The Role of Marketing at BlackBerry
The Role of Marketing at BlackBerry Marketing Assignment
12 pages (3000 words) , Assignment
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The paper states that information obtained online posts to the effect that the BlackBerry suite of smartphone systems was launched in 1999 by the company Research in Motion. It was originally founded in 1984 and RIM is at the forefront of design, manufacture, and marketing of innovative wireless solutions for the global mobile communications market and it is headquartered in Waterloo, Canada.
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Pantene Marketing in China
Pantene Marketing in China Marketing Research Paper
18 pages (4500 words) , Research Paper
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P&G has modified its management principles by integrating Chinese and Western concepts. Pantene marketing and advertising remain its topmost priority. Usually, such activities are accomplished by devising accurate goals and objectives. Annual and quarterly sales reports are analyzed and assessed by the managers 
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Marketing Objectives and Proper Marketing Strategies: Advantages of the Company
Marketing Objectives and Proper Marketing Strategies: Advantages of the Company Marketing Book Report/Review
11 pages (2750 words) , Book Report/Review
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The first part which is SOS stands for situation, objective and strategy. In this report, the business situation in the context of Coca Cola is properly analysed with various strategic tools. Objectives are defined and strategies are developed on the basis of the analysis and objectives. The report includes a brief overview of Coca Cola Company.
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How Gillettes Slogan Contributes in Redefining the Concept of Masculinity
How Gillette's Slogan Contributes in Redefining the Concept of Masculinity Marketing Research Proposal
12 pages (3000 words) , Research Proposal
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Globalization has affected not only the market economy but also the socio-cultural facets of contemporary society. Companies have at its center customer satisfaction and upholding stakeholders’ interests.  With this knowledge, part of marketing strategies include advertisements, which in turn,  utilize culture as its multi-level playing field.  
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Obstacles to Strategy Implementation
Obstacles to Strategy Implementation Marketing Term Paper
12 pages (3000 words) , Term Paper
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The success of organizational strategies is related with different requirements and standards; it can be assumed that organizational leaders and middle managers will have to choose those criteria that need to be set as a priority in the context of a strategy’s implementation; at this point, there is the following problem.
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The Development of United Biscuit
The Development of United Biscuit Marketing Essay
16 pages (4000 words) , Essay
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This paper will attempt to present a marketing plan for United Biscuit to position its new brand's product. The primary aim of this paper is to develop a proper marketing plan for the existing product in its existing market. Therefore, various marketing tools, model, and theories will be applied for analyzing micro and macro environment of United Biscuit.
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Marketing Plan for Holiday Inn in UAE
Marketing Plan for Holiday Inn in UAE Marketing Assignment
21 pages (5250 words) , Download 2 , Assignment
With the increase in the level of service, the Hotels at UAE are more recognized by the people. New services like spas and retail stores are needed to be added which will attract a huge mass of tourist as well as business-oriented customers as they can access all the necessary things during their vacation within the hotel along with the luxury.
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Muntajat a New Company to Boost Petrochemicals
Muntajat a New Company to Boost Petrochemicals Marketing Case Study
9 pages (2250 words) , Case Study
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As a result, they have been hard hit by this decline. This has mainly resulted from an oversupply of the commodity in the market. In order for the oil producing companies to remain competitive, they are changing their long-term strategies with the aim of reducing their costs of producing. In addition, they are merging with their subsidiaries.
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UK Brewing Industry Characteristics
UK Brewing Industry Characteristics Marketing Term Paper
51 pages (12750 words) , Term Paper
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This review of related literature looks first, over the last ten years, at the far-reaching changes that have taken place in the beer and pub retailing division. This has involved major restructuring and ownership changes after a chain of mergers and acquisitions, connected to innovatory activity regarding the way in which pubs are valued, and presented to the public.
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Compensating Dating, Materialism and Social Comparison among Hong Kong Adolescents
Compensating Dating, Materialism and Social Comparison among Hong Kong Adolescents Marketing Research Paper
8 pages (2000 words) , Research Paper
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 It also delves in the many emerging advertisements that market various forms of high-end merchandise. This section also examines how Hong Kong teenagers are encouraged to possess material goods unlike in the past. The prevalence of Enjoy-kōsaiin; online dating and prostitution involving young girls in Hong Kong is also covered.
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The Evolution of Ambush Marketing in Sports with Particular Concentration upon Olympic Sports
The Evolution of Ambush Marketing in Sports with Particular Concentration upon Olympic Sports Marketing Essay
36 pages (9000 words) , Essay
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This stems from the attempt to create new legislation to protect sponsorships of the London Olympic Games. Some will become precedent and some will simply be too unwieldy and complicated for adjudication. It will require a long time for adjustments and many of the parts of this legislation will have to be either removed or further defined 
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Saudi Arabia: Opportunity or Risk for New Market Entry
Saudi Arabia: Opportunity or Risk for New Market Entry Marketing Assignment
12 pages (3000 words) , Assignment
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Saudi Arabian buyers also have a generally favorable view of Western-imported products. One study identified that Saudi buyers have the most positive view of U.S- and Japanese-style marketing practices, more so than European countries. However, the identity of Western brands are attractive in Saudi Arabia from many different customer groups
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International Marketing - Distance Factors and Target Markets
International Marketing - Distance Factors and Target Markets Marketing Assignment
10 pages (2500 words) , Assignment
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The research study is attempting to uncover whether it is cultural, geographic, economic, or administrative factors that drive forward marketing strategy in diverse multinational organizations. The purpose is clearly stated, describing the necessity for multinational companies to consider foreign markets as a means of competitive advantage. 
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Marketing Communication in UK: Honest Tea
Marketing Communication in UK: Honest Tea Marketing Case Study
13 pages (3250 words) , Download 1 , Case Study
Ceris Burns International observed marketing communication to “encompass all communications between a company and all other parties. It entails all the traditional forms of promotion including advertising, sales promotion, personal selling, publicity, public relations, direct marketing, and internet marketing” (Ceris Burns International, n.d.).
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Features Of Mcdonaldisation In Theme Parks
Features Of Mcdonaldisation In Theme Parks Marketing Essay
10 pages (2500 words) , Essay
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Quantification tends to stress quantity over quantity, hence leading to mass production. Quality becomes equal to quantity, such as quota (Ritzer 1994, p.142 cited in Keel 2010). Predictability means decreasing potential differences in the delivery of services or goods. “A Big Mac is a Big Mac is a Big Mac” wherever it is served.
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New Product Development Issues
New Product Development Issues Marketing Term Paper
18 pages (4500 words) , Download 1 , Term Paper
Almost 90 % of the new products fail in the US. Every year different organizations loss $20-30 billion because of the failure of food products. This shows how important it is for the management of the organization to critically evaluate the market and product and then introduce it particularly if the new product is related to the food industry.
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Reliability of the Computer-Driven Shoe Machines Process in the Shuzworld Shanghai Plant
Reliability of the Computer-Driven Shoe Machines Process in the Shuzworld Shanghai Plant Marketing Term Paper
7 pages (1750 words) , Term Paper
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As the discussion stresses, the distribution system is based on the principle of allocating quotas to the option that offers the least possible costs for as long as it is possible. Once the option offering the least costs has been fully exploited, the remaining allocation is transferred to the next option that offers the least cost amongst the remaining options. 
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Impact of the Internet in the International Marketing
Impact of the Internet in the International Marketing Marketing Essay
11 pages (2750 words) , Essay
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The development of operational activities in the global market is a common priority for firms in various industries. The terms under which this target is achieved can be different. Certain organizations emphasize on the satisfaction of their employees, so that employee performance is kept at high levels.
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The Experiences of Postgraduate Scholars Who Study Abroad
The Experiences of Postgraduate Scholars Who Study Abroad Marketing Essay
11 pages (2750 words) , Essay
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Research on postgraduate students studying abroad adds to the understanding of the process of internationalization of higher education. This discourse centers on academic experience, reasons identified by students for studying abroad. 17 international postgraduate students from across various countries took part in the study. 
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Tesco Marketing Communications
Tesco Marketing Communications Marketing Book Report/Review
13 pages (3250 words) , Book Report/Review
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This study aims at analyzing the integrated marketing communications at Tesco with reference to the RABOSTIC planning framework followed by a critical comment on the appropriateness of the media and tools used and the CSR demonstrated by Tesco in its marketing communications. Marketing communications is an aim of supporting the marketing plan. 
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Branding, Pricing, and Distribution Strategy
Branding, Pricing, and Distribution Strategy Marketing Assignment
7 pages (1750 words) , Assignment
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The company should promote the brand by leveraging on the strengths like excellent customer service and low prices of the products. Affordability and eco-friendliness of the products and the free services provided to the customers are the main factors that should be focused upon in the brand management process of Green Solutions. 
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Marketing Plan of the Star Corporate Services
Marketing Plan of the Star Corporate Services Marketing Assignment
12 pages (3000 words) , Download 1 , Assignment
The SCS services can be broadly categorized in two corporate services, namely, corporate training services and corporate product launch services. Moreover, the training services of the company mainly provide three kinds of training: leadership development, cultural transition and team skill development.
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Why Is Correct Management of Service Encounters So Important
Why Is Correct Management of Service Encounters So Important Marketing Assignment
12 pages (3000 words) , Assignment
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Service encounters involve transactions in which people provide goods and services to other people. Services of vendors, travel agents and product suppliers, сommunication services such as offers, requests and greetings are all part of service encounters. To provide these services effectively, it is important for dealers to understand them. 
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The London Residential Property Market
The London Residential Property Market Marketing Essay
35 pages (8750 words) , Essay
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This essay demonstrates that transaction costs economics and the new institutional economics have provided ways in which traditional economic model on the assumptions of maximizing behavior by individuals can be used in understanding the relationship between institutions and the reform process (Craciunesco, 2006).
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Strategic Marketing And Planning
Strategic Marketing And Planning Marketing Case Study
9 pages (2250 words) , Case Study
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Jaguar Land Rover applied for the grant in January for the purpose of partially funding a 400m pound project for the development of a new Land Rover motor vehicle. The new vehicle is intended to be manufactured at Merseyside’s Halewood plant and is said to be the smallest and lightest ever manufactured by Land Rover.
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Integrate Marketing Communication and Automobile Industry
Integrate Marketing Communication and Automobile Industry Marketing Case Study
16 pages (4000 words) , Case Study
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According to the research, IMC is often regarded as a holistic approach towards the notion of marketing communication that inhibits different marketing communication segments like online and off-line advertising, sales promotion, and direct marketing to work separately in isolation but it proposes their combined effort towards the achievement of marketing objective of the business.
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Importance Of Measurement Of Company Performance
Importance Of Measurement Of Company Performance Marketing Case Study
9 pages (2250 words) , Download 1 , Case Study
The liquidity ratios come next. It’s very much important for a firm to keep a certain level of liquidity in its portfolio so that in need it can lay its hand on the liquid assets. These ratios may change rapidly as its components i.e. both the short terms assets and liabilities can get easily changed over time periods.
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McDonalds ustomer Satisfaction Strategies
McDonalds ustomer Satisfaction Strategies Marketing Research Paper
12 pages (3000 words) , Research Paper
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As much as fast food restaurants are highly influenced by competitor behaviour as an exogenous variable, the staff also affects the consumers’ perception and behaviour as an endogenous variable. This paradigm of behaviour is essentially associated with the ever-rising fast food restaurant competition in townships across the globe.
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Top Four Marketing Strategies for Small Business
Top Four Marketing Strategies for Small Business Marketing Literature review
16 pages (4000 words) , Literature review
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Janet Becker is an authority n the field of marketing strategy as she has started with only two clients and currently, she has now helped more than 7000 business owners. Her own business sets the example for it has been growing continuously and, in fact, since its inception, it has grown more than 100% each year.    
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Marketing Research Techniques and Research Methods
Marketing Research Techniques and Research Methods Marketing Research Paper
11 pages (2750 words) , Research Paper
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There are four main steps that need to be followed for research: a) Defining the research, b) Designing the research, c) Doing the research and d) Describing the research (Jobber, 2004). This paper aims at discussing the research process and the various steps that are involved in the entire process.
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Distribution of Thai Rice in UK
Distribution of Thai Rice in UK Marketing Assignment
10 pages (2500 words) , Assignment
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Thailand is the 6th largest producer of rice in the global market, however, when it comes to trade, Thai rice is the most traded rice at the global platform (Industry Outlook, 2009). This illustrates the cutting edge that Thai rice has over its competitors, particularly the rising competition coming from India and China.
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Direct and Digital Marketing
Direct and Digital Marketing Marketing Essay
33 pages (8250 words) , Essay
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Since the time immemorial, the civilizations were being built up over trade and marketing and a considerable chunk of the human population would migrate constantly for trading purpose. Gone has those days. Now a day, our system has evolved in such a manner that we can able to visualize the foreseeable future 
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The Proper Hedging Strategy: Considerable Advantages for Hedgers and Speculator
The Proper Hedging Strategy: Considerable Advantages for Hedgers and Speculator Marketing Research Paper
11 pages (2750 words) , Research Paper
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The futures market attracts parties who are risk averse, looking for the best means to protect their assets against certain risks. It is also a place where individuals with an appetite for high risks match wits and skill against others in what is called a zero-sum game in the expectation of high rewards.
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Product or Service Differentiation
Product or Service Differentiation Marketing Coursework
9 pages (2250 words) , Coursework
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Firms strive to gain a competitive advantage in the market so as to have customer loyalty and increased revenue by position their products or being cost leaders. According to Porter, cost leadership and product differentiation should be applied in isolation to avoid firms being stuck in the middle. 
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London Ships of Historic Interest Partnership
London Ships of Historic Interest Partnership Marketing Case Study
10 pages (2500 words) , Case Study
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In the years to come, the London ships hold exceptional promise and a sound marketing strategy, based on current market research on this subject, could throw up interesting propositions. The main audience could be school and college goers, research scholars in ancient British maritime history and other people.
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Innovation And Product Development Of Nokia
Innovation And Product Development Of Nokia Marketing Research Paper
17 pages (4250 words) , Research Paper
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Nokia has been able to capture a wide demographic consumer segment especially by offering products to the consumers in a variety of price range. There are products offered for the high-income group, low-income group, business people, college and university goers, music lovers and also people requiring high memory space.
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The Main Problems Arising in Tata Motors
The Main Problems Arising in Tata Motors Marketing Assignment
18 pages (4500 words) , Assignment
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The project makes an analysis of the various issues creeping into the company due to the acquisition. There are cultural issues, strategic issues, and interdepartmental issues which have been explained. Also, certain problems also arise in the choice of the style of leadership which has to be followed.
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The Global Strategy Framework of Nestle
The Global Strategy Framework of Nestle Marketing Research Paper
18 pages (4500 words) , Research Paper
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The overall strategy posture of the company stands at the benefits that a global strategy formulation can provide. Nestlé is aiming to do business at the emerging markets of the world and it is essential for the company to design a well-equipped global strategy. The global strategy would benefit Nestlé to gain competitive advantage.
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McKenzies Furniture Marketing Communication Strategy
McKenzies Furniture Marketing Communication Strategy Marketing Book Report/Review
10 pages (2500 words) , Download 1 , Book Report/Review
The organizational goals associated with the marketing communication activity are to improve the taste and satisfaction level of the target audience pertaining to wooden furniture. The overall goal of the communication plan will be to increase the awareness of the target audience about McKenzie’s furniture’s products and services.
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Integrated Communication Campaigns Questions
Integrated Communication Campaigns Questions Marketing Assignment
16 pages (4000 words) , Assignment
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Consumer loyalty means that the aspects of brand loyalty with relation to different brands, and indeed the whole of the category come under it. It also means that consumer loyalty plays a big role in marketing communication campaigns from time to time. These campaigns need to be fine-tuned in relation to the loyalty levels of the consumers 
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Market Segmentation and Muslim Loyalty
Market Segmentation and Muslim Loyalty Marketing Book Report/Review
18 pages (4500 words) , Book Report/Review
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The author states that given the trend toward globalization and international expansion of markets, modern retailers are faced with increasing competition as well as the need to expand their products and services to appeal to broader market segments. This process is requiring retail grocers to identify and target specific ethnic market segments.
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Fundamentals Of Sports Marketing
Fundamentals Of Sports Marketing Marketing Research Paper
10 pages (2500 words) , Research Paper
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Sports marketing can be traced back to the 1870s when tobacco manufacturing companies designed baseball players’ cards and put them in cigarette packs. This was in order to develop their brand loyalties and improve their sales. The tobacco industry has therefore played a very big role in the development of sports marketing (Pope, 1997, pp 16).
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Does Customer Satisfaction Have an Effect on Sales Performance
Does Customer Satisfaction Have an Effect on Sales Performance Marketing Dissertation
13 pages (3250 words) , Download 1 , Dissertation
In other words, some factors are very imperative for the success of any company, and sales performance is one of these factors, as it decides financial performance of the company, which plays a crucial role in its survival. 
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Service Marketing: Direct Marketing as a Strategic Tool
Service Marketing: Direct Marketing as a Strategic Tool Marketing Case Study
10 pages (2500 words) , Case Study
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Customer retention is a function of three drivers: customer satisfaction, affective and calculative commitment, and situational and reactional triggers (Gustafsson, Johnson & Roos 2005). Customer satisfaction is achieved when a company surpasses the expectations of consumers as regards the quality of its product or service offer. 
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Value Chain Model
Value Chain Model Marketing Assignment
8 pages (2000 words) , Download 1 , Assignment
According to the Council of Logistics Management has defined the term logistics as the process of implementing, planning and controlling the flow of goods and their storage from the origin point to the final delivery point. (Chan, JO, 2007). H-T has an efficient method of handling its inbound logistics.
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Consumer Marketing - High Involvement and Low Involvement Purchases
Consumer Marketing - High Involvement and Low Involvement Purchases Marketing Assignment
10 pages (2500 words) , Assignment
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The perceptions of consumers with regards to luxury brands are influenced by the degree of commonality that is usually associated with brands that are mass produced and marketed. Dissonance-reducing behaviour occurs when the consumer is not able to spot certain significant differences between brands.  
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Relationship Marketing and Traditional Marketing
Relationship Marketing and Traditional Marketing Marketing Dissertation
10 pages (2500 words) , Dissertation
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The author states that relationship marketing is different from other forms of marketing in that it recognizes the long term value to the business firm of keeping customers, as opposed to direct or "Intrusion" marketing, which focuses upon accomplishment of new clients by targeting majority statistics based upon prospective client lists.
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Labor Market Changes In The Last 20 Years
Labor Market Changes In The Last 20 Years Marketing Case Study
12 pages (3000 words) , Case Study
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The politicians did not do anything to improve these situations which lead Stern to make a decision to help those who were suffering. As America was going through a transformation due to the economic conditions, the solution was the need of the hour. Stern boldly took decisions to reform the health care tax system.
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Product Design Processes
Product Design Processes Marketing Research Paper
10 pages (2500 words) , Research Paper
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Product design processes have been investigated in a comprehensive manner. The chief users of product design processes, and the purposes and ways in which the processes are used have been determined. Further, the reasons for using product design processes, and the different types of processes have been identified 
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Cilantro - High Quality and Upscale Niche Coffeehouse
Cilantro - High Quality and Upscale Niche Coffeehouse Marketing Research Paper
15 pages (3750 words) , Research Paper
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The company will use the opportunity combined with its success factors to market the product in the city of Los Angeles, home of the trendsetters. The marketing strategy will be based on the company’s high-class target market which will be reflected in the product positioning, pricing and promotional strategies described in this marketing plan.
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