Footwear Industry in Australia - the Effect of Brand Counterfeits on Genuine Brand Equity - Research Proposal Example

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Summary

The paper “Footwear Industry in Australia - the Effect of Brand Counterfeits on Genuine Brand Equity“ is a forceful variant on research proposal on marketing. One of the most persistent challenges that continue to face marketers globally and in Australia is that of brand counterfeiting. The incidences of brand counterfeiting and piracy in Australia have been on the rise in the past decade…

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Subject: Marketing
Type: Research Proposal
Level: Masters
Pages: 6 (1500 words)
Downloads: 0

Extract of sample "Footwear Industry in Australia - the Effect of Brand Counterfeits on Genuine Brand Equity"

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