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Service Encounter Diary - Assignment Example

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The paper "Service Encounter Diary" is a perfect example of a Marketing Assignment. Expectations: Today I was in the mood for treating somebody special so what better way than to treat them to a meal at The Cheesecake Factory. With years of history behind them, I knew their service was beyond reproach as I have previously dined with them. …

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Subject: Marketing
Type: Assignment
Level: College
Pages: 8 (2000 words)
Downloads: 0

Extract of sample "Service Encounter Diary"

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Marketing Services: Customer Interaction Encounters

Episode 2 The second service encounter is during the break at the college canteen; there are sometimes difficulties experienced with getting this service.... This is a diary of the service encounters for the last two weeks.... The purpose of this diary is to keep track of all service encounters in order to analyze them from the point of view of customer service theories.... This is a diary of the service encounters for the last two weeks....

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Service Encounter - Customers and LUMO Energy, Optus, Foxtel, RACV, and Commonwealth Bank

… The paper “service encounter - Customers and LUMO Energy, Optus, Foxtel, RACV, and Commonwealth Bank" is a perfect example of term paper on marketing.... The paper “service encounter - Customers and LUMO Energy, Optus, Foxtel, RACV, and Commonwealth Bank" is a perfect example of term paper on marketing.... Proper analysis of the service encounter offers an opportunity for the company to reflect on the quality of the service and assess the degree of application of the attribution theory....

9 Pages (2250 words) Term Paper

Service Marketing and the General Relevance

A recount of experiences with five service providers has been provided in the form of service encounter journals.... … The paper “Key Theories in service Marketing, Challenges Facing Development of service Marketing, Factors in Satisfaction and Dissatisfaction" is a meaningful example of an assignment on marketing.... This report discusses important aspects of service marketing and the general relevance that the service industry has gained over the years....

11 Pages (2750 words) Assignment

Service Marketing: The Experience of the Breakdown in Service Provision

service encounter is thus the service experience from the customer's own perspective.... My encounter with the different service providers was negative although these failures could most probably have genuine reasons.... In my report, I am going to discuss four personal encounters I had with my first encounter being at New Image Hair salon where I had gone for a haircut.... … The paper "service Marketing: The Experience of the Breakdown in service Provision" is a wonderful example of an assignment on marketing....

13 Pages (3250 words) Assignment

Experiences With A Set Of Four Service Encounters

This paper offers a diary analysis of personal services experiences between April and July 2014.... Service Encounters encounter A: Woolworth Service May 17th, 2014, was on a Saturday and the morning weather was chilly.... Personal satisfaction level of the services= 5 Overall group satisfaction levels with services=7 encounter B: Qantas Services After the long-awaited summer holiday Asian trip, my father informed us we would visit Hong Kong, China on May 1st, 2014....

13 Pages (3250 words) Case Study

Consumer Responses to Service Failure

This paper has identified six service encounters, developed Service Encounter Diary report and finally analyzed the service encounters using the relevant theories.... The contact situation between the customer and the provider is therefore referred to as a service encounter.... Encounter 1 service encounter with the employee of a dry cleaner Factual details On my fifth day in college, I took my clothes to the new Avenue dry cleaners for washing, as a matter of urgency I asked the employee of the company for guarantee that I shall receive the clothes within 3 hours in order to catch a train, and he assured me that I will but urged me to pay more for express service, which I did....

7 Pages (1750 words) Case Study

Service Failure Experience at Gloria Jeans Coffee House

This report examines a negative service encounter that I had at one of Gloria Jean's Coffee houses in Newcastle.... The negative service encounter was basically as a result of service delays.... This report examines a negative service encounter that I had at one of Gloria Jean's Coffee houses in Newcastle.... The negative service encounter was basically as a result of service delays.... A service encounter can be considered as a period that a customer interacts with visible elements of the service provider such as service employees, automated systems, machines, and physical facilities....

9 Pages (2250 words) Case Study

Virgin Mobile, McDonalds Australia, National Australian Bank

According to Shemtob (2013), the Australian service sector as per July 2013 represented almost 705 of the country's Gross Domestic Product.... However, the services industry is always plagued by service marketing issues which when ignored may bring about some shortcoming on the part of providers.... This paper explores five personal service encounters that I went through on various occasion and with various providers.... The report will also show strengths and weaknesses in service provision by the five different service providers that I encountered....

13 Pages (3250 words) Case Study