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Antecedents And Consequences of Customer-Company Identification - Assignment Example

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The paper "Antecedents And Consequences of Customer-Company Identification" is a great example of a Marketing Assignment. Relationship marketing entails direct advertisement that is established through a direct response where through campaigns the company focuses on developing customer loyalty. The businesses that utilize relationship marketing work. …
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Antecedents And Consequences of Customer-Company Identification

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