Marketing Strategy of Microsoft Corporation - Case Study Example

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Summary

The paper "Marketing Strategy of Microsoft Corporation " is a great example of a marketing case study. The recent move by Microsoft to acquire Skype can be regarded as an integrated strategy of growth in which the specific growth is horizontal (Fowler 2009). This strategy of growth involves purchasing a competitor in order to eliminate any obstacles or hurdles of growth from the way with an objective of expanding the business further…

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Subject: Marketing
Type: Case Study
Level: Undergraduate
Pages: 5 (1250 words)
Downloads: 1

Extract of sample "Marketing Strategy of Microsoft Corporation"

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