Consumer Behaviour Analysis of Coca-Cola Company - Case Study Example

… The paper "Internal Factors of consumer Decision-Making " is an outstanding example of business coursework.... nbsp;consumer behavior refers to all activities that involve searching, purchasing, using, evaluating and disposing of the products and or services that consumers expect will satisfy their needs.... The paper "Internal Factors of consumer Decision-Making " is an outstanding example of business coursework.... nbsp;consumer behavior refers to all activities that involve searching, purchasing, using, evaluating and disposing of the products and or services that consumers expect will satisfy their needs....

Coke is a product of the coca-cola company, the largest manufacturer of non-alcoholic drinks globally (Lantos, 2010).... This company has achieved tremendous success in the non-alcoholic beverages industry partly due to its effective strategies to understand and respond to consumer purchasing behaviours.... According to Lantos (2010), Coca Cola company keeps on monitoring any changes in consumer behaviours that may affect their profits and sustainability of their products in the market....

The paper looks at how the company has managed to position itself as the market leader and maintain its dominance.... It looks at how the company has done its marketing segmentation and targeting in order to appeal to diverse markets and retain them.... The company has clearly understood what it needs to do to enter into new markets and maintain a grip on its current market by delivering what consumers need.... Introduction The product selected for analysis is Coca Cola....

This study seeks to explore and understand the competitive landscape and the market trends, demographic data relating to the supply and demand of coca-cola products.... Coca Cola company is faced with pressures due to competition not only from rival companies but also from substitute products, new entrants, and other challenges that pertain to the effective running of the organization's operations.... Coca Cola company is faced with challenges and pressures due to competition not only from rival companies but also from substitute products, new entrants, and other challenges that pertain to the effective running of the organization's operations such as the supply and demand of the products....

The paper will use the coca-cola company as the company of reference.... The paper will use the coca-cola company as the company of reference.... coca-cola company is a global company that produced Coca-Cola drinks.... The paper will use the coca-cola company as the company of reference.... coca-cola company is a global company that produced Coca-Cola drinks.... coca-cola company has tried to put into consideration most of these factors in order to effectively achieve success in the market....

The company's brand helps the customers to differentiate massive goods and services offered in the market by competing companies within an industry.... The primary purpose of this paper is to articulate the importance of having a strong brand within a company.... Introduction According to Rijal and Dhakal (2015) brand name is a unique presentation of the company's products using symbols such as logo, slogan, trademark, and packages.... The brand differentiates the company's products from the rivals' products; companies competing within an industry....

The report then looks to make a detailed analysis of the various factors of environment like technology, government regulations, legal changes, social and cultural changes and climatic changes shall have on the new and its existing line of products and services offered.... consumer behaviour is fast changing in this dynamic global market and therefore, Coca Cola must adjust their marketing strategies and product lines to ensure maximum customer satisfaction along with a large pool of loyal customers who shall contribute for the phenomenal growth and development of the company on a global basis....

The coca-cola company is targeting the customers in order to sell their products.... … The paper "Economic Issues of coca-cola Amatil " is a perfect example of a macro and microeconomic case study.... The paper "Economic Issues of coca-cola Amatil " is a perfect example of a macro and microeconomic case study.... The company has been faced with the fall in sales volume and earnings in recent years since its prices are very high as compared to that of the competing companies like Schweppes (Sue 2014)....