Strategic Marketing - Group Experience, Group Operation, and Group Conflict Resolution - Essay Example

3 Personal Reflections Name: Institution: 3 Personal Reflections Reflection on Group Experience At the formative basis of forming the group in the study on marketing as a process, I was involved in the composition and selection of respective members (Bailey, 2007). The study indicated that marketing is about the needs of understanding different markets, ability to meet the needs, demands and wants at the deprived nature of the customers. It requires the marketing management and planning for effective returns with the aspects of financial input. As a marketer, the essential plan of the process generates the need to evaluate its success as per the brand, its recognition, provision of the direction and expected returns. In the described needs, various objectives according to market dynamics have to be influenced with the target strategies and implemented decision as per the value. In return, generated criteria to be used should be effective with the communication process required as well as the ease of reach to the marketing implementation. In addition, the social and ethical issues that can characterize the brand and product in marketing have to be considered beforehand in order to assure of the competitive advantage therein. During the group formation, I believed that the best equipped process was to acquire the fewer members with the insight on marketing dynamics and generated knowledge from the academic excellence and performance. According to Bradford (2015), the provision given for the group formations, the numbers expected were to maximize on four members per each allocation. The main characteristic of the group was to show the need for unity in the process of establishing marketing criteria for products and services of a generated company, in order to measure the effectiveness of all strategies learnt in the course. The other members had a difficult time in identifying probable additions to the group apart from the fundamental two, who were from the initial stage. Due to the pressure and allocated timeframe for the process, the changes necessitated that we fill up the remaining two slots in order to complete the group. The main difference was instituting understanding of the marketing concepts especially with competitive markets. The different dimensions covered customer satisfaction, profit, interest of society, and total company effort in the whole process. It took the whole process close to three days of understanding the divergent views on marketing strategies. As the first bit of evaluation was required, we had to make a concrete consensus towards forming the group in order to achieve the required assessment and subsequent allocation of marks as per the results. The four members included Peter, Joy, Luke and Brenda. The basics of all the planning cycle that I came to learn about and integrate in the group formation basis are that of goals, measurements and actions. In generated response to marketing cycle, I learnt and altered my earlier opinion in order to accept the diversity deliberations (Jarvinen and Taimenanen, 2015). After every step of the planning cycle and execution of the first step, I accepted that the formative members of the group were as important as anyone else in their own right. The generated input from one member to another was critical in the results obtained from the assessment delivered. I therefore embraced the fact that coordination and implementation of formative process was equivalent to achieving a marketing plan and strategy that equates to customer review of all the goals in the marketing delivery. Various inputs and strengths of each member are important. Reflection on Group Operation Group operation in the marketing course is dependent on behavior and cognition in marketing. Kottler and Armstrong (2006) argue that the attributes when developing a strategy for marketing a product or service in the different market dynamics rests on various stages in the consumer buying processes. Ultimately, the customer or consumer is the determinant of the product or service, which can generate the required profitability to the parent company at any given time. The three stages include obtaining, consuming and disposing. In the obtaining criteria, activities that lead to purchase of the particulars are all considered in terms of the product’s requirements. Consumption is characterized by the circumstance responsible for the utility of the service or product in order to generate the interest through marketing. Finally, the disposing phase targets the various easy the packaging and presentation materials are dealt away with in totality. The above mechanisms are abounding by the group formation and norming stages especially where ground rules of the planning and execution stages are required. The failure of any of the above measures is subject to scrutiny and ultimate loss as per the company dynamics. In the second phase of group normalization process, the different barriers and characteristics of individual members are determined in order to get a clear guideline. In the group of four, I being Luke had a different source of origin as compared to Peter, Joy and Brenda. Due to my cultural background, I had to scrutinize the other members based on their ethnicity, capabilities and mental abilities. I was of the view that different personalities in a group setup had distinct characteristics that would improve the basis of each other through cooperation and behavioral influences (Lansford, 2008). At the pint of role allocation and responsibilities, Peter assumed the chairmanship whilst Brenda took upon herself to be the secretary. Joy and I did not take up any distinct role and instead focused in the process of creating guidelines for the effective responsibilities of the group. The determinants in the process of group formalization typified consumer behavior in marketing strategies. They had to be through selection, obtaining and consumption as per the experiences. They all reflected the needs, demands and wants of individual consumers in general. Conventional lessons learnt on my part from the formalization of our group is that different and unique attributes are essential for the success of the group (Mooradian, Matzler and Ring, 2012). Just as consumer behaviors indicate varied responses as per the experience, I had to accept the fate of the group based on the composition criteria. For example, Peter was authoritative in nature and had a commanding voice. The chairmanship role suited him as he helped steer the group in quick decision- making processes when faced with tasks and assessments thus far. Joy on the other hand was particular with organization of her workspace and it translated into her role as a secretary of the group. Brenda on the other hand preferred communication for better understanding. Her importance was in the issuance of time allocation and delivered needs for the promulgation of the group’s activities throughout the time. The experience helped strengthen my belief that different components are important for the functionality of a system. Without the support and makeup of the additional components, the system cannot function just as the planning, execution and analysis phase of marketing plans are all necessary for the delivery. Reflection on Group Conflict Resolution Contemporary issues that surround a marketing plan have to take into account the factors that might limit the process or have a negative effect towards them. For example, the consumer behaviors are determined by a number of factors, which, influence the choice and depicted natures from their daily lives. Factors in this context that might affect the marketing strategy used as well as its effectiveness include situational, relationship, internal and external factors. The situational are exhibited by the timing and allocation of the target dynamics like age, gender, class, income availability, amongst others. In return, the changes in the delivery of the marketing strategy have to reflect the decision undertaken for the marketing of the products or services. The differences in markets as per the customers’ preferences show the organization’s intent and changed opinions (Sudbury, 2011). The buying decisions solves any arising issues or constraints between the involved parties in case of misunderstandings or non- delivery of the same. They are then used to link research of the market in question in order to ascertain the effectiveness. The other roles of human influence also generate wanted attention for the promotion of the same. After the forming and normalization of the group, affecting the actual process of tasks delivery and ensuring that various objectives were met became a different issue altogether. Despite the role application, the basis of the group degenerated from delivering the tasks into issues regarding the approach to various marketing issues and the need for affirmation in the process. For example, conflicts on the modalities of tasks became a common issue in the group. Due to the personality differences, much of the time was wasted on trying to resolve the issues in order to get a common ground for proceeding with the tasks and achievements required (Tidman 2009). All matters were up to debate even the decision- making process despite its attenuation by Peter as the chairman. Before the culmination of understanding, the process of conflict resolution took a lot of time required for dedication to enabling converted evidence in the marketing strategies studies. In the process, various issues like psycho analytical balances and achievement of unison in the group was late. It also cost the group one of the main assessment determinants in the courses as there had been no clear understanding before and rapport. One of the main lessons learnt in the process of conflict resolution is the need for understanding as well as equality among all members. Different individuals have different internal influences that enable their behavior and understanding to solution of issues. Thus, there is no uniform application of required changes from one group to another. Similarly, marketing management, plan and execution are faced by various issues that have negative impacts in their operations. For example, demographics, psychographics, social influences and internal influences all contribute to arising of conflicts in the delivery of the market dynamics. The decision process should indicate the purpose of research as well as its effectiveness (Tidman 2009). Solutions towards the process will affect the procedure either positively or negatively. Instead, dimensions like motivation, lifestyles, and personality differences should institute the mechanisms responsible for better and effective methods for marketing strategies. On the other hand, the same applies to functionalities of a group as they are for better cooperation. References Bailey, T. (2007). Some Perspectives on the Management of Infor Mation Technology. Australian Journal Of Management, 12(2), 159-183. Bradford, L. (2008). Group development. La Jolla, Calif.: University Associates. Järvinen, J., & Taiminen, H. (2015). Harnessing marketing automation for B2B content marketing. Industrial Marketing Management. Kotler, P., & Armstrong, G. (2006). Principles of marketing. Upper Saddle River, N.J.: Pearson Prentice Hall. Lansford, T. (2008). Conflict resolution. Detroit: Greenhaven Press. Mooradian, T., Matzler, K., & Ring, L. (2012). Strategic marketing. Upper Saddle River, N.J.: Pearson Education. Sudbury, P. (2011). Group Dynamics in Sport: A Personal Experience. Group Analysis, 27(3), Tidman, P. (2009). Critical reflection: an alleged epistemic duty. Analysis, 56(4), 268-276. Read More