The Integrated Marketing Communications Mix Strategies - Case Study Example

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The paper "The Integrated Marketing Communications Mix Strategies " is a wonderful example of a Marketing Case Study. The purpose of this report is to analyze the integrated marketing mix strategy of Baskin Robbins Ice Cream Company. The report goes ahead to analyze brand and positioning strategies and how the strategies are implemented to create a competitive advantage of Baskin Robbins…

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Subject: Marketing
Type: Case Study
Level: High School
Pages: 12 (3000 words)
Downloads: 0

Extract of sample "The Integrated Marketing Communications Mix Strategies"

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