BYD Auto - Marketing in Singapore, Canada and Australia - Case Study Example

The paper "BYD Auto - Marketing in Singapore, Canada and Australia " is an outstanding example of a marketing case study. Australia, Singapore and Canada are the chosen export markets. The chief reason for choosing these markets as the candidate countries is because they pay much attention to the protection of the environment. The governments of these countries have published a number of policies that encourage and implement the effective use of clean energy. Moreover, these countries have an extremely good economic status according to the range of prices in their markets. In particular, Canada and Australia have stable economic development and incomes thus they are in positions of gaining more potential customers. On the other hand, Singapore has so far imported a number of electric buses from BYD thus, people in this country may have a positive impression and strong confidence towards the products being offered by the company. This will greatly assist in the marketing and promotion of the product (BYD Company, 2013).

The BYD Auto Company has been keeping the topmost sales, based in China, for the last two years. This company is among the pioneer providers of green energy technologies which greatly focus on information technology, energy industries and automotive. Being the world’s largest manufacturer of rechargeable batteries, BYD Auto owns a mature and functional technology of rechargeable battery the globe, creating a necessary condition for the production of hybrids (BYD Company, 2011).

Company background

The BYD Corporation is among the youngest Chinese automaker which was established in the year 1995 as the sole manufacturer of rechargeable batteries. Immediately after being listed on the Hong Kong’s stock exchange, in August 2002, BYD Corporation managed to enter into the auto industry a year after, by obtaining another automaker in China. When the energy crisis caused the prices of fuel to rapidly increase, many automakers were badly affected. However, BYD Auto managed to survive and its electric vehicles continued to sell.