Market Segmentation and Target Marketing - JCB Company - Case Study Example

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The paper "Market Segmentation and Target Marketing - JCB Company " is an outstanding example of a marketing case study. Cyril Bramford founded JCB Company in 1945 and the headquarters is in Rocester Staffordshire, in England (Pederson & Thomson, 2007). JCB is a global manufacturing company that deals in machinery used in industries, construction, and agriculture…

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Subject: Marketing
Type: Case Study
Level: Undergraduate
Pages: 7 (1750 words)
Downloads: 10

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