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Social Media and Brand Communication - Essay Example

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Summary

The paper "Social Media and Brand Communication" is a great example of a Marketing Essay. Brands are very valuable in any organization. Companies often aim to create strong brands by authoring compelling brand stories (Cayla, Julien, and Arnould, 2008). Traditionally, brand stories were done through none-to-many marketing communications like advertising. …

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Subject: Marketing
Type: Essay
Level: Undergraduate
Pages: 8 (2000 words)
Downloads: 0

Extract of sample "Social Media and Brand Communication"

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