IKEA: The Impact of Store Environment on Consumer Choice - Case Study Example

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Summary

The paper "IKEA: The Impact of Store Environment on Consumer Choice" is an outstanding example of a marketing case study. In recent times, the retail environment has received much attention from retailers as they dedicate a lot of financial resources in design and merchandise presentation activities to ensure they continue to attract consumers to their stores…

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Subject: Marketing
Type: Case Study
Level: Masters
Pages: 7 (1750 words)
Downloads: 0

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