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Marketing Essays

Result for Subject Marketing:
19882 essays
Jewelry Market in Dubai - Target Consumers for the New Product, and Promotional Platforms Marketing Research Proposal
5 pages (2675 words) , Download 0 , Research Proposal
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The paper “Jewelry Market in Dubai - Target Consumers for the New Product, and Promotional Platforms” is a thoughtful example of the marketing research proposal. This marketing research plan report gives an overview of the launch of the new product thus home-crafted unique clay jewelry in the Jewelry market by Yobel TI design Company.
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Customer Satisfaction at Dick Smith Foods in Australia Marketing Research Proposal
5 pages (1983 words) , Download 0 , Research Proposal
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The paper “Customer Satisfaction at Dick Smith Foods in Australia” is an excellent example of a marketing research proposal. Dick Smith Foods is one of the leading food brands in Australia. The company was established in 1999 by an Australian Entrepreneur Dick Smith to provide an Australian-owned and produced alternatives brands to products from foreign-owned food companies.
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Location Analysis for WindowsWear Museum Marketing
5 pages (1335 words) , Download 0
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The paper “Location Analysis for WindowsWear Museum” is a meaty example of a marketing report. This paper aims to present a location analysis for WindowsWear, an American fashion technology company, which allows consumers to digitally shop the latest, must-have products in the windows of the fashion retailers.
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Creating Parks as a Service for People Marketing Research Paper
5 pages (1481 words) , Download 0 , Research Paper
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After the research would be conducted, and the decision for the service is finalized, the marketing strategy should be decided, the marketing of such a service would be a problem as the market is not widespread. We only have a specific target audience. However, we can also attract other people from different parks by hiring a sales force.
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The Role and Functions of Advertising Marketing Essay
5 pages (1365 words) , Download 0 , Essay
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The ad also tries to boldly challenge the status quo, claiming that everything a man needs to get women to be attracted to him and be with him- is the ax men's body spray. It claims that nothing more is needed in order for women to be attracted to them. No looks or personality are mentioned and they don't seem to be needed.
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The Four Ps of Marketing by Mccarthy Marketing Essay
5 pages (1350 words) , Download 0 , Essay
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In the USA it concentrates on Basketball events which become country-specific. To maintain public relations, in the USA it substitutes technology for human workers but in Beijing, they have to rely on personal interactions with customers. They also understand that the British do not require any public relations and would be happy to eat and leave the restaurant.
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Advertising and Promotion Marketing Essay
5 pages (1250 words) , Download 0 , Essay
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This paper declares that the target group for the first, smaller company is sportsmen who use food supplements as part of their regimen.  The objective of the campaign is to increase sales to such sportsmen through the specialized selling shop, sales representatives, and over the internet.  The advertisement should communicate to sportsmen.
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Price Sensitivity in Professional Marketing Marketing Research Paper
5 pages (1553 words) , Download 0 , Research Paper
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Price sensitivity is a term for a range of research methodologies used to help to recognize definite price points potential customers would be willing to pay for a particular product or service. The modes used are quantitative in nature allowing for protrusions to be made about the probability of a product's achievement.
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The Value Chain Critique and Analysis Marketing Essay
5 pages (1397 words) , Download 0 , Essay
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A way to transform a company is by submitting the business practices of the company to a value chain analysis in order to apply change management internally and find ways in the supply chain, internal manufacturing or service methodology, engineering, public relations, marketing strategies, and finance policies among other operation areas to provide greater levels of service.
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Basic Factors that Affect the Price in Any Market Marketing Essay
5 pages (1549 words) , Download 0 , Essay
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Multi-national organizations tend to lower prices in the developing world while maintaining higher prices in the developed world markets. The final factor is the geography of the market. Costs in transporting and distributing products vary depending on the geography of the market and the distances over which the products have to be transported.
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Job Analysis and Selection for IntraClean Marketing Essay
5 pages (1562 words) , Download 0 , Essay
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The sales team from EnviroTech has the philosophy of building relationships with their customers to have a better chance at long term sales. These two philosophies are coming together in the merger, and they are adopting a new sales strategy -- a solutions based selling strategy.
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Strategies for Growing Customer Value and Profitability Marketing Research Paper
5 pages (1731 words) , Download 0 , Research Paper
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The growth of voice recognition software market was seen as continuously increasing.  There are six segments on the market such as students, home-users, assistants, artists, managers and parents.  The biggest users are assistants with 25% share.  Managers are next with 22% share.  Modern students followed with 20% share. 
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Promoting Product Red Company Marketing Essay
5 pages (1341 words) , Download 0 , Essay
Free
One of the main objectives for successful performance for that which they have created would be the method(s) chosen for advertising. Such thought is placed into the style, content, and overall representation placed into the ad campaign, resulting in it reaching the desired outcome, which would be the greatest level of product sold.
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An Analysis of Signifier and Signified Marketing Essay
5 pages (1346 words) , Download 0 , Essay
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Fascination engages the viewer even if not female and under 14, the target market for the dolls. It is a fascination with the clever juxtaposition of plastic, color, and shape, but it is not the bare essentials or raw materials that will concern this discussion, but the way they are loaded with complex meaning, and how it is asserted over prospective purchasers and consumers at large.
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The Gender of Branding Marketing Literature review
5 pages (1425 words) , Download 1 , Literature review
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A simple sentence like, “television depicts normal life” can be a heavily loaded statement if looked at from a gender perspective. What is normal for a man necessarily need not be the same for a woman. For, example, a woman doing all the daily scores of a household will seem like normal life to a man but for a woman, the same can be sheer drudgery imposed by a patriarchal society.
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Consumer Behavior and McDonalds Marketing Essay
5 pages (1652 words) , Download 0 , Essay
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One of the most important acknowledged consumer theories is the five-stage consumer behavior model. The five stages model suggests that the decision making process is a sequential step procedure that incorporates time width within the overall framework of consumption patterns and decisions on particular products and brands over competing ones. 
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Statics Exam Test Analysis Marketing Math Problem
5 pages (1420 words) , Download 0 , Math Problem
Free
The daily demand rate is 70 and the lead time is 4 days. The cost of placing an order is $25, while the holding cost is $12 per box per year. Show each formula that you use. The Economic Order Quantity (EOQ), Q* is about 275 boxes. Andre should order about 275 boxes each time an order is placed if he wishes to minimize the total inventory cost.
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The Perspective of Porters 5-Force Model Marketing Research Paper
5 pages (1250 words) , Download 1 , Research Paper
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From this paper, it is clear that Michael A. Porter’s Five Forces analysis is a methodology formulated for direct application in a business environment like the food and non-alcoholic beverage industry. Porter has created a method of industry analysis coming from the business world and applying to the business world.
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Marketing Positioning Strategy of Coca Cola in United Arab Emirates Marketing Research Paper
5 pages (1250 words) , Download 0 , Research Paper
Free
It is evidently clear from the discussion that the Coca-Cola Company, since the beginning of the 20th century, has tasted the waters of the foreign shores and has been growing. The company has been successful in the different parts of the world because of the unique marketing and the positioning strategies followed by the management.
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Customer's Commitment and its Importance Marketing Literature review
5 pages (1454 words) , Download 1 , Literature review
Free
Attitudinal commitment refers to the intention of both parties to stay in the relationship. This type of commitment calls for a flexible attitude from both parties. It is important to notice that companies need to follow a track which leads to customer satisfaction through psychological paths by meeting demands, expectations, and respects the beliefs of customers about their current relationship.
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Why We Buy, the Science of Shopping Marketing Essay
5 pages (1322 words) , Download 0 , Essay
Free
It was first explained by the American Market Association as an “activity”. Later the definition was elaborated and modified to involve the various institutions and processes employed for making, communicating, and delivering products that are of value to the stakeholders-customers, clients, partners, and the society at large.
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Consumer Food-Buying Behavior Marketing Research Paper
5 pages (1676 words) , Download 0 , Research Paper
Free
Developing ideas with regards to consumer’s wants, needs, and buying behavior is the utmost criterion for delivering successful products (Bized, 2010). Today, consumers have developed their own way to decide what to eat and follow a separate mechanism according to the Food Guide Pyramid. Knowing the food-buying behavior is very essential.
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Athletes as Sexual Objects in Advertising Marketing Research Paper
5 pages (1250 words) , Download 0 , Research Paper
Free
The cliché phrase that “sex sells” applies only to those products that are not desirable without a cheap advertising appeal; a more appropriate phrase when it comes to advertising sports is that “sports sells”. Without a foundation of sports achievement and an active audience, there would be no use for the sexualized objects of advertising 
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Stock Market Report: International Business Machines Corporation Marketing Research Paper
5 pages (1250 words) , Download 0 , Research Paper
Free
According to the research findings, it can, therefore, be said that IBM is one of the oldest American Information Technology companies, and is largely regarded as the leading company in its field. Competitors to IBM include Microsoft (MSFT), Apple (APPL), Texas Instruments (TXN), Hewlett Packard (HPQ), and other IT companies.
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Marketing for Financial Services - Barclay's Bank Marketing Research Paper
5 pages (1250 words) , Download 0 , Research Paper
Free
According to the information available on Barclays bank’s official website, since the business, more than 300 years ago, Barclays has grown to offer a range of products and services tailored to meet the specific needs of its customers all over the world.  As defined by Barclay’s website, Marketing is how you get potential customers interested in your products or services.
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The Market of Showroom Trademark Marketing Research Paper
5 pages (1250 words) , Download 0 , Research Paper
Free
It is very important to ascertain what the customer really wants. He requires that the brand should give him the confidence that when he wants to go out and be a part of the social circle that he belongs to, it should send positive vibes amongst the people. He must give an air of confidence which shall be booming within his stride.
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The Basis of the Advertisers Marketing Essay
5 pages (1455 words) , Download 0 , Essay
Free
This will impact the people in a very strong and effective way, as well as make them realize the needs and wants that they might have forgotten about or not paid enough heed to in the past. The advertisers use a number of methods and techniques in order to make sure that their message is propagated in an exact manner.
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Marketing Analysis of the French Mousse Sales Marketing Research Paper
5 pages (1250 words) , Download 0 , Research Paper
Free
Due to the fact that French mousse has a huge amount of calorie, it is most likely that health conscious people will tend to avoid consuming the product at a large proportion. On the similar context, French mousse can be delivered to any of the age group as a beverage. Moreover, there is no age limit for the consumption of the product.
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Theory and Practice of Deregulation: the Prevalence of Free Markets Marketing Research Paper
5 pages (1250 words) , Download 0 , Research Paper
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The deregulation of utilities refers to those monopolies that were formed in the post-World-War era, which had been granted the ownership and management of some of the largest and most prolific utilities in the country, including electricity, telephone, and natural gas.
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The Importance of Advertising for Business Marketing Essay
5 pages (1674 words) , Download 1 , Essay
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The internal customers such as management, executives, and other workforce are simultaneously recipients of a message from the organization. In the service business, there is a high level of connection between the employees and the customers. Therefore, there is a need for the employees to understand the value of the business.
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Integrated Marketing Communication Marketing Research Paper
5 pages (1250 words) , Download 0 , Research Paper
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The entire corporate world and the business organizations contained within it, follow well designed sophisticated strategies to continue with their sustenance and activities. This paper will focus on a brief elaboration on the use of integrated marketing communication and customer satisfaction strategy.  
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Basic Principles of Advertising According to Academics Marketing Research Paper
5 pages (1250 words) , Download 0 , Research Paper
Free
Most productions though make use of a layout – the overall arrangement of all the elements the ad will use, such as the visuals, headline/tagline, slogan, logo, seal, and signature among others. For print advertising, visuals are important elements, so getting good illustrators and photographers is of utmost importance 
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The Different Categories of the Targeted Market Marketing Essay
5 pages (1208 words) , Download 0 , Essay
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The endeavors to introduce this brand are likely to be hampered by stiff competition in this industry which is characterized by wine and other strong stuff. It is anticipated that annual revenue of about €5 million can be realized if various marketing concepts such as advertising, personal selling as well as publicity are carefully implemented.
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Lighting and Its Impact in the Dressing Room towards the Consumers Perception Marketing Research Paper
5 pages (1250 words) , Download 0 , Research Paper
Free
The investigation is motivated by the importance of the dressing rooms in determining the sales of a retail business. The hypothesis and the questions of the research acts as a guideline in assessing the impact which dressing rooms have on the perception of the customer through the influence of lighting designs on the emotions of the buyer.
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Detailed Analysis of Pricing and Strategy of Products X5, X6 and X7 during the Period of 2010-2015 Marketing Research Paper
5 pages (1395 words) , Download 0 , Research Paper
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Contemporary changes in the technological arena have given rise to increasing demand for innovative products to satisfy the customers. Smart organizations understand this dire need for changing their business models and their decision-making practices to match the demand. The use of tablets instead of a laptop has given a sharp boost to the global demand for tablets and tab applications.
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What I Have Learned in the Class Marketing Essay
5 pages (1331 words) , Download 0 , Essay
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I cannot undermine the value of the most important things that I have learned during the class and from the course books that I have read. This would not only develop a better understanding of how and what I should do but it will also help me to develop and implement better business strategies in the future.
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Digital Marketing and Opportunities to Organisations Marketing Essay
5 pages (1576 words) , Download 0 , Essay
Free
Marketing in the new age technological world informs as well as empowers the customer and drives sales. With information technology as a tool to market an organization’s products, customer interaction is enabled, which creates many opportunities as well as challenges for the organization. Deciding to go digital has a tremendous impact on the very nature of business. 
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Strategies and Tactics for Xtreme Gymnastics Marketing Essay
5 pages (1610 words) , Download 0 , Essay
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As part of the strategy to offer premium, differentiated services, the rest of the staff, including maintenance, are to undergo training as well on hospitality and related areas, to make sure that the total experience in the facilities is excellent, akin to the level of service offered in facilities such as spas and country clubs.
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International Marketing in Australia Marketing Research Paper
5 pages (1250 words) , Download 0 , Research Paper
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Sweeney Sports Report states that surfing is now making an impact on almost one-third of the population in Australia. This clearly shows that most people are interested in surfing. Since we have our new and advanced surfboard which we are introducing in the market, there is a need to ensure our estimated market is aware of its existence and the services it brings.
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Social Media Marketing - Coca-Cola Marketing Essay
5 pages (1381 words) , Download 0 , Essay
Free
The paper "Social Media Marketing - Coca-Cola " is an outstanding example of a marketing essay. Social media refers to interactions between persons as well as institutions via a virtual network that allows the exchange of ideas as well as information in general. On the other hand, marketing refers to the process of creating awareness about a particular product as well as creating brand loyalty.
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Organizational Behavior of Microsoft Corporation Marketing Essay
5 pages (1621 words) , Download 0 , Essay
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At the end of the month, the daily rankings can be averaged to calculate the monthly ranking and the top 20 apps will receive a bonus based on that rank. This would drive developers to take a chance on the Windows 8 platform and give them a better shot at earning money than they would have had at any other development platform.
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Analysis of the Pricing Policy of the University of Exeter Sport Center Marketing Literature review
5 pages (1620 words) , Download 0 , Literature review
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While defining price discrimination, Stigler is seen to have the best of the definition. The author explains it as the strategy to be able to sell two or more similar goods at prices which happen to be indifferent ratios to marginal costs. The main idea here is the fact that the goods being sold have different prices of marginal cost ratios.
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An Annotated Bibliography: Sustainable Supply Chain and Logistics Network Design Marketing Essay
5 pages (1250 words) , Download 0 , Essay
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According to the paper, the authors have taken into consideration both forward and backward flow and developed a new order replenishment rule, or better to say, a modified version of the automatic and order based production control. The results of the study are not based on the empirical analysis and, therefore, its practicability is questionable at this stage. 
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Image-Making Strategy of PlayStation Company Marketing Essay
5 pages (1576 words) , Download 0 , Essay
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However, this was not the case since by the time Sony was ready to release PS3, Microsoft’s X-box, its competitor, had already conquered the market. This situation made Sony seem unprepared as the high expectations pressured them. An advertising strategy of over $160 million was formulated for the pre-launch period asking the people to wait for the console to be released.
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Integrating Culture and Diversity in Decision Making of Hewlett-Packard Company Marketing Research Paper
5 pages (1250 words) , Download 0 , Research Paper
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There are various types of leaders in organizational management but the most suitable one is a Charismatic Leader. This is someone who commands attention and has a certain following in the private and public domain. This leader has a personality and influence that goes beyond the ordinary product and service qualities
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LifeProof as the Best Case Manufacturer in the World Marketing Essay
5 pages (1502 words) , Download 0 , Essay
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 LifeProof company delivers a world-class rating against water penetration into any electronic device, especially phones and iPad. The company was chosen because it is committed to making life interesting. People have a chance to enjoy life and thus electronic devices should not be a barrier.
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Marketing Plan for Startup Business Marketing Essay
5 pages (1519 words) , Download 0 , Essay
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The company is also an associate of Southern Hospitality, Irish Heritage & Fountain Shop. Green tsunami is a natural drink that gives its consumers very nourishing minerals and vitamins that are purely natural hence, the drink will tend to attract more customers as time goes by. The drink combines extracts from bananas, spinach, mangoes, kale, and coconuts.
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Amnesty International Marketing Literature review
5 pages (1551 words) , Download 0 , Literature review
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According to Koekemoer and Bird (2005), operant conditioning is a reinforced behaviour whose success is measured based on the customer’s response. It is made up of a condition set by the company to allow customers respond to reinforcement in their own free way. Through the customer’s response, the company gets a signal on how the future of the product could be.
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Collaboration Within Retail Advertising Marketing Research Paper
5 pages (1570 words) , Download 0 , Research Paper
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The paper "Collaboration Within Retail Advertising" is an excellent example of a research paper on marketing. The paper will look into retail advertising as the specific professional and further narrow down to how collaboration occurs within advertising. Advertising refers to a process of sharing product information and resources with an aim to increase brand influence as well as resources.
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The Multifaceted Integrated Marketing Strategy Marketing Research Paper
5 pages (1280 words) , Download 0 , Research Paper
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Direct marketing focuses on the consumer. Thus, businesses skip other members of the supply chain and engage the consumer directly. Companies can save money by engaging consumers directly. Furthermore, organizations can personalize direct marketing thereby making consumers feel that the firm is speaking directly to them.
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