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Use of Mobile Banking in Kenya - Assignment Example

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Summary

The paper "Use of Mobile Banking in Kenya" is a good example of a marketing assignment. The first initiative described in the case study is the use of Mobile Banking in Kenya. Popularly known as M-Pesa the initiative was launched by Vodafone in collaboration with Safaricom in 2005. Safaricom is the local partner of Vodafone in Kenya and the leading mobile service provider in Kenya and also in some parts of East Africa…

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Subject: Marketing
Type: Assignment
Level: Undergraduate
Pages: 16 (4000 words)
Downloads: 0

Extract of sample "Use of Mobile Banking in Kenya"

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