Pepsi Company Marketing Strategies - Term Paper Example

The author of this essay "The product pepsi Cola" casts light on the advertisements for the product pepsi Cola in three time periods: 1900s, 1970s and 1980s.... It is stated that pepsi Cola – the product is new and fresh.... It is fit and proper to discuss first on the short historical background of how pepsi came to be – its founder and short origin, and how it got its name, up to the present time where it has survived through the times and has taken a new name and role in business....

From the paper "Pepsi marketing strategies in the United Arab Emirates" it is clear that Pepsi is among the reputable consumer brands not only in Abu Dhabi but also in the whole world.... In 1957, the marketing team changed the bottle appearance of Pepsi cola to a new and attractive bottle and introduced new products, i.... arketing EnvironmentAccording to Harrell (2008), marketing environment refers to the forces and factors that influence a company's aptitude to create and sustain healthy and successful relationships with customers....

marketing, customer dealing, promotion, and other operational In today's era internet is used as a promotional tool by many global and international organizations.... marketing, customer dealing, promotion, and other operational management procedures have become much easier within past few years due to remarkable advent and advancements of internet technology.... For successful business progress, advertising and marketing are two most important tools and with the revolutionized modern technology internet has become exceedingly popular among businesses of all sizes....

The author of the paper "marketing strategies for Pepsi-Lipton Company" will begin with the statement that by focusing on the growing market of ready-to-drink tea (RDT), Pepsi-Lipton should go for viral advertisement strategies like the social networking services after the super bowl.... It is a business marketing strategy between the pepsi company and Lipton.... Viral advertisement strategies will significantly spread the brand name to many people through Facebook, YouTube, Twitter, and the appropriateness of social media to disseminate the advertisements to a large population of consumers with the best knowledge about the product hence improving its sphere of the market....

Their dominance and market coverage are determined by their strategic marketing strategies.... Their dominance and market coverage are determined by their strategic marketing strategies.... The various companies use sports sponsorship as marketing strategies.... The industry is always competitive, and the market players must be Promotion strategies Introduction The soft drink industry is a dominated by major companies who compete for a large market in the world....

Nooyi as Chief Executive Officer is the result of 'superior products, high standards of performance, distinctive competitive strategies and the high integrity' of PepsiCo's people (PepsiCo.... The company has to conduct market research and understand the market and its customer base, price the product and then devise a promotional campaign based on the results of the market research, and finally assess the success of the campaign so that further sales strategies can be improved....

This business plan "How pepsi company Can Expand International Market and Chinese Market" focuses on pepsi company that must implement more effective marketing and management strategies to keep abreast of Coca-Cola Company's international marketing outputs.... With the growing global population, especially in China, the market for the pepsi company food and beverage products continues to increase.... Consequently, the pepsi company must fill the needs of the growing global food and beverage market....

Indeed, both products continually and aggressively competing with each other as they kept rejuvenating their market through their various product, distribution, price, and promotion strategies.... Due to Candler's aggressive marketing campaigns and promotions, Coke was able to register a sales growth by over 4000 percent just for its first ten year period in the market.... This study "Investigation Analysis of pepsi versus Coke" aims to explore the strengths and weaknesses of two top cola products in the market Coke and pepsi....