The Commonwealth Bank - Issue of Multi-Currency Credit Cards - Case Study Example

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Summary

The paper "The Commonwealth Bank - Issue of Multi-Currency Credit Cards" is a perfect example of a marketing case study. Banking is one of the most fragile and riskiest businesses in the world (Altunbas, Manganelli & Marques-Ibanez, 2011, p.2). According to Wehinger (2013, p.2), the massive competition that is present in the banking industry has seen the major players in this sector adopt very dynamic and creative measures to stay afloat…

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Subject: Marketing
Type: Case Study
Level: Masters
Pages: 7 (1750 words)
Downloads: 0

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