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… The paper "Background and Current Marketing Strategies of the Fashion Brand Aquascutum" is a brilliant example of a term paper on marketing.... Aquascutum is brand luxury clothing based on the UK that is described to be one of the finest samples of the UK fashion industry.... The brand was established in 1851 by John Emary a noted tailor entrepreneur....

… The paper “Luxury Consumption Motives of Chinese Female Consumers” is an exciting example of a research proposal on marketing.... Traditionally it has been found that Chinese men are the consumers of luxury goods, chiefly because of the tradition in the country to gift in the corporate and government sectors....

… The paper “Brand Management in Luxury Brands, Luxury Branding During Recession" is a convincing version of a term paper on marketing.... Marketing can be understood to be a social process by virtue of which individuals and groups attain the things that they require or want.... This is done through the creation and exchange of products and values with others....

… The paper “Marketing Analysis of Luxury Hotels” is an outstanding example of a case study on marketing.... In deciding what kind of guest services a hotel wants to provide and to whom the services will appeal the decision by management must be guided by the generic strategy they have chosen to pursue, either differentiation or cost leadership....

… The paper "Luxury Consumption Motives of Chinese Female Consumers" is a perfect example of a marketing research proposal.... nbsp;Definition of the term luxury is rather wide receiving considerably varying definitions from different viewpoints.... Vigneron and Johnson (1999) define it as a good or service that is not necessarily a need but is considered valuable as it brings happiness, pleasure and comfort....

… The paper “Factors That Influence Consumer Decisions for Purchasing and Use of Luxury Products” is a forceful example of a literature review on marketing.... One of the research objectives is to explore how different literature has conceptualized luxury to establish a definition of luxury for the purpose of the research....

… The paper "Red Flash Brand Integrated Communications" is an outstanding example of a business case study.... The red flash brand is among the new drink brands that have been introduced by the coca-cola company most recently.... Entering the market in early 2000, Red Flash drink was meant to compete strongly against the Big Red brand that is equally operating within the same market niche The paper "Red Flash Brand Integrated Communications" is an outstanding example of a business case study....

… The paper "Celebrity Endorsements Influence on Consumer Behavior towards Luxury Brands" is a perfect example of marketing coursework.... nbsp;Studies have demonstrated that brand promotion is an effective strategy that can be used by marketers to increase consumer awareness and turn the product or service into a household name....