International Marketing Campaign Evaluation - Tourism Malaysia - Case Study Example

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Summary

The paper 'International Marketing Campaign Evaluation - Tourism Malaysia" is a great example of a marketing case study. For this evaluation, the marketing program of Tourism Malaysia has been selected because in the context of marketing there are few concepts that are more “international” in scope than marketing an entire country and culture to potential visitors from around the globe…

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Subject: Marketing
Type: Case Study
Level: Masters
Pages: 10 (2500 words)
Downloads: 0

Extract of sample "International Marketing Campaign Evaluation - Tourism Malaysia"

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