectiveness on Social Media Marketing to Small Businesses” is a worthy example of the marketing research proposal. Social media marketing is the process in which a business gains traffic (customers and prospective customers) through social media websites such as Facebook and Twitter (Blick, 2011).
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Snack Preferences Marketing Report
5 pages (1805 words) , Download 1 , Report
Free
There is a diverse range of snacks sold in different regions. Customer preference to these snacks has always varied either from individual to individual or according to the availability. Some of the common snacks include ice cream, chocolates, cakes, fruits, pancakes, cookies and different types of sweets.
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High Street Retailers Loyalty Improvement Influence on Customer Buying Behavior Marketing Report
5 pages (1346 words) , Download 0 , Report
Free
One of the major challenges in business is the ability of companies, particularly in the retail industry, to nurture and retain their customers (Anderson, L. N. 2007). The retail industry has endeavored to ensure that its customers are kept loyal throughout seasons irrespective of the dynamics in the market (Johnson, J. C. 2013).
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Marketing Scenario of the Walmart Company Marketing Report
5 pages (1326 words) , Download 0 , Report
Free
Members will discuss the second agenda which will be on expansion strategies for Walmart Company worldwide. The members will be grouped into groups of ten members to brainstorm on the best expansion strategies and the budget for each plan and the weaknesses that might emanate from such a plan. There will be a tea break from 10.00 am to 11.00 am.
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A Review of Victoria Bitters Advertising Campaign Marketing Report
5 pages (1629 words) , Download 0 , Report
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Every product/service requires advertising to stand out from other competing or rival brands. Alternatively, often an effective advertisement campaign communicates not only a product’s logo and name but also its purpose before an indifferent public that sees at least more than a thousand advertisement messages daily.
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Appraisal of Subject Property - General Topography, Key Socio-Economic Indicators, Streetscape Relative Property Marketability Marketing Speech or Presentation
5 pages (1955 words) , Download 0 , Speech or Presentation
Free
The paper “Appraisal of Subject Property - General Topography, Key Socio-Economic Indicators, Streetscape Relative Property Marketability”  is a worthy example of a presentation on marketing. My estimated price to sell the property would be £ 300,000. I came up with this price after viewing some of the online property markets.
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How Blogs Can Use the Hierarchy of Effects Model of Marketing Communication Marketing Research Proposal
5 pages (1581 words) , Download 0 , Research Proposal
Free
The paper "How Blogs Can Use the Hierarchy of Effects Model of Marketing Communication" is an outstanding example of a marketing research proposal. This paper seeks to explain how the hierarchy of effects model of marketing communication can be used in the assessment of a blog’s marketing campaign strategy.
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Analysis of the Luxury Car Market in India Marketing Report
5 pages (1303 words) , Download 0 , Report
Free
PEST is one such mechanism that is used for the analysis of the macro-environmental factors. Apart from this the internal analysis of the industry is also important to understand the profitability of the industry and factors impacting it (Graham, 2008). The study also focuses on Porter’s Five Forces analysis of the luxury car market of India.
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The Marketing Mix of a South African Company Marketing Term Paper
5 pages (1351 words) , Download 0 , Term Paper
Free
The paper 'The Marketing Mix of a South African Company' is a great example of a marketing term paper. The purpose of this report is to assess the marketing mix of a South African company that produces tissues called Twinsaver. For over thirty-five years Twinsaver has been South Africa’s most popular and loved brand.
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How McDonald's Strategic Objectives Merged with the Vision and Mission of the Organization Marketing
5 pages (1449 words) , Download 0
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The paper  “How McDonald's Strategic Objectives Merged with the Vision and Mission of the Organization”  is an opportune example of a marketing report. McDonald’s performs in the food chain industry and has grown its presence over different countries by developing products and services which match the requirements of the customers.
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Market Ambitions of the Suntrap Solar Company Marketing
5 pages (1170 words) , Download 0
Free
The paper  “Market Ambitions of the Suntrap Solar Company”  is an appropriate example of a marketing business plan. Suntrap Solar is a new company that intends to offer its customers clean solar energy through the installation of solar energy systems. The company will be located in the western region of UAE.
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Visa Olympic Sponsorship Marketing Marketing Term Paper
5 pages (1713 words) , Download 0 , Term Paper
Free
The paper “Visa Olympic Sponsorship Marketing” is an excellent example of a marketing term paper. The ultimate aim of any business is to get a return from its investment. There are various approaches that companies have employed so as to gain market leadership. One aspect of the marketing mix applied by companies so as to enhance their corporate image and improved sales is event sponsorship.
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