Impact of Service Blueprints in the Delivery of Service and Customer Experience - Case Study Example

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Summary

The paper “McDonald’s Service Blueprint - the Function and Impact of Service Blueprints in the Delivery of Service and Customer Experience“ is a comprehensive variant of a case study on marketing. The choice of the service organization was made after careful scrutiny of its service processes. In this case, the McDonald restaurant was selected due to the standard of its service processes…

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Subject: Marketing
Type: Case Study
Level: Undergraduate
Pages: 6 (1500 words)
Downloads: 1

Extract of sample "Impact of Service Blueprints in the Delivery of Service and Customer Experience"

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