To What Extent Privacy and Security Affect on Consumer Behavior When Shopping Online - Coursework Example

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Boyd & Walker (1990) indicates that Marketers are able to formulate marketing strategies based on consumer behaviours since they link up all the market mix elements in any given environment.... For instance, most individuals nowadays prefer online shopping as opposed to physically visiting the stores.... This is greatly affected by the consumer's behaviour which plays a great role in determining how these elements are changed from time to time by marketers....

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