Use of Mobile Banking in Kenya - Assignment Example

Organizational ObjectiveSafaricom is a company in kenya.... As a mobile provider in kenya, Safaricom is actually the most successful company.... It is a company that exists to offer mobile services to its customers (Ross 1991).... Customers have gained trust with the mobile network provider as their services are to standards due to the influence of its high ranking staff....

In all the identified companies, none has successfully managed to replicate the success that a similar platform operating in kenya, and dubbed M-Pesa, has recorded since its inception in 2007.... Well, to start with, because Indians, especially those in the retail business would benefit from the flexibility that mobile money transfer would bring about; secondly, India, just like Kenya has a significant population working in urban areas and needing to send money to their families in the rural areas; and third, because a great percentage of Indians, just like the case in kenya, have embraced mobile telephony....

The company also majors in the provision of data services having the first 4g network in kenya.... nalysisDescription of the target marketSafaricom's target market consists of mobile phone owners, users of data services, commercial markets and the whole population at large.... BackgroundSafaricom began in 1997 as a subsidiary of Telkom kenya.... Safaricom is a Kenyan telecommunications company that primarily offers mobile services to the Kenyan people....

… The paper "Politics and Business in kenya" is a great example of a report on politics.... There are a variety of political issues that may face a multinational wishing to open shop in kenya as will be discussed in this paper.... The paper "Politics and Business in kenya" is a great example of a report on politics.... There are a variety of political issues that may face a multinational wishing to open shop in kenya as will be discussed in this paper....

Moreover, the cultural strategy has been reviewed showing the cultural patterns in kenya that include language, cultural background and religion.... These are partnerships/alliances, direct exportation, use of agents, and use of retailers and wholesalers.... Finally, corporate social responsibility has been discussed following the market strategy that recommends the use of online advertisement, using television and radio as the marketing mix....

In the first part, I focus on the novel and phenomenal development of mobile banking in developing countries.... The emergence of mobile phones led to the innovation of mobile banking that seemed to work well in developing countries.... … The paper "Money and banking in Developing Countries" is a good example of a macro & microeconomic essay.... The use of information technology, for the most part, mobile telephony has had a major impact on money and banking in the developing world....

… The paper "Strategic Marketing Report: Australia and New Zealand banking Group" is an outstanding example of a marketing case study.... Australia and New Zealand banking Group (ANZ) is one of the largest banking and financial service providers in Australia and New Zealand.... The paper "Strategic Marketing Report: Australia and New Zealand banking Group" is an outstanding example of a marketing case study.... Australia and New Zealand banking Group (ANZ) is one of the largest banking and financial service providers in Australia and New Zealand....