Footwear Industry in Australia - the Effect of Brand Counterfeits on Genuine Brand Equity - Research Proposal Example

… The paper "Cathay Pacific's brand equity" is a perfect example of a case study on marketing.... The paper "Cathay Pacific's brand equity" is a perfect example of a case study on marketing.... Service quality is tangible and inimitable brand equity for Cathay Pacific.... However, Cathay Pacific has held the fort by offering superior service quality and customer focus which is very important in a service industry like the airlines....

Brand influence on customer's purchasing intentions can be effectively analyzed through three basic investigations which include; the basic components and specific functions performed by the brand, the concept of brand personality and brand's relational dimension and lastly the concept of brand experience(Jaffe & Nebenzahl, 2001, pp.... … The paper "brand Impact on Perceptions and Purchasing Intentions" is a worthy example of a literature review on marketing....

Additionally, the use of brand name roles on the shoes is likely to generate high margins for the firm and an increase in the price will not affect the consumer responses (Rolex).... The parent brand of the company is Rolex watches (Rolex).... The most attracting thing is that they are classy and the brand name will make them attractive to both domestic and international markets (Rolex).... ISSUES AFFECTING THE CONSUMERS IN ADOPTING THE NEW PRODUCTPOSITIVE ISSUES Status function Due to the fact that Rolex is a brand name that consumers will like to identify themselves with, the company is likely to attain its market target within a short period of time....

… The paper "Building brand equity and Brand Loyalty in Sроrt Industry" is an excellent example of a research proposal on marketing.... The paper "Building brand equity and Brand Loyalty in Sроrt Industry" is an excellent example of a research proposal on marketing.... Building brand equity and enhancing customer loyalty have been deemed as the most sustainable means towards long-term profitability and competitiveness.... According to the Marketing Science Institute, brand equity refers to the 'set of associations and behavior on the part of a brand's customer, channels members and parent corporation that permits the brand to earn greater volume or margin than it could without the brand name' (Leuthesser, 1988)....

Currently, the numbers of counterfeit products in some economies are almost half the total number of genuine products making it hard for consumers to get genuine ones.... Mobile phones are the most hit with the counterfeit resembling the genuine one is such a way that unless one is equipped with relevant information and highly empowered, they are not able to differentiate the two.... Although this is the case, there is a lot of competition from other different companies that have also seen tremendous growth in this industry....

… The paper "Pacific brand - Company Overview" is a perfect example of a business case study.... This particular case study is aimed at providing insight as well as outlining the present position on Pacific brand Limited (PBG).... The paper "Pacific brand - Company Overview" is a perfect example of a business case study.... This particular case study is aimed at providing insight as well as outlining the present position on Pacific brand Limited (PBG)....

Currently, it is hard to find low-cost footwear producers in australia (IBISWorld, 2013).... Such global forces have led to a decline in footwear employment in australia.... According to Marks (2013), trade liberalization has played a major role in globalizing the footwear industry through re-orienting production to the international market from the domestic market.... The footwear industry is labor-intensive and there are unique labor relation issues....

… The paper "Brands and brand equity - Case of Nestle" is a great example of a marketing case study.... The paper "Brands and brand equity - Case of Nestle" is a great example of a marketing case study.... Currently, studies have been concerned with different theorists and researches that have been focussing on brand equity Models to understand how companies manage their brands.... This view has been supported by the Customer-Based brand equity Model that was proposed by Keller (2012)....