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Marketing Essays

Result for Subject Marketing:
19909 essays
Impacts Of Marketing On Consumers' Choices Marketing Term Paper
5 pages (1250 words) , Download 0 , Term Paper
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The concepts used by authors which are, still relevant to the modern advertising strategies adopted include the stereotyping and gender exposure in the advertisement. It is, however, not necessarily a moral or social issue until one of the genders is being portrayed as unnecessarily weak, unimportant, less honorable or symbolized as a sex object.
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Market Segmentation, Targeting and Positioning Strategy of Pringles Marketing Report
5 pages (1515 words) , Download 4 , Report
Free
This report will focus on discussing the STP strategies used by Pringles. Upon analyzing Pringle’s marketing mix, significant factors that contribute to the success of the brand will be tackled in detail.
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How Social Media Can Be Used to Build a Brand Community Marketing Term Paper
5 pages (1712 words) , Download 0 , Term Paper
Free
The use of social media in brand communities is associated with certain downside risks. First, consumers use social media to generate brand messages, which are no longer controlled by brand owners (Darroch 2009). In this situation, the popularity of any brand, including that of Apple Macintosh, can be easily compromised by customers.
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The Significance of Internet Marketing Marketing Term Paper
5 pages (1250 words) , Download 0 , Term Paper
Free
According to the research, it can, therefore, be said that nowadays modern and ground-breaking technologies are being introduced in all the departments and areas of the business sector. Additionally, information technology-based marketing techniques are facilitating the management of the business with great optimistic impact.
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Analysis For Business Decison Making Marketing Report
5 pages (1400 words) , Download 0 , Report
Free
Firstly, the total labor cost per unit for each peripheral device can be calculated by adding up the variable labor cost per unit for each test device. After this, the total cost is calculated by adding the variable labor cost and material cost. The difference in selling price per unit and total cost per unit gives contribution per unit for each peripheral device.
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Nestle - Good Food, Good Life Marketing Business Plan
5 pages (1713 words) , Download 3 , Business Plan
Free
Nestle wellness and nutrition company was founded in the year 1866. The company is headquartered in Vevey, Switzerland. The company employs more than 300,000 people and it has a global presence in almost every country. Nestle follows its mission which says “Good Food, Good Life” and accordingly provides the best nutritious food to the people.
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Pricing Strategy for a Reopened Upscale Casual Restaurant Marketing Business Plan
5 pages (1732 words) , Download 0 , Business Plan
Free
The restaurant is an inheritance, and the new owner has to reopen it after it was closed for quite a while. This creates an opportunity for the new owner to rebrand the restaurant and fit it to the current business environment for maximum benefits. The paper also attempts to determine the pricing strategy that will benefit the restaurant the most.
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Advertising and Sales Management Marketing Report
5 pages (1401 words) , Download 0 , Report
Free
The imagery and wording should also intermarry in order to give the advertisement the desired effect. In the case of this advert, the aspects were proportional to each other except the fact that the wording was too much. A readership may not have the time to go through all the details of the advert thus minimal use of use should have applied.
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The Development of the Sport Perfume Marketing Report
5 pages (1400 words) , Download 0 , Report
Free
Longevity was the major concern for all those interviewed. Apart from longevity, the other complaints were about the design of the pack. About 50% of the customers interviewed agree that the cover design is not attractive to the consumer and advised on the expected change in package design to increase user-friendliness.
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Market Structures: Monopoly Marketing Term Paper
5 pages (1250 words) , Download 0 , Term Paper
Free
The author states that the structure of the market that is not in line with the assumptions of perfect competition is regarded as the market for imperfect competition. This type of markets disregards the rules of perfect competition. The imperfect competitive market structure resembles the structures of the realistic market.
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A Marketing Plan for The Lowry Marketing Report
5 pages (1646 words) , Download 0 , Report
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It’s a fact that the management of the cultural and exhibit center has adopted the technological ways to promote the cultural center and have undertaken e-marketing strategies to attract audiences, which indicates the strengths, while the external environment indicates economic slowdown and the increasing unemployment rate in the UK.
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Company Introduction and Product Positioning of UW Closing Company Marketing Business Plan
5 pages (1573 words) , Download 0 , Business Plan
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The business has been successful in this period of operations and there are satisfactory levels of profits earned by the company, but an increase in competition and increased focus of competitors towards market segmentation has resulted in a tough competitive environment for the company to operate.
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Everyone In America Is Even More Broke Than You Think Marketing Term Paper
5 pages (1250 words) , Download 0 , Term Paper
Free
According to the text, moreover, the prices tagged to goods and services are dogged in a free price structure. Reportedly, the main crucial characteristic of a market-driven economy is that choices regarding investment and the distribution of producer merchandises are primarily made through marketplaces.
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Free Market versus Socialist Market Marketing Term Paper
5 pages (1250 words) , Download 0 , Term Paper
Free
This system of economy is made of two key components, including an extensive social security system and the essential elements of a free market such as freedom of formation of prices, free foreign trade, and private property. The social security comprises systems that are put up to reduce the detrimental impact of a laissez-faire system.
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Marketing Activities of Thomas Cook and Son Company Marketing Report
5 pages (1686 words) , Download 0 , Report
Free
Formed in 1808, Thomas Cook and Son Company is one of the oldest tour companies in the United Kingdom and has undergone various changes to become the modern-day celebrated Thomas cook. The annual report alongside portrays the growth of the company and its expansion plan in the regions such as India.
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Cigarette Marketing and Advertising: A Comparison between the 1930s and the 21st Century Marketing Report
5 pages (1407 words) , Download 0 , Report
Free
It is without question that the societal attitude towards cigarette smoking has shifted significantly over the past several decades. For instance, when one considers the way in which marketing and advertising of cigarettes took place in the 1930s as compared to the way in which cigarettes are marketed within the current era, a key and stark differential can be seen.
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Effectiveness on Social Media Marketing to Small Businesses Marketing Research Proposal
5 pages (2099 words) , Download 0 , Research Proposal
Free
The paper  “Effectiveness on Social Media Marketing to Small Businesses” is a worthy example of the marketing research proposal. Social media marketing is the process in which a business gains traffic (customers and prospective customers) through social media websites such as Facebook and Twitter (Blick, 2011).
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Snack Preferences Marketing Report
5 pages (1805 words) , Download 1 , Report
Free
There is a diverse range of snacks sold in different regions. Customer preference to these snacks has always varied either from individual to individual or according to the availability. Some of the common snacks include ice cream, chocolates, cakes, fruits, pancakes, cookies and different types of sweets.
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High Street Retailers Loyalty Improvement Influence on Customer Buying Behavior Marketing Report
5 pages (1346 words) , Download 0 , Report
Free
One of the major challenges in business is the ability of companies, particularly in the retail industry, to nurture and retain their customers (Anderson, L. N. 2007). The retail industry has endeavored to ensure that its customers are kept loyal throughout seasons irrespective of the dynamics in the market (Johnson, J. C. 2013).
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Marketing Scenario of the Walmart Company Marketing Report
5 pages (1326 words) , Download 0 , Report
Free
Members will discuss the second agenda which will be on expansion strategies for Walmart Company worldwide. The members will be grouped into groups of ten members to brainstorm on the best expansion strategies and the budget for each plan and the weaknesses that might emanate from such a plan. There will be a tea break from 10.00 am to 11.00 am.
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A Review of Victoria Bitters Advertising Campaign Marketing Report
5 pages (1629 words) , Download 0 , Report
Free
Every product/service requires advertising to stand out from other competing or rival brands. Alternatively, often an effective advertisement campaign communicates not only a product’s logo and name but also its purpose before an indifferent public that sees at least more than a thousand advertisement messages daily.
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Appraisal of Subject Property - General Topography, Key Socio-Economic Indicators, Streetscape Relative Property Marketability Marketing Speech or Presentation
5 pages (1955 words) , Download 0 , Speech or Presentation
Free
The paper “Appraisal of Subject Property - General Topography, Key Socio-Economic Indicators, Streetscape Relative Property Marketability”  is a worthy example of a presentation on marketing. My estimated price to sell the property would be £ 300,000. I came up with this price after viewing some of the online property markets.
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How Blogs Can Use the Hierarchy of Effects Model of Marketing Communication Marketing Research Proposal
5 pages (1581 words) , Download 0 , Research Proposal
Free
The paper "How Blogs Can Use the Hierarchy of Effects Model of Marketing Communication" is an outstanding example of a marketing research proposal. This paper seeks to explain how the hierarchy of effects model of marketing communication can be used in the assessment of a blog’s marketing campaign strategy.
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Analysis of the Luxury Car Market in India Marketing Report
5 pages (1303 words) , Download 0 , Report
Free
PEST is one such mechanism that is used for the analysis of the macro-environmental factors. Apart from this the internal analysis of the industry is also important to understand the profitability of the industry and factors impacting it (Graham, 2008). The study also focuses on Porter’s Five Forces analysis of the luxury car market of India.
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The Marketing Mix of a South African Company Marketing Term Paper
5 pages (1351 words) , Download 0 , Term Paper
Free
The paper 'The Marketing Mix of a South African Company' is a great example of a marketing term paper. The purpose of this report is to assess the marketing mix of a South African company that produces tissues called Twinsaver. For over thirty-five years Twinsaver has been South Africa’s most popular and loved brand.
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How McDonald's Strategic Objectives Merged with the Vision and Mission of the Organization Marketing
5 pages (1449 words) , Download 0
Free
The paper  “How McDonald's Strategic Objectives Merged with the Vision and Mission of the Organization”  is an opportune example of a marketing report. McDonald’s performs in the food chain industry and has grown its presence over different countries by developing products and services which match the requirements of the customers.
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Market Ambitions of the Suntrap Solar Company Marketing
5 pages (1170 words) , Download 0
Free
The paper  “Market Ambitions of the Suntrap Solar Company”  is an appropriate example of a marketing business plan. Suntrap Solar is a new company that intends to offer its customers clean solar energy through the installation of solar energy systems. The company will be located in the western region of UAE.
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Visa Olympic Sponsorship Marketing Marketing Term Paper
5 pages (1713 words) , Download 0 , Term Paper
Free
The paper “Visa Olympic Sponsorship Marketing” is an excellent example of a marketing term paper. The ultimate aim of any business is to get a return from its investment. There are various approaches that companies have employed so as to gain market leadership. One aspect of the marketing mix applied by companies so as to enhance their corporate image and improved sales is event sponsorship.
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Internal and External Environment Analysis of AMD Marketing
5 pages (1419 words) , Download 1
Free
The paper “Internal and External Environment Analysis of AMD” is a convincing example of a marketing report. To be a world-class company in the semiconductor sector and manufacture high-quality and modern technology that will impact positively the lives of people. To be a leader in the provision of technology by providing high-quality digital solutions to empower modern business.
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Jewelry Market in Dubai - Target Consumers for the New Product, and Promotional Platforms Marketing Research Proposal
5 pages (2675 words) , Download 0 , Research Proposal
Free
The paper “Jewelry Market in Dubai - Target Consumers for the New Product, and Promotional Platforms” is a thoughtful example of the marketing research proposal. This marketing research plan report gives an overview of the launch of the new product thus home-crafted unique clay jewelry in the Jewelry market by Yobel TI design Company.
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Customer Satisfaction at Dick Smith Foods in Australia Marketing Research Proposal
5 pages (1983 words) , Download 0 , Research Proposal
Free
The paper “Customer Satisfaction at Dick Smith Foods in Australia” is an excellent example of a marketing research proposal. Dick Smith Foods is one of the leading food brands in Australia. The company was established in 1999 by an Australian Entrepreneur Dick Smith to provide an Australian-owned and produced alternatives brands to products from foreign-owned food companies.
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Location Analysis for WindowsWear Museum Marketing
5 pages (1335 words) , Download 0
Free
The paper “Location Analysis for WindowsWear Museum” is a meaty example of a marketing report. This paper aims to present a location analysis for WindowsWear, an American fashion technology company, which allows consumers to digitally shop the latest, must-have products in the windows of the fashion retailers.
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Creating Parks as a Service for People Marketing Research Paper
5 pages (1481 words) , Download 0 , Research Paper
Free
After the research would be conducted, and the decision for the service is finalized, the marketing strategy should be decided, the marketing of such a service would be a problem as the market is not widespread. We only have a specific target audience. However, we can also attract other people from different parks by hiring a sales force.
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The Role and Functions of Advertising Marketing Essay
5 pages (1365 words) , Download 0 , Essay
Free
The ad also tries to boldly challenge the status quo, claiming that everything a man needs to get women to be attracted to him and be with him- is the ax men's body spray. It claims that nothing more is needed in order for women to be attracted to them. No looks or personality are mentioned and they don't seem to be needed.
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The Four Ps of Marketing by Mccarthy Marketing Essay
5 pages (1350 words) , Download 0 , Essay
Free
In the USA it concentrates on Basketball events which become country-specific. To maintain public relations, in the USA it substitutes technology for human workers but in Beijing, they have to rely on personal interactions with customers. They also understand that the British do not require any public relations and would be happy to eat and leave the restaurant.
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Advertising and Promotion Marketing Essay
5 pages (1250 words) , Download 0 , Essay
Free
This paper declares that the target group for the first, smaller company is sportsmen who use food supplements as part of their regimen.  The objective of the campaign is to increase sales to such sportsmen through the specialized selling shop, sales representatives, and over the internet.  The advertisement should communicate to sportsmen.
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Price Sensitivity in Professional Marketing Marketing Research Paper
5 pages (1553 words) , Download 0 , Research Paper
Free
Price sensitivity is a term for a range of research methodologies used to help to recognize definite price points potential customers would be willing to pay for a particular product or service. The modes used are quantitative in nature allowing for protrusions to be made about the probability of a product's achievement.
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The Value Chain Critique and Analysis Marketing Essay
5 pages (1397 words) , Download 0 , Essay
Free
A way to transform a company is by submitting the business practices of the company to a value chain analysis in order to apply change management internally and find ways in the supply chain, internal manufacturing or service methodology, engineering, public relations, marketing strategies, and finance policies among other operation areas to provide greater levels of service.
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Basic Factors that Affect the Price in Any Market Marketing Essay
5 pages (1549 words) , Download 0 , Essay
Free
Multi-national organizations tend to lower prices in the developing world while maintaining higher prices in the developed world markets. The final factor is the geography of the market. Costs in transporting and distributing products vary depending on the geography of the market and the distances over which the products have to be transported.
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Job Analysis and Selection for IntraClean Marketing Essay
5 pages (1562 words) , Download 0 , Essay
Free
The sales team from EnviroTech has the philosophy of building relationships with their customers to have a better chance at long term sales. These two philosophies are coming together in the merger, and they are adopting a new sales strategy -- a solutions based selling strategy.
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Strategies for Growing Customer Value and Profitability Marketing Research Paper
5 pages (1731 words) , Download 0 , Research Paper
Free
The growth of voice recognition software market was seen as continuously increasing.  There are six segments on the market such as students, home-users, assistants, artists, managers and parents.  The biggest users are assistants with 25% share.  Managers are next with 22% share.  Modern students followed with 20% share. 
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Promoting Product Red Company Marketing Essay
5 pages (1341 words) , Download 0 , Essay
Free
One of the main objectives for successful performance for that which they have created would be the method(s) chosen for advertising. Such thought is placed into the style, content, and overall representation placed into the ad campaign, resulting in it reaching the desired outcome, which would be the greatest level of product sold.
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An Analysis of Signifier and Signified Marketing Essay
5 pages (1346 words) , Download 0 , Essay
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Fascination engages the viewer even if not female and under 14, the target market for the dolls. It is a fascination with the clever juxtaposition of plastic, color, and shape, but it is not the bare essentials or raw materials that will concern this discussion, but the way they are loaded with complex meaning, and how it is asserted over prospective purchasers and consumers at large.
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The Gender of Branding Marketing Literature review
5 pages (1425 words) , Download 1 , Literature review
Free
A simple sentence like, “television depicts normal life” can be a heavily loaded statement if looked at from a gender perspective. What is normal for a man necessarily need not be the same for a woman. For, example, a woman doing all the daily scores of a household will seem like normal life to a man but for a woman, the same can be sheer drudgery imposed by a patriarchal society.
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Consumer Behavior and McDonalds Marketing Essay
5 pages (1652 words) , Download 0 , Essay
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One of the most important acknowledged consumer theories is the five-stage consumer behavior model. The five stages model suggests that the decision making process is a sequential step procedure that incorporates time width within the overall framework of consumption patterns and decisions on particular products and brands over competing ones. 
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Statics Exam Test Analysis Marketing Math Problem
5 pages (1420 words) , Download 0 , Math Problem
Free
The daily demand rate is 70 and the lead time is 4 days. The cost of placing an order is $25, while the holding cost is $12 per box per year. Show each formula that you use. The Economic Order Quantity (EOQ), Q* is about 275 boxes. Andre should order about 275 boxes each time an order is placed if he wishes to minimize the total inventory cost.
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The Perspective of Porters 5-Force Model Marketing Research Paper
5 pages (1250 words) , Download 1 , Research Paper
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From this paper, it is clear that Michael A. Porter’s Five Forces analysis is a methodology formulated for direct application in a business environment like the food and non-alcoholic beverage industry. Porter has created a method of industry analysis coming from the business world and applying to the business world.
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Marketing Positioning Strategy of Coca Cola in United Arab Emirates Marketing Research Paper
5 pages (1250 words) , Download 0 , Research Paper
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It is evidently clear from the discussion that the Coca-Cola Company, since the beginning of the 20th century, has tasted the waters of the foreign shores and has been growing. The company has been successful in the different parts of the world because of the unique marketing and the positioning strategies followed by the management.
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Customer's Commitment and its Importance Marketing Literature review
5 pages (1454 words) , Download 1 , Literature review
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Attitudinal commitment refers to the intention of both parties to stay in the relationship. This type of commitment calls for a flexible attitude from both parties. It is important to notice that companies need to follow a track which leads to customer satisfaction through psychological paths by meeting demands, expectations, and respects the beliefs of customers about their current relationship.
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Why We Buy, the Science of Shopping Marketing Essay
5 pages (1322 words) , Download 0 , Essay
Free
It was first explained by the American Market Association as an “activity”. Later the definition was elaborated and modified to involve the various institutions and processes employed for making, communicating, and delivering products that are of value to the stakeholders-customers, clients, partners, and the society at large.
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