Marketing Essays

It is believed that the successful marketing approaches in the modern corporate world require that an integrated approach to all communication activities be adopted. It is also important to note that communication being critical to marketing need to base on integrated marketing communication to make the whole process more efficient and productive. 

Advertising and marketing are all about conveying a single, unified message down to the target audience in a manner that meshes along well both with the client’s budget as well as the aspirations and expectations of the people for whom the brand is being marketed or advertised.

What is important is that the product should be visible and noticeable. With the wide array of products, especially, in consumer durables and fast-moving consumer goods, shop space will be a premium. These shops have to have judicial use of floor space and will have to find a fine balance in the display and shelf availability of their various products.

To market successfully, Starbucks must transcend its internal point of view to understand what the product means and could mean to consumers who have their points of view. Only a meaningful product from their point of view will seem relevant to consumers will appear different from other products will seem to be reasonably priced.

It is interesting for us marketing students to examine the interplay of communications between consumers and products source, and along this line, we have decided to focus on one of the many interests of the young and the old in this digital age – digital equipment or gadgets and their accessories and banking which is a very common necessity nowadays.

Each organization is trying to enhance value and achieve economies of scale to remain sustainable. Debate ensues over what is the best way to get the maximum out of the buyer/supplier relationship in the automotive industry, as the Japanese sourcing strategies that were viewed as a benchmark are no more valid in today’s circumstances.

The 4Ps of marketing are product, price, place, and promotion. These are based on the critical concept of the marketing mix and are interdependent on one another. All 4 are controllable variables. “The idea is to set these variables in such a way so that sales will take place.” (Volker, 1998).

Different people get motivation differently. As the project leader, I am determined to keep the staff at close contact with me and will allow every staff member to meet with me at least once a week so that I can understand the problems of my staff working at different departments at different positions for my company. 

However, with the emergence of aggressive handset manufacturers, such as Research in Motion (Blackberry and Apple (I Phone), and the presence of perennial competitors Sony Ericsson, Samsung and LG among others, Nokia faces the challenge of maintaining its stature in the global market. It needs to develop more ways to address the consumer needs for smartphones that are hip, chic and highly functional.

The scenario is the service marketing applied in the libraries and the information science. The main idea of the library is to provide the services and the information and the libraries are now changing to library management. The marketing for the libraries has many effects on the marketing mix and is applicable to the whole organization.

A marketing plan is an important part of the entire marketing campaign. The above-discussed marketing plan is prepared for the Toyota Prius Hybrid car in the context of the Singapore market. Major marketing objectives are in regard to the sales, market share, and profit. In order to achieve these objectives within the given time period.

The management of Tanzania can tie-up with different travel agencies to promote the tourism brand present there. One significant problem in this region is that few flights come to this place. The management must work to make this place more accessible to the outer world. Entering a tie-up program with some airlines can be a good idea to promote tourism.

Manufacturing in the footwear industry has evolved considerably. Also, as the economies in the US and the developed countries have grown, resources are slowly being forced to the developing regions of the world. Nike, Adidas, and Reebok are examples of this fact. The reason behind the dominance of these companies is the focus on the skills that they perform better than anyone else.

This analysis is primarily qualitative. A quantitative approach would view reality as objective and singular, while the reality is subjective and multiple under the qualitative paradigm (Hussey and Hussey, 1997:48). It is based upon constructivism and multiple truths are assumed under this approach (Sale et al, 2002). 

The technology used is environment-friendly and energy-efficient, while we have high-quality research and development facilities with experienced staff. This results in offering high-quality products at a low cost. UAE being an important country within the Middle East region, its development is representative of the gulf region, while there are many geographical similarities in the area, which belongs to the Arabian Desert. 

The concepts used by authors which are, still relevant to the modern advertising strategies adopted include the stereotyping and gender exposure in the advertisement. It is, however, not necessarily a moral or social issue until one of the genders is being portrayed as unnecessarily weak, unimportant, less honorable or symbolized as a sex object.

This report will focus on discussing the STP strategies used by Pringles. Upon analyzing Pringle’s marketing mix, significant factors that contribute to the success of the brand will be tackled in detail.

The use of social media in brand communities is associated with certain downside risks. First, consumers use social media to generate brand messages, which are no longer controlled by brand owners (Darroch 2009). In this situation, the popularity of any brand, including that of Apple Macintosh, can be easily compromised by customers.

According to the research, it can, therefore, be said that nowadays modern and ground-breaking technologies are being introduced in all the departments and areas of the business sector. Additionally, information technology-based marketing techniques are facilitating the management of the business with great optimistic impact.

Firstly, the total labor cost per unit for each peripheral device can be calculated by adding up the variable labor cost per unit for each test device. After this, the total cost is calculated by adding the variable labor cost and material cost. The difference in selling price per unit and total cost per unit gives contribution per unit for each peripheral device.

Nestle wellness and nutrition company was founded in the year 1866. The company is headquartered in Vevey, Switzerland. The company employs more than 300,000 people and it has a global presence in almost every country. Nestle follows its mission which says “Good Food, Good Life” and accordingly provides the best nutritious food to the people.

The restaurant is an inheritance, and the new owner has to reopen it after it was closed for quite a while. This creates an opportunity for the new owner to rebrand the restaurant and fit it to the current business environment for maximum benefits. The paper also attempts to determine the pricing strategy that will benefit the restaurant the most.

The imagery and wording should also intermarry in order to give the advertisement the desired effect. In the case of this advert, the aspects were proportional to each other except the fact that the wording was too much. A readership may not have the time to go through all the details of the advert thus minimal use of use should have applied.

Longevity was the major concern for all those interviewed. Apart from longevity, the other complaints were about the design of the pack. About 50% of the customers interviewed agree that the cover design is not attractive to the consumer and advised on the expected change in package design to increase user-friendliness.

The author states that the structure of the market that is not in line with the assumptions of perfect competition is regarded as the market for imperfect competition. This type of markets disregards the rules of perfect competition. The imperfect competitive market structure resembles the structures of the realistic market.

It’s a fact that the management of the cultural and exhibit center has adopted the technological ways to promote the cultural center and have undertaken e-marketing strategies to attract audiences, which indicates the strengths, while the external environment indicates economic slowdown and the increasing unemployment rate in the UK.

The business has been successful in this period of operations and there are satisfactory levels of profits earned by the company, but an increase in competition and increased focus of competitors towards market segmentation has resulted in a tough competitive environment for the company to operate.

According to the text, moreover, the prices tagged to goods and services are dogged in a free price structure. Reportedly, the main crucial characteristic of a market-driven economy is that choices regarding investment and the distribution of producer merchandises are primarily made through marketplaces.

This system of economy is made of two key components, including an extensive social security system and the essential elements of a free market such as freedom of formation of prices, free foreign trade, and private property. The social security comprises systems that are put up to reduce the detrimental impact of a laissez-faire system.

Formed in 1808, Thomas Cook and Son Company is one of the oldest tour companies in the United Kingdom and has undergone various changes to become the modern-day celebrated Thomas cook. The annual report alongside portrays the growth of the company and its expansion plan in the regions such as India.

It is without question that the societal attitude towards cigarette smoking has shifted significantly over the past several decades. For instance, when one considers the way in which marketing and advertising of cigarettes took place in the 1930s as compared to the way in which cigarettes are marketed within the current era, a key and stark differential can be seen.

The paper  “Effectiveness on Social Media Marketing to Small Businesses” is a worthy example of the marketing research proposal. Social media marketing is the process in which a business gains traffic (customers and prospective customers) through social media websites such as Facebook and Twitter (Blick, 2011).

There is a diverse range of snacks sold in different regions. Customer preference to these snacks has always varied either from individual to individual or according to the availability. Some of the common snacks include ice cream, chocolates, cakes, fruits, pancakes, cookies and different types of sweets.

One of the major challenges in business is the ability of companies, particularly in the retail industry, to nurture and retain their customers (Anderson, L. N. 2007). The retail industry has endeavored to ensure that its customers are kept loyal throughout seasons irrespective of the dynamics in the market (Johnson, J. C. 2013).

Members will discuss the second agenda which will be on expansion strategies for Walmart Company worldwide. The members will be grouped into groups of ten members to brainstorm on the best expansion strategies and the budget for each plan and the weaknesses that might emanate from such a plan. There will be a tea break from 10.00 am to 11.00 am.

Every product/service requires advertising to stand out from other competing or rival brands. Alternatively, often an effective advertisement campaign communicates not only a product’s logo and name but also its purpose before an indifferent public that sees at least more than a thousand advertisement messages daily.

The paper “Appraisal of Subject Property - General Topography, Key Socio-Economic Indicators, Streetscape Relative Property Marketability”  is a worthy example of a presentation on marketing. My estimated price to sell the property would be £ 300,000. I came up with this price after viewing some of the online property markets.

The paper "How Blogs Can Use the Hierarchy of Effects Model of Marketing Communication" is an outstanding example of a marketing research proposal. This paper seeks to explain how the hierarchy of effects model of marketing communication can be used in the assessment of a blog’s marketing campaign strategy.

PEST is one such mechanism that is used for the analysis of the macro-environmental factors. Apart from this the internal analysis of the industry is also important to understand the profitability of the industry and factors impacting it (Graham, 2008). The study also focuses on Porter’s Five Forces analysis of the luxury car market of India.

The paper 'The Marketing Mix of a South African Company' is a great example of a marketing term paper. The purpose of this report is to assess the marketing mix of a South African company that produces tissues called Twinsaver. For over thirty-five years Twinsaver has been South Africa’s most popular and loved brand.

The paper  “How McDonald's Strategic Objectives Merged with the Vision and Mission of the Organization”  is an opportune example of a marketing report. McDonald’s performs in the food chain industry and has grown its presence over different countries by developing products and services which match the requirements of the customers.

The paper  “Market Ambitions of the Suntrap Solar Company”  is an appropriate example of a marketing business plan. Suntrap Solar is a new company that intends to offer its customers clean solar energy through the installation of solar energy systems. The company will be located in the western region of UAE.

The paper “Visa Olympic Sponsorship Marketing” is an excellent example of a marketing term paper. The ultimate aim of any business is to get a return from its investment. There are various approaches that companies have employed so as to gain market leadership. One aspect of the marketing mix applied by companies so as to enhance their corporate image and improved sales is event sponsorship.

The paper “Internal and External Environment Analysis of AMD” is a convincing example of a marketing report. To be a world-class company in the semiconductor sector and manufacture high-quality and modern technology that will impact positively the lives of people. To be a leader in the provision of technology by providing high-quality digital solutions to empower modern business.

The paper “Jewelry Market in Dubai - Target Consumers for the New Product, and Promotional Platforms” is a thoughtful example of the marketing research proposal. This marketing research plan report gives an overview of the launch of the new product thus home-crafted unique clay jewelry in the Jewelry market by Yobel TI design Company.

The paper “Customer Satisfaction at Dick Smith Foods in Australia” is an excellent example of a marketing research proposal. Dick Smith Foods is one of the leading food brands in Australia. The company was established in 1999 by an Australian Entrepreneur Dick Smith to provide an Australian-owned and produced alternatives brands to products from foreign-owned food companies.

The paper “Location Analysis for WindowsWear Museum” is a meaty example of a marketing report. This paper aims to present a location analysis for WindowsWear, an American fashion technology company, which allows consumers to digitally shop the latest, must-have products in the windows of the fashion retailers.

After the research would be conducted, and the decision for the service is finalized, the marketing strategy should be decided, the marketing of such a service would be a problem as the market is not widespread. We only have a specific target audience. However, we can also attract other people from different parks by hiring a sales force.

The ad also tries to boldly challenge the status quo, claiming that everything a man needs to get women to be attracted to him and be with him- is the ax men's body spray. It claims that nothing more is needed in order for women to be attracted to them. No looks or personality are mentioned and they don't seem to be needed.

In the USA it concentrates on Basketball events which become country-specific. To maintain public relations, in the USA it substitutes technology for human workers but in Beijing, they have to rely on personal interactions with customers. They also understand that the British do not require any public relations and would be happy to eat and leave the restaurant.