International Marketing Campaign Evaluation - Tourism Malaysia - Case Study Example

Travel agency refers to a retail business which sells products and services which are related to travel to customers on behalf of suppliers who include the airlines, cruise lines, car rentals, sightseeing tours, hotels and package holidays (tourism Victoria, 2011).... The travel agency target people on holiday or recreation travel, those attending music festivals, people attending events for sporting contests, arts as well as cultural performances(tourism Victoria, 2011)....

… The paper “Hong Kong as a Tourist Destination, Priority Market Targets, and Processes of Destination Choices” is an intriguing variant of case study on tourism.... The paper “Hong Kong as a Tourist Destination, Priority Market Targets, and Processes of Destination Choices” is an intriguing variant of case study on tourism.... Hong Kong has been chosen as the destination and its tourism board, Hong Kong tourism Board (HKBT) official website used to gather information and statistics on its marketing strategy....

… The paper “Marketing Study Undertaken by tourism Australia, Trend in the tourism Industry after the Campaign, Target Market Aimed through the Campaign" is an excellent case study on marketing.... The Australian government to promote tourism has looked towards taking an active role and has developed a campaign that helps visitors to understand about the different destinations available in Australia.... The paper “Marketing Study Undertaken by tourism Australia, Trend in the tourism Industry after the Campaign, Target Market Aimed through the Campaign" is an excellent case study on marketing....

Social structural, demographics and socio-cultural developments will lead to changes in the demand of these services and this will provide the business with a huge opportunity to adjust and define how tourism, restaurant, and accommodation business is provided to the clients (Kwag & Lee, 2009).... On the contrary, the existing business in the tourism and hospitality industry has demonstrated latent vulnerability and therefore their survival depends decisively on the luck rather than setting appropriate and relevant business practices....

The industry depends on tourism which has been growing at a rate of 4% annually in the country.... The high cost of hotels has been the main obstacle to the increase in tourism.... … The paper "The marketing Plan for Khameer Restaurant in Singapore" is an outstanding example of a marketing case study.... The paper "The marketing Plan for Khameer Restaurant in Singapore" is an outstanding example of a marketing case study....

The tourism malaysia commercial features a montage of scenes intended to help the viewer visualize several “key points” displayed in the text during the commercial: “Natural Wonders,” “Cultural Heritage,” and “Unforgettable Vacations.... rdquo; The commercial concludes with the words, “Malaysia, Truly Asia,” which are also sung as part of the background song, and the web address of the official tourism malaysia website is prominently displayed on-screen as well....

… The paper "Economic Development of malaysia" is a perfect example of a micro and macroeconomic case study.... nbsp;malaysia is an Asian country in the Southeast part of the continent having a total land size of 127350 square miles.... The South China Sea divides the country into two regions namely; East malaysia and Peninsular malaysia.... The paper "Economic Development of malaysia" is a perfect example of a micro and macroeconomic case study....