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Service-Dominant Logic - Literature review Example

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Summary

The paper "Service-Dominant Logic" is a good example of a marketing literature review. Service-dominant logic can be described as a mentality for a cohesive understanding of the nature and purpose of an organization, the society, and the market of the organization. Akaka, Vargo, Lusch, (2013) argued that the basic foundation of the S-D is based on some facts that a given organization, the society, and the market has a major role to play in service exchange…

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Subject: Marketing
Type: Literature review
Level: Masters
Pages: 12 (3000 words)
Downloads: 0

Extract of sample "Service-Dominant Logic"

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