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Marketing Essays

Result for Subject Marketing:
19702 essays
Social Marketing Repost of Dialogue in the Dark Marketing Case Study
6 pages (1845 words) , Download 0 , Case Study
Free
The paper "Social Marketing Repost of Dialogue in the Dark " is a perfect example of a Marketing Case Study. Visual impairment or blindness remains a key impediment to the employability of visually impaired individuals in society. This is primarily because an individual’s visual acuity is a prerequisite to attaining most jobs.
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Classification and Selection of Marketing Strategies to Enter International Markets Marketing Research Paper
8 pages (2903 words) , Download 0 , Research Paper
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The paper "Classification and Selection of Marketing Strategies to Enter International Markets" is a great example of a Marketing Research Paper. Bank of Cancer Research (BCR) is an organization that manages its operations just like any other banking institution but all available profits are used to fund cancer research within different paradigms (Fazeli and Taherikia 2016). 
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Green Initiative as a Solution for Local Brands to Win Back Customers Marketing Assignment
7 pages (1945 words) , Download 0 , Assignment
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The paper “Green Initiative as a Solution for Local Brands to Win Back Customers” is a breathtaking variant of the assignment on marketing. In Australia, most of the clothing companies can be said to be a work in progress in the sustainability area. This is more so in the phase of production, but also in the user level well with the aim of encouraging them to enhance their recycling and reuse.
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Hero Honda Motors Limited Marketing Case Study
19 pages (5500 words) , Download 0 , Case Study
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The paper "Hero Honda Motors Limited" is a perfect example of a Marketing Case Study. There are various factors determining the ability of the business to achieve a competitive advantage within the industry. With increased competition, businesses are keen on implementing their marketing strategies to increase the extent of brand awareness. 
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Integrated Marketing Communications Issues Marketing Case Study
11 pages (3615 words) , Download 0 , Case Study
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The paper "Integrated Marketing Communications Issues" is a great example of a Marketing Case Study. The objective of this advertisement was to capture the market niche by showing that they were together in ‘black lives matter.’ In addition, this was an approach devised by Pepsi as a marketing plan in updating and understanding the strategies and tactics used by its competitors in the market.   
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Marketing Mix Strategy Including My Situation Analysis - Glelato Organization Marketing Case Study
13 pages (3934 words) , Download 0 , Case Study
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The paper "Marketing Mix Strategy Including My Situation Analysis - Glelato Organization" is a perfect example of a marketing case study. The marketing plan is a small part of the entire organizational plan. It consists of various types of marketing strategies which assist the company to improve its performance hence providing opportunities to earn more profit.
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Establishment of an Alpha Response Technology Solutions Venture in the Rwandan Special Economic Zone Marketing Case Study
5 pages (1436 words) , Download 0 , Case Study
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The paper "Establishment of an Alpha Response Technology Solutions Venture in the Rwandan Special Economic Zone" is a good example of a marketing case study. Establishment of an Alpha Response Technology Solutions (ARTS) venture in the Rwandan Special Economic Zone needs to theoretically ascertain both internal and external factors for business operations in Rwanda.
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A Unique Take On Positioning and Market Segmentation Marketing Case Study
8 pages (2149 words) , Download 0 , Case Study
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The paper "A Unique Take On Positioning and Market Segmentation " is a perfect example of a Marketing Case Study. The culture and marketing approach of Tesla has always been extremely innovative, competitive and efficient, and different from the other automobile manufacturers. This approach to marketing is unlike the customary marketing management approach of the automobile industry. 
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Customer Experiences As Drivers of Customer Satisfaction Marketing Case Study
9 pages (2631 words) , Download 0 , Case Study
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The paper "Customer Experiences As Drivers of Customer Satisfaction" is a great example of a Marketing Case Study. The Samsung group is a huge South Korean Company that has its primary focus on the electronics, defense, construction industries, and heavy industries. The company is among the largest in Korea and around the globe with some subsidiaries. 
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Full Strategic Appraisal of Moet Hennessy Louis Vuitton Marketing Case Study
13 pages (3876 words) , Download 1 , Case Study
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The paper "Full Strategic Appraisal of Moet Hennessy Louis Vuitton" is an outstanding example of a marketing case study. This paper aims at offering a full strategic appraisal of LVMH (Moet Hennessy Louis Vuitton). The best way to do this is by offering an external analysis of the organization and this will be offered by undertaking and conducting a PESTLE analysis coupled with the Porter Five Forces model of the organization.
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Strategic Analysis for Rwanda Marketing Case Study
6 pages (1832 words) , Download 0 , Case Study
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The paper "Strategic Analysis for Rwanda" is a perfect example of a marketing case study. Taiwanese technology firm Alpha Response Technology Solutions (ARTS) intends to get into the Rwandese technology industry. It necessitates a comprehensive strategic analysis which criticizes the business propensity of Rwanda.
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Strategies for Initiating a New Boutique Retail Shop Marketing Term Paper
10 pages (3115 words) , Download 0 , Term Paper
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The paper "Strategies for Initiating a New Boutique Retail Shop" is a wonderful example of a Marketing Term Paper. Children boutiques are one of the business ideas that never miss a market. With respect to the current demographic statistics, it is evident that the world population is realigning itself with more than 60% of the world population.
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Charleston Consulting Marketing Marketing Case Study
12 pages (3243 words) , Download 0 , Case Study
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The paper "Charleston Consulting Marketing" is a perfect example of a marketing case study. Charleston Consulting is an internationally recognized hospitality consulting organization which delivers specialized expertise in the design, development and operating convention centers, multipurpose venues, conference centers, hotels, and related entertainment complexes.
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Children Defense Fund Final Milestone Analysis Marketing Case Study
7 pages (1750 words) , Download 0 , Case Study
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Discrimination and violation of children's rights was common aspect of society that particularly made blacks more vulnerable. Through its historical development, the organization has championed several programs that have proved successful. It challenges the government in the United States to improve its standards.
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Competitive Environment and Business Level Strategy of Nestle Marketing Case Study
14 pages (4062 words) , Download 0 , Case Study
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The paper "Competitive Environment and Business Level Strategy of Nestle " is a perfect example of a marketing case study. Nestle was incorporated in 1905 by the merger of Anglo-Swiss Condensed Milk Company founded in 1866 and Henri Nestle company formed in 1867 in what came to be Nestle Group (Campbell, 1982).
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Strategic Entry of Gome Electrical Appliance Holding Limited into the United States Market Marketing Case Study
9 pages (2847 words) , Download 0 , Case Study
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The paper "Strategic Entry of Gome Electrical Appliance Holding Limited into the United States Market" is a perfect example of a marketing case study. The aim of the paper is to come up with a report on the strategic entry of GOME Electrical Appliance Holding Limited into the United States market. The paper reveals the evident opportunity of the US electrical appliances market which is quite receptive.
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Segmentation Positioning and Target Markets Marketing Assignment
7 pages (2205 words) , Download 0 , Assignment
Free
The paper "Segmentation Positioning and Target Markets" is a great example of a Marketing assignment. This report is aimed at improving the market position of Uber-Company in the market. The objectives of improving the market position of Uber are provided in the report. The various objectives that can help the company achieved an increase in its market position.
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New Business Venture of Vending Machine Company in Oxford England Marketing Case Study
16 pages (4402 words) , Download 0 , Case Study
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The paper "New Business Venture of Vending Machine Company in Oxford England" is an outstanding example of a marketing case study. Vending operators are increasingly investing in technology. There was for example a growing trend for telemetry capability in vending machines, enabling the monitoring and analysis of stock and vending figures from network machines nationwide.
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Book Stores in Australia Marketing Literature review
6 pages (1685 words) , Download 0 , Literature review
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The paper “Book Stores in Australia” is a good variant of the literature review on marketing. Innovation is causing multiples phases of the world’s industries. Just like all other industries in Australia, the retail book industry has experienced different stages of evolution following the changes in technology and other factors that are influencing the market.
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Defining the Buying Behaviors of the Consumers Marketing Case Study
9 pages (2585 words) , Download 0 , Case Study
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The paper "Defining the Buying Behaviors of the Consumers " is a great example of a Marketing Case Study. This study is constructed in the structure of a marketing report that is data-based. The major objective of this study is to analyze consumer behavior patterns from the perspective of a retailing market.
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Marketing Management and Planning Marketing Term Paper
8 pages (2518 words) , Download 0 , Term Paper
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The paper "Marketing Management and Planning" is a great example of a Marketing Term Paper. This report a continuation of the situational analysis of Samsung Electronics aimed at creating a marketing plan that would ensure the company addresses its major issues to enhance its competitiveness. The situational analysis identified some issues that need to be solved.
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Comparison of two Markets - Europe and China Marketing Case Study
8 pages (2205 words) , Download 0 , Case Study
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The paper "Comparison оf two Markets - Eurоре and China" is a great example of a marketing case study. The development of international business has heightened the need for international market selection especially for companies marketing strategies. Companies are therefore in the race to comprehend the geographical, demographical, economic, social and political characteristics as compared to their home countries.
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MacDonald Food Company - Environmental Analysis Marketing Case Study
12 pages (3439 words) , Download 0 , Case Study
Free
The paper 'MacDonald Food Company - Environmental Analysis" is a good example of a marketing case study. MacDonald Food Company in India experienced an incredible enlargement in the year 2001. It expanded its functioning market in India and globally. The company's outlet in 2003 expanded from 15 to 80, and a sum of Rs. 10 billion from Rs. 46.50 million in 2001.
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Cote d'Ivoire, Indonesian and the Dominican Republic Cocoa Production and PESTEL Marketing Case Study
7 pages (2004 words) , Download 0 , Case Study
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The paper “Côte d'Ivoire, Indonesian and the Dominican Republic Cocoa Production and PESTEL”  is a spectacular example of a case study on marketing. Cocoa production in Côte d'Ivoire is among the major economic activities that contribute about 30 percent of the world’s cocoa production. The total crop produces constitutes about 1,448,992 tones.
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Customers Selection of Leisure Hotels Marketing Coursework
13 pages (3648 words) , Download 1 , Coursework
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The paper "Customers’ Selection of Leisure Hotels" is a great example of marketing coursework. The hospitality industry continues to experience a very high and increased competition in the global economic sector. Many hotels are being established in various places to boost the business environment. The hotel industry remains to be volatile and experiences a fluctuation every year.
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Wicked Problem of Shifting to More Renewable Sources of Energy Marketing Coursework
9 pages (2569 words) , Download 0 , Coursework
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The paper "Wicked Problem of Shifting to More Renewable Sources of Energy" is a great example of marketing coursework. Throughout the years, there have been problems in trying to define sustainable development based on equity, nature of the decisions, and optimal solutions. Hence, sustainable development is considered a wicked problem, which is considered a difficult situation to describe and has no final solution to acquiring the interests of all the stakeholders.
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World Cocoa Industry Marketing Case Study
7 pages (2104 words) , Download 0 , Case Study
Free
The paper "World Cocoa Industry " is a perfect example of a Marketing Case Study. Ivory Coast ranks as the leading single producer and supplier of cocoa. The country produces about 30% of the total cocoa used in the whole world. This percentage exceeds what any other single producer contributes to the world market. This is approximately a total of the crop of 1,448,992 tones.
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Emerging Markets and Globalization - CEMEX Marketing Case Study
10 pages (2908 words) , Download 0 , Case Study
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The paper "Emerging Markets and Globalization - CEMEX" is a good example of a marketing case study. The world of business is changing with the aid of globalization, technology, and enlightenment. We are currently having three types of markets namely; developing markets, advanced markets, and finally the emerging markets.
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Promotion and Key Competitors of Pandora Brand Marketing Case Study
4 pages (1194 words) , Download 0 , Case Study
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The paper "Promotion and Key Competitors of Pandora Brand" is a great example of a marketing case study. Pandora is a Danish jeweller company that deals with high quality, hand-finished modern jewellery that is also affordable. Pandora’s portfolios include silver and gold necklace, pendants, bracelets and charms. The product in focus is Pandora’s gold or silver necklaces. This is one of Pandora’s products that is quite famous in the market (Bitti, 2017).
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How Effective Are Services Provided by the OCS to the Birmingham Airport in Meeting Customers Needs Marketing Research Proposal
10 pages (2882 words) , Download 0 , Research Proposal
Free
The paper “How Effective Are Services Provided by the OCS to the Birmingham Airport in Meeting Customers Needs?” is a well-turned variant of the research proposal on marketing. According to Great Britain's (2007) report, the airline industry is the fastest growing in any economy, and it is of most importance that the products and services offered to be of quality.
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The Kentucky Fried Chicken Marketing Mix Marketing Case Study
24 pages (6562 words) , Case Study
Nobody downloaded yet
The paper "The Kentucky Fried Chicken Marketing Mix " is a perfect example of a marketing case study. The contemporary global competitive business environment that prevails in the hospitality industry has witnessed a shift in the way different organizations select their marketing strategies. Presently, marketing has become an integral part of everyday human experiences.
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Innovation Technology and Transportation Marketing Case Study
19 pages (5593 words) , Download 0 , Case Study
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The paper "Innovation Technology and Transportation" is a wonderful example of a Marketing Case Study. This report is about the situational analysis concerning Uber Company that has revolutionized the transport industry using technology. The analysis of the internal business environment facing Uber-Company is analyzed where the strengths and weaknesses are explored. 
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Factors that Drive the Use of Social Media Marketing among Australian Start-Up Companies Marketing Research Proposal
13 pages (3850 words) , Download 0 , Research Proposal
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The paper "Factors that Drive the Use of Social Media Marketing among Australian Start-Up Companies " is a great example of a marketing research proposal. Marketing is one of the most important organizational functions. Companies use marketing as a means of reaching out to new markets as well as maintaining the customers who are already buying their products.
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The Process of Industry Evaluation Marketing Assignment
6 pages (1534 words) , Download 0 , Assignment
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The paper "The Process of Industry Evaluation" is a good example of a marketing assignment. Business ethics can be termed as the proper business policies and norms that regard to issues such as corporate social responsibility, bribery and corruption, corporate governance and discrimination. Ethics in business form a basis for business operation and acceptance.
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Ethics of Segmentation, Internal, External and Customer Environments Marketing Assignment
6 pages (1620 words) , Download 0 , Assignment
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The paper "Ethics of Segmentation, Internal, External and Customer Environments" is an outstanding example of a marketing assignment. All the factors within the business that affects its operations constitute its internal environment. These comprise factors such as employees, organizational culture, and management, among others.
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The Treasury Wines - Market Overview Marketing Case Study
8 pages (2193 words) , Download 0 , Case Study
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The paper "The Treasury Wines - Market Overview" is an outstanding example of a marketing case study. The Treasury Wines has been operating in the Australian wine market since the year 2011. It makes wines that are competitive globally where it has been distributing its products globally. The quality of its products is the primary factor that sets the company above the competitors in the market.
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Nike Company Communication Analysis and Communication Plan Marketing Case Study
7 pages (2267 words) , Download 0 , Case Study
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The paper "Nike Company Communication Analysis and Communication Plan" is a good example of a marketing case study. According to Barrett (2014), communication is successful when the message from the sender is successfully conveyed to the receiver. Once it has been delivered, the message must be decoded successfully by the receiver and feedback provided through verbal and non-verbal means where possible.
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The Influence of Customer Loyalty on Customer Lifetime Valuation Marketing Literature review
7 pages (2113 words) , Download 0 , Literature review
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The paper "The Influence of Customer Loyalty on Customer Lifetime Valuation " is an outstanding example of a marketing literature review. Every other company seeks to make it profitable in the business undertakings that it has. In order to make this realizable, the company ought to focus on its marketing strategies.
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Significance of Customer Reviews to Business Marketing Coursework
20 pages (4517 words) , Download 0 , Coursework
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The paper "Significance of Customer Reviews to Business " is a great example of marketing coursework. With the rise of the internet, customer reviews have become an important business tool. Customers use social media, search engines and websites to spread the electronic word of mouth (eWOM) globally in a manner that is not easily forgettable (Filieri, 2015).
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Social Media Marketing in the Football Industry, the Case of Coca Cola Marketing Case Study
12 pages (3346 words) , Download 0 , Case Study
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The paper "Social Media Marketing in the Football Industry, the Case of Coca Cola" is a great example of a marketing case study. Social media marketing entails the use of online communities, blogs, and other social sites to market the services and products of a business entity (Neti, 2011). It is evident that social media marketing is the latest trends in marketing.
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The Settle in Consultancy Business Marketing Coursework
12 pages (3260 words) , Download 0 , Coursework
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The paper "The Settle in Consultancy Business " is a good example of marketing coursework. The feasibility study is that of the Settle In Consultancy business that is set to cater for the needs of all the people that wish to settle in the country but are not sure how. Such are the people that come for work, tour, studies, and volunteer services.
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NFL Social Media Sports Campaign - Twitter Amplify Marketing Case Study
7 pages (2069 words) , Download 0 , Case Study
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The paper "NFL Social Media Sports Campaign - Twitter Amplify" is an outstanding example of a marketing case study. Social media has emerged as a very powerful marketing tool today. Companies across industries are turning to social media in large numbers as a campaign tool because of the popularity of social media.
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Alternatives for Google in its Expansion to China Market Marketing Case Study
10 pages (2780 words) , Download 0 , Case Study
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The paper "Alternatives for Google in its Expansion to China Market" is a good example of a marketing case study.  During the last five decades, many international trade barriers fell and numerous firms began their pursuit of global strategies to ensure that they attain a competitive advantage.
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Co-creation - Theoretical Analysis and Relevance to Business Marketing Coursework
12 pages (3636 words) , Download 0 , Coursework
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The paper "Co-creation - Theoretical Analysis and Relevance to Business" is a good example of marketing coursework. Value is a key concept in the current era of marketing. Gone are the days when marketing was just about creating publicity, advertising, and organization of resources towards the customer demands.
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Purchasing Cartier Love Bracelet Marketing Case Study
17 pages (4417 words) , Download 0 , Case Study
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The paper "Purchasing Cartier Love Bracelet" is an outstanding example of a marketing case study. The decision to buy or consume a product comes from a need created that leads to a demand for the product. Every business operates with the intention that the demand created in the market will enable the business to make sales and their products preferred by consumers.
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Antecedents And Consequences of Customer-Company Identification Marketing Assignment
12 pages (3000 words) , Download 0 , Assignment
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The paper "Antecedents And Consequences of Customer-Company Identification" is a great example of a Marketing Assignment. Relationship marketing entails direct advertisement that is established through a direct response where through campaigns the company focuses on developing customer loyalty. The businesses that utilize relationship marketing work. 
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Customer Attitudes to Online Banking Marketing Essay
10 pages (2784 words) , Download 0 , Essay
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The paper "Customer Attitudes to Online Banking" is an outstanding example of a marketing essay. Online banking entails making use of electronic payment systems in transactions. The banks that provide online banking services ensure that the customers can be in a position to make use of ATMs at retail stores and other businesses.
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Situational Analysis of the Australian Airline Industry Marketing Case Study
10 pages (2793 words) , Download 2 , Case Study
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The paper "Situational Analysis of the Australian Airline Industry" is a perfect example of a marketing case study. The aviation industry of Australia is being taken through changes. The need for changes has arisen from the shift in market demand to low-cost carriers. The new aircraft have made most organizations to understand the need to capture different competitive market shares.
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Roles of Marketing Relationship in Business Markets Marketing Coursework
15 pages (4358 words) , Download 0 , Coursework
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The paper "Roles of Marketing Relationship in Business Markets" is a great example of marketing coursework. This paper investigates the roles of marketing relationship in business markets. Relationship marketing is defined at the initial stage of the article. The overview of its development and integration into business practice and the growing significance in the field follows.
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Social Media Marketing Marketing Coursework
16 pages (4320 words) , Download 0 , Coursework
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The paper "Social Media Marketing" is an outstanding example of marketing coursework. Marketing is one of the most important departments that a company cannot do without since it aids in building stronger market power in a highly competitive environment. Therefore, businesses are doing advertisement in different ways whenever a new product or services emerge or when they want to expand the market for their real goods or services.
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