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Privatization of Medibank - Case Study Example

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Summary

The paper "Privatization of Medibank" is a good example of a marketing case study. Privatisation is the transference of ownership and operation of a business or property from the control of the public or the government to a private enterprise. Privatisation came prominently into worldwide focus in the 1980s when it began in earnest in the United Kingdom (Ganesh, 2001, pg. 13)…

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Subject: Marketing
Type: Case Study
Level: Masters
Pages: 5 (1250 words)
Downloads: 0

Extract of sample "Privatization of Medibank"

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Savvides analyzed that with this new idea of Privatization of Medibank, and then the organization would expect a total member population of about 4 million and as 30% shared in the health market.... Most of the banks have their estimates ranging between $4 and $6 billion, on the sale of medibank.... In the account to this, the private manager of medibank has made claims that as a move to cut down the cost to the patients, then there would be some restrictions to some private hospitals....

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This, however, ignites the question as to whether privatizing Medibank could actually affect the interests of medibank Private Members (Alexander 2014).... The main concern, however, is whether there is any potential risk that the sale of medibank could have.... For instance, an examination of medibank's submissions to the Commission's private health insurance inquiry discloses that Medibank was a strong advocate for private health care.... Indeed, analysis by Standard and Poor's that any sale of medibank is likely to affect the industry's competitive dynamics significantly adds weight to reasons for privatizing Medicare....

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