Atlas-Copco: Gaining and Building Distribution Channels - Case Study Example

Marketing channels refer to an inter-organizational system of organizations engaged in making produced commodities, experiences and services accessible and available to the end-users for utilization by improving the time, solution, place and possession utilities.... Marketing channels refer to an inter-organizational system of organizations engaged in making produced commodities, experiences and services accessible and available to the end-users for utilization by improving the time, solution, place and possession utilities as defined by Pride & Ferrell (2010)....

distribution channels are intermediaries or business channels through which services and goods undergo until they reach the consumer.... distribution channels are intermediaries or business channels through which services and goods undergo until they reach the consumer.... In this research paper, the managing cost of distribution channels and the regulation of services or goods of different markets as operational challenges facing distributional channels, and how to improve these challenges will be elaborated....

… The paper "distribution channels in the Hotel Industry" is a great example of management coursework.... The paper "distribution channels in the Hotel Industry" is a great example of management coursework.... Ann (2001) describes that major functions are therefore performed in businesses that use distribution channels.... The above study explains what distribution channels are and their importance.... The study also shows the different types of distribution channels used in the hotel industry and how they are effective in generating revenue....

Coughlan et al (2006) explain the importance of understanding customer needs and the market environment before implementing a channel to avoid the high cost of switching marketing channels.... A better analysis of these strategies would have saved Atlas-Copco huge costs spent on implementing irrelevant channels.... … The paper "atlas-copco's Management of Its Entry Strategy " is a good example of a marketing assignment.... nbsp;atlas-copco's management of its entry strategy is average....

… Generally speaking, the paper "How Has Atlas Copco Managed Its Market Entry" is a great example of a marketing assignment.... nbsp;The entry of Atlas Copco into the market can be described as average.... It is average because Atlas Copco managed to excel where other foreign compressor manufacturers had failed....

… The paper "Atlas Copco distribution System" is a great example of a marketing assignment.... The paper "Atlas Copco distribution System" is a great example of a marketing assignment.... On a strategy to improve the distribution of their product starting the year 1985, the then vice president of the marketing and sales of the Atlas-Copco Industrial compressors division Mr Arthur Droege proposes a four-level of a franchise that he believes would significantly accelerate their penetration in the new market....

The model emphasizes on determining sales strategies and supply channels of services and goods from consumers' perspectives.... Every service in Ambarli ports emphasizes on the customers, which ensures that the marketing communication activities receive broader culture, great communication channels as well as more space....