Linking Service Design to Value Creation - Case Study Example

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Summary

The paper "Linking Service Design to Value Creation" Is a great example of a Marketing Case Study. The quality of services offered by a business can only be improved if there is a clear understanding of the service delivery process and the interactions between the organization and its customers. A service Blueprint is a technique used to understand the interactions. …

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Subject: Marketing
Type: Case Study
Level: Undergraduate
Pages: 8 (2000 words)
Downloads: 0

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