Retail Innovation and Influences within the Fashion Industry - Literature review Example

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Summary

The paper “Retail Innovation and Influences within the Fashion Industry” is an explanatory example of a literature review on marketing. Innovation has changed consumer behavior and retail business, especially in the fashion industry. Consumers use mobile phones to research on a boutique or new clothes, or take pictures in the changing room and seeking advice from friends regarding the clothes…

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Subject: Marketing
Type: Literature review
Level: Masters
Pages: 7 (1750 words)
Downloads: 0

Extract of sample "Retail Innovation and Influences within the Fashion Industry"

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