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Marketing Essays

Result for Subject Marketing:
19702 essays
Marketing Part Of Strategic Enterprise Marketing Research Paper
7 pages (2914 words) , Download 0 , Research Paper
Free
The paper "Marketing Part Of Strategic Enterprise" is a perfect example of a Marketing Research Paper. The second-hand car selling a business in Ballarat, Australia is quite unique in the market since it provides quality second-hand cars that are well maintained, accident-free and with mileage that ranges from 6,000-12,000 for a period of 2-3 years that the car has been operational. 
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Tactics in Marketing Strategy Development and Implementation Marketing Case Study
6 pages (1794 words) , Download 0 , Case Study
Free
The paper "Tactics in Marketing Strategy Development and Implementation" is a great example of a Marketing Case Study. This paper looks at analyzing the international marketing opportunities which Southern Peninsula Wines can use for increasing their business. The paper examines the different opportunities which an international market presence before Southern Peninsula Wines. 
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Increasing of Customer Information of a Service Marketing Coursework
7 pages (1971 words) , Download 0 , Coursework
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The paper "Increasing of Customer Information of a Service" is a great example of marketing coursework. Intangibility, inseparability, variability, and perishability are four factors that distinguish the marketing of services from product marketing since these characteristics affect the buying behavior of customers during the buying process.
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Group Dynamics For Teams Marketing Assignment
7 pages (1750 words) , Download 0 , Assignment
Free
The paper "Group Dynamics For Teams" Is a great example of a Marketing Assignment. To accomplish the Myer Marketing project, we worked collaboratively as a team for a common goal. It took some time for the team to form and attain optimum performance. Our success is based on the fact that we were able to build rapport with one another and enhance trust.
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Effect of Social Influence on Consumer Behavior Marketing Annotated Bibliography
5 pages (1250 words) , Download 0 , Annotated Bibliography
Free
The paper "Effect of Social Influence on Consumer Behavior" Is a great example of a Marketing Annotated Bibliography. The following is an annotated bibliography for research on the topic “How social influence in the form of the concept of social normative influence affects the behavior of consumers.” Four recently-published peer-reviewed journal articles are reviewed.
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Conditions for Herding Behavior Marketing Essay
6 pages (1500 words) , Download 0 , Essay
Free
The paper "Conditions for Herding Behavior" is a perfect example of a Marketing Essay. This essay is about herding behavior within the context of social marketing. The essay examines two important questions. The first one relates to the conditions that are necessary for herding behavior to occur within the context of social marketing.
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Wellington Wines Ltd - Target Market, Customer Analysis and Positioning Marketing Case Study
8 pages (2303 words) , Download 0 , Case Study
Free
The paper "Wellington Wines Ltd - Target Market, Customer Analysis and Positioning" is an outstanding example of a marketing case study. Wellington Wines Ltd is seeking to be an outstanding company in almost all parts of Australia in wine distribution. The availability of the vineyard in Mudgee will enable the company to produce surplus wine the will flock the Australian wine markets.
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Developing Marketing Tactics Marketing Case Study
10 pages (2895 words) , Download 0 , Case Study
Free
The paper "Developing Marketing Tactics" is a perfect example of a Marketing Case Study. Woolworths is the largest supermarket chain in Australia that overtook its traditional rival Coles in 2006. Woolworths operates 992 stores across Australia and relies on over one hundred thousand team members in distribution centers, in stores and support offices to offer customers with superior range, etc. 
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Comparison of Precision of Systemic Sampling with some other Probability Sampling Marketing Assignment
11 pages (5211 words) , Download 0 , Assignment
Free
The paper "Comparison of Precision of Systemic Sampling with some other Probability Sampling" is a perfect example of a Marketing Assignment. This paper entails in-depth research on how RMIT university needs to manage and improve students and alumni experiences across the University. As such, RMIT university partners with the Customer Experience (CX) team.
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Coca Colas Operations in Relation to its Marketing Strategies Marketing Case Study
12 pages (3188 words) , Download 0 , Case Study
Free
The paper 'Coca Cola’s Operations in Relation to its Marketing Strategies' is a perfect example of a marketing case study. Ever since its establishment, Coca-cola has focused its efforts on maintaining a competitive advantage over its competitors in the soft drink industry. The last century has seen the multinational company maintain its position.
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The Provisions of the Scallop Fishing and Marketing Act Marketing Assignment
8 pages (2201 words) , Download 0 , Assignment
Free
The paper 'The Provisions of the Scallop Fishing and Marketing Act' is a great example of a marketing assignment. The issue in the scenario given is whether by incorporating a company Bob can be able to double his commercial fishing and exceed the quota limit set by the Scallop Fishing and Marketing Act.
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Variability of Gym Junkie Items in Instagram Involvement Marketing Assignment
12 pages (4172 words) , Download 0 , Assignment
Free
The paper "Variability of Gym Junkie Items in Instagram Involvement " is a great example of a Marketing Assignment. it is evident that most of the respondents use the mobile phone device 83(58.4%) to access the Instagram pages. This is followed by a distant number of respondents who use the computer 38(26.7%) to access GoGym Instagram pages.
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Application of Social Marketing Practice Marketing Coursework
8 pages (2235 words) , Download 0 , Coursework
Free
The paper "Application of Social Marketing Practice" is a perfect example of marketing coursework. Ethics entails the comprehension of whether certain practices are right or good. In the context of business, ethics can be inferred to mean a mixture of appropriate business policies and practices about marketing and other business-related issues.
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Brand Marketing and Equity at Starbucks Marketing Case Study
13 pages (3250 words) , Download 2 , Case Study
Free
The paper "Brand Marketing and Equity at Starbucks" is a wonderful example of a case study on marketing. Starbucks has established a strong geographical presence globally and maintained a market share of more than 36.7 percent in the U.S. market. CBBE model can be applied to assess the progress that Starbucks has achieved in building its brand.
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The Role of Motivational Research Based on Brand Awareness in the Market Marketing Essay
6 pages (1819 words) , Download 0 , Essay
Free
The paper “The Role of Motivational Research Based on Brand Awareness in the Market” is an exciting variant of an essay on marketing. Brand awareness is the extent to which the buyers or the consumers of a particular commodity can recall or recognize the availability of a certain product or service offered by a particular company or business.
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Early Understanding of Brand Awareness and Consumer Buying Behaviour Marketing Literature review
6 pages (1632 words) , Download 0 , Literature review
Free
The paper “Early Understanding of Brand Awareness and Consumer Buying Behaviour” is a  thoughtful variant of literature review on marketing. The brand image notion was formally introduced in the 1950s and has since then become a commonplace not only in motivational research but also consumer behaviour research.
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Get New Customers And Make More Money Marketing Assignment
6 pages (1500 words) , Download 0 , Assignment
Free
The paper "Get New Customers And Make More Money" is a wonderful example of a Marketing Assignment. Before deciding on the market opportunity to be relied upon by the business, it is important for a business to examine the risks as well as the returns a given marketing opportunity will have. Some opportunities may be profitable than others depending on the impact. 
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The Impact of Ethical Issues in Marketing Marketing Article
7 pages (2094 words) , Download 0 , Article
Free
The paper "The Impact of Ethical Issues in Marketing" is a perfect example of a Marketing Article. Over a considerable amount of time, people have become more aware of the concept of ethics and more so when it relates to the organizations. The ethical problems that arise in marketing can be said to stem from disagreements and conflicts between the concerned individuals. 
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Virtual Community Impact on Social Media Marketing Coursework
8 pages (2445 words) , Download 0 , Coursework
Free
The paper "Virtual Community Impact on Social Media" is a great example of marketing coursework. The current trends that have led to the increased usage of the blogs as a medium of product promotion have been reflected in the increased rise in business markets and a commensurate rise in the number of consumers with preference to the aforementioned product.
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Feelings And Consumer Decision Making Marketing Assignment
8 pages (2000 words) , Download 0 , Assignment
Free
The paper "Feelings And Consumer Decision Making" is a good example of a Marketing Assignment. There are two distinct cognitive appraisals evident in ALDI strategy and cut across the integral and incidental emotions that influenced the decision of shoppers to move or consider ALDI as the first alternative when disappointed by their current stores.
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Use of Social Media in Marketing Marketing Coursework
6 pages (2023 words) , Download 0 , Coursework
Free
The paper "Use of Social Media in Marketing " is a good example of marketing coursework. After the rise of the internet in the world social media usage has increased all around the global. Examples of social media include Facebook, Instagram, what’ Sapp, YouTube among others. The number of people using social media in 2011 is less compared to those who are using in 2017.
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Setting the Pace in Product Development Marketing Essay
9 pages (2250 words) , Download 0 , Essay
Free
The paper "Setting the Pace in Product Development" is a great example of a Marketing Essay. This essay presents a marketing strategy plan for an Australian cider producer exporting the product to Scandinavia. The report builds on the findings of an extensive analysis of the impact of the factors of the external environment on the business of the exporter. 
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Marketing Plan: Bank of Cancer Research Marketing Case Study
12 pages (3445 words) , Download 0 , Case Study
Free
The paper "Marketing Plan: Bank of Cancer Research" is a good example of a marketing case study. The Bank of Cancer Research is a financial bank that operates as a social enterprise, which makes profits for purposes of funding pieces of research in cancer. Consumers are provided with a choice regarding who should receive the profits generated from their banking.
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Marketing in the Tourism Service Industry Marketing Case Study
6 pages (2222 words) , Download 0 , Case Study
Free
The paper "Marketing in the Tourism Service Industry " is an outstanding example of a marketing case study. Marketing in the service industry is an imperative area to consider following its impacts on the target consumer. According to Gürbüz, Albayrak and Alaybeyoğlu (2014), marketing is a process involving the performance of activities such as planning, pricing, promotion, and distribution of goods.
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Strategic Advice for Permanent Aid Delivery Corporation Creation Marketing Coursework
21 pages (5824 words) , Coursework
Nobody downloaded yet
The paper "Strategic Advice for Permanent Aid Delivery Corporation Creation" is a perfect example of marketing coursework. After the attention of Melinda and Chan to the world advancement conference which is held twice a year has made them develop an interest in the enabling of project loop and stabilization of developing countries.
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The Impact of Social Media on Marketing Marketing Coursework
8 pages (2476 words) , Download 0 , Coursework
Free
The paper "The Impact of Social Media on Marketing " is an outstanding example of marketing coursework. The rise of various social media sites such as Facebook, Twitter, and Instagram among others have revolutionized the way people communicates. Furthermore, it has established a link where people across the globe can communicate freely in a short period.
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Product and Pricing Courses are underrepresented in Undergraduate Marketing Curricula Marketing Case Study
6 pages (1500 words) , Download 0 , Case Study
Free
The paper "Product and Pricing Courses are underrepresented in Undergraduate Marketing Curricula" is a perfect example of a Marketing Case Study. The marketing objective of this travel agency is to capture the interests of potential customers through the endorsement of adventure as part of personal growth and reach an annual growth rate of 10-15%.
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Employment for Vision Impaired Marketing Case Study
6 pages (1893 words) , Download 0 , Case Study
Free
In general, the paper "Employment for Vision Impaired" is a perfect example of a marketing case study. General disability has become a major problem in the society today especially with the inability of people to access various employment opportunities depending on the type of the disability that their face.
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Macro-Environmental Forces Impacting Environment of the Apple Company Marketing Case Study
7 pages (2115 words) , Download 0 , Case Study
Free
The paper "Macro-Environmental Forces Impacting Environment of the Apple Company" is a great example of a marketing case study. The external factors in the Apple macro-environment show the value that the company can get on the various strategic options to be exploited by the company according to research by Forster et al (2016 pg. 23).
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Marketing across Culture - McDonalds Marketing Case Study
16 pages (4422 words) , Download 0 , Case Study
Free
The paper "Marketing across Culture - McDonald’s" is a good example of a marketing case study. With over 1.5 million franchises in the United States and over 750,000 outside in more than 120 countries worldwide, McDonald’s is one of the most successful international restaurant chains in the world (IBISWorld, 2015).
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Empirically Assessing Consumers' Reasonable Expectations Marketing Assignment
9 pages (2250 words) , Download 0 , Assignment
Free
The paper "Empirically Assessing Consumers' Reasonable Expectations" is a good example of a Marketing Assignment. Among the developing and most growing industries in the world are the service industry; this field largely is involved in the provision of services to people through online and physical direct services.
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Future Market Share for Electric Vehicles Marketing Speech or Presentation
6 pages (1924 words) , Download 0 , Speech or Presentation
Free
The paper “Future Market Share for Electric Vehicles” is a cogent variant of the presentation on marketing. This report is focused on examining the development of the electric car industry and is solely directed towards Bayford Volkswagen Camberwell; a major car dealer in the country. It is meant to give a possible future direction of the overall growth and possible changes in the industry.
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Myer Strategy Gaining Traction Marketing Case Study
8 pages (2000 words) , Download 0 , Case Study
Free
The paper "Myer Strategy Gaining Traction" is a perfect example of a Marketing Case Study. Myer has been able to use a differentiation strategy with a focus on the product lifecycle for a long period. This is through maintaining multiple product lines with the targets on the upper and lower-middle class.
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Rationales for Marketing Strategies Marketing Case Study
6 pages (2615 words) , Download 0 , Case Study
Free
The paper "Rationales for Marketing Strategies" is a great example of a Marketing Case Study. Non-substitutable: people are always traveling since this is a sector strongly dependent on tourists, and people will never stop eating and thus this the greatest strength. The sector should make sure that there plenty of accommodation rooms and plenty of food. 
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Cultural Influences on Overconsumption of Alcohol in Australia Marketing Case Study
7 pages (1750 words) , Download 0 , Case Study
Free
The paper "Cultural Influences on Overconsumption of Alcohol in Australia" Is a great example of a Marketing Case Study. Culture can be defined as a way of life of a group of people that consists of beliefs, behaviors, values, and symbols that are acceptable and passed on through imitation and communication from one generation to another.
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The Pros and Cons of Free Trade Agreements Marketing Coursework
6 pages (1634 words) , Download 0 , Coursework
Free
The paper "The Pros and Cons of Free Trade Agreements" is a great example of marketing coursework. Free trade agreements have encountered increasing controversy following the concerns raised by organizations, their employees, and other stakeholders. From the global trend, it is evident that free trade agreements will be a precondition for successful economic recovery (Baier and Jeffrey 2).
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Designing the Customer-Centric Organization Marketing Case Study
11 pages (2750 words) , Download 0 , Case Study
Free
The paper is a perfect example of a Marketing Case Study. It is every desire for all companies to increase their profits; the biggest challenge is that there are a lot of fierce competitions in every market. This competition makes every company try and attract new and retain their old customers by increasing their satisfaction as this helps in reaching their goals. 
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Market Research and Its Use in a Marketing Plan Marketing Assignment
7 pages (2089 words) , Download 0 , Assignment
Free
The paper "Market Research and Its Use in a Marketing Plan" is a perfect example of a Marketing Assignment. The importance of market research in a marketing plan is underlined by the missteps made by some of the world's biggest brands due to lack of knowledge of their markets and inability to formulate well thought out marketing plans.
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External Environment Analysis of Sony Corporation Marketing Case Study
5 pages (1528 words) , Download 0 , Case Study
Free
When a business enters a new market or industry due to its diversification, it tends to develop new products for the particular new industry or market (Patrick, 2012). Sony Corporation has a history of being highly diversified which has at times even resulted in the losses that they were incurring at one point in time (Dheeman, Schildwachter, and Harrison, 2012).
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UberX Operational Trends in the Taxi and Limousines Industry Marketing Case Study
12 pages (3517 words) , Download 0 , Case Study
Free
The paper "UberX Operational Trends in the Taxi and Limousines Industry" is a perfect example of a marketing case study. Reigeluth (2013), argued that Uber is basically a technology company which offers free software platform usable by mobile devices for individual who wish to request for taxi services.
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Strategic Market Relationships for Volkswagen Marketing Case Study
9 pages (2250 words) , Download 0 , Case Study
Free
The paper "Strategic Market Relationships for Volkswagen" is a great example of a Marketing Case Study. The purpose of this report is to explore customer relationship management in Volkswagen Australia. The customer relations strategies employed by Volkswagen Australia in the process of making sure that the relationship existing between the company and customers is maintained. 
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Audit for Marketing of the Bank of Cancer Research Marketing Case Study
10 pages (2723 words) , Download 0 , Case Study
Free
The paper "Audit for Marketing of the Bank of Cancer Research" is a great example of a Marketing Case Study. Bank of Cancer Research is a new concept being introduced by Mr. March where he has a vision of setting up a bank like the ones used in the world currently. However, the profits expected from the bank will be used to conduct research on cancer.
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Integrated Marketing Communications - the Samsung Electronics Company Marketing Case Study
6 pages (1728 words) , Download 0 , Case Study
Free
The paper "Integrated Marketing Communications - the Samsung Electronics Company " is a perfect example of a marketing case study. The Samsung Electronics Company is a multinational company in South Korea which deals with electronics, and its headquarters is situated at Suwon. However, even though the ownership structure of this company is quite complicated, in the year 2012 the Samsung Electronics Company accounted for 70% revenue in South Korea (Ledbetter, et al., 2008).
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The Marketization of Care Marketing Case Study
7 pages (2217 words) , Download 0 , Case Study
Free
The paper "The Marketization of Care" is a perfect example of a Marketing Case Study. The aged and old people in Australia comprise 55% of the whole population. With only 6% of these people either living in retirement villages or residential aged-care facilities. Therefore, homes for the old and aged are in dire demand in Australia. 
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Marketing Mix Strategy Marketing Research Paper
12 pages (3515 words) , Download 0 , Research Paper
Free
The paper "Marketing Mix Strategy" is a great example of a Marketing Research Paper. This report aims at developing a new marketing mix strategy for Toyota Prius car that competes against Ford Mondeo. This report, therefore, sets out to demonstrate how the proposed marketing mix strategy will create and at the same time deliver sufficient customer value. 
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The Role of Satisfaction in Repurchasing Services in the Airline Industry Marketing Literature review
8 pages (2597 words) , Download 0 , Literature review
Free
The paper “The Role of Satisfaction in Repurchasing Services in the Airline Industry” is a comprehensive variant of the literature review on marketing. The airline industry has achieved tremendous growth in the last few decades with the primary focus on promoting customer satisfaction. Achieving customer loyalty is important in the airline industry.
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Future Market Share for Electric Vehicles Marketing Case Study
6 pages (1746 words) , Download 0 , Case Study
Free
The paper "Future Market Share for Electric Vehicles" is a great example of a marketing case study. This report is focused on examining the development of the electric car industry and is solely directed towards Bayford Volkswagen Camberwell; a major car dealer in the country. It is meant to give a possible future direction of the overall growth and possible changes in the industry.
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Analysis of the Market Condition That May Hinder or Favor the Entry and Survival of ARTS in Rwanda Marketing Case Study
6 pages (1556 words) , Download 0 , Case Study
Free
The paper “Analysis of the Market Condition That May Hinder or Favor the Entry and Survival of ARTS in Rwanda” is a dramatic variant of the case study on marketing. Rwanda, after the genocide incident in the year 1994, has taken upon itself to encourage development in the country by creating business opportunities locally in the different industries that fuel development through its policies.
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Incentives to Enter Rwandan Special Economic Zone Marketing Case Study
6 pages (1671 words) , Download 0 , Case Study
Free
The paper "Incentives to Enter Rwandan Special Economic Zone' is an outstanding example of a marketing case study. Personal computer industry in Rwanda has experienced rapid growth in recent years and has played an important role in the national economy. As a result of a good business environment, an Alpha Response Technology solution (ARTS) is planning to enter the Rwanda computer industry (Mwanza, 2016).
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Current Foreign Investment in Rwanda Marketing Case Study
6 pages (1680 words) , Download 0 , Case Study
Free
The paper "Current Foreign Investment in Rwanda" is a great example of a marketing case study. The company’s move to Rwanda demonstrates that a major goal of theirs will be international expansion. A move to Europe will be very easy: Europe, being mostly developed countries, already has substantial competitors. In developed parts of Asia, there are likely competitors who might keep out Arts.
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501 - 550 results of 19702 items
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