Atlas-Copco: Gaining and Building Distribution Channels - Case Study Example

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Summary

The paper "Atlas-Copco: Gaining and Building Distribution Channels" is an outstanding example of a marketing case study. Atlas-Copco’s market entry strategy in the United States had four distinct phases, as described by the case study. In Phase One, the company followed a relatively simple two-pronged strategy of enlisting more distributors, while at the same time streamlining their existing distributor network by focusing on key customer segments…

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Subject: Marketing
Type: Case Study
Level: Undergraduate
Pages: 9 (2250 words)
Downloads: 0

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