StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...
Free

Strategic Marketing: Pixie Cosmetics - Case Study Example

Cite this document
Summary
The paper "Strategic Marketing: Pixie Cosmetics " is an outstanding example of a marketing case study. Pixie Cosmetics is a new entrant to the market with a capitalization of less than $1 million. The company’s product portfolio is categorized into three major product lines – hair care, color and makeup, and skincare – and is marketed under brand name Blush…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER98.1% of users find it useful
Strategic Marketing: Pixie Cosmetics

Extract of sample "Strategic Marketing: Pixie Cosmetics"

Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(Strategic Marketing: Pixie Cosmetics Case Study, n.d.)
Strategic Marketing: Pixie Cosmetics Case Study. https://studentshare.org/marketing/2077325-marketing-communication
(Strategic Marketing: Pixie Cosmetics Case Study)
Strategic Marketing: Pixie Cosmetics Case Study. https://studentshare.org/marketing/2077325-marketing-communication.
“Strategic Marketing: Pixie Cosmetics Case Study”. https://studentshare.org/marketing/2077325-marketing-communication.
  • Cited: 0 times

CHECK THESE SAMPLES OF Strategic Marketing: Pixie Cosmetics

Expanding an Australian Cosmetics Company into the French Market

… The paper "Expanding an Australian cosmetics Company into the French Market" is a brilliant example of a term paper on marketing.... The purpose of this report is to consider the possibility of expanding an Australian cosmetics company in the French market, which is one of the most sophisticated in the world.... The paper "Expanding an Australian cosmetics Company into the French Market" is a brilliant example of a term paper on marketing....
23 Pages (5750 words) Term Paper

The Impact of Advertising of Luxury Cosmetic Brands on Consumer Choice in London

… The paper “The Impact of Advertising of Luxury Cosmetic Brands on Consumer Choice in London” is an impressive variant of research proposal on marketing.... The paper “The Impact of Advertising of Luxury Cosmetic Brands on Consumer Choice in London” is an impressive variant of research proposal on marketing.... Advertising is a division of the promotion mix that is one of the important 4ps in the concept of the marketing mix including place, product, price, and promotion....
20 Pages (5000 words) Research Proposal

Consumer Behavior: Lush Cosmetics, Australia

… The paper “Lush Cosmetic - Creating a Successful Business and Improving Its Viability in the Market Employing Media and Modern Communication Technologies" is a meaningful example of a case study on marketing.... Lush is a cosmetic producing and marketing firm.... The paper “Lush Cosmetic - Creating a Successful Business and Improving Its Viability in the Market Employing Media and Modern Communication Technologies" is a meaningful example of a case study on marketing....
7 Pages (1750 words) Case Study

Brand Management -Celebrity Endorsement and Consumer Behaviour

… The paper "Brand Management - Celebrity Endorsement and Consumer Behaviour" is an outstanding example of a literature review on management.... The author argues in a well-organized manner that the contemporary business landscape continues to face an upsurge of stiff competition from the existing and the incoming players....
16 Pages (4000 words) Literature review

Segmentation and influence of Reference Groups on Buying Decisions

Lastly, the report makes recommendations on marketing strategies for the product.... In order to have a successful marketing strategy, the report establishes that the consumers are aspirational and hence the marketing strategy is geared towards messages that link the product to the celebrity.... Lastly, it will make recommendations on marketing strategies in the future.... The marketing strategy for Someday which is marketed by is intended to position it to appeal to a certain segment of the population mainly teenagers between 14 and 18 but with the potential of roping in other market segments....
8 Pages (2000 words) Research Paper

Web Company Analysis - Myer and David Jones

It has 38 locations, 7200 employees and operates a product range of fashion, cosmetics, food, electrical, furniture and homewares (Mitchell, 2014).... … The paper "Web Company Analysis - Myer and David Jones" is a good example of a marketing case study.... The paper "Web Company Analysis - Myer and David Jones" is a good example of a marketing case study....   marketing Mix Product: women bags, men's clothing, accessories, kids toys and clothes, electrical, beauty and home accessories Price: Prices are not listed against the items but discounts have been provided during the Christmas season....
3 Pages (750 words) Case Study

Marketing Plan for a Cosmetics and Beauty Brand

… The paper "Marketing Plan for a cosmetics and Beauty Brand" is a perfect example of a marketing case study.... The paper looks at Neon cosmetics in Australia and its intention to advance its presence in the cosmetic market through the provision of facial treatment with massage to its interested customers.... The paper "Marketing Plan for a cosmetics and Beauty Brand" is a perfect example of a marketing case study.... The paper looks at Neon cosmetics in Australia and its intention to advance its presence in the cosmetic market through the provision of facial treatment with massage to its interested customers....
8 Pages (2000 words) Case Study

Management Communication Issues

I think the marketing communication department in companies are interested in capturing the knowledge needs of customers and will make attempts to communicate their brands and proposition statements through pictures and texts in the sites.... … The paper "Management Communication Issues" is an outstanding example of a business assignment....
19 Pages (4750 words) Assignment
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us