The Evolution of the Marketing Mix Concept - Literature review Example

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Summary

The paper “The Evolution of the Marketing Mix Concept“ is an exciting variant of literature review on marketing. Marketing as a discipline has continually evolved over the years. One concept that has changed over the years is the marketing mix. The marketing mix is a term used to refer to the areas or activities that a business should focus on in a bid to promote its products or brand in the market…

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Subject: Marketing
Type: Literature review
Level: Masters
Pages: 6 (1500 words)
Downloads: 0

Extract of sample "The Evolution of the Marketing Mix Concept"

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