CHECK THESE SAMPLES OF Australian Travel Agencys Target Market
(2009), point to increased adventure travel demand, and the company aims to offer the market the best quality, full-service travel packages, including numerous sporting trips.... As a top-quality provider in the market, the company will deal with the top-notch professionals having established backgrounds.... Internet communication will be quite utilized depending on market research outcomes.... UTI is just about to penetrate a highly lucrative market within the growing industry....
13 Pages
(3250 words)
Case Study
The company that is the subject of this paper "Employee Functions, Business Location, and Challenges of the target market" is ECO TRAVEL agency, a world-class travel and tour agency that strives to provide the leading premier travel and tour-related services.... ECO travel agency provides all its clients with quality, unique, and transformational travel arrangements of a world-class nature that are highly personalized and tailor-made to suit the travel needs of people touring the beautiful continent/ country that is Australia leading to an improved understanding and appreciation of our country's culture and people....
17 Pages
(4250 words)
Case Study
In addition, Globalstar Travelers' Agency is a limited liability firm whose success is facilitated by the competitors' ignorance of the low-income market segment.... he firm's market environment indicates that the company is likely to face steep competition from the already existing, similar firms in Australia.... Fortunately, Globstar Travelers' Agency does not have entry barriers in the Australian market.... Nonetheless, there are regulations (AFTA) which are designed to regulate the travel agents within the market by making sure that they are licensed and operate as per the set terms and conditions (Sinclair 2007, pp....
21 Pages
(5250 words)
Case Study
It is approximated that there are many foreigners who visit Australia during holidays and festivities thus creating market demand for travel Agencies across Australia.... arketingKangoo Travel Agency will have two main target markets namely; foreigners from various countries and locals who are from various states in Australia.... The paper 'The Services Provided by Kangoo travel Agency" is an inspiring example of a case study on marketing.... The main goal associated with establishing the Kangoo travel Agency is to ensure that the customer is familiar with the agency main focus being travel....
16 Pages
(4000 words)
Case Study
Although this target market seems seasonal, it contributes a lot to the company (Akwetey, 2011).... The number of students is increasing annually thus calling for market expansion.... The Happiness Travel Company started its operation with the target of three markets comprising students traveling, families on trips, and businessmen who in one way or another may find it necessary to travel.... The paper "The Happiness travel Limited Company" discusses that as the company proceeds with its operation, its profits improve especially from the third quarter to the first year of its operation....
13 Pages
(3250 words)
Case Study
However, research findings from the australian Tourism Labour Force show that there is a need for the country to seek more alternative labor sources and regional solutions, identify its tourism employment hotspots such as Canberra, regional Tasmania, Broome, Tropical North Queensland, Sydney, Red Centre, Kangaroo Island, and Mornington Peninsula, promoting training outcomes to solve the perceived problem of lack of career development.... To achieve the country's tourism, therefore, Tourism Australia puts its strategic focus on most of its global marketing resources particularly eigenelements represent the sustainable potential for its tourism growth to 2020 (Kavadias-australian Government 2012)....
8 Pages
(2000 words)
Essay
This report "Travel Guidebooks and Websites in Australia" discusses travel guidebooks and websites that have focused more on orienting the prospective traveler into the market and have neglected the need for cultural orientation.... market orientation themes that come up in the article are all common and they are basically geared towards advising the prospective traveler on good approaches that can be used to make the experience more comfortable and enjoyable....
8 Pages
(2000 words)
Report
Additionally, the increasing competition in the global tourism market is increasingly threatening the state of the Australian tourism market (SATC 2008, p.... This agency is responsible for attracting foreign tourists and encouraging tourists within Australia to travel domestically (Tourism Australia, 2012).... This shows that tourism is a very significant industry for the australian economy.... Some of the key challenges facing this industry include; fluctuations in the australian dollar, an increase in airfares and fuel prices....
17 Pages
(4250 words)
Case Study