Distribution and Retailing - the Product ONE - Case Study Example

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Summary

The paper 'Distribution and Retailing - the Product ONE " is a good example of a marketing case study. The product ONE can be distributed in four ways: direct selling, selling by use of the intermediaries, dual distribution, and reverse channels (Duffy 2005). In all these instances, the channel to be used can be in the form of direct personal communication, a catalogue of a mail-order, a website, or a retail store…

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Subject: Marketing
Type: Case Study
Level: Undergraduate
Pages: 12 (3000 words)
Downloads: 0

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